Presentation on red bull
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Transcript of Presentation on red bull
Introduction
Red Bull GmbH
Austrian entrepreneur Dietrich Mateschitz is the owner of this company.
It is the multinational company spread world wide.
Origin country of this product is Austria
Ingredients found in this product are carbonated water, sucrose, glucose,
sodium citrate, taurine, glucuronolactone, caffeine, inositol, niacin, D-
pantothenol, pyridoxine HCL, vitamin B12, artificial flavours, colours
Variant types are Original, Sugerfree, Cola, Total Zero, Red Edition, Blue
Edition, Silver Edition, F1 Edition
Various products of red bull are Red Bull Cola, Red Bull Energy Shot, Red Bull
Sugar-Free, Red Bull Total Zero, Red Bull Racing , Red Bull Racing Team
Ingredient contain in red bull
Exclusive summary
Mateschitz and Yoovidhya each invested $500,000 to become a partner.
The company was reported to hold almost 70 percent of the worldwide market for energy drinks in 2005.pply.
Red Bull energy drink, acquired Minardi, an Italy-based Formula One (F1)3 team
Red Bull GmbH was known for its sponsorship of extreme, alternative sports like white water kayaking, hand gliding, wind surfing and snowboarding – sports that involved elements of adventure and risk
Ingredients contain in red bull are Caffeine, taurine, B-group vitamins and alpine spring water
They are young and know the young target market exactly
Discription of Business
Red Bull is an energy drink sold by Austrian company Red Bull GmbH,
created in 1987.
In terms of market share, Red Bull is the highest selling energy drink in the
world, with 5.387 billion cans sold in 2013.
Red Bull’s main market consisted of college-students and young urban
professionals
Various products of red bull are Red Bull Cola, Red Bull Energy Shot, Red Bull
Sugar-Free, Red Bull Total Zero, Red Bull Racing, Red Bull Racing Team
Product Benefit
Increase physical endurance
Improve overall feeling of well
being
Increase the mental alertness
Increase reaction speed and
concentration
Stimulates the metabolism and help to eliminate
the waste substance
Operational segment
Inspired by functional drinks from the Far East, Dietrich Mateschitz founded
Red Bull in the mid 1980's
He created the formula of Red Bull Energy Drink and developed the unique
marketing concept of Red Bull
In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its
home market Austria
Today Red Bull is available in more than 166 countries and around 40 billion
cans of Red Bull have been consumed so far.
As of the end of 2013, Red Bull employed 9,694 people in 166 countries
Targeting young people, mainly the Young-generation, Red Bull has utilized
eccentric marketing tools that has extremely effective on the target market
Financial segments
Red Bull was founded by each partner investing $500,000 of savings and taking a stake in the new company with 49% of share gave the remaining 2% to Yoovidhya's son Chalerm.
The Red Bull markets in India (+55%), Japan (+32%), Turkey (+18%), Scandinavia (+16%), Russia (+13%) and Brazil (+12%), efficient cost management and ongoing brand investment.
By 1998, the size of the industry doubled and still growing with a fast pace following highlighted area in the graph is an approximate stage of the life cycle at the moment.
They produce over 1 billion cans each year.
Red Bull earned around EUR 4.2 billion in worldwide sales and was available in 165 countries globally
Marketing segments
Word of mouth
Sampling program
Point of purchase
Event sponsorship
Athlete inducer
advertisement
Sources of brand equity
Product
image
Association
Packaging
Package
Slender silver and
blue
250 ml can
origination from japanStronger content in
smaller tank
Energy drink –
product benefit
Critical segment analysis (SWOT)
Throughout the world, Red bull is the leader in the energy drinks market
The successful marketing strategies and consumer awareness.
Red bull has expanded its brand’s marketing distribution by establishing an association with Cadbury Schweppes in Australia
Reliant on small product base
Marketing expense
Diversification of retail outlets.
Extension of product line
Geographical expansion
lack of innovation
Public health concern
Maturing market
Critical segment analysis (SWOT)