Prashant Bhadauiya Project Report
-
Upload
kalabala123 -
Category
Documents
-
view
221 -
download
0
Transcript of Prashant Bhadauiya Project Report
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 1/112
Summer training Report On
“Recruitment of Financial Advisor at Met Life
And Generating Business from Them”
UNDER THE GUIDENCE OF SUBMIITED BY:
Sudhir Kumar Prashant Singh Bhadauriya
(sales manager) MBA 3 rd sem
Roll no. 0909470066
GALGOITA INSTITUTE OF MANAGEMENTECHONOLOGY
MAHAMAYA TECHNICAL UNIVERSITY
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 2/112
DECLARATION
This project report has been undertaken as a fulfilment of the requirement for the award of the
degree of Master Business Administration of GIMT, Gr. NOIDA (UPTU).
This project report was executed during the summer training program of MBA program under
the supervision of Mr. SUDHIR KUMAR.
Further, we declare that this project is our original work and the analysis and finding are for
academic purpose only. This project has not been presented in any seminar elsewhere for the
award of any degree or diploma.
(Under the supervision ) (Submitted by )
Mr. Sudhir Kumar PRASHANT SINGH BHADAURIYA
Sales Manager MBA IIIrd sem.
MetLife Insurance Ltd.
Gr.Noida (U.P)
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 3/112
Acknowledgement
I acknowledge my indebtedness to all who generously helped by sharing their invaluable
experience with me, without which this project would have never been accomplished.
First and the foremost I convey my sincere thanks to Mr Sudhir Kumar under whose able
guidance this project could be accomplished. It was his perspective guidance, constant
encouragement and constructive criticism that was the guiding light during the entire tenure
of this project.
I thankful acknowledge the assistance provided by all the faculty members of GIMT,
Gr.Noida
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 4/112
PREFACE
The business of insurance is related to protection of economic value of assets. Every asset has
a value. In India insurance business is classified primarily as a life insurance or non-life or
general insurance.
In India insurance company MetLife insurance company ltd is one of the major private player
that commenced its.
In this project I was entrusted with the task of recruiting financial advisors for the company
and generating business from them.
The knowledge and the experience generated during the training has provided me with an
opportunity to provide some suggestions that would be of great help for the organisation and
would facilitate the growth.
Prashant Singh Bhadauriya
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 5/112
TABLE OF CONTENT
Introduction
Company Profile
Vision & Mission
Management team
Partners
Product Range
SWOT Analysis
Insurance Agency As A Career
Definition of an Agent
Authority of an Agent
Agent’s Regulation
Other intermediaries
Research Methodology
Study design
Sample size
Aim of the study
Objective of the study
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 6/112
Scope of the study
Data analysis
Recruitment of an advisor
Methods of remunerating Agents
Agency As Profession
Requirements for becoming an agent
Role of an Advisor
Introduction
Prerequisites for success
Importance of Advisor
Profile of an Advisor
Benefits and Support
Career Progression
Training of Advisor
Rewards and Recognition
Promotional strategies
Distribution and channel Management
Conclusion
Recommendations & suggestion
Limitation
Bibliography
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 7/112
Questionnaire
INTRODUCTION
THE HISTORY OF INDIAN INSURANCE INDUSTRY
The story of insurance is probably as old as the story of mankind. The same instinct that
prompts modern businessmen today to secure themselves against loss and disaster existed
in primitive men also. They too sought to avert the evil consequences of fire and flood and
loss of life and were willing to make some sort of sacrifice in order to achieve security.
Though the concept of insurance is largely a development of the recent past, particularly
after the industrial era –past few centuries yet its beginnings date back almost 6000 years.
Life Insurance
In 1818 the British established the first insurance company in India in Calcutta, the
Oriental Life Insurance Company . First attempts at regulation of the industry were made
with the introduction of the Indian Life Assurance Companies Act in 1912 . A number of
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 8/112
amendments to this Act were made until the Insurance Act was drawn up in 1938.
Noteworthy features in the Act were the power given to the Government to collect
statistical information about the insured and the high level of protection the Act gave to the
public through regulation and control. When the Act was changed in 1950, this meant far
reaching changes in the industry. The extra requirements included a statutory requirement
of a certain level of equity capital, a ceiling on share holdings in such companies to
prevent dominant control (to protect the public from any adversarial policies from one
single party), stricter control on investments and, generally, much tighter control. In 1956,
the market contained 154 Indian and 16 foreign life insurance companies. Business was
heavily concentrated in urban areas and targeted the higher echelons of society. “Unethical
practices adopted by some of the players against the interests of the consumers” then led
the Indian government to nationalize the industry. In September 1956, nationalization was
completed, merging all these companies into the so-called Life Insurance Corporation
(LIC). It was felt that “nationalization has lent the industry fairness, solidity, growth and
reach.”
Some of the important milestones in the life insurance business in India
are :
1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the
life insurance business.
1928: The Indian Insurance Companies Act enacted to enable the government to collect
statistical information about both life and non-life insurance businesses.
1938: Earlier legislation consolidated and amended to by the Insurance Act with the
objective of protecting the interests of the insuring public.
1956: The market contained 154 Indian and 16 foreign life insurance Companies
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 9/112
General Insurance
The General insurance business in India started with the establishment of Triton
Insurance Company Limited in 1850 at Calcutta. In 1907, the first company, The
Mercantile Insurance Ltd . was set up to transact all classes of general insurance business.
General Insurance Council, a wing of the Insurance Association of India in 1957, framed a
code of conduct for ensuring fair conduct
and sound business practices. In 1968 the Insurance Act was amended to regulate
investments and to set minimum solvency margins. In the same year the Tariff Advisory
Committee was also set up. In 1972, The General Insurance Business (Nationalization)
Act was passed to nationalize the general insurance business in India with effect from 1st
January 1973. For these 107 insurers was amalgamated and grouped into four company’s
viz., the National Insurance Company Ltd ., the New India Assurance Company Ltd ., the
Oriental Insurance Company Ltd ., and the United India Insurance Company Ltd .
General Insurance Corporation of India was incorporated as a company.
Some of the important milestones in the general insurance business in
India are :
1907: The Indian Mercantile Insurance Ltd . set up, the first company to transact all
classes of general insurance business.
1957: General Insurance Council , a wing of the Insurance Association of
India, frames a code of conduct for ensuring fair conduct and sound business practices.
1968: The Insurance Act amended to regulate investments and set minimum solvency
margins and the Tariff Advisory Committee set up.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 10/112
1972: The General Insurance Business (Nationalization) Act, 1972 nationalize the general
insurance business in India with effect from 1st January 1973. 107 insurers amalgamated
and grouped into four companies viz. the National Insurance Company Ltd., the New
India Assurance Company Ltd., the Oriental Insurance Company Ltd. and the
United India Insurance Company Ltd . GIC incorporated as a company.
MAJOR POLICY CHANGES
Insurance sector has been opened up for competition from Indian private insurance
companies with the enactment of Insurance Regulatory and Development Authority Act,
1999 (IRDA Act). As per the provisions of IRDA Act, 1999, Insurance Regulatory and
Development Authority (IRDA) was established on 19th April 2000 to protect the interests
of holder of insurance policy and to regulate, promote and ensure orderly growth of the
insurance industry. IRDA Act 1999 paved the way for the entry of private players into the
insurance market which was hitherto the exclusive privilege of public sector insurance
companies/ corporations. Under the new dispensation Indian insurance companies in
private sector were permitted to operate in India with the following conditions: Company
is formed and registered under the Companies Act, 1956;The aggregate holdings of equity
shares by a foreign company, either by itself or through its subsidiary companies or its
nominees, do not exceed 26%, paid up equity capital of such Indian insurance company;
The company's sole purpose is to carry on life insurance business or general insurance
business or reinsurance business. The minimum paid up equity capital for life or general
insurance business is Rs.100crores.The minimum paid up equity capital for carrying on
reinsurance business has been prescribed as Rs.200crores.The Authority has notified 27
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 11/112
Regulations on various issues which include Registration of Insurers, Regulation on
insurance agents, Solvency Margin, Reinsurance, Obligation of Insurers to Rural and
Social sector, Investment and Accounting Procedure, Protection of policy holders' interest
etc. Applications were invited by the Authority with effect from 15th August, 2000 for
issue of the Certificate of Registration to both life and non-life insurers. The Authority has
its Head Quarter at Hyderabad .
