My Sip Presentation
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Transcript of My Sip Presentation
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Summer Internship Project
To Identify the Business Development Potential and
Growth Opportunity of Modular Office System in
Gujarat
Presented by
Prabeer Ranjan Panigrahi
Enrollment No:030301047
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Company Profile
Dexter Consultancy Limited is a company which
provides business service products.
It was established in 2007
Dexter is a group of young professionals from variedbackgrounds who have come together to create a
team working in multiple areas across domains withan ever-increasing array of services.
It has setup branches at Mumbai, Bangalore, NCRand Hyderabad, apart from the headquarters at
Ahmedabad.
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Company Profile
It started as a one-room setup before 5 years withoutcapital, clients or experience. From there, Dexter nowoccupies more than 5800 sq. ft. of office space across 4cities and has aggressive plans of setting up bases in
many more locations in the next 2 years.With service offerings in 8 areas now, Dexter is quickly
looking to leverage its expertise and knowledge baseacross service areas, and expand through diversifying,both horizontally and vertically.
It is growing very rapidly. It aims to become one of thelargest research consultancy in the world. It is growingat a rate of 300% per year.
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Contd.
Product and service offerings of Dexter ConsultancyLimited:
I. Market Research
II. Rural and social ResearchIII. SME Consulting
IV. Technology
V. Infrastructure Research
VI. Process ConsultingVII. Vocational Education
VIII.B2B Sales and Marketing
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Organizational Hierarchy
NAME DESIGNATION
RAHUL SANGHVI CEO
VISHAL KAPOOR Director
MEHA ACHARYA Head of the Research Group
RUSHI RAWAL Head of Quality and AssuranceGroup
AMRIT MOHAN Marketing Head
SHAURABH SHUKLA Operation Head
ANURAG ARJUN Head of Online Research Division NIRAJ MAJUMDAR R&D and New Product
Development
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Contd.
A. CLIP is a subsidiary company of Dexter which is the
Corporate brand name for its B2B sales and
marketing division.
B. It works as product and service provider of Interiorbased requirements.
C. It also works as a Project Management Consultant.
D. It provides one end solutions to all office andresidential furniture requirements.
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Contd.
A. There are some associate companies of CLIPwho work under it, those are:- Concept Projects,Quality Creations Pvt. Ltd., Wipro Furniture, C.C.
Enterprise, D.P. Associates.B. Concept Project is a PMC company, Wipro and
QCPL are manufacturers of furniture.
C. C.D. Associates is our furniture dealer and C.C.
Enterprise is a Franchise of CLIP.
D. It deals with all kinds of office and homefurniture.
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Contd.
A. There are few categories of products which CLIP
offers, those are:- Office Furniture, Chairs, Home
Furniture, Kitchen.
B. In office furniture it offers Workstations, Cabintables, Conference tables, Discussion tables,
Reception desk, Sofa etc.
C. In home furniture category, comes Bed, Dining
table, Sofa, Dressing table, Cupboard, Chairs etc.
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Contd.
In chairs category there are three kinds of officechairs i.e. High back Executive chairs, Middleback chairs and Low back chairs.
And in kitchen category there are two kinds ofkitchens i.e. Modular Kitchen and CustomizedKitchen.
Apart from all this it also provides wooden
flooring and total designing projects includingspace planning, roof, floor and wall designingand furniture supply.
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SWOT Analysis
Strength: It works as a team of employees with diversified
background, industry experience and multitasking
ability. It has product and services offering across various
Industries.
It has the capability of cross functional utilization
across various management functions.
It has an informal, yet accountable organizationalstructure.
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SWOT Contd.
It has the capability of leveraging various human
resource skill sets in various service areas.
WEAKNESSES:
It is gradually qualifying for large sized Biddingopportunities.
It should penetrate more into the market.
OPPORTUNITY: Single point service provider for all
management services.
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My Project
My project title is To identify the business
development potential and growth opportunity of
modular office system in Gujaratwith special
consideration of Wipro Furniture Business. My main objective is to search out opportunity for
modular office system and home furniture, to
generate lead and then convert them into orders.
My area of project is sales and research.
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My Project contd.
My Objectives: To identify and assess potential leads for sales with
special consideration to Wipro modular furniture.
To understand the Interior Industry To search for the potential clients
To analyze and diagnosis the requirements of the
clients
To meet the requirement of the clients with the
appropriate product and services
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Contd.
To identify and assess potential leads for sales
with special consideration to Wipro modular
furniture.
To identify and assess business development
potential of various customer segment in market
To generate revenue for the organization through
salesTo assess product wise competition vis--vis
competitor brands
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Contd.
