Agritech in IndiaMaxing India Farm Output

June 2018

2Foreword

The NASSCOM Research report titled “Agritech in India: Maxing India Farm Output”aims to highlight the current Agritech scenario in India. We have tried to bring outhow Indian Agritech sector has shaped up in the past and what are the driving forcestaking it forward. We have also tried to showcase the work done by various start-upsworking in this area. Hope you enjoy reading the insights.

Debjani GhoshPresident, NASSCOM

This report has been developed by NASSCOM through a comprehensive study to understand the impact oftechnology on Agriculture in India.

The preparation of this report has been possible with information assistance from various information sourcesincluding institutions, enterprises, and start-ups in India who have extended great help to the research team.We wish to sincerely thank all of them for their valuable contributions without which this report would not havebeen possible.

Acknowledgement

NASSCOMRakesh KumarDirector - Research

NASSCOMAshish GuptaManager - Research

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Table of Content

Objective of the Report

Research Methodology

Executive Summary

Agritech in India

Government Support / Investors/ Incubators & Accelerators

Agritech Case Studies

Appendix

4

5

6

7

21

29

39

4

To develop an understanding about impact of technology on agriculture in India

Identifying support and hurdles in the growth path

Investment scenario and funding status

Case studies highlighting innovative Agritech solutions

Objective of the Report

What is driving Agritech in India

Technology penetration in the agricultural value chain

5Research Methodology

Start-up Case studies

Investors

Expert Interviews

Public Sources

NASSCOMAnalysis

6

Executive Summary

• Training and skill development sessions for the farmers

• Financial support for the start-ups

• Setting up more incubators to nurture early stage start-ups

• Large agribusiness companies to focus more on technology

• Collaboration between Agritech start-ups and large Agri companies

Recommendations

Agritech has a long way to go before scaling up due to issues like

landholding size, return for investors, talent, etc.

Issues & Challenges

Big Data analytics, Farming as a service, Market linkage models and

IoT are the key target segments of majority of Agritech start-ups

Focus Areas

Indian Agritech start-ups are innovating across the agricultural value chain from weather

prediction and sowing advisories to farm output through web portals

High Agritech Penetration

Government and academia continue to provide nurturing environments in the form of incubators by offering mentoring, incentives , event participation opportunities, etc. Key incubators include CIIE, NAARM , iHub etc.

Supporting Incubators

225+ new Agritech start-ups incorporated between 2015 and 2016. While no. of new start-ups have moderated since then, but annual investments have gone up 25 times demonstrating investor focus on mature Agritech start-ups.

Start-ups and Investors

Agritech start-ups raised $313 mn in2016. Funding deals seen in 2017 / 2018primarily focused on IoT and marketlinkage platforms

Deals & Funding

Agritech in India continuously attracting interest from investors and

start-ups

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What is Agritech?Agritech is defined as a segment of companies usingtechnology in the field of agriculture leading to increasein productivity, efficiency and output. Agritech can beapplied across the agricultural value chain and can be inthe form of a product, a service or an application.

With Prime Minister’s aim of doubling farmers income by 2022, agriculture technology could be a major driving force to achieve this aim.

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Inputs / Knowledge Harvesting and Transport

Processing & Storage Distribution, Packaging & Handling

• Getting agriculture inputs directly on phone

• Weather forecast through weather apps

• Decision support solution for farmers like selling crops at appropriate rates

• Pest Management Solution and Nutritional Management Solution

• AI based sowing advisories

• GSM Mobile controlled motor

• Hi tech irrigation systems like drip, sprinkler etc.

• Auto Steering Tractors powered by GPS

• Crop Counting Machines

• Machine-learning algorithms to differentiate between weeds and crops

• Machine based ImageIN technology to sort based on color, size, type etc.

