Presentation on Godrej Boyce Mfg Co Ltd

7/31/2019 Presentation on Godrej Boyce Mfg Co Ltd

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Need Analysis & Promotion ofSecurity Equipments for

SMB’s (Small and medium Businesses)

Godrej & Boyce Mfg. Co. Ltd. JAIPUR

Uplaksh GuptaPGDM (MARKETING)

2011211



PROJECT TOPIC The topic of my study was “Need analysis and Promotion of Security

products(video door phone, CCTV and Burglar alarm system) for SMB’s (Small and Medium Businesses)”

OBJECTIVE OF THE STUDY• To study the level of prospect customers of the electronic security

system and the need of security in the small and medium

businesses.

• To know about the popularity of electronic security equipment in the

market.



ABOUT THE COMPANY

• Founder of Godrej was Ardeshir Godrej.

• Godrej & Boyce Mfg co Ltd established at Lalbaug , Mumbai on 7th

May 1897.

• Head Office –Pirojshanagar, Vikhroli ,Mumbai India.

• Incorporated on 3rd March 1932.• Godrej entered in FMCG sector in 1971.

• Godrej entered in Real State sector in 1990.

• Godrej entered in BPO Solution & Services Space in 2003 (Godrej

Global Solution Ltd).

• Godrej has completed its 115 years.

• Annual sales of Godrej & Boyce Mfg co Ltd in Indian Currency is

57,678 Million (Updated 2011).



Mission , Vision & Values



Division ofGodrej & Boyce Mfg. Co. Ltd

Godrej &Boyce Mfg. Co.

Ltd

HomeAppliances

Furniture(Interio)

SecuritySolutions

Construction

MaterialHandling

Equipment

AV Solutions(Prima)

Locks



PRODUCT PROFILE

Security Solutions

Division

Physical SecurityProducts

ElectronicSecurity Products Doors



Electronics Security Equipment:-

CCTV Camera Wireless Fire &Burgular Alarm

System

Video Door Phone



Competitors inSecurity Equipment

Physical Security:- – Gunnebo India pvt – Methodex – Syntex – Nexus

– S.S. CommunicationElectronic Security:- – Panasonic – Zicom – Sony – Samsung

– Honey well – Sinic

Doors – Kalsi Automatic Door System (P) Ltd – Tasido Wooden Door Co Ltd – Furntech Interiors Private Ltd

– Jindal Overseas



ANALYSIS AND INTERPRETATION

1. Universe :- Jaipur

2. Sampling unit :- Builders , Hotels and SME’s in

Jaipur Region

3. Sample size :- Sample size was 50

4. Type of Sampling:- Convenience sampling

5. Research Design:- I choose descriptive and

diagnostic research study method 6. Research Instrument :- Questionnaire

7. Data Collection :- Primary Data & Secondary

Data



Graphical Analysis

1. Have you heard about Godrej orused any of the Godrej productsbefore?

2. Which of the Godrej producthave you used in past or currentlyusing?



Contd..

3. What measures have you taken tosafeguard your office/home

4.Have you heard about Godrejintelligent Security solutions for homeand offices?



Contd….

5. IF YES, which of the followingproduct :

6. State where you heard first aboutthese products.



Contd….

7. Are you aware of the benefits of thesecurity products of “Godrej” ?

8. Do you consider the product usefulfor home and business security?



Contd….

9. What characteristics of theseproducts(VDP/CCTV/B.A) impressesyou most?

10. Do you think these products arereasonably priced?



Contd….

11. Have you ever considered installingvideo Door Phone/Burglar Alarm/CCTVin your home/Office?

12. If YES, which security equipmenthave you installed?



Contd…

13. Are you satisfied with your decisionto install these intelligent securitySystem of “Godrej” .

14. Are you getting proper after salesservice?



Contd….

15. What are the reasons for notinstalling an “GODREJ” intelligent

electronic security Solution for yourproject?



FINDINGS

• A large number of SME’s are using security equipments and many

of them have heard about the Godrej range of security products.

• Majority of the respondents in the survey were found reluctant in

providing details to us.

• Existing customers of Godrej are satisfied with after-sales services ,with few exceptions.

• Customer thinks that brand name of the company can influence their

purchase decisions.

• Most of the respondents were not much aware of all the security

products of Godrej .• Respondents think that only manpower is not sufficient to provide

them 100% security.



Contd….

• SME’s where Godrej products are installed were mostly satisfied

with the performance of the product.

• Many respondents were aware of the inbound and outbound

security measures they have to take to secure themselves.

• Sales Representatives and advertisements in Newspaper are thebest source to bring into light these Godrej security products.

• Most of the respondents are reluctant in purchase due to the higher

price of the devices in comparison to the local available alternatives.

• Most of the respondents were unaware of the limitations or benefit of

Video door phone and Burglar alarm system.



RECOMMENDATIONS• The Company should advertise its Security equipment in order to make

customer aware about security solution

• Today, Price based competition is skyrocketing so if it’s possible Companyshould cut down its prices

• Order placement to be accurate and on time , so the there is no delay in

product delivery

• The sales & marketing officer of the company should regular visit to these

places so they can easily get the requirement of the customer regardingsecurity solution.

• Company should promote its security equipment through canopy.

• Company should do mall activities once in a week because it is

necessary to promote the high involvement security product

• They should also start some promotional schemes for the retailers• The company should try to focus on particular product for the particular

industry or organization to cater their need in a better way

• There should be improvement in advertising and sales promotion activities

at different market levels to improve needs

• Try to minimize the selling price as most of the customer demanded it

• Up gradation of quality of the products would also result in higher sales



LIMITATIONS

• In the particular research the study duration was limited to time of a

few weeks, so having a limited time span of work on that project.

• Some time the costumer does not reveal the correct information

so biases come. The life of the people in metropolitan cities is running so

fast. They don’t have much time to give reply.

• The administrator or security in charge of target places are not easilyprepared to tell about the security information which they using.

• This fieldwork is confined to a single city JAIPUR only therefore study

does not reveal the exact market condition.

• Mostly people are not much aware about the advanced security equipment.

• Human error is unavoidable.• Research was limited within three cities

• People were not providing exact data as per the questionnaire ( reluctant to

give information)

• Some part of the survey was telephonic which did not provide appropriate

data.



ACKNOWLEDGEMENT

• This serve as gratitude to all those people without whom,

this project would have never seen the light of day. An

endeavor is difficult to even initiate without the help of

many souls who are always there by the grace of God.

This research project , is a result of help , provided bymany people.

• First of all, I would like to acknowledge my sincere

gratitude and indebtedness to Mr. Ritesh Rawat (Asst.

Sales Manager , Security Division) & Mr. Shiv NathSinha (Faculty Guide) for giving me invaluable

opportunity to make this project report.

• I am also thankful to Mr. Akhil Agarwal (Owner , Global

Star) for providing me a necessary information.



THANK

YOU

Presentation on Godrej Boyce Mfg Co Ltd

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