InnovFin Presentation Milena Messori Head of Unit Product Development and Special Transactions.
Presentation on new product development
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Transcript of Presentation on new product development
IS THIS YOUR
PROBLEM
NEED HELP
DO NOT WORRY….‘MULTANI’ IS THE BEST SOLUTION FOR YOUR
PROBLEM
Multani Beauty Soap -Natural Beauty of Your Life
Ingredients
1. Multani soil.2. Fat.3. Essence oil.4. Glycerin .5. Potassium. 6. Silica. 7. Natural preservative. 8. Perfume.
Overview Multani is a Beauty Soap under a toiletries' product start-up – Black Box Pvt. Ltd. Partnership basis- 4 Partners. Initial investment is 20 cores.
S.W.O.T ANALYSIS
STRENGTH: life time selling . Providing both beauty & antiseptic. Low price Available Anti-pollution.
WEAKNESS: Only an urban market phenomenon. New born industry, low market share. Lack of experience.
OPPORTUNITY: In future come up with new product line. Increasing demand. International market place.
THREATS: Soap market is highly competitive. Political instability. Customer retention difficult. Cost of production can increase.
S.T.P. analysisSEGMENTATION
TARGETING
POSITIONING
Segmentation &
Targetinggeographic
Urbanpeople
Rural people
demographic
Age Range: 0 – 12 13 - 45 46+ Male Female
Low income Middle Income high income group
Positioning
Competition Competitor
We will defeat competitor
Differentiation Multani Beauty
Soap
Position
Now It’s Mine.
Positioning
MARKETING MIX
Product
Our product would be offered in 120g pack It will be available in one packs. The design of the product would be attractive. The Unique Selling Proposition (USP) of our product “Multani Beauty Soap” would be that, it will be offered as a beauty soap, with moisturizing in every wash.
Price
MRP: TK.29
PLACE
MANUFACTURER WHOLESALER RETAILER CUSTOMER
CHANNELS OF DISTRIBUTION.
promotion
PROMOTION
Newspapers
Magazine
Radio
Television
Internet ( Social Networking Sites)
Bill boards
Promotional Events
NATURAL BEAUTY IN EVERY WASH
Multani Beauty Soap
Budgeting Plan &
Cost Analysis
Budgeting Plan Particulars Taka
Investment Less: organizing cost
Less: production cost
Less: promotion costBank Balance
20,00,00,000
(2,50,00,000)
17,50,00,000
(17,20,00,000)
30,00,000
_(20,00,000)_
10,00,000
Contents of Planning & Organizing Cost
Particulars Taka
Research and Development Trade License Planning and Controlling Land Plant Machineries
Total Planning & Organizing Cost
20,00,00020,00,00020,00,00080,00,00060,00,000
__50,00,000__2,50,00,000
Calculation of Production Cost
Finished goods = 1,00,00,000 unit Fixed cost = Tk.20,00,000 Variable cost per unit = Tk.17
Total Production Cost, Y = mx + C = 17 1,00,00,000 + 20,00,000 = Tk.17,20,00,000
Contents of Promotion CostParticulars Taka
Newspapers Magazine Radio Television Internet ( Social Networking Sites) Banner Bill boards Promotional Event
Total Promotion Cost
2,00,0003,00,0002,00,0006,50,0001,00,0001,00,0003,00,000
_1,50,000_20,00,000
Wholesaler will get tk.2 profit for per unit sale Retailer will get tk.3 profit for per unit sale
Yearly Revenue (241,00,00,000)=Tk.24,00,00,000Yearly Income (6.651,00,00,000=Tk.6,65,00,000
The End