Omnichannel en

A cloud

MarketingGroup

Our value proposition for better e-commerce

Data & Analytics, Real time recommendation, Multi-channel Delivery and workflow automation

All AutomatedAll in euro.message

About euro.message

Who is euro.message?

● Powering e-campaigns since 2002

● One of the leading e-marketing firms in EMEA region

● Offering services to more than 3.000 world’s top brands

● Offices in Istanbul, Hamburg and Dubai

● Specialized in marketing automation

About euro.message

About euro.message

Loved By Brands

About euro.message

Our Partners

About euro.message

Why We Are a Clear Leader!

Creative ServicesLanding pages, Templates,Web design, CMS, Portals

Data HandlingAnalytics, Personalization,Live SegmentationLead Generation(Mail Media Network)Social CRM

Consultancy ServicesCampaign Management,

Deliverability Services

E-Marketing ServicesE-mail, SMS, Social Media Campaign ManagementMarketing Automations

Technology

About euro.message

We host more than 60 million data

in behalf of our customers

We are sending for our customers

nearly 500 campaigns per day

Yearly, more than 20 billion messages

are being sent form our servers.

We handle 70 million Dollars asset size,

to offer the best service to our customers

Facts and Figures

About euro.message

SOur value proposition for better e-commerce

10

Bulk mailing &Multichannel

Segmentation Personalization Omnichannel & Automation

The road to omnichannel customer management

Analytics & Recommendation

Our value proposition for better e-commerce

A cloud

MarketingGroup

Bulk mailing and Multichannel campaign management

1. We create a seamless multichannel campaign management environment for you

• Use of Integrated Channels through different modules

• E-mail module• SMS module• Social Media module• Online survey module• Push notification Module

• Services

• Deliverability Services• Data Analytics Services• Integration Services• Design and Campaign Management Services

Bulk mailing & Multichannel campaign management

2. We Secure your spam free Deliverability Build Your Own Virtual Sending Space

Deliverability Tree

White Listing

Your Own

Dedicated IP’s

Your Own From Address, Click Links, DomainKeys, snds Reputation

Shared IP Address & From Address

Your

vir

tual

sen

ding

spa

ce

for

deliv

erab

ility

Dedicated Speed

Up to 5 Million / Hour

Bulk mailing & Multichannel campaign management

A cloud

MarketingGroup

Segmentation & Personalization

euro.message solutions:

euro.message solutions:

Segmentation &

PersonalisationBulk Mailing Automation

Autopilot

AutopilotGoogle Analytics

Visilabs

Datawarehouse

Segmentation via Analytics Data

Personalization via Analytics and Recommendation Data

Company hasn´t got its own solution

Company has its own solution

Our Solutions for Segmentation & Personalization

Automatic html creation

or

Prepare Your Zip File

Send It to our Data Warehouse via s/sftp

You can upload millions of data in minutes!


If you do your own segmentation you can upload your customer and product data to oursystem in minutes and your personalized campaign html’s will be created automatically.

E-MAIL TEMP.for SEGMENT A

.html

E-MAIL TEMP.for SEGMENT B

E-MAIL TEMP.for SEGMENT...n

DATA LISTSEGMENT = A

DATA LISTSEGMENT = B

DATA LISTSEGMENT = n

.csv

UPLOAD

E-mail:[email protected]

Segment A


Segment B

E-MAILTEMPLATES

TEMP A

/TEMP B

CAMPAIGN DETAILS SYSTEM

Targeted E-Mails Using Data warehouse module

Opt 01: Segmented Mailing: Sending different emails to different segments in one campaign


OFFER 1001

.html

OFFER 1002

OFFER ….. n

DATALIST

.csv

UPLOAD


Offer ID’s1001 - 1023


Offer ID’s1085 - 1075

E-MAILTEMPLATE

CAMPAIGN DETAILS SYSTEM

Targeted E-Mails Using Data warehouse

Opt 02: Dynamic E-mails: every mail has personalized content in one campaign


19

İf you prefer we do your segmentation you can use our Visilabs Engine

Data

Insight

Information

Recommendation

Visilabs Analytics

Visilabs Segment

Visilabs Insight

Visilabs Target


Visilabs Analytics: Real Time Dashboard

See web site activity in real time

Segmentation & Personalization with Visilabs

Campaign Reporting: Detailed paid traffic (campaign) analysis

Visilabs Analytics:


Visilabs SegmentCreate behavioral questions like «who are the visitors , visited more than 10 times and have not purchased anything yet» and get answers immediately.


