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A Reliance Capital company


Dipti Bharti

Roll No-46

ITM Batch (2010-2012)




Insurancey It is a service not a product.

y Insurance is a protection against financial loss arising

on the happening of an unexpected event.y Insurance companies collect premium to provide this

protection.




Reliance General insurancey Reliance General Insurance, a part of the Reliance - Anil

Dhirubhai Ambani Group and a Subsidiary of RelianceCapital.

y Reliance General Insurance also boasts of being the firstinsurance company in India to be awarded the ISO 9001:2000certification across all functions, processes, products andlocations pan-India.

y Reliance General Insurance has 200 branches across 173 citiesand 23 states and over 20,000 intermediaries.

y Reliance General Insurance offers an exhaustive range of insurance products that covers most risks including Auto,Health, Property, Marine, Casualty and Liability.




Research Methodologyy Sample size : 200

y Sampling area : Delhi and NCR

y Research method : Survey methody Tool : Questionnaire

y Area of study : Motor And Health Insurance




Objectivey To know the awareness of different distribution channels of

Insurance Industry in Delhi and NCR among people.

y

To know the future of new distribution channels in India.y To know the different attitudes of people regarding speed,

convenience, trust and affordability.

y To know the reliable & cost effective distribution channel

after conducting the survey .




Analysis

99%

1%

Necessity of Insurance

Yes

No




99%

1%

Potential Prospects for general Insurance

organizations

Yes

No




66%

30%

4%

ype of insurance customer chosen from RGI

Motor

Health

Both




40%

30%

25%

5%

For health wise policy you prefer

ba ja j allianz

NIC Parivar

Reliance Health Wise

Others




60%

5%

25%

5% 5%

Distribution channels preferred by consumers

Agent

Bank

Broker

Internet

Retail outlets




2%

6%

70%

22%

Reliance provide policy in

In 24 Hrs

2 Days

One Week

Af ter Week




60%20%

10%

10%

Factors for choosing a Distribution Channel

trust

convenience

aff ordability

speed




Satisf action level of customer

0

20

40

60

80

100

120

Agent Bank Broker internet Retail

outlets

I currently purchase

through this channel

I am satisfied with this

channel

I will never buy throughthis channel




20%

20%

30%

10%

10%

10%

Secondary Channels which consumers can buy

through

Agent

Broker

Internet

bank

retail outlets

cell phone




30%

25%

10%

12%

23%

Reason to choose reliance general Insurance

ROI

Peer pressure

Tax benef it

Security Saf ety

low premium




12%

10%

46%

32%

Services expected from insurance providers

Easy access ability to Deposit

center

Time to time premium

collection

Provision in case of Dues

(Policy Lapse)

Bonus & other schemes




20%

62%

14%4%

Rate the services given to reliance generalinsurance

Poor

Average

Good

Excellent




Conclusion

Fast services to the broker and agents.

Should focus on internet more .

Reliance should provide easy procedure for every singletask.

Continuation of discounts in policy lapse case .

Take care of the after sale services.




Referencesy www.reliancegeneral.co.in

y www.wikipedia.com

y www.irdaindia.org



A Reliance Capital company A Reliance Capital company

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