Changing face of Indian insurance industry:
Indian life-insurance market is the target market of all the companies who either want to
extend or diversify their business. To tap the Indian market there has been tie-ups between
the major Indian companies with other International insurance companies to start up their
business. The government of India has set up rules that no foreign insurance company can
set up their business individually here and they have to tie up with an Indian company and
this foreign insurance company can have an investment of only 24% of the total start-up
investment. Indian insurance industry can be featured by:
· Low market penetration.
· Ever growing middle class component in population.
· Growth of customer’s interest with an increasing demand for better insurance products.
· Application of information technology for business.
· Rebate from government in the form of tax incentives to be insured. Today, the Indian
life insurance industry has a dozen private players, each of which are making strides in
raising awareness levels, introducing innovative products and increasing the penetration of
life insurance in the vastly underinsured country. Several of private insurers have
introduced attractive products to meet the needs of their target customers and in line with
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 12/112
their business objectives. The success of their effort is that they have captured over 28% of
premium income in five years. The biggest beneficiary of the competition among life
insurers has been the customer. A wide range of products, customer focused service and
professional advice has become the mainstay of the industry, and the Indian customer’s
forms the pivot of each company’s strategy. Penetration of life insurance is beginning to
cut across socio-economic classes and attract people who have never purchased insurance
before. Life insurance is also now being regarded as a versatile financial planning tool.
Apart from the traditional term and saving insurance policies, industry has seen the entry
and growth of unit linked products. This provides market linked returns and is among the
most flexible policies available today for investment. Now products are priced, flexible,
and realistic and sustain so people in better position to understand the risk and benefits of
the product and they are accepting these innovative products. So it is clear that the face of
life insurance in India is changing, but with the changes come a host of challenges and it is
only the credible players with a long term vision and a robust business strategy that will
survive.
Whatever the developments, the future and the opportunities in this industry will surely be
exciting.
Various types of life insurance policies:-
· Endowment policies: This type of policy covers risk for a specified period, and at the
end of the maturity sum assured is paid back to policyholder with the bonuses during the
term of the policy.
· Money back policies: This type of policy is for periodic payments of partial survival
benefits during the term of the policy as long as the policy holder is alive.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 13/112
· Group insurance: This type of insurance offers life insurance protection under group
policies to various groups such as employers-employees, professionals, co-operatives etc it
also provides insurance coverage for people in certain approved occupations at the lowest
possible premium cost.
· Term life insurance policies: This type of insurance covers risk only during the selected
term period. If the policy holder survives the term, risk cover comes to an end. These types
of policies are for those people who are unable to pay larger premium required for
endowment and whole life policies. No surrender, loan or paid up values are in such
policies.
Whole life insurance policies: This type of policy runs as long as the policyholder is
alive and is covered for the entire life of the policyholder. In this policy the insured
amount and the bonus is payable only to nominee on the death of policy holder.
· Joint life insurance policies: These policies are similar to endowment policies in
maturity benefits and risk cover, but joint life policies cover two lives simultaneously such
as married couples. Sum assured is payable on the first death and again on the death of
survival during the term of the policy.
· Pension plan: a pension plan or annuity is an investment over a certain number of years
but does not provide any life insurance cover. It offers a guaranteed income either for a life
or certain period.
· Unit linked insurance plan: ULIP is a kind of insurance plan which provides life cover
as well as return on premium paid over a certain period of time. The investment is denoted
as units and represented by the value called as net asset value (NAV).
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 14/112
COMPANY PROFILE
70 million customers in MetLife India Insurance Company Limited (MetLife) is an affiliateof Met Life Inc. And was incorporated as a joint venture between MetLife International
Holdings, Inc., The Jammu and Kashmir Bank, M. Pallonji and Co. Private Limited, and
other private investors.
MetLife is one of the fastest growing life insurance companies in the country. It serves its
customers by offering a range of innovative products to individuals and group customers at
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 15/112
more than 600 locations through its bank partners and company-owned offices. MetLife has
More than 50,000 Financial Advisors, who help customers, achieve peace of mind across the
length and breadth of the country.
MetLife, Inc., through its affiliates, reaches more than The Americas, Asia Pacific and
Europe. Affiliated companies, outside of India, include the number one life insurer in the
United States (based on life insurance enforce), with over 140 years of experience and
relationships with more than 90of the top one hundred FORTUNE 500® companies.
The MetLife companies offer life insurance, annuities, automobile and home insurance, retail
banking and other financial services to individuals, as well as group insurance, reinsurance
and retirement and savings products and services to corporations and other institutions.
MetLife Inc .
Celebrating 140 years, MetLife, Inc. is a leading provider of insurance and financial services
with operations throughout the United States and the Latin America, Europe, and Asia Pacific
regions. Through its domestic and international subsidiaries and affiliates, MetLife, Inc.
reaches more than 70 million customers around the world and MetLife is the largest life
insurer in the United States (based on life insurance in-force).
The MetLife companies offer life insurance, annuities, auto and home insurance, retail
banking and other financial services to individuals, as well as group insurance and retirement
& savings products and services to corporations and other institutions .
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 16/112
FACT SHEET
I INDIA FACT SHEET
FOUNDED 2001Started Operation FY 2001-02Headquarters Bangalore, IndiaWorld Wide Web Address www.metlife.co.inManaging Director Rajesh RelanFinancial Advisors 56,072Bancassurance Tie-Ups 5 (J&K Bank/Axis
Bank/Dhanalakshmi
Bank/Karnataka Bank/BarclaysNumber Of Products Over 20 productsPresence Through MetLife Offices 192 offices in 131 citiesPresence Through Bank Partners 1910 offices in 686 cities
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 17/112
"Coming into your own", are
performing as a Leader to be really
effective and successful by acting
and making decisions independently
to get results.
It's all about People, MetLife's
key resource. MetLife will
succeed because we are winningfrom within.
Functioning productively inteams towards a common
purpose; realizing the collective
power of diverse work-groups.
Operating with an intense
dedication to managing monetary
resources for strong business
results.
Conducting all business endeavors
with truth, sincerity and fairness.
Continuously creating and
introducing new and original
ideas and ways of doing things.
VISION & MISSION
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 18/112
Build financial freedom for all through leadership in providing financial advice and building
long-term relationships through innovative protection, accumulation and retirement products,
robust underwriting processes and creating world-class customer service experience for our
customers.
We want to provide customers in India with world-class solutions for financial security, and
in the process add significant value to our shareholders, associates and society.
Our Core Values
•
We lead through Innovation to offer world class and competitive products to
our customers.
We build Long Term Relationships with our customers by creating a world
class service experience through operational excellence and the innovative use
of technology.
We create a Customer Centered and Result Focused Vision that inspires each
one of our Associates and has their buy-in.
We are committed to creating a High Performance Organization by creating an
environment that allows each one of our Associates to perform at their peak.
As a result we will also be recognized as an Employer of Choice .
We are committed to Partnering with our internal and external Customers for
mutual success .
We work with Integrity, Fairness and Financial Prudence in all our dealings
keeping the interests of our Shareholders, Customers and Associates
paramount.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 19/112
Management Team
Rajesh Relan
Managing Director
MSVS Phanesh
Appointed Actuary
Sameer Bansal
Director- Agency
Nitish Asthana
Director- Bancassurance & Business Partnerships
Joydeep Mukherji
Chief Financial Officer
Balachander Sekhar
Director – Marketing
KR Anil Kumar
Director - Legal & Risk and Company Secretary
P. S. Sankaran
Director – Compliance & Internal Controls
KS Raghavan
Chief Administrative Officer
Gaurav Sharma
Director - Customer Service and Operations
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 20/112
Preetinder Chadha
Deputy Director-Training
Kiran yadav
Deputy Director- Human Resources
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 21/112
PARTNERS
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 22/112
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 23/112
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 24/112
Corporate Social Responsibility:-
MetLife has always been committed to making a positive difference in the lives of the
individuals and communities. Today, that commitment drives volunteer work and
philanthropy across the globe. Working with non-profit organizations, MetLife supports
programs that provide young people with the skills they need to succeed in life and create
opportunities for people of all ages.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 25/112
MetLife’s core values are personal responsibility, people count, partnership, integrity and
honesty, innovation and financial strength. These values also shape the responsibility to the
communities where the organization conducts its business.
