INTRODUCTIONTOHINDUSTANBEVEREGES PVT LTD.

TYPETYPE- ---PUBLIC(NYSE)- ---PUBLIC(NYSE) INDUSTRYINDUSTRY-----BEVEREGES-----BEVEREGES FOUNDEDFOUNDED------1892------1892 HEADQUARTERSHEADQUARTERS------ ------ Atlanta, GeorgiaAtlanta, Georgia, USA, USA AREA SERVED-AREA SERVED- -----WORLDWIDE -----WORLDWIDE KEY PEOPLE-----MuhtarKEY PEOPLE-----Muhtar Kent (CHAIRMAN AND CEO). Kent (CHAIRMAN AND CEO). PRODUCTSPRODUCTS-----Coca-COLA,CARBONATED SOFT -----Coca-COLA,CARBONATED SOFT

DRINKS,WATER,OTHER NON ALCHOLIC BEVEREGES.DRINKS,WATER,OTHER NON ALCHOLIC BEVEREGES. REVENUEREVENUE-----USD$ 31.0 BILLION-----USD$ 31.0 BILLION TOTAL TOTAL EMPLOYEESEMPLOYEES----92800(JULY 2010)----92800(JULY 2010) WEBSITEWEBSITE----WWW.THE COCA COLA COMPANY.COM----WWW.THE COCA COLA COMPANY.COM

Mission, Vision & ValuesMission, Vision & Values

MISSIOMISSION—N—

To refresh the world...To refresh the world... To inspire moments of optimism and happiness...To inspire moments of optimism and happiness... To create value and make a difference.To create value and make a difference.

OUR VISIONOUR VISION People: People:  Be a great place to work  Be a great place to work Portfolio:Portfolio:  Bring to the world a portfolio of quality beverage   Bring to the world a portfolio of quality beverage

brands brands Partners: Partners:  Nurture a winning network of customers and  Nurture a winning network of customers and

suppliers, together we create mutual, enduring value.suppliers, together we create mutual, enduring value. Planet:  Planet:  Be a responsible citizen that makes a difference by Be a responsible citizen that makes a difference by

helping build and support sustainable communities.helping build and support sustainable communities. Profit:  Profit:  Maximize long-term return.Maximize long-term return. Productivity:  Productivity:  Be a highly effective, lean and fast-moving Be a highly effective, lean and fast-moving

organization.organization.

VALUESVALUES

Leadership:Leadership:  The courage to shape a better futureThe courage to shape a better future

Collaboration: Collaboration: Leverage collective geniusLeverage collective genius

Integrity:Integrity:  Be realBe real

Accountability:Accountability:  If it is to be, it's up to meIf it is to be, it's up to me

Passion:Passion:  Committed in heart and mindCommitted in heart and mind

Diversity: Diversity: As inclusive as our brandsAs inclusive as our brands.. Quality:Quality:  What we do, we do we.What we do, we do we.

Our Winning CultureOur Winning Culture

Focus on the Market Focus on the Market 

Work SmartWork Smart Act Like OwnersAct Like Owners

Be the BrandBe the Brand

Inspire creativity, passion, optimism and fun.Inspire creativity, passion, optimism and fun.

FOCUS ON COMPANYFOCUS ON COMPANY

Worlds largest beverage company.Worlds largest beverage company. The company is best known for its flagship product The company is best known for its flagship product Coca-ColaCoca-Cola

,  ,  invented by pharmacist invented by pharmacist John John StithStith Pemberton Pemberton in 1886.   in 1886.  The Coca-Cola formula and brand was bought in 1889 by The Coca-Cola formula and brand was bought in 1889 by AsaAsa

Candler Candler who incorporated The Coca-Cola Company in 1892  who incorporated The Coca-Cola Company in 1892 Coca-Cola currently offers more than 400 brands in over 200 Coca-Cola currently offers more than 400 brands in over 200

countries or territories and serves 1.6 billion servings each day countries or territories and serves 1.6 billion servings each day ..

Coca-cola the corporate nourishing community with the Coca-cola the corporate nourishing community with the largest selling soft drink largest selling soft drink

Concentrates since 1886 return after a gap of 16 years in1993.Concentrates since 1886 return after a gap of 16 years in1993.

