PRESENT LIKE ANEWS CASTER

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HAVE BEEN AROUND SINCE THE BEGINNING OF TELEVISION HISTORY.

NEWS CASTERS

1930 NEWS

MOST AMERICANS SIT DOWN AND WATCH THE EVENING NEWS.

AFTER A LONG DAY OF WORK,

OF THEM TO BE EXACT.

ABOUT

22.5 MILLION

NEWS ANCHORS

EVERY NIGHT, THE PUBLIC WATCHES

NEWS ANCHORS WEATHER PEOPLE

EVERY NIGHT, THE PUBLIC WATCHES

NEWS ANCHORS WEATHER PEOPLE REPORTERS

EVERY NIGHT, THE PUBLIC WATCHES

&

NEWS ANCHORS WEATHER PEOPLE REPORTERS

TALK ABOUT THE MOST CURRENT LOCAL AND GLOBAL NEWS TOPICS.

&

EVERY NIGHT, THE PUBLIC WATCHES

HOW DO THESE NEWSCASTERSKEEP THE PUBLICS ATTENTION FOR 30-60 MINUTES AT A TIME?

10 TIPS.BY USING THESE VALUABLE

WHAT CAN WE LEARN FROM A

NEWS ANCHOR?

BRIAN WILLIAMSNBC NEWS ANCHOR

1. EYE CONTACT2. TONALITY3. DRESS4. CONFIDENCE

NEWS ANCHOR TIPS:

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EYE-CONTACT

A PERSONS “GAZE TIME” IS ABOUT 40% WHEN TALKING TO OTHERS.

ON AVERAGE,

40%

NEWS ANCHORS “GAZE TIME” IS ABOUT 90% AND ABOVE.

BUT THE AVERAGE

90%

NEWS ANCHORS ALMOST NEVER LOOK AROUND.

THEY LOOK DIRECTLY AT THE CAMERA (A.K.A. AUDIENCE)

THE WHOLE TIME.

MAKES THE AUDIENCE MORE ENGAGED.

LOOKING AT PEOPLE

TONALITY

LISTEN CAREFULLY TO YOUR LOCAL NEWS ANCHOR

LISTEN CAREFULLY TO YOUR LOCAL NEWS ANCHORTHEY USE INFLECTION IN THEIR VOICE.

HIGHS & LOWS

INFLECTION HELPS KEEP YOUR AUDIENCE

INTERESTED.

INFLECTION HELPS KEEP YOUR AUDIENCE

INTERESTED.

LOVE IT! GREAT!YES!

WORDS ACCOUNT FOR 7% OF THE AUDIENCES RETENTION RATE,

BUT TONALITY ACCOUNTS FOR 38%.

WORDS ACCOUNT FOR 7% OF THE AUDIENCES RETENTION RATE,

DRESS

THE WAY YOU DRESS IS THE VERY FIRST IMPRESSIONPEOPLE HAVE OF YOU.

NICE!

A SLOPPY-DRESSED NEWS ANCHOR ON TELEVISION?

DO YOU EVER SEE

NEVER!

NEWS ANCHORS ARE ALWAYS DRESSED TO

IMPRESS.

DIANE SAWYERABC NEWS ANCHOR

IF YOUR PRESENTATION OR AUDIENCE CALLS FOR IT, DRESS THE PART.

CONFIDENCE

BELIEVE IN WHAT YOU’RE

SAYING.

MAKES OTHERS BELIEVE IN WHAT YOU’RE SAYING,

BEING CONFIDENT

MAKES OTHERS BELIEVE IN WHAT YOU’RE SAYING,

BEING CONFIDENT

GOOD IDEA. I AGREE!

MAKING YOUR MESSAGEMORE IMPACTING.

“COURAGE IS BEING AFRAID, BUT GOING ON

ANYHOW.”

DAN RATHERHDNET NEWS ANCHOR

WHAT CAN WE LEARN FROM A

WEATHER PERSON?

AL ROKERNBC METEOROLOGIST

WEATHER PERSON

5. BODY MOVEMENT6. GESTURES7. VISUALS

WEATHER PERSON TIPS:

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GESTURES

“ACTIONS SPEAK LOUDER THAN WORDS?”

REMEMBER THE QUOTE

“ACTIONS SPEAK SIMULTANEOUSLY WITH

WORDS.”