Child Plan :-
Met Bhavishya
MetLife offers 'Met Bhavishya' - a guaranteed money back plan that pays out funds to help to
meet the education and career milestones of children. With this plan, the Life Insured is that
of the parent. The plan also has inbuilt guaranteed additions to add value to the policy over its
term.
There are two options to choose from and fixed term benefits, periodic additions & terminal
additions are payable based on the option that select. The policy is suitable for parents with
children between the ages 0-12 and parents in the age group of 20-50 years old.
Met Junior Endowment
MetLife offers 'Met Junior'- a flexible endowment plan that combines savings and security.
Children's well-being is our highest priority. So MetLife offer a plan which offers both timely
and efficient return on investment.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 26/112
Met Junior - Non Par
On attaining maturity, the Person Insured will receive the Sum Assured.
Met Junior - Par
On attaining maturity, the Person Insured will receive the Sum Assured, the Reversionary
Bonus and the Terminal Bonus, if any.
Met Little Star
When child is born, a star is born in family. And, parents would like to provide their star with
all the building blocks that could develop his or her potential to the fullest. This could mean
special instruction sessions for talented children, unique training gear for exceptional athletes
or qualified training for born singers to provide that extra-edge.
To ensure this, parents would need an investment and protection package that is exclusively
designed to help you plan for financial security, no matter what uncertainties life brings.
'Met Little Star', a Unit-Linked, regular premium, child insurance plan helps parents do justthat. It secures finances for child's educational needs and ensures that plans go as planned, no
matter what the circumstances.
\Met Junior Money Back
MetLife offers 'Met Junior Money Back' - a money back plan that combines savings and
security. Child's well-being is our highest priority. So MetLife offer a money back plan which
provides guaranteed periodic survival benefits at the end of 5, 10 & 15 years, along with
guaranteed growth of savings.
A plan which offers both timely and efficient return on investment with payouts at different
milestones .
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 27/112
Survival Benefit
At the end of 5 years 20% of Sum Assured
At the end of 10 years 20% of Sum Assured
At the end of 15 years 20% of Sum Assured
Upon survival to maturity 40% of Sum Assured plus total Guaranteed
Additions
Met Magic
MetLife offers 'Met Magic', a Unit-Linked (non-medical, regular premium) life insurance
plan (Non Par).
Parents always want their little angel to have the best, in every sphere of life. You don't want
your child to have to compromise. No matter what the circumstances.
Met Magic, a unique life insurance plan, helps you secure the future of your loved one!
(IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS
BORNE BY THE POLICY HOLDER )
Retirement :-
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 28/112
Met Growth
MetLife offers 'Met Growth' - a Unit-Linked solution to help in golden years. It is specially
designed to provide financial security for future requirements. This plan allows to start
planning immediately by ensuring the safety of first year premiums. It also helps create
retirement fund faster by giving you 100% allocation from the second year onwards, coupled
with attractive loyalty additions into fund Guaranteed.
Benefit
• Death Benefit
In the unfortunate event of death, the higher of the Sum Assured or the Fund
Value would be payable.
If death of the Person Insured occurs before age 7, the Fund Value plus the
regular premium received by us in the first policy year is payable.
• Maturity Benefit
On maturity, you will receive the Fund Value including the Guaranteed Loyalty
Addition or you can opt for the settlement options.
• Loyalty Additions
You get the guarantee of enhancing your wealth creation through guaranteed
loyalty additions (up to 120% of the first year annual premium) at the end of the
10th & 15th year plus Guaranteed Additions as a % of the Fund Value.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 29/112
Met Advantage Plus
MetLife offers 'Met Advantage Plus' - a Unit-Linked Pension Plan that allows to effectively
and efficiently accumulating retirement needs. As the name suggests, it comes with many
advantages. One can choose from eight annuity options, two life cover options and get tax
benefits under Section 80 C and 10 (10 A). One can buy the plan without any hassles and
invest more as you approach retirement by using the top-up functionality. All in all, it’s a plan
which works harder when one stop working. For one, it ensures that you lead a comfortable
lifestyle post retirement.
Benefits
• Death Benefit
In case of death during the accumulation period, the death benefit payable is:
Under Option A : A guaranteed amount of 110% of the Fund Value is payable to
the nominee.
Under Option B : 100% of the Fund Value is payable to the nominee .
• Vesting Benefit
On the vesting date, i.e. at the end of the accumulation term,you can take one-
third of your retirement kitty as a tax-free lump sum and utilize the balance to
buy annuities. Or you can use the entire retirement kitty to buy annuities.
Met Pension-Par
'Met Pension (Par)' serves as a friendly helping hand so one can stay financially independent
even after retirement. It helps to build up a fund for golden years.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 30/112
With this plan,one can ensure his\her enjoy retirement as a happy new chapter.
Benefits
Death Benefit
In case of death while one is saving for retirement, the death benefit payable is:
1. Return of premiums.
2. Accrued reversionary bonus, if any.
3. Any insurance on the life of the Insured that may be provided by riders to this policy.
Vesting Benefit
On the vesting date, you can take one third of your retirement kitty as a tax-free lump
sum and utilize the balance to buy annuities or you can use the entire retirement kitty to
buy annuities. The retirement fund on the date of vesting is equal to the Sum Assured
plus Guaranteed Additions plus the compounded reversionary bonuses plus the
terminal bonus, if any.
Guaranteed Additions
Savings :-
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 31/112
Met Sukh
MetLife offers 'Met Sukh'- a guaranteed money-back policy which provides guaranteed
periodic survival benefits at the end of 5, 10, 15 & 20 years and guaranteed additions of 10%
of the Sum Assured for the entire term. It not only covers your life, but also guarantees you
cash payments at various milestones along with guaranteed growth of your savings.
Benefits
• Death Benefit
In the unfortunate event of death of the Person Insured, the Sum Assured along
with the Guaranteed Additions are payable.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 32/112
The policyholder is entitled to Guaranteed Additions of Rs. 100 per Rs. 1,000 of
the Sum Assured for each completed year.
• Maturity Benefit
On maturity, the life insured will receive the Survival Benefits plus the
Guaranteed Addition.
Met Suvidha
'Met Suvidha' is a flexible Endowment Plan that combines savings and security. In addition to
providing you rotection till the maturity of the plan, it helps you save for your specific long
term financial objectives. This long term savings-cum-protection plan comes to a customer at
affordable premiums.
Met Suvidha is available in both participating as well as non-participating versions.
Met Saral
MetLife presents 'Met Saral' - a non- participating endowment plan. As the name suggests,
it’s a simple savings plan which gets customer into the savings habit without any medical
tests. All need to do is fill in a simple application form and are ensured a guaranteed maturity
amount of Rs 100,000, even in the case of death during the term. Take the first step towards a
better financial future for customer and his family. Ensure and insure the first Lakh.
Met 100
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 33/112
'Met 100' - a whole life policy where customer pay premiums for 15, 20 or 25 years. It helps
create a legacy for the children, leaving money for a dependant spouse and, more importantly,
provides insurance cover at affordable rates. Met 100 is available in participating as well
as non- participating versions
Death Benefit
Met 100 - Par
In the event of death, the Sum
Assured plus the Reversionary
Bonus and Terminal Bonuses,
if any, are payable.
Met 100 - Non-Par
In the event of death, the Sum
Assured is payable.
Maturity Benefit
Met 100 - Par
On maturity of the policy, the
Sum Assured plus the
Reversionary Bonus and
Terminal Bonuses, if any, are
payable.
Met 100 - Non-Par
On maturity of the policy, the
Sum Assured is payable
Protection :-
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 34/112
Met Suraksha
MetLife offers 'Met Suraksha - Term Assurance (TA)', a non
participating term assurance plan which provides life cover at a nominal
cost. To put it simply, it is a life insurance plan that gives complete
protection to enjoy life to the fullest. Customer can further customize
plan with two riders – Accidental Death Benefit and Critical Illness.
Met Suraksha TROP
MetLife offers 'Met Suraksha - Term with Return of Premium (TROP)', a
non participating term assurance plan which provides life cover at a
nominal cost. To put it simply, it is a life insurance plan that gives
complete protection to enjoy life to the fullest. You can further
customize your plan with two riders – Accidental Death Benefit and
Critical Illness.
Met Mortgage Protector
This plan which provides life cover for home loans taken for any period
above 5 years. It is a decreasing term insurance with single and limited
premium options. The plan covers an amount equal to the outstanding
amount as per the policy schedule.