Coca –cola parkCoca –cola park

Image galleryImage gallery

COCA – COLA COCA – COLA

World of coca colaCoca-cola bottling plant

Coca cola in indiaCoca cola in india

Hindustan coca-cola private beverages private limited is a Hindustan coca-cola private beverages private limited is a 100% owned company better.100% owned company better.

The company has 3 business regions and operated 22 The company has 3 business regions and operated 22 locations across India.locations across India.

Their business model include manufacturing beverages Their business model include manufacturing beverages distribution and sales tradedistribution and sales trade

Coca cola was leading soft drink brand in India until 1977.Coca cola was leading soft drink brand in India until 1977. Coca cola returned to India in 1977.Coca cola returned to India in 1977. Coca-Cola acquired most of the local brands including Coca-Cola acquired most of the local brands including

thumps up,mazza,limca gold spot, and Citrathumps up,mazza,limca gold spot, and Citra..

BACK TO INDIABACK TO INDIA

From 1993 to 2003 coca-cola invested us$ 1 bn. In India.From 1993 to 2003 coca-cola invested us$ 1 bn. In India. Coca cola in India achieved 39 % volume growth and 29 % industrial Coca cola in India achieved 39 % volume growth and 29 % industrial

growth reaching breakeven profitability region in 2002.growth reaching breakeven profitability region in 2002. Sanjiv guptaSanjiv gupta ex-ceo of coca cola India joined in 1997 as a vice ex-ceo of coca cola India joined in 1997 as a vice

president marketingpresident marketing . .

Coca –cola system in IndiaCoca –cola system in India

25 company owned bottling operation.25 company owned bottling operation. 25 franchise owned bottling operation.25 franchise owned bottling operation. Employee approximately 6000 local people.Employee approximately 6000 local people. Indirectly create employment for 1,25,000 people in India.Indirectly create employment for 1,25,000 people in India. The country wide marketing office located at haryana and The country wide marketing office located at haryana and

gurgoan.gurgoan. 4 regional offices in haryana , Mumbai and kolkatta.4 regional offices in haryana , Mumbai and kolkatta. Over 50 manufacturing locations in India.Over 50 manufacturing locations in India. Manufacturing units also in Nepal, Bhutan ,Maldives and Manufacturing units also in Nepal, Bhutan ,Maldives and

srilanka.srilanka.

SWOT ANALYSISSWOT ANALYSIS

STRENGTH OPPORTUNITIESSTRENGTH OPPORTUNITIES 1.Improved quality control. 1. WIDE MARKET.1.Improved quality control. 1. WIDE MARKET. 2. Latest technology. 2.Good rural market.2. Latest technology. 2.Good rural market. 3. Heavy investment in both infrastructure 3. direct distribution.3. Heavy investment in both infrastructure 3. direct distribution. and sales promotion campaigns.and sales promotion campaigns.

4. Modified and attractive packaging.4. Modified and attractive packaging.5. Strong advertising network5. Strong advertising network

WEAKNESS THREATSWEAKNESS THREATS 1.Entire infrastructure needs a face-lift. 1.stiff competition1.Entire infrastructure needs a face-lift. 1.stiff competition 2. Unskilled labour. 2.illegal distribution by 2. Unskilled labour. 2.illegal distribution by

some distributor.some distributor. 3. Tight case policy. 3.changing consumer 3. Tight case policy. 3.changing consumer

preferencespreferences 4. Fear of retrenchment among the workers4. Fear of retrenchment among the workers

COKE-- LORECOKE-- LORE

Company leadership in IndiaCompany leadership in India

C.E.O----MR. JOHN USTAS OF HINDUSTAN COCA COLA C.E.O----MR. JOHN USTAS OF HINDUSTAN COCA COLA BEVEREGES PRIVATE LIMITED SINCE JULY 2005.BEVEREGES PRIVATE LIMITED SINCE JULY 2005.

PRESIDENT –---MR. SANJIV GUPTA INDIAN OPERATION OF PRESIDENT –---MR. SANJIV GUPTA INDIAN OPERATION OF HCCBPL.HCCBPL.

