presentation on hospitality-tourism planning

7/31/2019 presentation on hospitality-tourism planning

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Indian tourism covers 0.8% of the Worlds Market.Estimated that tourism in India could contribute Rs.

8,50,000 crores to the GDP by 2020 ( approx. 1800million USD)

Foreign tourist arrival in India during

2010 5.78 Million 2011 6.29 Million

2012(Till July) 3.76 Million


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2010 Rs 64889 Cr

2011 Rs 77591 Cr

2012(Till July) Rs 52149 Cr

Direct 10.7 Million

Indirect 24.4 Million


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Tourism Planning Tourism is one of many activities in a community

or region that requires planning and coordination.Planning is the process of identifying objectives and

defining and evaluating methods of achieving them.Tourism planning is goal-oriented, striving to

achieve certain objectives by matching available

resources and programs with the needs and wants of people.


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By comprehensive planning we mean planning

which considers all of the tourism resources,organizations, markets, and programs within a region.

Comprehensive planning also considers economic,environmental, social, and institutional aspects of tourism development


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Tourism Planning

Process Background Information Mission

Vision

Goals

Theme Development


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Objective

Action Plan

Writing Recommendation

Identifying Evaluation Strategies

Prioritize Recommendation

Write plan

Implementation

Evaluation and Monitoring


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Unplanned tourism development era

Beginning of partly supply oriented tourism

Entirely supply oriented

Market or Demand oriented tourism development

Contemporary Planning Approach


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Tourism planning has evolved from two related but distinct sets of planning philosophies and methods.

1. Tourism is one of many activities in an area that must be considered as part of physical, environmental, social,

and economic planning.2. Tourism may also be viewed as a business in which a

community or region chooses to engage


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Tourism Policy Other major infrastructure considerations.The general amount types, and quality level of

accommodation and other tourist facilities and services required.

The major tour routes in the country and their

regional connections


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Regional Policy

Regional access and the internal transportation network of facilities and services

Type and location of tourist attraction

Location of tourism development areas including resorts areas Amount, type and location of tourist accommodation

and other tourist facilities and services.

Marketing strategies and promotion programs


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It is more specific than regional planning level, but not as detailed as development area or resort land use planning.The components of the resort plan will depend on thesituation of the resort, but typically would include tourist attraction features, general location of accommodation and other tourist facilities and services


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In India tourism planning started quite late with the1st tourism policy announced by govt. in November 1982.

In July, 1986 the Planning Commission of India set up the National Committee on Tourism in order to

formulate plans for this sector.

In May, 1992 the National Action Plan for tourism was announced.

Indian tourism planning increased with the 7 th Fiveyear plan India(1985-1989).


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In 8 th Five year plan(1992-1997) govt allowed privatesector to participate in tourism sector.

In 9 th five year plan(1998-2002) and 10 th Five year plan there is no innovation has been started, all proposed

project were completed.After that during 11 th five year plan(2007-2012) there

was a distinct shift in the approach of tourism development.


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Strategies for development of tourism during 12th plan

A. Increase Indias share of international tourist arrivals to at least 1% by the end of 12th plan requiring an annual growth of 12.38% during 2011-2016.B. Provide adequate facilities for domestic tourism to sustain the growth 12.16% during 12th plan.

i. Foreign tourist arrivals Number of FTAs in 2016 are estimated to be 11.24 million.

Number of tourist visit in 2016 will be around 35.96 million.


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ii. Domestic tourism Number of domestic tourist visit in 2016 are estimated to be

1451.46 million.iii. Additional Foreign Exchange Earnings From tourism The foreign exchange earning from tourism will increase

from Rs 64889 Crore in 2010 to Rs 134383 Crore in 2016.

Additional FEE from tourism during 2010-2016 areestimated to be Rs69494.iv. Employment generation The total number of jobs in the tourism sector in 2016 areestimated to be 77.5 million as compared to 53 million 2010.An additional employment of 24.5 million is likely to becreated during 2010-2016.


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Manpower requirement in hospitality sector

Year Requirement Supply Gaps

2011-12 5.83 0.52 5.32

2012-13 6.26 0.56 5.70

2016-17 8.29 0.75 7.54

(In Lakhs )


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Accommodation units

Availability of HotelRooms 2010

Classified 128771

Unclassified 2583519

Total 2712290

Availability of HotelRooms 2016

Classified 310523 Unclassified 4661807

Total 4972330

Additional HotelRoomsRequirements 2016

Classified

181752

Unclassified 2078288

Total 2260040


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Employment Generation Due to Proposed Strategies

Strategy ProposedGovernmentOutlay(Crore)

Likelyinvestmentby privatesector

Total likelyinvestment(Crore)

Estimated Jobsgenerated(Lakhs)

Strategy 1 9450 11340 20790 162.16

Strategy 2 1000 20000 2100 6.0

Strategy 3 770 770 6.0

Strategy 4 4000 4800 8800 68.64

Total 15220 36140 51360 145.43


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It is observed that it ranges from 4% to 20%.

VAT on food items ranges from 5% to 16.84% VAT on liquor varies from 13 to 58% Service tax 10%(with an abatement of 70%)

3% of the package cost

new service tax of Rs 185

passenger service tax airport tax varied from 200-400Rs

fuel surcharges varying from Rs1850 to Rs 2500.


