Online Presence Management

for Retail

www.dacgroup.com

…Busy day running errands

…Busy day running errands

Where Do Teen Girls Shop for Clothes Around Here?

…Busy day running errands

Where Do Teen Girls Shop for Clothes Around Here?

When she searches for “Clothing stores

near me”

Will You Appear?

How do you maintain consistent, accurate store information across a regional or national chain of stores?

How do you consistently rank high, for every store location, in unbranded local search results?

o Google Technologist Ed Parsons sites that 1 in 3 searches have local intent November, 2012

o Analysts predict that mobile will overtake PC for local search by 2015 April, 2012

67%

33% Google

Other

Over 4 Billion Monthly Local Searches

Get your information right…everywhere!

We have been in business for over 40 years and have been a full-service digital marketing solutions agency since 1997

Our heritage is in directional marketing and Yellow Pages advertising which has extended into the digital discipline of Local Listings Management and Presence Management

Unmatched ability to affect the accuracy and consistency of online listings through direct management of relevant search properties and strong relationships with data aggregators

◦ Direct management of properties such as Yelp, Foursquare, etc.

◦ Considered a top level authority by core data providers such as Acxiom, InfoGroup, Neustar/LocalEze and Nokia Navteq

Most comprehensive reporting platform in the industry for local listings

◦ We also have the ability to employ comprehensive reputation review and monitoring

Ability to clean up stray and duplicate listings

◦ These commonly arise as a result of locations opening and closing or through the acquisition of other businesses

Ability to handle “nested” locations

◦ Locations within a location such as in a mall or airport

No other agency can improve the accuracy, consistency, pervasiveness and rankings of your restaurant listings online like DAC Group

We are one of the top agencies in North America for listings management and our approach is entrusted by top-tier brands such as:

Client: National automotive franchise with 800+ locations & $250M in revenue

Challenge: Unmanaged listings, inconsistent information online, no central direction & poor local presence

Strategy: Client’s annual investment per location was $199. DAC Group applied our full Local Listings Management process

Results:

• clicks and direction requests doubled in 6 months (22K 46K)

• Incremental sales per location: $72,000

• Profit ROI delivered by this local search-based marketing initiative was 70:1

• Industry average for search-based marketing programs is 7:1, so DAC Group delivered 10x industry average results

Greg WellsDigital Marketing Specialist

gwells@dacgroup.com

Making our clients appear comprehensively and correctly is whatDAC Group does best. We have over 100,000 individual listingsunder management. We patiently and diligently wade through reamsof data, eliminating incorrect or out of date information whilepromoting the rich and relevant content to provide local businesseswith a highly accurate and visible presence within this criticalchannel. We don’t stop there.

We understand that as the channels converge online our efforts must multiply to keep our partners ahead of thecurve. SEO, mobile and social all play a part in our local listings management service; from building citations andreferences to bolster organic rankings in the local channel, through to robust local reputation managementprograms that focus on user ratings and reviews. We analyze and report on all the key performance indicatorsthrough our proprietary DiMITRI™ dashboard, drilling down to understand the performance at the individuallocation or rolling up to encompass a national or international footprint.

DAC Group www.dacgroup.comNew York | Chicago | Cleveland | Louisville | Rochester | Toronto | Montreal | Vancouver