• Wireless sensor to monitor crops connected with smartphone

• Measuring grains moisture content

• Web and mobile applications to sell directly farm products

• Price forecasting model to prevent inflation

• Dynamic product pricing

• Online marketplace for grain

• Using data to track a supply chain

Source: BCG AgFunderReport 2016, AgFunderAgTech Investing Report, Inc42 Agtech Investing Report 2016, Nasscom

Technology today impacts every aspect of agricultural value chain…

We have technology solutions for most issues in Agriculture, the challenge is for these solutions to scale to reach every farmer

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2016 global investments consists of 580 deals, 680 unique investors,

highest deal amount went up to $200mn

Agritech Global Investment ($3.23bn)1

Major global Agritech categories consists of Ag Biotechnology, online farm -2- consumer, farm management software, sensing & IoT, robotics,

mechanization equipment, novel farming systems, food safety & traceability etc.

India continues to be among top 6 countries globally with most deals in Agritech, other top countries are US, Canada, UK, Israel and France

Agritech India Investment ($313mn)2

• 53 Indian start-ups raised $313mn

• Supply Chain (like e-distributor, marketplace), farm data & analytics, farm infrastructure (like hydroponics) are major categories in Indian Agritech sector

$2.91 Bn

$313 Mn

$3.23 Bn

Investments in Indian Agritech firms around 10% of global investments…

Agritech Total Global Investment (2016)

Source: 1 AgFunder Agtech Investing Report 2016; 2 Inc42 Indian Agritech Report, 2017 figures are still not available

Note: Figures dont not include Foodtech and Grocery delivery that is not directly from farms

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• E- Distributor

• Listing Platform

• Marketplace

Supply Chain• Payments

• Revenue Sharing

• Lending

Finance

• Information Dissemination

Information Platform

• Growing Systems & Components

• Aquaponics

• Hydroponics

• Drip Irrigation

Infrastructure • Integrated Platform

• Remote Sensing

• Software Platforms

• Farm mapping

• Farm Management Solution

• Field Operations

Farm Data and Analytics

With 350+ active Agritech start-ups, India ranks 6th

globally in this space…

Agritech focus areas in IndiaAgritech firms started in India (2013-17)1350+

$313 Mn

Indian Agritech start-up funding (2016)2

No. of start-ups raising the total funding (2016) 2

India’s rank globally based on no. of Agritech start-ups

Top6

53

Source:1Tracxn Data (excluding BioTech firms), 2AgFunder Agtech Investing Report; Inc42 Indian Agritech Report, Deloitte IOT Supply Chain Report

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More than 50% of the start-ups in the last 5 years got started in year 2015 and 2016

Start-up scenario in India Agritech (2013 - 2017) #

0.0 0.7 1.8

15.8

43.6

0

10

20

30

40

50

2013 2014 2015 2016 2017

USD

Mill

ion

Start-up Funding1# (2013-2017)

4359

117 109

38

020406080

100120140

2013 2014 2015 2016 2017

Seed Stage59%

Early Stage32%

Growth Stage9%

Seed Stage Early Stage Growth Stage

Start-ups funding have seen a high rise from 2015 onwards

Many Agritech start-ups are targeting breakeven due to continued interest from investors for further rounds of funding

Investor Funding Rounds1 * (2013-2017)

* Seed Stage <$1 Mn, Early Stage $1-5 Mn, Growth Stage $5-20 Mn

# Funding analysis is done for only 366 start-ups based on Tracxn funding data from 2013-17

90%+ of all funding focused on seed stage and early stage start-ups; increased focus on quality and scale-up

Number of Start-ups1 (2013-2017)

Source: 1Tracxn Data

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Key Indian states focusing on Agritech Start-ups1 (2013-2017) State wise Funding1 (2013-2017)

Start-up scenario in India Agritech (2013 - 2017)#

Karnataka27%

Maharashtra22%

NCT9%

Haryana9%

Tamil Nadu8%

Telangana7%

Gujarat7%

Others11%

Karnataka67%

NCR11%

Maharashtra7%

Telangana7%

Others8%

Karnataka and Maharashtra together account for almost 50% of the total Agritech start-ups opened in past 5 years