It ensures the assets that have created stays with family.
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 35/112
Rural :-
None of us can be sure what tomorrow will bring. Shield your families
against the unknown. MetLife’s rural plans protect your loved ones
against financial liabilities and help you save for tomorrow. All at
affordable premiums
Met Vishwas
'Met Vishwas', - a single premium, micro insurance, non- participating
term assurance plan which provides life cover at a nominal cost. On
survival, customers get 110% or 125% of the premium.
Met Suvidha-Rural
Met Suvidha (Rural) is a participating flexible Endowment Plan that
combines savings and security. In addition to providing protection up to
maturity, it helps to save for specific long term financial objectives. This
long term savings-cum-protection plan comes at affordable premiums.
Benefits:
Met Suvidha - Par
In the event of death during
the term of the policy, the
beneficiary will receive the
base Sum Assured, the
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 36/112
accrued reversionary bonus
and terminal bonus if any.
Maturity Benefit
Met Suvidha - Par
On maturity of the policy, you
will receive the base Sum
Assured, the accrued
reversionary bonus and
terminal bonus if any.
• It is an Endowment plan that offers both savings and life
insurance.
• Flexible premium paying options to suit various income cycles.
• A plan which participates in the bonuses declared by the
company.
• Customization possible with Accident Death Benefit, Critical
Illness, Term, Waiver of Premium Riders for comprehensive
protection.
Investment :-
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 37/112
MetLife’s Unit-Linked Insurance Plans ensure systematic enhancement
of wealth. Be it higher returns or the right blend of protection and wealth
optimization, they help to ensure the right choice and peace of mind.
(IN THESE POLICY, THE INVESTMENT RISK IN INVESTMENT
PORTFOLIO IS BORNE BY THE POLICY HOLDER )
Met Easy
A simplified unit-linked plan which offers an opportunity to
systematically build wealth and protection for you and your family.
(The maximum Sum Assured available in this product is based on age, at
the time of buying the policy.)
Benefits-
Death Benefit
In the event of
death:
In the 1st Policy
Year : Higher of
50% of the Sum
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 38/112
Assured or the
Fund Value is
payable.
After the 1st
Policy Year :
Higher of 100%
of the Sum
Assured or Fund
Value. If death of
the Person
Insured occurs
before age 7, the
Fund Value plus
the Regular
Premium received
by us in the first
policy year is
payable.
Maturity Benefit
On maturity, you
will receive the
Fund Value
including the
Loyalty Addition
or you can opt for
the settlement
options.
Loyalty Additions
With Met Easy,
you get the benefit
of potentially
enhancing your
wealth creation
with loyalty
additions that are
added to your
policy on maturity .
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 39/112
Met Smart Gold
MetLife offers 'Met Smart Gold'- a Unit-Linked wealth creation cum protection plan for the well-
heeled. It's specially conceived so that one can get a plan to match his specific financial
requirements.
If you are keen on investing lump sum amounts over a shorter horizon, this is the ideal plan for
you.
Met Smart Plus-Regular Pay
'Met Smart Plus' – a Unit-Linked Whole life plan that matures at age 100. If you want to protect
your family from life’s uncertainties; at the same time, you wish insurance would yield higher
returns on your investments. You want your insurance policy to help realize all your dreams. It’s a
right plan to go with.
Met Smart Plus- Single Pay
Same as Met Smart Plus Regular but premium is payable in a single term or at the time of policy
taken.
Met Smart Premier- Regular Pay
MetLife offers 'Met Smart Premier' – a Unit-Linked Whole life plan that matures at age 100. You
want to protect your family from life’s uncertainties; at the same time, you wish insurance would
39
39
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 40/112
yield higher returns on your investments. You want your insurance policy to help realize all your
dreams.
Met Smart Premier- Single Pay
Payable lump sum at the time of policy taken.
Health :-
Met Health Care
UIN no: 117N048V01
Health problems strike unexpectedly. In addition to causing ill health, it can also scar financial
health. One need to protect himself against such a situation through a health insurance plan. In
order to ensure you are well protected to face any health condition that could befall you, MetLife
presents - Met Health Care, a simple health insurance policy with unique and smart advantages for
you and your family#.
(# Family means spouse and two children. Every additional family member shall be underwritten
as per the underwriting conditions laid by the Company from time to time.)
Met Health Care is a long term health insurance plan from MetLife. This plan covers
1. Hospitalization expenses by providing a Daily Cash benefit as chosen by you.
2. 10 major Critical Illnesses by providing a lump sum benefit.
40
40
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 41/112
3. Total & Permanent Disability due to accident by providing a lump sum benefit.
All the above benefits can be availed without the hassle of undergoing any medical examination.
Just fill up the simple application form and start enjoying the unmatched benefits of Met Health
Care.
Benefits
Death/Maturity Benefit
There is no Death/Maturity Benefit under Met Health Care.Tax Benefits
The premium paid (excluding the service tax) under this plan is eligible for Tax
Benefits under Section 80 D of the Income Tax Act, 1961 as per the provisions
and conditions given therein and are subject to any changes made in the tax laws
in future.
Reasons to Buy1. Coverage for the entire family.
2. No Claim Discounts.
3. Guaranteed Cover* till age 65.
4. Payouts in addition to other Insurance Plans.
5. Multiple Claims.
41
41
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 42/112
SWOT ANALYSIS
Strengths
1) MetLife enjoys good reputation and goodwill in the minds of general public.
2) MetLife has a wide range of products in order to suit the needs of every segment of the
society.
3) The company has also very good distribution network with over 50’000 insurance agents
who are placed in different parts of country.
4) The company has a good customer base and is expanding very fast on it.
5) The bonus rates provided by company are also high.
6) Staffs working at the company are well qualified people. There is less wastage of time that
results in prompt customer service and full attention to the customer.
Weaknesses:
42
42
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 43/112
1. The premium charged by the company on various policies is not at all compatible with
premium offered by other companies.
2. There is less advertising of the products and services offered by the company.
3. The company has less number of insurance policies in comparison to its various competitors.
4. The company has low number of branch offices in comparison to other companies.
Opportunities:
1. Growth in untapped rural market by private players.
2. Purchasing power of both rural and urban customer is increasing significantly.
3. Other private players in insurance industry are doing well in urban market because of
transparency in functioning of the company. So, MetLife also has an opportunity.
4. People are more aware about the importance of life insurance because of growth in
education.
Threats:
43
43
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 44/112
1. The company does not have a proper advertising channel, infect this can be the major
reason that despite having the same kind of services (even better), it is lagging behind.
2. The company is not coming up with more creative ideas.
3. High attrition rate of insurance advisors.
4. High premium charged for sum assured.
INSURANCE AGENCY AS A CAREER
DEFINITION OF AN AGENT OR ADVISOR
1. An agent is the one who acts on the behalf of another. The ‘another’ on whose behalf the
agent acts, is called principal. This is simple definition. The lawyer is the agent of the
client, when he argues the case in the court. An ambassador is the agent of the country. It is
function, which determines the relationship of agency, not the designation.
2. According to section 182 of the Indian Contracts Act, an ‘agent’ is the person employed to
do any act for another or to represent another in dealing with the third person. The person
for whom such act is done or who is so represented is called ‘principal’. In the insurance
industry, the term ‘agent’ is ordinarily applied to a person engaged by the insurer to procure
the new business. The Insurance Act defines an insurance agent as one who is licensed
under sect ion 42 of the act and is paid by the way of commission or otherwise, in
44
44
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 45/112
consideration of this soliciting or procure insurance business, including business relating to
the continuance, renewal or revival of the policies of insurance. He is, for all purpose, an
authorised salesman for insurance.
3. There is legal maxim ‘qui facit alium, facit perse’, which means that he who acts through
others, acts to himself. The principal is bound by what the agent does. Therefore, contracts
enter into through an agent, and obligations arising from acts done by an agent, may be
enforced in the same manner and will have the same legal consequences, as if the contracts
have been into, and the acts done, by the principle himself.
4. Under section 183 of the Contracts Act, any person who is a major, according to the law to
which he is subject, and is of sound mind, can employ an agent. Section 184 provides that as
between the principal and third persons, any person can become an agent. Thus though a
minor may be employed as an agent and the principle would be bound by his actions, the
minor himself will not be liable to his principal. Unlike other contacts, no consideration is
necessary to create an agency contract.