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Proposed Outlay Of Ministry of Tourism For 12 th Plan 12 th Plan 11 th Plan

Existing Strategy-Dest./Circuits 4000 2606

Strategy 1 35 dest./circuits 9450 Strategy 2 20 tourism parks 1000

Strategy 3 70 RTC s 770

Overseas Promotion & Publicity 3000 1010

Domestic Promotion & Publicity 1500 426 Manpower Development 1650 603

Incentives to accommodation Infrastructure 750 235

Other Scheme 276

MR 230 ITDC 250

IT 150

Land Bank 50

Total 22800 5156


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Initiatives to be taken to achieve the target

Enhancing the industrial infrastructure of hospitali ty Education by Opening new institute of hotel management and food

Craft Institute(FCI) Augmenting the capacity of existing IHM/FCI Facilitating private Sector Investment

Hospitality Education to be broad to cover Universities Polytechnics

Industrial training Institute


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Skill development through Hunar se Rozgar Above educational Institutions Classified Star category Hotels

New sector to be identified eg. Restoration workers of heritage building

Convergence with planning commission , ministries of HRD labour and rural Development.


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The infrastructure for tourism includes basic components like airports, railways, roadways,waterways amenities like electricity, water supply,drainage, sewage, solid waste disposal and services &

facilities like accommodation, restaurants, recreational

facilities and shopping facilities.


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Identify major circuits/ destinations having potential to

attract large number of visitors for development in mission mode.

Develop tourism Parks to be located in developed/ underdeveloped/ unexplored area of tourist interest.


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Identify cluster of villages having unique craft, ethnic art form for development as tourism product.

Sanctioning of mega tourism destinations to be discontinued.


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Political framework in India

The union govt. is responsible for matters such as external affairs, visa regulation, foreign exchange and import export procedures.

State govt. is responsible for Law & orders, land use, civic amenities, shops & establishments.


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To provide adequate, convenient , fast and safe facilities which are competitively priced service to meet the primary needs of the domestic and foreign tourist.

To provide the multi dimensional requirement of Indian

tourism industry with support facilities and act as catalyst to economic development of the country.

Major objectives for infrastructuraldevelopment


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Forest lodges , landed accommodation , tourist complexes wayside amenities, motels/cafeteria/ restaurant ,tourist

reception centers, pilgrim sheds, public convenience.

Mini buses ,jeeps, elephants etc for wildlife viewing Cruise boats ,ferry launchers ,etc. for water transport Tourist coaches in selected circuits Special tourist trains

Infrastructure Development Scheme


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Development of rural tourism Development of Cruise tourism Development of adventure tourism Refurbishment of monuments and environmental planning

Development of pilgrim centre Open sky policy Foreign direct investment


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The( ) is an Hospitality, retail and Education

company owned by Government of India, under Ministry of Tourism.Established in 1966, it owns over 17 properties under

the Ashok Group of Hotels brand, across India.

ITDC came into existence in October 1966 and has been the prime mover in the progressive development, promotion and expansion of tourism in the country.

India Tourism Development Corporation Limited


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Mission Statement: To provide leadership and play a catalytic role in the development of tourism infrastructure

in the country and to achieve excellence in its strategic business units through professionalism, efficiency, value for money and customer focused service.


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To function as an efficient corporate house with improved productivity levels and profit margins.

To be a major player in the development of tourism infrastructure in the country.

To play an active role in associating State Governments and State Tourism Development Corporations in conceptualizing and execution of tourism projects, publicity, promotion and training.

To rationalize/ right-size the manpower to have a lean, thin and efficient organization.

Objectives of ITDC


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To create value for the shareholders.To ensure customer delight by providing value for money.

To construct, take over and manage existing hotels and market hotels, Beach Resorts Travellers Lodges/Restaurants;

To provide transport, entertainment, shopping and conventional services;

To produce, distribute, tourist publicity material; To render consultancy-cum-managerial services in India

and abroad;

To carry on the business as Full-Fledged Money Changers (FFMC), restricted money changers etc.


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Various Infrastructural Development Plans undertaken In Karnataka

No Location Extent of land in acres

Indicative projects ideas Indicative investment in Rs. Crore*

1 Pilikula Mangalore

18 Convention center, Star Hotel/ Theme Park /

Cultural Village

100

2 Tannir Bhavi, Mangalore

20 Aquamarine Park 150-200

3 Mysore 35 Convention Center, Star Hotel / Multi Theme Park

275

4 Jog 20 Eco Resort & Adventure Sports Activities

15

5 Shantisagar Lake 8.1 Adventure sports, Family Entertainment Centre

35

6 Anekal 40 Resort, Adventure sports 75


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7 Badami 2 Star Hotel 60

8 Bijapur 3 Resort / Amusement Park 25

9 Belur 3 Wellness Centre / Tourist Amenities Centre

5

10 KerethonnurLake

5 Adventure sports, Family Entertainment Centre

30


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Sri Ram Sagar Destination Development in Andhra

Pradesh Vizaq Beach Development in Andhra Pradesh International Convention Centre, Jaipur, Rajasthan


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presentation on hospitality-tourism planning

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