Karnataka accounts for two-third of total funding received by start-ups in past 5 years

Source: 1Tracxn Data

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Start-up scenario in India Agritech (2013 - 2017)#

Supply Chain, 230

Farm & Data Analytics, 65

Infrastructure, 36

Information Platform, 30 Finance, 5

Start-ups by segment1 (2013-17)

Farm & Data Analytics (integrated platforms, remote sensing, software platforms,

farm mapping , etc. )AND

Infrastructure (growing system & components, Aquaponics, etc.)

based firms are also growing fast and account for more than 25%

of new start-ups

E-distributor, marketplace, listing platform etc.

together account for more than 60% of Agritech start-

ups in last 5 years

# Funding analysis is done for only 366 start-ups based on Tracxn funding data from 2013-17 Source: 1Tracxn Data

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Big Data

Farming as a Service

IOT Enabled Technology

- Farm management solution

- Risk mitigation and forecasting solution

- CRM and Input channel solution

- Traceability & compliance

- On demand harvesting

- Digital payments

- Market pricing

- Enabling technology to reach farmers

- Agricultural machinery platform

- Agri Inputs market platforms

- Real time solution for farmers

- Updated agriculture information

- Quality, availability and price checks

- Farm to fork supply chain

- Vertical farming monitoring solution

- Hydroponic farming ecosystem to monitor humidity, air temperature etc.

- Aeroponics system for smart farming

Agritech start-ups focusing on high end solutions to support agriculture value chain…

Market Linkage Model

Using farm data to determine opportunities and key areas

Providing affordable technology solutions for efficient farming

Helping farmers to keep abreast with the market prices and scenario

Using IOT devices for remote monitoring, tracking

Source: BCG AgFunder Report; Inc42 Indian Agritech Report, Company websites, entrepreneur, NASSCOM

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Top firms also focusing on Agritech…

• TCS has a mobile delivery based advisory platform mKrishi. It provides information system for farmers which help them access localised information and advice on agricultural issues.

• It is an easy tool to seafood growers in stocking, pond management, feed and water test management and sampling in addition to providing weather forecast and graphical records.

• Tech Mahindra enables companies to transport produce and meat grown at farm and deliver it as fresh.

• Solution highlights:

• Solution enables real time alerts/notifications on threshold violations

• Monitor storage temperature and humidity levels ensuring food quality

• Comply to food safety regulations

• It helps in connecting the dots between on-field data and business insights of the farming ecosystem to transform operations across the agriculture lifecycle.

• Infosys mobility solutions integrate geospatial imagery and data for smart agriculture, livestock management and logistics.

• It also offers precision farming solutions for site-specific crop management.

• Cognizant helped AQUATEK, a brand of Monsanto Corporation to improve there product. Cognizant prepared an intuitive interface that can be viewed across a wide range of devices. The solution involved satellite-linked, soil moisture probes to monitor water usage and crop health maps to monitor possible risks to crop health.

• Cognizant and AQUATEK have brought the labor-intensive business of agriculture into the digital fold

• Accenture offers various digital architecture services.

• Solution consists of generating vital insights for large farms.

• Improving the productivity and effectiveness of agro input company field agents.

• Accenture Connected Crop Solution connects the 3 stakeholders- field agent, agro input company and farmers.

• The e-Choupal is a unique web-based initiative of ITC Limited [a large multi business conglomerate in India] offering farmers required information, products and services they need to enhance farm productivity, improve farm-gate price realizations and cut transaction costs

• e-Choupal ensures world-class quality in delivering all these goods & services through several product / service specific partnerships.