AUTHORITY OF AN AGENT:
While the maxim cited above makes the principal liable for all the acts done by the agent, he
can restrict his liability by specifying the extent of authority granted to the agent. This authority
may be expressed or implied. An authority is said to be expressed when it is stated by the
words, spoken or written. It is implied when it is inferred by the circumstances of the case.
45
45
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 46/112
The L.I.C. does not authorize its agent to collect premium (except first premium along with the
proposal) or the other amounts from policyholders. But if the agent collects such amounts,
remits them to the insurer and gets receipts to be handed over back to the policyholder, implied
authority can be inferred or constructed. The LIC’s stand has been that its agent are not
authorised to collect renewal of premiums and that if they do so, they are acting as agent of
policyholder not LIC. The implication is that if an agent collects premium from the
policyholder and does not remit the same in
the office. The LIC would not be liable for the amount. The courts have upheld this stand. Other
insurance company in India may not follow LIC’s practice. They may grant more or less
authority.
AGENT’S REGULATIONS
The Insurance Regulatory and Development authority (IRDA), constituted by the IRDA act of
1999, issued the IRDA (Licensing of Insurance Agents) Regulation 2000.these regulations
deals with the issue of licences under section 42 of the insurance act, 1938 and other matters
relating to agents.
the regulations are reproduced in full at the end of this course and form part of study material.
46
46
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 47/112
By another notification in October 2002, these regulations were made ineffective for corporate
agents and new IRDA (Licensing of Corporate Agents) Regulations, 2002 were issued. These
regulations deal with the issue of licences and other matters relating to corporate agents. In
terms of these regulations, a licence will not be given if the person is (a) minor, (b) found to be
of unsound mind, (c) found guilty of criminal misappropriation or criminal breach of trust of
cheating or forgery or an abetment of or attempt to commit any such offence (d) found guilty of
or knowingly participating in or conniving any fraud, dishonesty or misrepresentation against
an insurer or insured € not possessing the requisite qualifications and specific training (f) not
passed such examinations as are specified by the regulations (g) found violating the code of
conduct as specified by the regulations.
It is not only an individual who can become an agent. Collective like companies, firms, banks,
cooperative societies, etc., can also become agents. These collective will designate one or more
persons as ‘Corporate Insurance Executives’, who will be required to obtain licences. Other
who may also work for the corporate agent, will be called ‘Specified Persons’ and they will be
required to obtain certificates.
The agent licence as well as corporate agent licence is granted for 3 years. It may be renewed
after three years with renewal fee. The certificate is also valid for three years.
47
47
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 48/112
OTHER INTERMEDIARIES:
Different kinds of agents are recognised under the Contract Act. In the airline industry, for
example, there is the system of general agent, who has authority to act on behalf of principle
on all matters within a specified sphere. Such general agents may represent more than one
principle at the same time. Similar systems of general agents exist also in shipping industry.
They represent foreign shipping companies and are authorised to deal with shippers and local
authorities like the ports or the stevedores, to ensure that the ship’s visit to the port is
profitable and without any problems.
Brokers arrange to place the business of their clients with insurers on terms that ae standard or
negotiated. This becomes necessary when the needs of the proposer are unique and not met by
the benefits under the standard plans of insurance. Brokers understand the nuances of the
business well and also know the policies of insurer. A broker usually does business with more
than one insurance company. He collects commission from the insurer with whom the
business is placed and does not charge the prospect.
In India, till October 2002, only insurance agents licensed by IRDA were permitted to procure
and solicit life insurance business. Brokers only dealt with reinsurance business. The law was
amended
48
48
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 49/112
in September 2002, and the IRDA has issued (Insurance Brokers) Regulations, 2002 providing
for ,
licence of ‘direct brokers’, ‘reinsurance brokers’, and ‘composite brokers’, the last being
authorised to
deal with direct business as well as reinsurance businesses.
49
49
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 50/112
RESEARCH METHODOLOGY
In this study of Recruitment and Development practices of Met Life Insurance Ltd. descriptive
type of research has been done for collecting the primary data. It includes surveys facts, findings,
and enquiries of different kinds.
The major purpose of this descriptive research is the description of the state of affair as it exists at
present. Moreover there is no control over the variables under study; but only reporting of what is
happening or what has happened can be done.
Study design:
Primary data , which has been collected for descriptive research, was based on the telecalling
mainly by hot calling, cold calling, objection handling etc.
For secondary data collection method the help of various reference books have been taken which
are mentioned in bibliography and also by way of surfing through the company’s website.
Sample size:
Out of total universe, 100 respondents have been taken for convenience and were named as
prospective-100 or P-100 . These P-100 were the simultaneously and rigorously approached
50
50
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 51/112
consistently to join the company. Among these P-100, then finally P-15 were selected which were
more of sure and confident to be selected and further developed for joining the business.
AIM OF THE STUDY
Recruitment and development are multifaceted concepts. The relevance of recruitment and
selection is to determine the number of personnel required and development deals with the further
overall grooming of the candidate as an employee. The HR proceeds with the identification of
sources of recruitment and finding suitable candidates for employment. Both internal and external
sources of manpower are used depending upon the types of personnel needed.
The aim of the selection policy is the selection of suitable candidate for a suitable job. The
selection procedure starts only when the recruitments are done, that is, the various suitable
candidate pools are made available. The selections are done from this pool.
Development includes such opportunities as employee training, employee career development,
performance management and development, coaching , mentoring , succession planning , key
employee identification, tuition assistance , and organization development.
This project has the following aims:
1. To understand the nature of Recruitment and Development policy for acquiring suitable
personnel.
2. To understand the variables of Recruitment and Development in Met Life Insurance Ltd.
3. To identify the sources of manpower supply with a view to acquire the best possible
candidate.
4. To understand the procedure of Recruitment and Development in Met Life Insurance Ltd.
51
51
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 52/112
5. To understand the procedure of Recruitment and Development in Met Life Insurance Ltd.
6. Finally to bring out the challenges ahead with respect to recruitment and selection of
advisors.
RESEARCH OBJECTIVE
The objective of the company was to recruit financial advisors for the company and generate work
from them.
In the insurance industry, there are two channels of distribution –Alternate distribution and tied
agency. Advisor recruitment is part of tied agency.
Tied agency is the largest distribution channels of MetLife comprising a large advisor force that
target various customer segments.
With focus on sales and people development, tied agency has emerged as robust, predictable and
sustainable business model.
52
52
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 53/112
SCOPE THE STUDY
The scope of this study is to observe the degree of satisfaction levels of the employer as well as the
employees towards the Recruitment and Development techniques adopted by the company. The
deviations if any, towards this effect have also been studied. Apart from getting an idea of the
techniques and methods in the recruitment procedures a close look will be taken at the insight of
corporate culture prevailing out there in the organization. This would not only help to be familiar
with the corporate environment but it would also enable to get a close look at the various levels
authority-responsibility relationship prevailing in the organization. This study also focuses on
studying the various techniques adopted by the organization to retain the new recruits.
The stipulated time for the project is insufficient to undergo an exhaustive study about the topic
assigned. Moreover the scope of the topic (Recruitment and Development) is wide enough, so it is
difficult to cover the entire topic within the stipulated time, but still whatever could be done
towards .
53
53
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 54/112
The 5 stage recruitment process:
54
54
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 55/112
PRE APPROACH
1. PRE-APPROACH :
It refers to preparing in order to approach the
prospect. It requires forming some ideas as to how the interview could begin and
proceed.
It involves collection of basic information regarding the prospect’s
Income level
Interests and habits
Present occupation
Family position
To make this stage more effective a script is prepared. A script is nothing but a set
pattern of doing things and responding to the objections.
2. APPROACH
55
55
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 56/112
It involves the meeting with the prospect and explaining him the benefits attached
on becoming an advisor of reputed organisation like MetLife.
3. INTERVIEW:
It begins by making the prospect listen about the proposal that the company is
offering.
It is important that the proposal we make to the prospect should be seen by him as
beneficial and complimentary to existing arrangements.
4. OBJECTION HANDLING:
Prospects raise objections like ‘I do not want to be a financial advisor’, ‘I cannot
attend the training’. These objections can be handled by providing the prospect with
complete and convincing answer.
56
56
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 57/112
5. CLOSE:
It involves helping the client in taking decisions in favour of MetLife insurance.
The various task involved in it are:
Collecting a cheque from client.
Getting the form filled.
