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No doubt that Allah is the main source of knowledge and wisdom. He is omnipotent as well as omniscient. It is a great blessing of Allah, that he enabled us because of His Holy Prophet (PBUH) that we are presenting our humble contribution for the distribution of knowledge.ACKNOWLEDGMENT

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Mam. Fizza rizviPRESENTED TO

Dedication of project

GROUP MEMBERS

ABDUL BASIT M14BBA015

6HistoryHenri Nestl established Nestl in 1867 in Switzerland (Vevey HQ)

His first product was lactogen formula for infants by the name Farine Lacte

Mission Statement To positively enhance the quality of life of the people of Pakistan by all that we do through our people, our brands and products and our CS activities.

Vision statement

Nestl aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.

slogan

KEY DATES 1866 COMPANY FOUNDATION

1905 Merger between Nestl and Anglo-Swiss Condensed Milk Company

1929 Merger with Peter, Cailler, Kohler Chocolates Suisses S.A.

1971 Merger with Ursina-Franck

1977 Acquisition of Alcon (2002: partial IPO)

1988 Acquisition of Rowntree

1990 Cereal Partners Worldwide

1991 Beverage Partners Worldwide (formerly CCNR)

1992 Acquisition of Perrier

2000 Acquisition of Power Bar 2001 Acquisition of Ralston Purina

2002 Acquisition of Schller and Chef America 2002 Dairy Partners Americas and Laboratories innov

2003 Acquisition of Mvenpick, Powwow and Dreyer's

2004 Acquisition of Valio (ice cream activities) 2005 Acquisition of Wagner, Protika, Musashi

BRANDS & PRODUCTS OF NESTLE

13Baby FoodsBreakfast CerealsBeveragesBottled WaterChocolate & ConfectioneryDairy ProductsFood ServicesIce CreamPrepared FoodsPetcarePharmaceuticalsCosmetics

Abid hussainM14BBA036MANAGEMENT

Segmentation of world in three zones

US Asia Oceania & Africa

Global management

Chairman Braback Letmathe

President & CEOP.Bulcke

Deputy ChairmanD.P FRICK

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Organization ChartCHAIRMANP.Barbeck-letmathe

Corporate governanceD.P FRICKCEOP.BulckeCorporate communicationsR.RamsauerPharma & cosmetics HRF.Castaner

Finance & controlJ.SinghOperationsJ.LopezSBUs marketing &salesW.BauerInnovation technology & R&DW.BauerZone EUR: EUROPEL.FreixeNestle ProfessionalM.Caira

Nestle nutritionR.T.LaubeZone AOA: ASIA/AFRICAF.Van DijkZone AMS: AmericasL.CantarellNestle watersJ.J.HarrisNESTLE IN ASIANBangladeshChinaHong KongIndiaIndonesiaIranIsrael Japan Jordan Kazakhstan Kuwait Lebanon Malaysia

Pakistan Philippines Republic of KoreaSaudi Arabia SingaporeSri LankaSyriaTaiwan Thailand United Arab Emirates Uzbekistan Vietnam

NESTLE PAKISTANNestle has divided the whole Pakistan in to three zones:

Northern Zone Central ZoneSouthern Zone

Board of directors

Mr. Syed Yawar Ali Chairman308-Upper Mall, Lahore, Pakistan

Mr. Magdi BATATO Managing Director308-Upper Mall, Lahore, Pakistan

Mr. John. M. Davis Director308-Upper Mall, Lahore, PakistanNESTLE IN PAKISTANNestle in pakistan21

Mr. Naveed Ahmad KhanDirector308-Upper Mall, Lahore, Pakistan

Mr. Pierre SchaufelbergerDirectorAvenue Nestl 551800 VeveySwitzerland

Mr. Syed Babar AliDirectorPackages Limited, Shahrah-e-Roomi, Lahore, Pakistan

Mr. Syed Hyder AliDirectorPackages Limited, Shahrah-e-Roomi, Lahore, Pakistan

Mr. Faal Krichane2, Chemin de PaudilleCH 1803 Chardonne - Switzerland

Mr. Osman Khalid WaheedFerozsons Laboratories Limited,5 km, Sunder Raiwind Road, Raiwind, Lahore, PakistanNESTLE SHARE PRICEPAK RS. 9280

LAST TRADED ON 10TH JANURAY 2014(160 shares)CHF60.75(0.00%)

registered head office

Nestl Pakistan Limited308 Upper Mall,Lahore - 54000, Pakistan.PABX: (042) 111 637 853Fax: (042) 35789303-4Email:info@pk.nestle.com

INTRODUCTIONGujranwala Plot No: 144-A, First Floor Satellite-Town Market, Gujranwala, Punjab, Pakistan. Phone: (055) 3733415 Fax: (055) 3733415

REGIONAL SALES OFFICES

Nestle has 10 Regional Sales Offices in all over the Pakistan.:

Hyderabad

Gujranwala

Peshawar Faisalabad

Multan

Karachi

Sukhur

Lahore Quetta

Islamabad FACTORIESNestle has two factories in Pakistan for the production of different food items.

Sheikhupura near Lahore Kabirwala near Multan

SHER AFZALM14BBA072

ORGANIZATIONAL STRUCTUREMANAGEMENT

CEOMANAGEMENT DIECTOR

FINANCE MANAGER MARKETING MANAGER PRODUCTION MANAGERNATIONAL SALES MAANGER

ZONAL SALES MANAGER ZONAL SALESMANAGER ZONAL SALES MANEGERNORTH CENTER SOUTH SALES DEPT

A/C DEPT

SALES PROMOTION DEPT REGONAL SALES MAANGER

SALES DEPT A/C DEPTAREA SLAES SUPERVISOR

SALES FORCEMANAGEMENT PROCESS

PLANNINGORGANIZING

CONTROLLINGLEADINGRecognition R&DPlan FormulationEstimation PeopleProcessSituationDecentralizedPeople orientedMotivating activities

Comparing of Manufactured products HUMAN RESOURCE MANAGEMENT Evaluation of the employee is done quarterly in a year.