Source: Company Websites

16

Supply Chain and LogisticsTechnologies that optimize or enhance crop storage, packaging and shelf life, food security and traceability, asset and fleet usage

Agricultural ProcessingTechnologies here includes biofuels, bioenergy and biomaterials

Agricultural BioscienceBiologics (biopesticides and

biostimultants), seed technology

Data Enabled Agriculture

Application of sensors and connectivity, data storage and

aggregation, optimization hardware, software platforms, and big data

and analytics

Automation and RoboticsElectrified systems, autonomous

equipment, drones and robots

Top Global Investment Priorities in Agritech

Source: iamwire, AgFunder Report 2016

Investors Focus Areas• Big Data & Analytics

• Biologics

• Food Security & Traceability

• Optimization Hardware

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2017-18 Agritech deals in India show continued interest of investors… (1/2)

Illustrative

Agricx lab that uses smartphone imaging to access the quality of agricultural produce raised $500k funding from AnkurCapital

FarmLink, an end-to-end logistics solutions provider for supplying fruits and vegetables raised $3mn from agro chemical company Sygenta

Gold Farm, an app-based platform for booking farm equipment raised $2 million in seed funding from Mahindra & Mahindra

CropIn, farm management software and apps creator raised an undisclosed amount from Singapore-based early-stage fund Beenext

EM3 Agri Services, offering on-demand farming services and machinery raised $10mn from Global Innovation Fund

AgNext, a precision agriculture start-up raised undisclosed amount form from Impact venture fund, Omnivore

Stellapps, an IOT based dairy farm solution firm has $14mn from Bill & Melinda Gates foundation and IndusAgePartners

Gobasco, agriculture supply chain technology start up raised undisclosed funding from Matrix Partners

FarmTaza, fresh produce supply management company, has raised $8mn from Hongkong based Epsilon Partners

Doodhwala, micro delivery start-up has raised $2.2 Mn in a round of Seed funding from VC firm Omnivore Partners

Licious, gourmet meat start-up has secured $10 million in a Series B round of funding led by existing investors Mayfield

Skymet, weather forecasting service provider raised an undisclosed amount from InsuResilence Investment FundSource:

VCCircle, Inc42

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2017-18 Agritech deals in India show continued interest of investors…(2/2) Illustrative

Crofarm, start-up connecting farm and retail raised $783K from angel investorsand others

Utkal Tubers, producer and marketer of potato seeds raised $4.6mn fromCapAleph and Zephyr Peacock

Ninjacart, B2B agri marketing platform company raised $5.5mn from NandanNilekani’s NRJN Trust

NRJN Trust

Waycool, fresh produce distribution start-up raised $2.7mn from venturecapital firm Aspada investments

Farmart, renting platform for farm equipments rasied undisclosed fundingfrom Indian Angel Network

Agrostar, m-commerce start-up selling agricultural inputs to farmers raised$10mn from Accel Partners

Paalak.in, owned by VDSS Agritech raised undisclosed amount in seedfunding from angel investors

RML Agtech, company providing agrisolutions on mobile phone raised $4mnfrom IvyCap ventures

Paalak.in

Khethinext, a digital technology platform raised $5mn from Dubai based fiem

Dubai Investor

Gramophone, a digital information platform provider, raised $1mn from Infoedge India

Source: VCCircle, Inc42

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Future of technology impact on Agriculture…(1/2)

Specialized Autonomous RobotCompletely automated and

human free crops

Farm Management PlatformTools for tracking growth, planning

nitrogen applications, and visualizing overall crop health and variability

Increased Usage of DronesCrop monitoring and spray crops with

fertilizers and pesticides

Crop Modelling SolutionWeb-based crop-modelling solution providing validated, trusted agronomic insights

Smart SprayingHelp farmers decide when to spray their fields

Planting crops using robotsRobot has its own integrated planting unit, which is driven electronically

Satellite ImagerySatellite images and data can be used to help predict environmental factors,

crop acreage and yield estimation

03

0201

Source: AgFunder News; ATKearney Innovation in Agriculture Report; NITI Aayog Discussion Paper; NASSCOM

20

AI Sowing App which sendssowing advisories to participatingfarmers on the optimal date to sow

