Need Analysis & Promotion of Security Equipment

Godrej & Boyce Mfg. Co. Ltd.

JAIPUR

SYED FURQANUL HAQUE PGDM (MARKETING) 2007-2009 IPM GHAZIABAD

ACKNOWLEDGEMENT This is serve gratitude to all those people without whom

this PROJECT would have never seen the light of day. An endeavour is difficult to even initiate without the help of many souls who are always there by the grace of God. Researcher project is a result of help provided by many people.

First of all I acknowledge our sincere gratitude and indebtedness to Mr Amit Tuli (Manager of Corporate Relation) & Dr.Anita T Mathew (Faculty of HR) IPM GZB for giving us invaluable opportunity to make this project report. I also thankful to Mr.Arvind Dwivedi (Sr.sales executive, security equipment division) & my colleague Arjun Das swami and Prashant Sharma for providing me a necessary information.

Finally I would like to thanks to Mrs.Veena Nandi Tiwari for providing necessary help, whenever I required.

ABOUT THE COMPANY

Founder of Godrej was Ardeshir Godrej.Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai on 7th May 1897.Head Office –Pirojshanagar, Vikhroli Mumbai India.Incorporated on 3rd March 1932.Godrej entered in FMCG sector in 1971. Godrej entered in Real State sector in 1990.Godrej entered in BPO Solution & Services Space in 2003 (Godrej Global Solution Ltd).Godrej has completed its 111 years.Annual sales of Godrej & Boyce Mfg co Ltd in Indian Currency is 28,896 Million (Updated 2007).

Mission Vision & Values

Division of GODREJ & Boyce Mfg.Co.Ltd

GODREJ & Boyce

Mfg.Co.Ltd

Home Appliance

Furniture’s Goods

Security Equipment

Division

Material Handling

Equipment

Physical Security Product

Electronic Security System

Doors

PRODUCT PROFILE

Security Equipment

Division

Physical Security Product

Electronic Security System

Doors

SECURITY EQUIPMENTSPhysical Security Equipment:-

Defender Plus Safes Record Room Door

Popular Safes

Contd….Electronics Security Equipment:-

CCTV E Laptop Safe Video Door Phone 

Contd….Doors:-

Flush Doors:- Moulded Panel (2 P,4 P,6 P)

Royal Teak Doors (2 P,3 P,4 P Arch Top,6 P Square Top)

Competitor of Godrej in Security Equipment

Physical Security:-– Gunnebo India pvt– Methodex– Syntax– Nexus– S.S. Communication

Electronic Security:-– Panasonic– Zicom– Banking automation– Honey well– Sinic

Doors– Kalsi Automatic Door Sys tem (P) Ltd– Tasido Wooden Door Co Ltd– Furntech Interiors Private Ltd– Jindal Overseas

ANALYSIS AND INTERPRETATION

1. Universe :- Jaipur

2. Sampling unit :- The Hospitals, Religious and Residential places

3. Sample size :-Sample size was 100

4. Type of Sampling :- Convenience sampling

5. Research Design :- I choose descriptive and

diagnostic research study method.

6. Research Instrument :- Questionnaire 7. Data Collection :-Primary Data & Secondary

Data

Graphical AnalysisANALYSIS ON SECURE YOUR SELF

60%17%

12%

8% 3%

Manpow er,SecurityEquipment

Security Equipment

Others

Manpow er

None of Above

FACING OF THREAT

46%

23%

22%

4% 2% 3% No

Fake Currency,Fire

Fake currency

Burglary,Fire

Burglary,Fake Currency

Fire

You should also have protection arrangement against the following threat

96

16 14

89

4

84 86

11

0

20

40

60

80

100

120

YES

NO

Contd….USING OF SECURITY MEASURE AGAINST

BURGLARY/THEFT

53%

47%

YES

NO

USING SECURITY MEASURE AGAINST FIRE

80%

20%

YES

NO

USING OF SECURITY MEASURE AGAINST TERRORISM

43%

57%

YES

NO

SECURITY MEASURE AGAINST FAKE CURRENCY

37%

63%

YES

NO

FINDINGSFINDINGS

Large number of government & pvt organization using Security Equipment & satisfied.

Customer think that brand name of the company can influence

their purchase decision. Hospitals & religious places owner are very much aware about their inbound & outbound security solution.

After the serial Bomb blast in Jaipur on 13th May, the customer gave the quick response and they really appreciate it.

Some of the respondents in the survey were found reluctant about giving details to us.

RECOMMENDATIONS

The Company should advertise its Security equipment.

Today Price based competition is skyrocketing so if it is possible that Company should cut down its security equipments price.

During the survey I got the demand of Bullet proof door was high so, company should make these type of door.

Company should promote its security equipment through canopy.

Company should do mall activities once in a week because it is necessary to promote the high involvement security product.

THANK YOU