Wages, salaries and fringe benefits increases with the working duration of employees in the organization.

Training programs are offered primarily and frequently to improve the skills of employees. Companys policies and procedures are displayed as a chart in every office of Nestle and they are also accessible at net

Human Resource Security Management AuditAll the employees and contractors are well informed about their responsibilities and companys rules and regulations before they are hired.

All third-party users are fully aware and are told their limits i.e. up to that extent they are eligible and allowed to use the facilities.

All the employees are assigned to perform duties and responsibilities that they can perform

Different actions like emergency exit signs, training sessions on safety are taken by the SEM committee.

SEM training records are updated on monthly basis. Its the duty of reporting safety officer in every region/area. Department is established for safety policies according to job description and according to the sensitivity of area. SECURITY AND ENVIRONMENTAL MANAGEMENT

FALAK SHERM14BBA076CRITERIA FOR SELECTING CANDIDATESGood qualificationGood efficiency to workExperience is preferSelf ability to work Follows the rules and regulationsGood behavior with customer

TRAINING OF EMPLOYEESNew employees are prepared to gain experience in sales and marketing-related activities & other areas of the business.

Activities include:-

Production, Supply chain & information systems, Finance & control, Purchasing, Communication & Market Research.

MOTIVATIONEmployees get Motivation by:-

Immediate job satisfactionLong-term career developmentSuperior pay and benefitsThe personal growth that comes from experience and trainingMaterialistic as well as internal motivation

REWARDS & BENEFITSHealth screening/on-site occupational health facilities Sick pay 25 days' holiday Mobile phone on a business need basis Company bonus scheme Contributory final salary pension scheme Childcare vouchers (dependant on salary) Gym facilities at larger sites Staff shop at most sites Flex time at some sites

CUSTOMERS

Every person, of any age group, gender etc is the target customer of Nestle

Nestle target its customers by knowing customer needs & demands. For this purpose it made customer profile.

Customer profile based on two criteria:

MARKETING AND SALES PROMOTION Nestle knows the specific segment of the market, its business is attempting to serve.

It determines the sales of its products against those of its competitors with the help of research.

TAXES AND LEGAL OBLIGATIONSTax, finance and accounting department is responsible for all tax reports and payments. Company has its own multiple distribution channels which enables company to supply any critical items.

Before any purchases, comparison market statement is made and according to the prices in that statement purchases are made.

GENERAL INFORMATIONName of the agency: Regional Sales Office, Satellite Town, Gujranwala.

Postal address: Plot No: 144-A, First Floor, Satellite Town Market, Gujranwala, Pakistan.

Postal code and City: 52250.

Country: Pakistan.

Phone: 92-055-3733415, 92-055-3733243

ZEESHAN KHANM14BBA035SWOT ANYLSISPROBLEMSSUGGESTIONS/SOLUTIONS&CONCLUSION

Strengths

Weaknesses

Opportunities!!

Threats SWOT AnalysisFor Organizational Success

Who needs SWOT Analysis?SWOT Analysis is useful for various aspects from the perspective of the following:Job Holder

Company

Business Unit (BU)

StrengthsWeaknessesOpportunitiesThreats

Swot AnalysisSwot Anylsis53

Value added productsBrand nameSix brands having70% group salesR&D departmentUnique features and technologies 40 & 60% test result criteriaSTRENGHTS

Weakness: Less consumer research in few areas.

Opportunity: Market expansion by using bio-technology.

Threats: Baby milk action New and indirect competitors Product acceptance

SWOTSWT

MANAGEMENT56

Analyze Internal & External EnvironmentAnalyze Internal & External Environment:

The first step of SWOT Analysis is to analyze the situation from both internal and external aspects. Hence, carrying out the internal analysis will help you to find the strengths and weaknesses of your organization that affect the situation. On the other hand, carrying out the external analysis will help you to find the opportunities and threats that are external but will affect your organization in the situation. Perform SWOT Analysis & DocumentAnalyze Internal & External EnvironmentPrepare Action PlansAnalyze Internal & External Environment

InternalExternalHelpfulHarmfulSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSTechnological skillsEmployees take part in management decisions. Management are made in good environment.There is no big gap between top and low management.Given attention to employees. Change in decision making style.Threats from competent management.Technological advances in controlling and organizing.No permanent job of managers in some cases. Lack of important skillsWeak Management imagePoor distribution channelsLock of understanding between management and employeesNo satisfaction/retention

Changing employees tastesTechnological advances and promotion of managerial people.There are great opportunities for employees according to change.

HRM department is not giving good salaries to the employees, so employees are de-motivated and dont work with the company for very long.

Staff is not as responsible as it should be.

There are not much security measures in the office.

A constant threat to the companys economic balance due to unstable government policies

PROBLEMSBonus packages and increment in salaries for a selective level of work and efficiency should be awarded to attract the employees concern.

Staff should be made more responsible by implementing strict rules and regulations and taking disciplinary actions against any un-professional behavior.

SOLUTIONS/SUGGESTIONSNestle is a market leader due to different reasons:

Its price is high against its competitors but it matches its quality with its competitors.

Nestle is using its brand name to promote its products & its very popular as compared to its competitors.

Its packaging is good.

We can easily find Nestle from any retailer shop. CONCLUSION