Product positioningis the process marketers use to determine how to best communicate theirproducts' attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages.

The way by which the marketers attempt to create a distinct impression in the customer's mind; specifically, "the place a product, brand, or group of products occupies in consumers' minds relative to competing offerings".Product PositioningStrategies of Product Positioning

Using Product Characteristics or Customer Benefits Positioning by Price and Quality Positioning by use or application Positioning by product User Positioning by Product Class Positioning by cultural symbol Positioning by Competitor

Using Product Characteristics or Customer Benefits

Positioning by Price and Quality

Positioning by use or application

Positioning by product User

Positioning by Product Class

Positioning by cultural symbol

Positioning by Competitor

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