Presentation # 1, SWOT analysis and TOWS matrix of Toyota
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Transcript of Presentation # 1, SWOT analysis and TOWS matrix of Toyota
Welcome
GROUP MEMBERS
Name Student IDMousumi Saha 11 03 28Chisty Raunak Hasan 11 03 34Imtiaz Masroor 11 03 44Rafid Ur Rahman 10 03 28
What Toyota believes…
Internal environment
Intellectual Capital
Lifelong Employmen
t
Extensive Training High Loyalty
Innovation is
encouraged
Production Flexibility
FlexibilityMulti-purpose Machine
Multidimensional Workforce
360 / Supply Network
Customers
Dealer
Distributor
Assembly Plant
Raw Material Supplier
Warehouse
Overseas Network
Parts
Component Supplier
Suppliers Relation
Unused Debt Capacity
Research and Development
Market Share
Market Condition
US China Brazil0
5
10
15
20
25
Comparison of Markets
2005 2013
Toyota GM Ford Volkswagen0
2
4
6
8
10
12
14
16
18
Market Share in Different Market
China US
Competitor
Company Name Average Selling Price (ASP)Toyota Motors $27, 321General Motors $23, 696Volkswagen $29, 212Ford Motors $23, 210
Some ConcernsRegulatory Concern
Green Technologies
Product Recalling
Exchange Rate
Suppliers Bargaining Power
PEST Analysis
• Tax benefits• Strict Regulations
• Buyers Purchasing Power
• Economic Condition Varies
• Solar Ventilation System
• Green Cars
• Changes in lifestyle
• Increased disposable income
Political Economic
Technological
Social
SWOT Analysis
Strength Weakness
Opportunities Threat
Strength
• Loyal and Sustainable Employees & Suppliers• Strong Suppliers Network• Corporate Culture• Diversified Market• Team Production System• Intellectual Capital• Strong R&D Base• Strong Marketing Base• Unused Debt Capacity
Weakness• Geographical Disadvantage• Small Domestic Market• Less Share in Growing Market• SUV, Mini Truck Section
Opportunities• Green Technologies• Flexible Multipurpose Equipment• Early Market Entry in Africa• High Demand of Compact Cars• Appreciation of Yen
Threat• Exchange Rate (JPY-USD)• Competitors Performance in Growing Market• Suppliers Bargaining Power• Threat of Substitutes
TOWS Matrix
External Factors
Strengths (S)• Loyal and Sustainable Employees &
Suppliers• Diversified Market• Intellectual Capital• Unused debt capacity• Strong R&D Base
Weaknesses (W)• Geographical Disadvantage• Small Domestic Market• Less Share in Growing Market• SUV, mini-truck
Opportunities (O)• Demand of Green Cars• Early Market Entry in Africa• High Demand of Compact
Cars• Production Facilities Abroad
SO Strategies Producing Green Cars using strong
R&D base Quick Investment in African Market
using debt capacity
WO Strategies Cutting Down Geographical
Disadvantage Focusing Largely on Growing
market
Threats (T)• Exchange Rate (JPY-USD)• Competitors Performance in
Growing Market• Suppliers Bargaining Power• Threat of Substitutes
ST Strategies Not Putting all Eggs in a Basket Loyal Suppliers less likely to Bargain
WT Strategies Diversified Manufacturing
Operations More importance in Growing
Market than Saturated Market
Internal Factors