IN THIS CASE,

WEATHER PEOPLE USE PURPOSEFUL

HAND GESTURES

STEPHANIE ABRAMSTHE WEATHER CHANNEL METEOROLOGIST

TO HIGHLIGHT OR EMPHASIZE WHAT THEY’RE PRESENTING.

FOCUS POINT

BODY MOVEMENT

NEVER STAY IN ONE PLACE DURING THE WHOLE FORECAST.

WEATHER PEOPLE

MOVING AROUND KEEPS THE AUDIENCE

INTERESTED.

IS TO MOVE AROUND WHEN THERE’S A TOPIC TRANSITION IN YOUR PRESENTATION.

A GOOD RULE OF THUMB

BUT DONT MOVE AROUND TOO MUCH

OR START PACINGIT’S DISTRACTING.

VISUALS

AUDIENCES RETENTION RATE

10%

AUDIENCES RETAIN ABOUT 10% OF A PRESENTATION VERBALLY,

BUT THEY RETAIN 51% OF A PRESENTATION WITH VISUALS!

51%

AUDIENCES RETENTION RATE

10%

GUY HAGIHNN METEOROLOGIST

POWERFUL VISUALS ENHANCE YOUR MESSAGE;

BE SURE TO USE THEM.

DIANE SAWYERABC NEWS ANCHOR & REPORTER

WHAT CAN WE LEARN FROM A REPORTER?

8. QUESTIONS9. CONTENT10. PERSONALITY

REPORTER TIPS:

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QUESTIONS

IS A GREAT WAY TO SHOW CONCERN FOR YOUR AUDIENCE AFTER YOUR PRESENTATION.

ASKING QUESTIONS

?

JUST LIKE INTERVIEWS,ASKING QUESTIONS SHOWS

THE AUDIENCE THAT YOU GENUINELY WANT THEM TO UNDERSTAND YOUR TOPIC.

YOUR PRESENTATION.

THE MORE YOU CARE ABOUT PEOPLE, THE MORE THEY CARE ABOUT YOU AND

“I’VE ALWAYS TRIED TO DO A GOOD JOB

EVERYDAY, AND TREAT EACH INTERVIEW

SERIOUSLY.”

KATIE COURICCBS NEWS ANCHOR & HOST

CONTENT

CARE ABOUT.

NEWS REPORTERS INVESTIGATE HOT

TOPICS THAT PEOPLE

CROWDS ATTENTION.

THEY RESEARCH BUZZ-WORTHY STORIES THAT WILL CAPTIVATE THE

AUDIENCE.

THEY ALSO USE VIBRANT LANGUAGE

TO CAPTIVATE THE

VERY BORED.

BUT DO NOT GET TOO TECHNICAL!

PEOPLE WILL GET

PERSONALITY

SERIOUS.

EVEN THOUGH THEY HAVE PROFESSIONAL JOBS, REPORTERS AREN’T ALWAYS SO

PERSONALITY.

DO NOT BE AFRAID TO REVEAL YOUR EMOTIONS

AND SHOW YOUR

EMOTION = HUMANISM

“I THINK YOU HAVE TO BE YOURSELF,

AND YOU HAVE TO BE REAL.”

ANDERSON COOPERCNN NEWS ANCHOR & HOST

BEING YOURSELF.

NOTHING IS MORE RELATABLE TO AN

AUDIENCE THAN

NEWS RECAP:

PERSONALITY

TIP #1

EYE CONTACT

TIP #2

TONALITY

TIP #6

BODY MOVEMENT

TIP #3

DRESS

TIP #4

CONFIDENCE

TIP #5

GESTURES

TIP #7

VISUALS

TIP #8

QUESTIONS

TIP #9

CONTENT

TIP #10

PERSONALITY

OVERNIGHT,

OF COURSE BEING A GREAT PRESENTER WON’T HAPPEN

IN NO TIME!

BUT WITH TIPS LIKE THESE, YOU’LL BE A BETTER PRESENTER

“THERE IS NO MAGICAL REASON WHY I AM WHERE

I AM. AND THERE’S ABSOLUTELY NO

REASON WHY YOU CAN’T BE WHERE

YOU WANT TO BE.”

ROBIN ROBERTSGMA HOST & NEWS ANCHOR

THANKS FOR LISTENING.

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