Out of the box data-mining capability. See which products or content do your visitors consume during their visit and recommend content accordingly.

Visilabs InsightYou can do all your datamining


24

25p

25p

25p

75p


Visilabs InsightYou can do scoring for lead nutrition and hot lead management

Omnichannel Campaign management & Automation

• With Visilabs target you can automatize all your campaigns, based on

• Business rules• Segmentation• Recommendation• Scoring• Lifetime value• RFM modeling vs…

• The channels you can personalize• Web• E-mail

Mail Targeting


Daily Mail

Daily mails based on products viewed

Post Purchase Upsell

Post purchase mail based on market basket analysis (prediction on relevant products)

Favorite Category

Search Phrase Mail

Basket Abandoners

Reminder mail for incomplete purchases.

Churning Visitor

Reminder mail to people who has not visited for a specific period of time.

Out of Stock

Visitor viewed a out of stock item page. When the item arrives, an automatic mail sent to visitors who viewed the out of stock item.

Price Discounted

When a product is discounted, an automatic mail sent to visitors who viewed the item before.

Comment Mail After Purchase

Satın Aldığınız Üründen Memnun Kaldınız Mı?

Repeat Purchase

According to the purchase periodicity of a product, an automatic mail sent to visitors who bought the item before.

Diş Macununuz Bitmek Üzere

Custom Algorithms

Custom algorithm development based on your unique needs.

On-site Targeting


Rotator-1

Rotator’s (slider) banner sequence is re-organized for each visitor according to their past browsing and purchasing history.

Rotator-2

Rotator’s (slider) banner sequence is re-organized via custom rules.

Real Time

Top viewed products in real time.

Top Sellers

New Arrivals

Top Discounted

Related to Items You’ve Viewed

Last viewed product and other relevant products.

Cross Category Top Sellers

Capping enabled cross category recommendations.

Customers Who Viewed This Item Also Viewed

Customers Who Added Cart This Item Also Added Cart

Search-1

Search result page re-organized based on clicks, basket adds or purchases .

Search-2

Banner areas re-organized based on search phrase.

FIRSAT KÖŞESİ

Marketing Automation

Processes can be drawn as business rules or can be triggered by internal events. Autopilot does not only prevent all the possibilities of human error and leeway but also simplify the way to create sophisticated and engaging campaigns.

Autopilot Module


WE CREATE

WELCOME PROGRAMS for NEW COMERS

CART ABANDON PROGRAMS for HESITATERS

WE MİSS YOU PROGRAMS for NON LOYAL CUSTOMERS

WIN-BACK PROGRAMS for RUNAWAYS

____________________________________________________________

With the help of Autopilot...

____________________________________________________________


A typical automated Campaign workflow chart for Customer Lifetime value segmentation

Acquire Convert Develop Retain Reactivate

Cu

sto

me

r L

ifetim

e V

alu

e

Registration

AbandonedBasket

Conversion

Thank you

Cross Sell

Social

Reactivation

Registration

Instant Register Confirms24 hours Follow up to Register Confirms72 hours Second follow up to register30days Register not purchased

Abandoned Basket

1 hour Basket Abandon, not purchase1 hour Basket Abandon, purchase24 hours Add to wish list, not purchase1 hour + Repeat Abandoner3 days Basket Abandon follow up

Conversion

24 hours Seen content X and not purchased

Thank You

24 hours Thank you for purchasing24 hours Thank you for registering while you purchased

Cross Sell

5 days Cross sell to a purchase

Social

24 hours ´Shared liked´ Social follow up

Reactivation

3 months Reactivation


Summary

Collect• Web• Email• Mobile• Social• POS• Call Center• Kiosk

Analyze• Real Time &

Alerts• Products,

Categories, Brands

• Behavioural Paths

• Customer segments

• Acquisiton Channels

• Retention• Custom

Reporting

Act• Rule based

e-mail& SMS automation

• Complex event processing on Web

• Multi Channel

Predict• Clustering• Profiling• Recommendat

ion• Classification• Churn• Time Series

Analysis• Anomaly

Detection• Time to buy• Periodicity• Optimum price

Automate• Web• Email• SMS• Outbound

Call(CC)• Social

With all of our tools and services we will provide you an complete Digital marketing set.

Omnichannel en

Marketing

Transcript of Omnichannel en