To identify various price points of homefurnishing, kitchen, office furniture and chairs.
To identify and assess potential furniture dealersfor CLIP in Ahmedabad.
To identify trade margin expectations frompotential dealers.
To estimate product wise demand.
To find out the parameters which customersconsider while making a
purchase.
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My Project contd.
Our potential clients are:
Architects and Interior Designers
Builders and Contractors
Govt. OrganizationsBanks
MNCs and Large scale companies
SMEs
Dealers
Individual households
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My Project Contd.
Initially got to learn about the product offerings of
the company and their features.
Prepared potential customer database.
I had to observe the process carefully, i.e. how to talkto clients, how to take appointments through phone,
how to talk to them during the meeting, what to talk
in the meeting, how to describe the products etc.
Initially I had to go to meetings with my colleagues to
observe only.
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My Project Contd.
My first week was more of learning and observing. I
also started making calls to clients to take
appointments for meetings.
Then from the second week onwards I went to meetup clients i.e. Architects and Interior designers in the
initial level for lead generation.
I was consistently guided by my project guide at
every step and as and when required.
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My Project Contd.
For the first two weeks my job was to make calls to
clients and make meetings with them to generatelead.
From the third week I got a research project to dowhich was on Furniture Dealers of Ahmedabad.
The objective of the research was to identify andassess the potentiality of furniture dealers in
Ahmedabad.Also to identify product wise demand, price points,
competitor brand study etc.
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My Project Contd.
I worked on making research proposal and tool
designing for two weeks.
Along with this I had to do my regular task i.e.
making calls and going for meetings with clients andmaking follow ups.
Then we were assigned a new task along with our oldone and that was to go on site visits.
So we had to go to different constructions sites tomeet contractors and builders to search the
requirements of furniture system.
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My Project Contd.
After completing the tool designing part of the
research with the help of our project guide we
started going for pilot study.
After completing pilot study we finalized thequestionnaire and were ready to go for the research.
The on site visits are really getting good results for
us. Going to constructions sites of builders or
corporate and making inquiry proved to be an
effective tool for lead generation.
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My Project Contd.
During my project I had to meet lots of clients from
different fields, such as Architects, Builders, Banks
and Corporate.
At the initial phase I was dealing only witharchitects and trying to generate lead from them.
At a later stage I also got to interact with some
contractors and went to many commercial
complexes in search of furniture requirements.
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My Project Contd.
I also visited to many banks. I went to many
government banks, i.e. State Bank and its Associate
Banks, also I visited to many nationalized and
private banks including City Bank, Indian Bank,South Indian Bank, Central Bank and many more
and had meetings with them regarding
Empanelment.
For the research project I visited 9 furniture dealersand had discussion with them and filled up the
questionnaire by them.
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Learning from the Project
I have got to know the practical knowledge & thepractical approach regarding all the concepts & thesteps which I have learned in the books of Marketingand Research Methodology.
I got to learn the marketing principles and the processof gathering market intelligence.
I got to work on excel sheet many times for someorganizational purposes which helped me a lot.
Being involved in the multiple projects was a greatlearning experience. It even taught me to manage mytime & efforts
effectively
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Contd.
I have learned that one has to be proactive for thebenefit of the organization. During my internship, Iexperienced that how easily things can go wrongdespite best of efforts. I learnt that systems &
processes are necessary for smooth running of anorganization.
The major learning for me was to make a clientunderstand our organizational profile very well.
It was even more difficult get an output from a client.
We had to keep in touch with clients and ask them forany requirements after they said no to us regarding anyrequirements.
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Contd. I practically learned the Snowball Hypothesis during my
projects.
Another major learning for me was to know how to work in a
team. It helped me during my project work. We were five
interns working together on the same project from different
institutions and we worked with good coordination amongourselves.
Throughout the process, I have also developed my inter
personnel skills. While conducting meetings with clients, I had
to somehow convince the clients to believe in our productsand our products can meet any sort of requirements for them
and I was successful in that to great extent.
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Conclusion
I got to work on B2B sales and marketing aswell as market research through my project.
It is easy to make an architect understand our
profile but quite difficult to get output.On the other hand contractors and builders
are proved to be potential clients giving good
output.It was very important for me to work seriously
and prove my capabilities which I did.
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Conclusion
As its a sales process, clients are the mostimportant part and we cant neglect them.
They do have any current requirement or not, wehave to keep in touch with them and have to grab
the opportunities.
I got to learn many more marketing lessons andgot some good experience which will help me infuture for my job.
I am highly privileged to get an opportunity towork with Dexter Consultancy Limited.
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