AI Technology to make a crucial impact on Agritech

Future of technology impact on Agriculture…(2/2)

Deep learning application toidentify potential defects andnutrient deficiencies in the soil

Machine learning technologyenabling farmers to reduce theuse of herbicides by spraying onlywhere weeds are present

AI for Precision Farming todevelop a crop yield predictionmodel using AI to provide realtime advisory to farmers

Source: AgFunder News; ATKearney Innovation in Agriculture Report; NITI Aayog Discussion Paper; NASSCOM

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Government Support / Incubators / Accelerators / Investors

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Government announced a four point strategy to support agriculture in India…

Reducing Cultivation Costs

Ensuring Profitable Prices

Processing Farm Wastes

Creating non farm source of Income

Apart from four point strategy GOI have specifically focused on support start-ups in this area through start-up India

start-up India features

Start-up India website link

STARTUP INDIA

Startup india schemeStates ranking State’s startup policiesNotificationsTax incentives FaqsContact us About us

ECOSYSTEM

StartupsMentorsInvestorsIncubators AcceleratorsGovernment bodyInternational

WHAT’S NEW

Events & CompetitionsAgriculture Grand challenge

Indo Dutch #StartUpLinkInFinIT 20 Startup India YatraOdish

Startup India YatraUttarakhandCode For The Next Billion

RESOURCES

Knowledge Bank Market Research Reports Learning & Development Government schemes Pro Bono Startup ServicesTemplates

Source: Inc42

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Grant-in-aid are provided for projectshttp://www.nstmis-dst.org/Guideline.aspx

Aspire has been launched by the Indian government to set up a network of

technology centres, incubation centresand also to promote start-ups for

innovation and entrepreneurship in rural and agriculture-based industry

https://msme.gov.in/sites/default/files/ASPIRE_EN.pdf

The NSTEDB start-up scheme by Indian government will provide a limited, one-time,

non-recurring financial assistance, up to a maximum of INR 25 Lakhs.

http://www.newgeniedc-edii.in/

There is no upper limit (or even lower limit) for a project grant. The budget is decided based on the requirement for its successful implementation.http://serbonline.in/SERB/emr?HomePage=New

Provided support for project staff salaries,equipment, supplies and consumables,contingency expenditure, patent filingcharges, outsourcing charges, etc.http://dst.gov.in/technology-systems-development-programme-tsdp

AIM will provide a grant-in-aid of INR 10 Cr to each Atal Incubation Centre for a maximum of five years to cover the capital and operational expenditure cost in running the centre. Scheme closed for now.http://niti.gov.in/content/atal-incubation-centres-aics#

Indian Government offers multiple incentive schemes to support start-ups in agriculture and technology…

The quantum of SFAC Venture Capital Assistance will depend on the project cost

and will be the lowest of the following: >26% of the promoter’s equity and >INR 50 Lakhs. http://sfacindia.com/Procedure_For_VCA_S

cheme.aspx

Source: Inc42, NASSCOM

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Key Agritech focused Incubators and Accelerators in India

IIM Ahmedabad has launched India’s first Food & Agri-Business accelerator for start-ups in food and agri-business sector in

partnership with agriculture research management institutes. Barrix Agro Sciences and Greenway Grameen are the

investee start-ups of CIIE

Centre For Innovation, Incubation & Entrepreneurship (CIIE)

NAARM launched a-IDEA (Association for Innovation Development of Entrepreneurship in

Agriculture) which is a Technology Business Incubator(TBI). NAARM launched Agri Udaan,

Food & Agribusiness Accelerator in partnership with Caspian Impact assessment.

