Presentation cover page title · 2020-02-03 · Omnichannel Offer & Order Management • Create...
Transcript of Presentation cover page title · 2020-02-03 · Omnichannel Offer & Order Management • Create...
January 2020
ONE Order
Transition
WHY?
2
WHY?
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3- Take Orders, deliver and account for them as a digital retailer
1- Maximize sales opportunities
2- Gain full control of your distribution, through a wider range of channels 5- Enhance your Customer’s
Experience & value
6- Leverage your data and optimize your IT costs
Overall value creation Key Order Management domains
Optimize sales and execution across airline Group, JVs and alliance partners
Take Orders, deliver and account for them as a digital retailer
Optimize sales opportunities
Drive airline distribution through a wider range of channels
Enhance customer experience
Leverage data and optimize IT costs
Organize as a retailerCopyright IATA 2020
Unlocking benefits for the entire value chain
Accounting Providers
Delivery Providers Transparency
Process efficiency
Better servicing
Simplicity
Streamlined relationships
Improve Offer forecasting
Real time data
Automation
De-specialize
SellersTechnology
Vendors
Enhanced data & analytics
Accelerate revenue recognition
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How?
5
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Airline IT Landscape
Today & tomorrow
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Revenue Accounting
PSS
Order Management
Reservation
Ticketing
Inventory
Departure Control
Pricing
IBE(Airline direct touchpoints )
Offer Management
NDC InterlinePartners
NDC Aggregator(s)
E-retail/E-commerce
NDC standard
Proprietary
Legacy standard
Ground Handlers
Airline Agents(ATO/CTO)
Airline IT
Current airline IT landscape NDC Shopping, Ordering, Operations & Accounting
NDC API
Seller (Travel Agent etc)
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PSS
Reservation
Ticketing
Inventory
Departure Control
IBE(Airline direct touchpoints )
NDC InterlinePartners
NDC Aggregator(s)
NDC & ONE Order standard
Proprietary
Airline Agents(ATO/CTO)
Airline IT
Offer & Order Management possible end state
Accounting
PSS
Order Management
Inventory
Pricing Offer Management
DCSGround Handler(s)
OO Delivery API
Non AirDelivery
Providers
OO Accounting API
NDC & ONE Order / Web/Mob APIs
Seller (Travel Agent etc)
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Progress towards airline retailing
Create offers
Enhance Offers
Create Orders
Process Orders
Omnichannel
Offer & Order Management
• Create offers in airline IT environment (Offer Management)
• Add ancillaries
• Contextualize / personalize
• New bundles and services
• New payment forms
• Implement dynamic pricing
• Create orders in airline IT environment (Order Management)
• Store orders
• Keep PNR and ET/EMD for the transition to orders
• Modify systems to process orders with richer data
• Implement across all partners (internal systems, interline, revenue accounting, 3rd party services etc)
• Rely solely on Offer and Order Management
• Replace legacy messages (e.g. EDIFACT, TTY )
• Remove PNR/ET/EMD
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What’s next?
Thank you