Red bull: Of Bull Sperm & Red Threads

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Of Bull Sperm & Red Threads A Brand Love Story #joecoxtalks

description

A deck I put together for Barkley's Creative Breakfast, explaining all that I learned at Red Bull & how they were creating content marketing before social.

Transcript of Red bull: Of Bull Sperm & Red Threads

Page 1: Red bull: Of Bull Sperm & Red Threads

Of Bull Sperm & Red ThreadsA Brand Love Story

#joecoxtalks

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Everything I know about branding, I learned at Red Bull.l

Unfortunately, I was drinking a lot, so what I'll share is the 10% I recall.

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8 Million YouTube views

...at the same time

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3 Reasons that Red Bull Kicks the crap out of other brand's social media efforts.

OR

3 reasons that Red Bull kicks the crap out of other brands...period.

1. Being Human

2. Co-creation

3. Acting Like a Publisher

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Being Human#beinghuman

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The brand isn't like a human...it is one.

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Brands are now competing for attention in the same space (stream) as consumer's friends & family.

If you're not prepared to be one of those, you lose.

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#DrunkishDials

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#Cocreating

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Empower others and stop trying to control things

InfluencerRelationshipManagement

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The event if it was left to me...

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The event when you bring in an influencer (co-creator)

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AcA

ct Like a #Publisher

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Experiential becomes relevant content, no matter what the original impact-

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Consistent content throughout all channels & platformsAll attached with a string....

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If content is king, context is the

queen

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Right Place

Right Time

Right Situation

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BONUS!!!!

What was the bull sperm reference from in my title?