(http://aidea.naarm.org.in/agri-udaan/)

National Academy of Agricultural ResearchManagement (NAARM)

ICRISAT launched Innovation Hub (iHub) to support agricultural tech entrepreneurs, scientists and technology experts can collaborate to innovate cutting edge ideas across the whole agriculture value chain

International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)

-New Leaf Dynamic: Refrigeration System powered by Farm Waste

- Better & Boon’s Venture: Supply chain optimisation platform- Intello Labs: AI-based deep-tech solution for Crop Inspection

- Ag-Innovate Farms: Tech Platform For Rural Entrepreneurs-Vasumitra Life Energies: Agri-inputs Based On Sanjeevan System

- Inceve Electronics: Using Sonars for catching fish- Innosapiens Agro: Wearable Plant PhenomicsDevice

Indigram Labs Foundation (supporting high end start-ups)

Source: NASSCOM, Inc42

25

Other Incubators and Accelerators focused on Agritech

-IIM Calcutta Innovation Park

SIDBI Innovation & Incubation Centre

(SIIC)

Tamil Nadu Agricultural University (TNAU) / Agricultural College and Research

Institute (ACRI)

NASSCOM Centre of Excellence for IoT

UPAYA Social VenturesKalinga Institute of Industrial Technology

Business Incubator (KIIT-TBI)

start-up Oasis(Jaipur Based

Incubation Centre)

Source: NASSCOM

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Source: Tracxn

Key Agritech Investors

27Indian Agritech ecosystem still faces á lot of challenges…

Low Landholding SizeSmall landholdings by farmers

doesn't allow mechanization of the farm to be cost effective

Return for the InvestorsAgritech is a long term business

which requires patience from investors before generating the

return

Talent RetentionAgritech start-ups and

enterprises are finding it hard to retain technical talent working in

this sector

Long Gestation PeriodFarmers will take time to develop full trust in Agritech technologies

which might affects investors interest

Technology AffordabilityFarmers income still a concern in major parts of India making hard for them to afford the agriculture

technology

Skill AdaptabilityMaking farmer adaptive of the

required skills for working on these technologies requires lot of

effort

Acquisition of Agritech Companies In India we see very less of Agritech startups being acquired by

large businesses which are hindering them in scaling up their levels. Global success stories like Blue River and Climate Corp.

got acquired by John Deere and Monsanto respectively

Source: Inc42, NASSCOM

28

Recommendations…

Globally Agritech has come a long way both in terms of investment and

technology. Increased and timely support to early stage start-ups will

boost the sector further in India.

Funding in the Indian Agritech sector is 10% of Global funding but start-ups

struggle to scale up. There is a need for large companies to effectively

collaborate with start-ups.

Key Indian states like Maharashtra, NCR, UP, Tamilnadu, etc. have to come up

with favorable policies to attract start-ups and investors similar to Karnataka

(home to 70% of Agritech startups)

More than 25% of farmers in India today have access to smartphones. There is a need to create mobile trainings to educate the farmers and help them adapt and adopt to new technological advancements.

Only 9% of all funding in last 5 years was focused on growth stage start-ups. This emphasizes the need for Corporate and Government accelerators to help Agritech start-ups grow to the next level.

There is a need for Government to help set up Agritech focused incubators and grants. Also academia should encourage more entrepreneurs to focus on this growing sector.

With 350+ startup and over $300mn funding in 2016, Indian Agritech sector is witnessing sustained growth. Digital technologies and startups in the field of supply chain, farm data analytics, infrastructure and information platforms are favorite among investors. AI based smart solutions, advanced farm analytics, and increased usage of new technologies like drones would define the next growth phase of the industry.

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Agritech India Case Studies

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Agricx provides a quick, accurate, portable and easy-to-use qualityassessment tool.

The solution currently involves imaging of produce using a standardsmartphone and assessment using state-of-the-art deep learningand computer vision-based algorithms, making it extremely quick,portable and scalable.

AgricxLab

Product Description

How it Works

To remove subjectivity out of the quality assessment process and make it reliable and easy-to-use, in order to enable a standardized and fair value (grades, price etc.) to different kinds of produces.

Objective

Active Regions

North India (UP, Delhi-NCR etc.)

