Why Socially engaged organizations are more effective

Attending @e_office_com seminar on #connections and #socbiz by @allerhed, this session #rocks #innovations

@allerhed

Why Socially engaged organizations are more effective

Leaders in every industry are leveraging Social Business technology to disrupt their industries and create competitive advantage

Social Business Predictions for 2012: Community Managers Rule!

“Corporations are quickly realizing they must create new roles like the community manager to take on these new responsibilities. Watch for this role to take off in 2012, with organizations of all shapes and sizes, in a variety of industries calling on experts to help to build, maintain, and activate members in an online location around common interests and topics. Key skills required: Ability to be transparent, drive sharing among members, and listening and shaping conversations.”

Alistair Rennie GM, IBM Collaboration Solutions

December 2011 Source: http://sowecreate.tumblr.com/post/13053183743/ibms-social-business-predictions-for-2012

Leading social business through communities

Source: http://www.zdnet.com/blog/hinchcliffe/should-companies-drive-their-traffic-to-facebook/2127 June 2012

How does a Social Business Manage Complex Projects? • Engaged Expertise to prevent

recreating the wheel • Reduce time to find intellectual

capital • Remove barriers to intellectual

capital sharing • Collaborate across timezones and

geos easier • Central hub for information • Eliminate complexity, flatten

hierarchy • Foster social learning

How does a Social Business Innovate? • Connect key stakeholders • Bring customers and partners closer to the

product and service development process

• Engage employees on company initiatives, product plans, etc.

• Enable Resiliency • Get feedback before it’s too late to change

anything

• Be prepared for rapid response to changing demands

How does a Social Business Strengthen Customer Relationships? • Responsive & pervasive customer support

• Enable your customers to access experts and get their questions answered immediately

• Be where your customers are – questions will appear in social sites before they call your #800

• View customers as Brand Champions

• Enable customers to share their enthusiasm for your products & services

• Connect customers to each other to strengthen their relationships

Social Businesses supports there team, wherever they are

IBM Connections: Themes for 2012

Expand the Platform

• Support engaging experiences with new services and deeper integration across the portfolio

• Need to streamline work

• Need anytime, anywhere access

• Need to prioritize what's important and avoid distractions

• Need consistent, integrated collaboration experience

Enhance Communities for Teams

• Access expertise in context to enhance use cases for sharing and collaboration

• Need to share and collaborate across a group of people

• Need to support different groups with different social and collaboration requirements

• Need to develop and manage shared documents across teams

Business to Consumer

• Strengthen relationships by creating compelling customer communities

• Need to build social customer communities to increase loyalty and revenue

• Need to understand what is working and gain insight from trends

• Need to support openness and choice

Social & Mobile Everywhere Deliver new or expanded value to access your social data

IBM Connections is Extensible and Expandable • Extensive and simple API allows

Connections capabilities to be plugged into virtually -ANY- external application

• SPIs and event infrastructure allow even tighter low-level integration

• iWidget support allows Connections to surface external data and resources in Homepage, Communities, and Profiles

IBM Connections is a platform • We and our partners

provide – and regularly update – many Connections Extension Points

• See the Solutions Catalog on Greenhouse

IBM leads with Open Standards: Maximizing integration possibilities

• Enabling the next generation of socially-enabled solutions to enhance customers' existing investments and heterogeneous platforms

• Focus on open standards and “loosely coupled” web-centric architectures

• A commitment to drive and leverage open standards

• Maximize choice, flexibility, and ease of integration

• Drive enterprise innovation and leverage rapid innovation on the public web

• Minimize incremental cost of targeting additional desktop and mobile platforms

• Leverage dominant skill-sets based around web technologies

OpenSocial • Social APIs and Mini Applications (Gadgets) • IBM has a leadership role including • On the Board of Directors

• Committers on Apache Shindig

• Has been instrumental in drafting the OpenSocial 2.0

specification

• Invented and gave to the community Embedded Experiences and many, many more capabilities

• Provided enterprise extensions

ActivityStrea.ms • The primary event propagation mechanism

for Social Business • Streams contain events and the means to act

upon them • Those means, for users to execute tasks

without a sovereign pivot, include embedded experiences

• The lead editor for the ActivityStream specification JSON is James Snell from IBM

OAuth • Delegated Authorization provides a

means for interaction between gadgets

• Can use a variety of authorization mechanisms (SAML, etc.)

• Cornerstone of security in Social Business

• Rapidly evolving specification

Same Gadget, Different Contextual Experience

IBM Connections and IBM WebSphere Portal

• Drive innovation and improve collaboration through socially-infused experiences

• Allow users to find the right people • Enable customers to provide feedback • Incorporate Connections Apps: Activities,

Blogs, Bookmarks, Profiles, Wikis, Tag Cloud • WebSphere Portal V7 customers are entitled

to IBM Connections Files and Profiles • Download at http://ibm.biz/BdxFWR

Plug-ins for IBM Lotus Notes • Take Activities offline, synchronize recent, selected or prioritized

Activities • Custom entry templates, custom fields, and section support • Activities To Do entries integration with Notes Calendar via

calendar overlay • Integration with Notes search bar • Bookmark Notes documents in Connections Bookmarks • Drag to add Notes documents to Connections Activities • Profiles Business Card integration • Status Updates Plug-in • Personal Files Plug-in

IBM Connections & Microsoft Microsoft Office®

Upload Files to Activities Search Profiles Add to your blog Microsoft Outlook®

Business Card Search services Outlook Social Connector feed

Microsoft Windows®

Work with Shared Files Add file to Activity Create new Activities

Microsoft SharePoint®

Business Card Profiles Search Tag cloud web part Community integration

IBM Connections API Simple and Easy to Learn • REST-style HTTP based API with XML, JavaScript and HTML formatted output

• Standard Web 2.0 web development methodology

Open • Platform Independent

• Based on Open standards:

• XML and JSON over HTTP

• Atom Syndication Format and Publishing Protocol

• CMIS for files, Open Social & Activity Streams

Comprehensive • Used internally and by partners to build a wide set of plug-ins and mashups

• All IBM Connections services provide an Atom API

• which is fully documented

• and all IBM plug-ins use this API

• Additionally,

• An SPI for 3rd part event consumption

• Extensible web experience through Open Social gadgets and iWidgets

IBM Connections

• ...is social software, designed to meet the needs of business.

• ...empowers business professionals to be more innovative and productive, by helping them identify and build networks of subject matter experts.

• ...facilitates the creation of vibrant communities of employees, business partners, and customers where creative ideas can be exchanged that can foster increased business growth.

• ...helps teams accomplish their business objectives, whether they are located locally or distributed geographically.

Start Your Social Business Journey Now!

www.ibm.com/social

Thank you

@allerhed

lollo@se.ibm.com