Presentatie 2015 Utrecht Business School - Alexander Boelen - Business Development

Thursday 26 March 2015 Roy Schütt & Alexander Boelen

INNOVEREN VANUIT EEN’MARKET ORIENTED’ PERSPECTIEF

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Source: Cyclic Business Development Reference Model ® -- DIWANIYA [Roy Schütt & Alexander Boelen, 2012]

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BUSINESS DEVELOPMENT4P MARKTGEÖRIENTEERDE INNOVATIE MIX

Based on the 4P innovationmix developed by John

Bessant and Joe Tidd

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BUSINESS DEVELOPMENT MANIFESTATIONSPOSITIONING, PROCESS, PORTFOLIO, PARADIGM

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POSITIONING INNOVATIONSCREATE SUPERIOR PERFORMANCE IN

CUSTOMER PERCEIVED VALUE TO PRODUCTS

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CREATE SUPERIOR PERFORMANCE INCUSTOMER PERCEIVED VALUE TO

PRODUCTS


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CREATE SUPERIOR PERFORMANCE INCUSTOMER BELIEF AND EXPERIENCE

CREATE ADDED VALUE TO PRODUCTS AND SERVICES

THROUGH INNOVATION IN THE OFFERING


THROUGH INNOVATION IN CUSTOMER EXPERIENCE

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CREATE SUPERIOR PERFORMANCE INCUSTOMER BELIEF AND EXPERIENCE


THROUGH INNOVATION IN THE OFFERING


THROUGH INNOVATION IN CUSTOMER EXPERIENCE

https://www.google.nl/imgres?imgurl&imgrefurl=http://passie4wonen.nl/2013/03/13/straks-online-winkelen-bij-ikea/&h=0&w=0&sz=1&tbnid=tCXaJm6YZ6ZmPM&tbnh=151&tbnw=333&zoom=1&docid=Gs8NpaPztPIBaM&hl=nl&ei=06o-UteiIMnM0QXZ4IHQDg&ved=0CAIQsCU

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=kf9fyH4lNT6ELM&tbnid=xBQyLE_DpvMeCM:&ved=0CAUQjRw&url=http://coca-cola-art.com/2008/10/08/free-coca-cola-vectors/&ei=kK0-UqnrEoiw0wWX84HYCA&bvm=bv.52434380,d.d2k&psig=AFQjCNGYReykIqqpAOLyWZd6xnmKLK01pQ&ust=1379925699136630

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PROCESS INNOVATIONSCREATE SUPERIOR PERFORMANCE IN

FIRM’S VALUE OFFERING TO CUSTOMERS

http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=EpxVEk8GNhg_kM&tbnid=jXPQ49ETc27-7M:&ved=0CAgQjRwwADjfAQ&url=http://www.tencate.com/txtures/autumn-2010/In-search-of-product-champions.aspx&ei=RxI_Uq3HC4ea1AWaj4DIAg&psig=AFQjCNG2hu232GiEvlCjvZYF12HibQBmLg&ust=1379951559316354

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CREATE SUPERIOR PERFORMANCE INFIRM’S VALUE OFFERING TO CUSTOMERS


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CREATE SUPERIOR PERFORMANCE INSERVICES AND BUSINESS MODELING

CREATE ADDED VALUE TO THE ORGANISATION THROUGH

INNOVATION IN THE BUSINESS ARCHITECTURE


INNOVATION IN THE SERVICES

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CREATE SUPERIOR PERFORMANCE INSERVICES AND BUSINESS MODELING


INNOVATION IN THE BUSINESS ARCHITECTURE


INNOVATION IN THE SERVICES

https://www.google.nl/imgres?imgurl&imgrefurl=http://www.topgear.nl/wallpapers/123/afbeelding/ferrari-logo/&h=0&w=0&sz=1&tbnid=OcQA490iO9be0M&tbnh=201&tbnw=251&zoom=1&docid=7rwv7tZ0RPpS3M&hl=nl&ei=XLE-UrW9M8ix0QXRnoCwAw&ved=0CAEQsCU

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=RlBkbNkKSAKyNM&tbnid=zTjt0GerlSbTZM:&ved=0CAUQjRw&url=http://www.automatiseringgids.nl/nieuws/2012/32/storing-bij-klm-op-schiphol&ei=Wrc-Up6QB-e_0QXWyYC4Dg&bvm=bv.52434380,d.d2k&psig=AFQjCNFQ4xMqPFFg2lW5aUfiNSf8YAbeiw&ust=1379928193611768

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PORTFOLIO INNOVATIONSCREATE SUPERIOR PERFORMANCE IN PRODUCT OFFERING TO THE MARKET