Completing the documentation with form filled, cheque collected and date of
birth of proof.
DATA ANALYSIS & INTERPRETATION
QUE.1- ARE YOU EMPLOYED
YES 70 70%
NO 30 30%
TOTAL 100 100%
57
57
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 58/112
no, 30%
yes, 70%
INTERPREATION
70% Respondent say they are employed.
30% Respondent say they are unemployed.
QUE.2- PREFERENCE OF RESPONDENTS OF INSURANCE COMPANIES
COMPANY’S NAME
NO.OF
RESPONDE
NT
SHARE (%)
L.I.C. 74 74
Reliance Life Insurance 3 3
Met life India Ins. Co. Ltd 2 2
58
58
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 59/112
Bajaj Allianz 3 3
ICICI Prudential 9 9
SBI Life 7 7
Max New York Life 2 2
TOTAL 100 100
INTERPRETATION
74% of the people contacted prefer LIC policy to any other and therefore it is ranked no.1
by that percent of respondents.
59
59
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 60/112
QUE.3-WHAT IS YOUR OCCUPATION?
Government job 20 20%
Private job 55 55%
Business 15 15%
Other 10 10%
TOTAL 100 100%
60
60
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 61/112
Other, 10%Business, 15%
Private job, 55%
Government job ,20%
0%
10%
20%
30%
40%
50%
60%
Government job Private job Business Other
INTERPREATION
20% Responder in government job
55% Respondent are private job
15% Respondent are going business
61
61
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 62/112
10% Respondent other than mention
QUE.4-TYPES OF INSURANCE POLICY RESPONDENTS HAVE
POLICY TYPE NO. OF
RESPONDEN
TS
SHARE (%)
LIFE POLICY 75 75
NON LIFE
POLICY
25 25
BOTH 45 45
62
62
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 63/112
Life Policy, 75
Non Life Policy,25
Both, 45
0
10
20
30
40
50
60
70
80
Life Policy Non Life Policy Both
INTERPRETATION
75% of the respondents have only Life Insurance Policy.
While 45% of the respondents have both .
25% of the respondents have only Non- life Policy.
[ Some of the respondents opted for two or more than two items]
QUE.5-BENEFITS OF INSURANCE PERCEIVED BY RESPONDENTS
BENEFITS NO.OF
RESPONDE
SHARE (%)
63
63
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 64/112
NTS
Cover Future Uncertainty 55 55
Tax Deductions 20 20
Future Investment 25 25
TOTAL 100 100
INTERPRETATION
55% of the respondents believe that covering future uncertainty is the biggest benefit of an
insurance policy.
Whereas, 20% and 25% of them believe that the other benefits are Tax deduction and future
investments respectively.
QUE.6- PEOPLE PERCEPTION ABOUT INSURANCE
64
64
Cover FuturUncertainty
55%
TaxDeduction
20%
FutureInvestment
25%
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 65/112
RESPONSE NO. OF
RESPONDEN
TS
SHARE
(%)
A saving tool 81 81%
A tax saving device 74 74%
A tool to protect your family 100 100%
A savings tool,81 A tax saving
device, 74
A tool toprotect yoour
family, 100
0
20
40
60
80
100
120
A savings tool A tax saving device A tool to protect yoourfamily
INTERPRETATION
• 81% of the respondents have perception of Insurance being a saving tool.
• And 74% of the respondents have perception of Insurance being a tax saving device.
• But 100% of the respondents are with the view that Insurance is a tool to protect your
family.
[Some of the respondents opted for two or more than two items]
65
65
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 66/112
QUE.7-SATISFACTION OF +VE RESPONDENTS WITH RESPECT TO SERVICE
AGENT
RESPONSE NO. OF
RESPONDEN
TS
SHARE (%)
Satisfied 45 45%
Not satisfied 55 55%
Not Responded 0 0.0%
Total 100 100%
66
66
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 67/112
Satisfied45%
Not satisfied55%
INTERPRETATION
• 45% of the respondents are satisfied with their existing service agent.
• 55% of the respondents are not satisfied with their existing insurance agent.
• All of those who have taken a policy have responded.
67
67
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 68/112
QUE.8- NUMBER OF RESPONDENTS PAYING TAX
RESPONSE NO. OF
RESPONDENT
S
SHARE
(%)
Paying tax 91 91%
Not paying tax 9 9%
Total 100 100%
INTERPRETATION
• Of the sample size of 100 respondents, 91 respondents are paying tax.
68
68
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 69/112
QUE.9-RESPONDENTS PERCEPTION ABOUT BEST FORM OF INVESTMENT FOR
SECURING THEIR FUTURE
NO. OF
RESPONDEN
TS
SHARE (%)
Fixed Assets 75 33%
Bank deposits 11 5%
Jewellery 25 11%
Securities i.e. bonds, MFs 40. 17%
Shares 10 4%
Insurance 70 30%
Fixed Assets, 75
Bank deposits,11
Jewellery, 25
Bonds/MutualFunds, 40
Shares, 10
Insurance, 70
0
10
20
30
40
50
60
70
80
Fixed Assets Bank deposits Jewellery Bonds/MutualFunds
Shares Insurance
INTERPRETATION
• 75% of the respondents are with the view that Fixed Assets is the best form of
investment for securing their future.
69
69
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 70/112
• 70% of the respondents are with the perception that Insurance is the best form of
investment for securing their future, which is 2nd highest and this shows that insurance is
an important key for securing your future.
[Some of the respondents opted for two or more than two items]
QUE.10- PEOPLE OPINION ABOUT INDIAN INSURANCE COMPANIES
RESPONSE NO. OF
RESPONDEN
TS
SHARE (%)
Rigid plans 67 67%
Non user friendly 29 29%
Unsatisfactory services 26 26%
Non Aggressive 35 35%
Satisfactory 24 24%
Good 10 10%
Very good 0 0%
01020304050607080
Rigid
plans
Non us
er frie
ndly
unsat
isfacto
ry ser
vices
Non ag
gressiv
e
Satisfa
ctory
Good
Very g
ood
70
70
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 71/112
INTERPRETATION
• 67% of the respondents have the opinion that Indian Insurance Companies have Rigid
plans.
• 29.5% feel that Indian Insurance companies are Non-user friendly.
• 26.5% feel that services of Indian Insurance companies are Unsatisfactory.
• 35.75% of the respondents are with the view that Indian Insurance companies are Non-
aggressive.
• 24% of the respondents feel that products and services of Indian Insurance companies
is Satisfactory.
• Whereas only 10.25% feel that it is Good enough.
•
And according to the data, no single person has felt that it is very good.
[Some of the respondents opted for two or more than two items]
QUE.11 -DO YOU WANT TO EARN EXTRA INCOME
YES 80 80NO 20 20TOTAL 100 100
71
71
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 72/112
YES
NO
S1
YES, 80%
NO, 20%
0%10%20%30%40%
50%60%70%80%
INTERPREATION
80% say yes
20% say no
QUE-12- DO YOU WANT TO BE A BUSINESS PARTENER
YES 15 15%NO 85 85%
TOTAL 100 100%
72
72
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 73/112
NO, 85%
YES, 15%
INTERPREATION
Only 15% respondent say yes
85% respondent say no
RECRUITMENT OF ADVISOR
Being a MetLife Insurance advisor can be an enriching and exciting career option. It’s an
opportunity to associate with an industry leader, be in touch with the latest and finest insurance
practices from around the globe and grow both professionally and personally.
Some of the benefits of being a MetLife Life Insurance advisor are:
73
73
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 74/112
Unlimited earning potential.
A clear career path
All round support through exclusive advertising.
A comprehensive benefit package.
MetLife believes that its ‘advisors’ are the ‘ambassadors’ to the customers. They are key source of
business for the organisation are continuing link with the clients.
Most financial opportunities are risky, need some financial investment and offer a one-time
income. But, being an MetLife advisor is an ideal opportunity which is neither risky nor does it
require any investment. And above all it offers a trail of future income.
74
74
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 75/112
TEAM OF METLIFE FINANCIAL ADVISORS
75
75
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 76/112
METHODS OF REMUNERATING AGENTS
A life insurance agent works on commission basis. He is paid a stated percentage of the
premium collected through his agency. Section 40 (A) (1) of the insurance act stipulates that
the maximum amount which can be paid to a life insurance agent, by way of commission or
remuneration in any form, shall be 35%of the first years premium, 7 and half of the second and
third years renewal premium and 5%of subsequent renewal premium.
