pre- venture cup #1: Rune Rex
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Transcript of pre- venture cup #1: Rune Rex
FROM IDEA TO PRODUCT
• About me• Design thinking – divergence meets convergence• Pretotyping – choosing the right ”it”• Rapid prototyping• Tricks for researching• Debate, questions and answers
Rune Rex, 2. April, DTU, Pre-Venture cup
• Born in a wood workshop• Studied at The Danish Design School • And at Ontario College of Design
• Born in a wood workshop• Studied at The Danish Design School • And at Ontario College of Design
• Design studio with Rasmus Berggren from 2nd semester. Clients Ecco, Blue Pen, Bibliotheca and others.
• MAIK brand incubator with Andreas Sachse 2010- Bastard furniture, The Bike Crate.
• Consultant at Danish Technological Institute, ideas and innovation, Inventor services, School service and Fablab TI
Opfinderrådgivningen: Public consultancy service for private inventors in Denmark
• 100% funded by the Ministry of Science • 1200 unique ideas a year• We help mature, realize and sell based on a
license agreement.
THE NEED INVENTION LICENSING
Venture cup 2010
”Whatever you do, don’t open a shop”
Venture cup jury Jan 2011
Oehlenchlægersgade 12, May 5th 2011
Design thinkingDivergence meets convergence
divergent thinking (om erkendelse) thinking that moves away in diverging directions so as to involve a variety of aspects and which sometimes lead to novel ideas and solutions; associated with creativity
convergent thinking (om erkendelse) thinking that brings together information focussed on solving a problem (especially solving problems that have a single correct solution)
DESIGN THINKING
brainwritingsemantic mappingfuture scenariosvisual storytelling
I love to brainstorm• Fast
I love to brainstorm• The traditional way
I love to brainstorm• With people with a different cultural background
I love semantic mapsI love to brainstorm• Using semantic mapping
I love to brainstorm• Using semantic mapping
I lve semantic mapsI love to brainstorm• Using semantic mapping
I love to brainstorm• Using semantic mapping
I love to brainstorm• Using semantic mapping
I love to brainstorm• Using semantic mapping
Design thinking is thinking positively!• More productive• Better results• More fun
PretotypingAlberto SavoiaEngineering Director and "Innovation Agitator" at Google.
Pretotyping (pretendotyping)Simply put, pretotyping is the art and science of faking it before making it. Where it refers to an innovative product or service.
Make sure you are building the right it before building it right.
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Pretotyping• Fail fast and often• Decide what features can – and should – be mocked-up (or
dramatically simplified).• Use mock-ups to test and collect feedback and usage data
systematically.• Analyze usage data to determine their next step.
Rapid prototypingUser driven
Rapid prototypingMockups and roleplay
Rapid prototypingQuick and dirty
Rapid prototypingSLA 3d print
Rapid prototypingSLA 3d print
Tricks for researchingThree main sources:
How to:Select the right search termsDetective searchTriangulation …and lots of patience
Your focus
Market data
Patent data
Research data
HOW TO DEVELOP YOUR SEARCH
What are we looking for?– Competing technology
• Technical features• Characteristics
– Competitors– The market– The patent situation– etc.
The process:1. Searching with relevant search terms2. Refine your search terms3. Refine your search terms4. Refine your search terms5. …..
REMEMBER TO CHECK A DICTIONARY
• IATE - The Interactive Terminology for Europe http://iate.europa.eu/iatediff/SearchByQueryEdit.do
• English Synomyms Dictionaryhttp://dico.isc.cnrs.fr/dico/en/search
Example:Aeroplane – 17.2 mio. results Aircraft – 59.7 mio. results
IT`S A CONTINUOUS PROCES• From a limited set of search terms to a massive set• Through iterations and refinement of your search• You can continue forever – don´t to that!• Take a re-run every 4-6 months
Market dataResearch
data Patent data
”Genius is one percent inspiration, ninety nine percent perspiration”
Debate, questions and answers
Find me at:
Rune Rex,[email protected]