COO--- MR. T. KRISHNAKUMAR WAS APPOINTED IN OCTOBER COO--- MR. T. KRISHNAKUMAR WAS APPOINTED IN OCTOBER 2008.2008.

COCA COLA BRANDSCOCA COLA BRANDS

WITH THE EXCEPTION OF KINLEY THE PRODUCT LINE CONSIST OF WITH THE EXCEPTION OF KINLEY THE PRODUCT LINE CONSIST OF BEVEREGES.BEVEREGES.

Almost every product is brand in itself.Almost every product is brand in itself.

BRANDS OF COCA -COLA

CONSUMERS CHOICE AT GLANCECONSUMERS CHOICE AT GLANCE

Coca-Cola Mainly preferred by the Youngster & Coca-Cola Mainly preferred by the Youngster & Kids.Kids.

‡‡Thumps -UpThumps -Up :- Youngster. :- Youngster.‡‡Limca Limca :- Common Drink.:- Common Drink.‡‡Fanta Fanta :- Basically Preferred by Ladies and Kids.:- Basically Preferred by Ladies and Kids.‡‡MaazaMaaza:- Also Ladies and Kids.:- Also Ladies and Kids.‡‡SpriteSprite :- Energetic drink. :- Energetic drink.

‡‡Kinley SodaKinley Soda:-Mostly those:-Mostly those

COMPITITIVE ANALYSISCOMPITITIVE ANALYSIS

salessales (revenue)-us$31.0 bln.(JULY 2010) (revenue)-us$31.0 bln.(JULY 2010)

ProfitProfit-1.143bln-1.143bln

Market share-Market share-coca cola 60.9% market share.coca cola 60.9% market share. Coca-Cola is a leading player in the Indian beverage market Coca-Cola is a leading player in the Indian beverage market

witH a 60 per cent share in the carbonated soft drinks witH a 60 per cent share in the carbonated soft drinks segment, 36 persegment, 36 percent share in fruit drinks segment and 33 per cent share in thecent share in fruit drinks segment and 33 per cent share in thepackaged water segment in india.packaged water segment in india.

Coca cola BCG matrixCoca cola BCG matrix

Market growthMarket growth

Coca-cola stands in Star box because it has High ( Market Growth ) &High ( Market S

Focus on the marketFocus on the market Focus on needs of our consumers, customers and franchiseFocus on needs of our consumers, customers and franchise partners.partners. ‡‡Get out into the market and listen, observe and learn.Get out into the market and listen, observe and learn.

‡Possess a world view.‡Possess a world view.‡Focus on execution in the marketplace every day.‡Focus on execution in the marketplace every day.

Comprehensive market strategyComprehensive market strategy

For Consumer demand everything we doFor Consumer demand everything we do We ill serve consumer a s a brand selection.We ill serve consumer a s a brand selection. We will the best marketers in the world.We will the best marketers in the world. We will think and act locally.We will think and act locally. We will lead as a model corporate citizen.We will lead as a model corporate citizen.

MARKET PENETRATIONMARKET PENETRATION

DEVELOP NEW USER.DEVELOP NEW USER. Promoting campaign in colleges.Promoting campaign in colleges. Selling more of an existing product to an existing market.Selling more of an existing product to an existing market.

• FIND NEW CUSTOMERSFIND NEW CUSTOMERS.. FROM COLLEGES,RETAIL SHOPS,GROCERRY,RESTARAUNTS.FROM COLLEGES,RETAIL SHOPS,GROCERRY,RESTARAUNTS.

• MAKE CUSTOMER BUY MOREMAKE CUSTOMER BUY MORE INCREASE THE QUNATITY OF COKEINCREASE THE QUNATITY OF COKE

EX- COKE PARTY PACKEX- COKE PARTY PACK

COCLUSIONCOCLUSION WHEN IT COMES TO MARKETING STRATEGYWHEN IT COMES TO MARKETING STRATEGY

Objective of coca cola marketing strategy is to strategically position their Objective of coca cola marketing strategy is to strategically position their products in people minds in order to maximize its acceptance.products in people minds in order to maximize its acceptance.

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