There are some exception to this. During the first 10 years of the insurer’s business, he may pay
40% instead of 35% of first years premium. Under certain circumstances, commission of 6%
can be paid on the renewal premium even beyond the third year. Within these limits the manner
of remunerating the FA will be determined by the insurer. Normally, under Term Assurance
Plans, commission rates are less. Similarly, for shorter duration policies, commission rates are
lesser then under long duration plans. Under single premium plans and pension plans rate of
commission is very small.
New agents may be paid stipend to be adjusted against the commission to be earned, as when
business begins to come in. brokers are paid on the totally different basis.
76
76
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 77/112
AGENCY AS A PROFESSION
The insurance agent is bound by the terms of appointment of the insurer and is expected to
procure business for the insurer. It is not the job that he has to do at fixed hours, in prescribed
ways and under close supervision. Once license is appointed, he is an independent professional.
He is the master of his time. He is not prevented from pursuing any other interest or vocation.
Many agents see the agency as the means to earn a living. They may spend only a part of time
on insurance, being busy on other work the rest of the time. Some agents however, try to study
understand the business in great details and to improve their skills. They are trying to become
best in the profession. They would be recognised as experts in the field.
To most persons, life insurance is just one of the many avenues for financial outlays. When an
agent approaches a prospect with a proposal for life insurance, the chances are that the prospect
will no know much about the benefits under various plans. He may be vaguely familiar with the
alternatives available, but it is unlikely to be sure of the details of all of them. He would need
expert advice. If he sees the life insurance agent as one who is keen to divert his money to life
insurance to the exclusion of other alternatives, then that agents intentions and expertise wouldbe suspect. On the contrary, if he sees the agent as one who knows about other alternatives and
who is willing to take note of the needs of the prospect, then the agent would have the better
chance of persuading the prospect one way or the other. In other words, a life insurance agent,
while dealing with the prospect, should be thinking of his interests and requirements and best
financial arrangements that would be appropriate in his situation. Thus the life insurance agent
is an agent of the prospect also.
77
77
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 78/112
As an agent of the insurer, the life insurance agent is expected to obtain life insurance business
and contributes to revenue of the insurer. He is also depended on the bring in business that
would be profitable, to report attempts to commit any fraud, to report on the relevant features
that affect the risk of the subject of insurance. He is in touch with the person to be insured.
Having met him at his place of work or residence and observed his lifestyle and habits, he
would be aware of the nature and characteristics of the risk, beyond what is contained in the
proposal form. He is therefore, called the primary underwriter.
As an agent of the prospect, he is expected to look after the interests of the prospect. Even
people who are generally experts in financial matters, may not be aware of the implications of
the insurance, in relation to terms and conditions, warranties, exclusions, tax provisions, right
of parties, etc. agents have the dual responsibility of being true to the interests of both the
parties in the transaction. He is obliged to reveal to the prospect all the important terms and
conditions of the policy, even if they are restrictive or unpleasant. He is obliged to report to the
insurer all the true facts about the prospect and the subject of insurance. He should not mislead
either.
To be able to advise the prospect on the best financial arrangements appropriate to his situation,
the agent needs to be familiar with the alternatives available in the market. He is also expected
to know in full the benefits and limitations of the various plan being offered by his insurer. A
78
78
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 79/112
good agent is a good financial planner, taking into account not merely the plans offered by the
insurers, but by the innumerable schemes on offer in the market. This needs study on one’s
own it also needs conviction that life insurance policies do not meet all the needs of the people.
Other instruments have their own advantages.
REQUIREMENTS FOR BECOMING AN AGENT
The insurance Act, 1938 lays down that an insurance agent must possess a license under
section 42 of the Act. That licence is to be issued by the IRDA. The IRDA has authorised
designated persons, in each insurance company, to issue the licences on the behalf of IRDA.
The fee for the licence, the manner of the making an application etc., have been described in
the IRDA regulations.
A licensed issued by the IRDA will be valid for three years. The licence may be act as an agent
for a life insurer, for a general insurer or as a ‘composite insurance agent’ working for a life
insurer as well as general insurer. No agent is allowed to work for more than one life insurer or
more than one general insurer.
The qualifications necessary before a licence can be given are that the person (individual or
corporate insurance executive)must
79
79
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 80/112
• Be at least 18 years old
• Have passed at least 12 th standard or equivalent examination, if he is to appointed in a place
with a population of 5000 or more or 10th standard otherwise.
• Have undergone practical training for at least 100 hours in life or general insurance
business, as the case maybe, from an institution, approved and notified by the IRDA. In
case of a person wanting to become a composite insurance agent, the applicant should have
completed at least 150 hours practical training in life and general insurance business,
which may be spread over six to eight weeks.
A person with the following disqualifications is debarred from holding a licence
• He has been found to be unsound mind by a court of competent jurisdiction.
• Ha has been found guilty of criminal breach of trust, misappropriation, cheating,
forgery or abetment or attempt to any of such offence.
• The licence once issued, can be cancelled whenever the person acquires a
disqualification.
Applications for renewal have to make at least thirty days before the expiry of the licence,
along with the renewal fees Rest. 250. If the application is not made at least 30 days before
the expiry, but is made before the expiry date of licence, an additional fees of Rs. 100 is
payable. If the application is made after the date of expiry, it would normally be refused.
80
80
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 81/112
Prior to renewal of the licence, the agent should have completed atleast 25 hours practical
training in life or general insurance business or at least 50 hours practical training in life
and general insurance business in care of a composite insurance agent.
ROLE OF AN INSURANCE ADVISOR
INTRODUCTION
81
81
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 82/112
1. An insurance agent is defined in the insurance Act. He requires a licence to be able to function
as an agent. He is remunerated by way of commissions on the premium paid under policies
procured through his efforts. Insurers designated agents differently like consultants, advisors
and so on. The designations do not matter. He is the main component of the distribution
channel for the life insurance business.
2. A life insurance agent would be required to solicit and procure new life insurance business, in a
manner that is consistent with the interests of the policy holder and of the insurance company.
For this purpose, he would have to do following:
Contact prospects for life insurance, study their needs and persuade them to buy.
Complete all related formalities, including filling up proposal forms, collecting
premium, arranging medical examination, collecting proofs (of age or income), reports
and the other information required by the underwriter.
3. After having sold a new insurance policy, the agent has to be ensure that the policy continues,
without a lapse, till it become a claim. The concerned, the insurer, the policyholder, and the
agent. For this purpose, he has to
Keep in touch with the policyholder to make sure that renewal premiums are paid in
time.
Ensure that nominations are made or changed according to changing
circumstances.
82
82
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 83/112
PREREQUISITES FOR SUCCESS
1. In order that he performs all these tasks well, the agent has to be familiar with
The benefits under the various plans of insurance offered by his insurer.
The office procedures for various matters including the forms and documents. The main
documents have been listed out in an earlier chapter. The forms and procedures will
vary between one insurer and another.
2. As stated earlier, the insurance agent is an agent of the prospect as well. He is looked upon as a
knowledgeable person, who can be trusted to give the right advice. To be able to match these
expectations, the agent must be familiar with the benefits and other financial instruments
suitable for savings and investments and also the law, particularly on taxation matters, relevant
to these instruments. The variety of the instruments available for an individual is very vast and
it is difficult for anyone to master the details of all of them.
83
83
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 84/112
IMPORTANCE OF ADVISORS
MetLife India Insurance Co. Ltd. Aspires provides state of the art of customers’ service or
opportunities or avenues for enterprising people to grow & prosper. The company wish to grow
exponentially that is backed by the latest technology, hence offering its customers:
Complete and diversified product portfolio.
Faster and more accurate service.
Multi-channel distribution systems.
Highly trained professional sales people offering quality pre and post sales service.
It is the above mentioned areas of personal specialization where the importance of an advisor
clearly stands out the advisor not only contribute in bringing in new business for the company, but
also plays an important role in offering world class pre and post sales services to the client with the
support of the organisation. But the company in its principles clearly state out that an advisor to
means “ much more than a salesman or a salesman, we at MetLife recognize our advisors as the
ambassadors of our organisation in the market place & we consider the advisor force would be
out biggest differentiating factor in the coming years.” The advisor is an important asset not only
for the organisation from the business point of view but also to the community be helping people
84
84
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 85/112
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 86/112
Skills & Competencies :
As MetLife is always on lookout for people who have the following skills and competencies that
we require in business are:
Actuarial skills.
