Presentation about MAC (MKT243)
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Transcript of Presentation about MAC (MKT243)
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by: Yanese AynePREPARED FOR : MISS SHERIL AIDA
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History of M.AC• M ·C ·A was established in Toronto when makeup artist and
photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfill their professional needs. M·A·C was homegrown in Canada – literally. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers: fellow makeup artists, models, photographers…then came stylists and editors. With every colour, and every magazine credit, word-of-mouth popularity grew. In March 1984, the duo officially launched the line from a single counter in a department store in Toronto.
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• MAC Cosmetics (Make-up Art Cosmetics; stylized as M.A.C ) is manufacturer of cosmetics headquatered in New York City.
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Founder of M.A.CMake-up Art Cosmetics, or M.A.C as it's more commonly known, was founded in 1984 by two Canadian chaps named Frank - make-up artist and photographer Frank Toskan and beauty salon owner Frank Angelo.
Frank Angelo, a co-founder of MAC Cosmetics died on Sunday at Baptist Hospital in Coral Gables, Fla. He was 49 and lived in Toronto.
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Target Market"All ages, all races, all sexes"
Secondary target audience: Females ages 18-25
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COMPETITORS
SMASHBOX NARS
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m.a.c PRODUCT
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PROMOTION
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Advertisement
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THANK YOU!