SPACE

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=gDNKm5e-ni_COM&tbnid=WjD_PU44C0fhcM:&ved=0CAUQjRw&url=http://techbeat.com/2013/03/glamping-in-2013/&ei=oRk_Uoa2MuO40QXY44CgAw&bvm=bv.52434380,d.d2k&psig=AFQjCNEQtHMg-I732CSBaamOSuJs3KpW9g&ust=1379953421576934

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CREATE SUPERIOR PERFORMANCE INPRODUCT OFFERING TO THE MARKET

SPACE


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CREATE SUPERIOR PERFORMANCE INAPPLICATION AND PORTFOLIO


THROUGH INNOVATION IN THE APPLICATION


THROUGH INNOVATION IN PORTFOLIO

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CREATE SUPERIOR PERFORMANCE INAPPLICATION AND PORTFOLIO


THROUGH INNOVATION IN THE APPLICATION


THROUGH INNOVATION IN PORTFOLIO

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2AG1CZl5m_xujM&tbnid=OpJ3P-VIW5fycM:&ved=0CAUQjRw&url=http://www.hallo040.nl/wonen/greenwheels-breidt-uit-in-eindhoven/&ei=b7s-UtyRD-mw0QWD3ICgBw&bvm=bv.52434380,d.d2k&psig=AFQjCNG2eVGA5L0YAC57ecefd04oakE6_Q&ust=1379929322285105

http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=5gPD-ikrb4diVM&tbnid=_2DkRw5MI8Q3rM:&ved=&url=http://www.rmc.nl/portfolio/nuon/&ei=wrw-UqrWJa2a1AXW3IDgCQ&psig=AFQjCNG3KzQ_tN-4hLKaMq9FvI29YLG2aA&ust=1379929666752705

http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=tfAzVxTw78x8mM&tbnid=JYkQ2jqyTUpDqM:&ved=0CAgQjRwwAA&url=http://www.toyotaiq.nl/toyota-vw-voorbij&ei=pb0-UuHxN4Km0QW3n4CYAw&psig=AFQjCNHr03yOEvuJxJe9gM6zW1_hqX6O_Q&ust=1379929893978714

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PARADIGM INNOVATIONSCREATE SUPERIOR PERFORMANCE IN

FIRM’S VALUE OFFERING TO STAKE HOLDERS

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=pzyr87rxDtu55M&tbnid=1T0cqfSV_wDDAM:&ved=0CAUQjRw&url=http://www.socialpositives.com/2013/07/twitter-radical-innovation-with-social-networking/&ei=uRw_UpLMNIWc0AXEtYHYDw&bvm=bv.52434380,d.d2k&psig=AFQjCNFyWNBsMvRG2pYciJjr9LjPg8MqhA&ust=1379954180867244

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CREATE SUPERIOR PERFORMANCE INORGANISATION BEHAVIOUR AND

COOPERATION


INNOVATION IN COOPERATION


INNOVATION IN ORGANISATIONAL BEHAVIOUR

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CREATE SUPERIOR PERFORMANCE INORGANISATION BEHAVIOUR AND

COOPERATION


INNOVATION IN COOPERATION


INNOVATION IN ORGANISATIONAL BEHAVIOUR

https://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=nh0MseRxAD934M&tbnid=GHBGHRYNF01eLM:&ved=0CAUQjRw&url=https://www.interpolis.nl/over-interpolis/media/beeldbank/beeldmerk-en-pay-off/paginas/default.aspx&ei=TME-Us7LIOGk0QW-14HYAw&bvm=bv.52434380,d.d2k&psig=AFQjCNEAXidb70yoLf2-xNgnh9_-bE3eOQ&ust=1379930823570719

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vhJoGG5u8KhJzM&tbnid=eIHm4OZMtDvNFM:&ved=0CAUQjRw&url=http://www.fctwente.nl/business/sponsoren/print/&ei=0MI-Ut24JKLb0QW-0IGwCQ&bvm=bv.52434380,d.d2k&psig=AFQjCNGQoIraWDDaNGH_X2GhlVwL8DZ0pw&ust=1379931181414324

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=epQoEQ-R9ampvM&tbnid=OXKGPGSAX8KFDM:&ved=0CAUQjRw&url=http://myfijourney.com/2013/04/22/proctor-and-gamble-pg-dividend-stock-analysis/&ei=3cM-UvLsKeTD0QWb7oHYCQ&bvm=bv.52434380,d.d2k&psig=AFQjCNEsrVannEns3zzsIVdEeW3hp9hCVQ&ust=1379931463360446

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Presentatie 2015 Utrecht Business School - Alexander Boelen - Business Development

Business

Transcript of Presentatie 2015 Utrecht Business School - Alexander Boelen - Business Development