Product Name Agricx

Technology Used ML/AI, SaaS (Software-as-a-service)

Source: NASSCOM Community

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

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It provides wide choice of quality inputs to farmers at theirdoorstep. It brings accessibility of quality agricultural products andpersonalized advisory by leveraging its technology offering forfarmer empowerment. Timely supply of advisory and quality inputsis a key enabler to reduce overall cost of cultivation and improvingyields

BigHaat Agro

Product Description

How it Works

To remove huge insufficiencies into the overall supply chain as supply chainin India is a fragmented due to which farmers are not able to access toquality inputs, information and technology, thus limiting their choices

Objective

Active RegionsPAN India platform serving across all geographies including Jammu Kashmir, Andaman Nicobar etc.

Product Name BigHaat.com

Technology Used eCommerce platform, Mobile platform

All agricultural inputs are offered at one places

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

Source: NASSCOM Community

32

Flexible farm management solution which enables completedigitization of farms, empowers data-driven decision-making, andprovides complete visibility of people, processes and performanceon the field.

It ensures management of standard package of practices,adherence to compliance and certification, pest and crop healthmanagement.

Cropin Technology

Product Description

How it Works

The project aims to empower farmers to adopt climate resilient practices andadapt to the climatic changes and unpredictability

Objective

Active RegionsSuccessfully implemented in four districts of Bihar and Madhya Pradesh

Product Name Smart Farm

Technology Used Big Data Analytics, Machine learning, Satellite monitoring, Weather analysis

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

Farm Management Solution

Risk Mitigation and Forecasting Solutions

Packhouse Solution and Traceability

CRM and Input Channel Management

Source: NASSCOM Community

33

IBM technology is based on the “data fusion” approach, where data from TheWeather Company, an IBM Business (termed as Remote sensing data), satellites aswell as data from the field using IOT sensors (termed as local sensing data) are fusedtogether using AI technology to provide timely, localized and actionable AgriAdvisory to farmers.

IBM

Product Description

How it Works

• Provide highly affordable and scalable Farmer Advisory Services bycombining remote sensing, Weather Data and local sensing via IoT

• Provide fundamental parameters like crop health (NDVI), soil moisture atthe best possible resolution

Objective

Active RegionsIndian States

Product Name Farmer Advisory Services

Technology Used Artificial Intelligence (AI) and Machine Learning (ML)

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

Source: NASSCOM Community

34

MyCrop is sustainable data driven, scalable, intelligent, self learning, real timecollaborative Agri-food system which serves as a farm as well as farmer managementsolution, predictive analytics and monitoring tool, decision support system andagriculture (buy/sales side) e-commerce platform.

It helps farmers in taking and executing optimum decisions by providing Geo-mapping, Crop Planning, Individual Farm Plans and Farm Automation customized foreach farmer based on weather, soil, pest, crop data on near real time basis.

MyCrop Technologies

Product Description

How it Works

It aims to ‘Change the World, One Farmer at a Time’ leading to thebetterment of the smallholder farmers’ life by providing them access to allthey need for agriculture

Objective

Active RegionsIndonesia and Gujarat

Product Name MyCrop Platform

Technology Used Angular JS, PHP, MySQL, MongoDB, Android Native

Tech enabled platform to provide a single link for all the farmers need

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

Source: NASSCOM Community

35

It offers Smart Agriculture ERP platform for farm, farmer, procurement, processing, supply chain, financial management and data driven analytics (Big Data and Predictive analysis)

FarmERP is a multi-user, multi-location, multi-cropping, integrated software platform for all sorts of agribusinesses. It possesses inbuilt powerful capabilities of any ERP solution covering all business functions.

Shivrai Technologies

Product Description

How it Works

To provide a specialized, smart and comprehensive ERP platform for small to medium to large sized farms and agribusinesses to improve on productivity and profitability

Objective

Active RegionsImplemented in countries like India, Turkey, Thailand, Oman, Azerbaijan, South Africa, Sri Lanka, Iran, Zambia, Nigeria, Congo

Product Name FarmERP

Technology Used Microsoft , Android

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

Source: NASSCOM Community

36

Aerial spraying platform provides pesticides spraying through automated solution which allows uniform spraying with minimal wastage.

It helps in input reduction, yield improvement, soil health improvement and reduced pesticide residue levels

Thanos Technologies

Product Description

How it Works

To solve the major problems involved in human component of spraying likelabour shortage, inefficient spraying and health issue

Objective

Active RegionsProduct is in Pre Revenue stage and currently demonstrated to some districts in UP

Product Name Agricultural Aerial Spraying Platform

Technology Used Aerial Robotics

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

Source: NASSCOM Community

37

Using sensors well owners and groundwater professionals can see:• Current water level• Water level over time• When pumping occurs, how much water is pumped out• Data comparison with previous periods

Sensor takes groundwater level readings from inside of a open/bore well and passes thesereadings to Cloud via GPRS, telephony network

Using predictive analysis the well owner can see the future behavior of the well

Urdhvam Environmental Technologies

Product Description

How it Works

Demystification and Visualization of invisible and unpredictable resource of groundwater for using affordable sensors which would predict groundwater behavior and aid as decision support system for the end users

Objective

Active Regions

Prototyped Product undergoing field tests in Maharashtra

Product Name Groundwater Monitoring Sensors Network

Technology Used Internet of Things ( IoT)

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

Source: NASSCOM Community

38

Version 1: It contains multiple battery powered wireless sensor nodes with a central gateway suited for Multiple chambers Cold Storages or Warehouse

Version 2: Cryo Sense is a single devices suited for deep freezers, CO2 Incubators with temperature ranges from -200 to +250 Degree available with GPRS/ Wifi and Ethernet options

Yuktix Technologies

Product Description

How it Works

Providing hardware to farmers to reduce the post harvest losses by measuring indoor environment of Cold Storages and warehouse

Objective

Active RegionsTelangana, Tamil Nadu, Karnataka and UP

Product Name Cold Sense

Technology Used IoT and Wireless Sensing

Inputs / Knowledge Harvesting and Transport

Processing and Storage

Distribution, Packaging and Handling

Source: NASSCOM Community

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Appendix

40

Internet of Things(IoT)

Artificial Intelligence

(AI)

Glossary

Field of agriculture that uses technology for data collection, analytics and automation in farming activities

Artificial Intelligence (AI) is basically creation of machines that work or reacts like human

Science of growing plant without using soil, but feeding them with

mineral nutrients dissolved in water

It’s the combination of aquaculture and hydroponics

that grows fish and plants together in one system

Hydroponics Aeroponics

Aquaponics Precision Agriculture

It’s an indoor gardening practice in which plants are grown and nourished

by suspending their roots in air and regularly spraying them with nutrient

and water solution

Internet of Things (IoT) is an ecosystem of computing devices that are accessible through the internet

Key Contributors

HEMENDRA MATHURBharat Innovations

RITU VERMAAnkur Capital

SRINIVAS RAMANUJAMVillgro

KRISHNA KUMARCropin

HIMANSHU GOYALIBM

RAJEEV JHAYuktix

SANTOSH SHINDEFarmERP

PRADEEP PALELLIThanos

DEEPAK PAREEKMycrop

RAHUL BAKAREUrdhvam

OM ROUTRAYNASSCOM

SACHIN NANDWANABigHaat

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About

NASSCOM is the industry association for the IT-BPM sector in India. A not-for-profit organization funded by the industry, its objective is to build agrowth led and sustainable technology and business services sector in the country. Established in 1988, NASSCOM’s membership has grown overthe years and currently stands at over 2,500. These companies represent 95 percent of industry revenues and have enabled the association tospearhead initiatives and programs to build the sector in the country and globally. NASSCOM members are active participants in the new globaleconomy and are admired for their innovative business practices, social initiatives, and thrust on emerging opportunities.

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