Investment management skills.
Core operation skills.
Core underwriting skills.
Relationship management skills.
Project management skills.
Leadership & Team Skills:
A passion for achieving results.
High energy levels & infectious enthusiasm.
Open to ideas
Strong team players
High calibre and ability
And above all, unyielding integrity.
86
86
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 87/112
Job Profile:
As an advisor for the company, the role of the individual is no way limited to sell the policies of
the company. But the role basically starts from the basics of explaining the life insurance aspect &
the potential benefits to the customers. Further he is required to assist them in deciding upon the
plan that suits them the best in terms of finance and security provide. Therefore the opportunity
provided to the advisor is unlimited in no way and the typical benefits can be mentioned as
followings:
There is absolutely no need for start-up capital.
There is the benefit of flexible working hours.
The freedom to work from anywhere & being ones’ own boss.
The unlimited earnings benefits in form of remuneration & incentives.
And the privilege of being a part of a world class sales team.
The role of an advisor is multifaceted in the sense that his work scope is in no way limited. But
in a nut shell the expectations from an advisor has been laid down by the management in the
following manner under two main headings:
1. Providing continuous financial advice to clients
Identifying prospective clients.
87
87
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 88/112
Making appointments
Conductive review with the prospective/existing clients.
Closing the sales contracts
Getting more referrals so as to increase the network
Providing pre & post sales services to clients.
2. The advisor is also required to regularly follow the internal sales & the internal
reporting system so as to get the feedback & further leads for prospective areas of
business and improvemen
BENEFITS & SUPPORT PROVIDED
The benefits have already been mentioned very often in the previous section but is its’ necessary to
look into them as a comprehensive criterion. The main benefits and support that an advisor would
be availing of are the distinct MetLife advantages:
88
88
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 89/112
Rewarding Career:
The job profile as mentioned earlier are unlimited & an advisor will help people realize their
dreams and provides them the financial & psychological security & faith. The ultimate rewards
will be the differences made to all these lives and that would be most satisfying in the real sense.
Successful Team:
Being at the MetLife gives the opportunity to be part of India’s best team of life insurance advisor
Attractive remuneration:
MetLife offers the most competitive remuneration benefits at person in the industry, which proves
to be very useful from long term perspective of financial security. There is absolutely no limit to
one’s earnings & the added incentives just help as advisor to get more than what he/she expects.
Independence:
At MetLife, the advisor is a boss in himself & in the real sense. There is the freedom to choose the
workplace, the working timings &the amount of earnings one wan5ts to have. Moreover there is no
need of any initial capital investment, yet one can become an entrepreneur in the most unexpected
manner.
89
89
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 90/112
World class team:
The company leverages on the international linkages that it has got to provide the best training
available in the industry at present. The company aims to impart the necessary skills
&competencies to all even if there is no previous experience with the individual. The presence to
trained the house trainers & professionals provide the necessary aspects of the training required.
Career Agency System:
The company believe in encouraging the advisors to the highest level of success all through their
career. One of the distinct factors is the opportunity and the option of management career option
for the successful performs.
Best infrastructure:
The huge investment the company has made to develop the state of art infrastructure throughout
the business. The infrastructure provides the necessary tools, technology & human support that
enables to build a profitable long term relationship.
Sales And Marketing Support:
90
90
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 91/112
The company has got unique sales & marketing tools to help &support the advisors at every stage
of the career. The sales, promotion & marketing collaterals that the company possess help to
achieve just that.
CAREER PROGRESSION
FA progression to ASM / SM
“Pegasus program”
91
91
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 92/112
TRAINING OF ADVISORS
At MetLife, advisors go through both generic and specific, professional programmes that help
them remain well informed and knowledgeable about company products in market.
There is further focus on self skills such as communication, managing long-term relationships
and selling skills which are very relevant in a service driven industry like life insurance.
State of the art infrastructure training facilities coupled with an excellent faculty, guarantee an
exceptional training environment.
A 17 day training schedule covers the mandatory IRDA training schedule covers the mandatory
IRDA training requirements and MetLife product training module.
Revision session ensures that the candidates thoroughly understand the course contents and are
well prepared for licensing examination.
92
92
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 93/112
Theoretical training is interspersed with practical appointment settings potential customers
giving advisors feel of how their business will weak from the very first day.
All though, the unit manager and the management provide continue support to the advisor in
achieving independence towards garnering business.
REWARDS AND RECOGNITION
MetLife financial advisors are constantly recognised and rewarded for their performance.
Numerous contests all year round promote healthy competition amongst advisors and
recognition of their effort.
Depending upon the level of business the advisor achieves in a year, he or she can become
member of various clubs such ass met royal club.
Advisors can also qualify for the renowned MDRT (million dollar round table) exclusive
international forum that recognises the world’s most successful insurance agents in an annual
get together in a global destination.
Advisors can also qualify FA conferences. There are many types of conferences:
• LEADER’S
• PRESIDENT’S
• MDRT
• COT
93
93
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 94/112
• TOT
94
94
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 95/112
PROMOTIONAL STRATEGIES
Recently MetLife is advertising in outdoor TV and press. The company launched the TV ad about
monthly income plan. The advertisement shows that, it is not known that when you’re monthly
income will stop, so be prepared for future with MetLife’s monthly income plan. The ad is getting
very popular.
The company has also undertaken the internet campaigns to inform customers about the benefits of
some of its products, particularly ULIP plans.
MetLife for indirect marketing is sponsoring many big events like JJS and JAS (jewellery shows).
MetLife also organises a activities and competitions in schools with scholarship distribution for
promotion.
MetLife also started a campaign with Radio Mirchi 98.3 FM. Held in different location of Jaipur
and pan India.
The company also setup stalls at various vacation fairs or events. Not only that, last year they had
set up a camp where they offered free health check-up.
95
95
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 96/112
Segmentation and Positioning Strategies :
Ata broad level, MetLife aims to secure the families of the middle class and upper class working
people in urban and rural India. Their strategy has always been to focus on delivering value and
convenience to customer, whether they are in rural or urban areas. Hence in urban areas they have
focusing on product choice and flexibility and easy access for the customer; while in rural areas the
focus is on partnering with NGO’s and grass root organisation and offering simple product that can
be understood by the customers.
Communication and Media Analysis:
MetLife success has been built on its consistent focus on the customer and delivering on his/her
needs. This includes several initiatives, such as:
1. Developing flexible products that are based on consumer needs and insights.
2. Offering differentiated service to the customer in a manner that is most.
3. Scientific risk management.
4. Investment strategy with a focus on safety, stability and returns are some of the factors that
facilitate their growth.
The marketing function of MetLife covers many activities—
Brand and media management
Channel support
Direct marketing, and
Corporate communication.
96
96
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 97/112
The brand communication team is in charge of advertising, consumer research, media planning &
buying Public Relations; that helps in developing and nurturing MetLife corporate identity while
effectively communicating its varied product offerings to the customer. Channel marketing
provides support to the sales force by providing streamlining the design and development of
collaterals and sales tools across distribution channels. The direct marketing team is set up to high
quality leads for profitable business. The company also looks at the capability to go beyond TV,
outdoor and print.
DISTRIBUTION CHANNEL AND MANAGEMENT
MetLife has a wide distribution channel and management in India. It has launched operations with
multi-channel distribution strategy that includes:
1. Advisors
2. Bancassurance
3. Agency
4. Corporate partners
97
97
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 98/112
The company has a network of about 40,000 advisors which contribute the greatest percentage of
business. Alternate channels like corporate partners and bank relationship also contribute very
much in business these days.
MetLife has a very good distribution network amongst private insurers in India, having
commenced operation in more than 100 branches in India. Few of them are: Agra, Ahamdabad,
Ajmer, Allahabad, Amritsar, Aurangabad, Agartala, Bangalore, Bareilly, Bhatinda, Bhopal,
Bhubaneswar, Chandigarh, Chennai, Coimbatore, Dehradun, Goa, Guntur, Gurgaon, Gwalior,
Hyderabad, Hubli, Indore, Jaipur, Jalandhar, Jamnagar, Jamshedpur, Jodhpur, Kanpur, Karnal,
Kochi, Kolkata, Kolhapur, Kottayam, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore,
Meerut, Mumbai, Nagpur, Nasik, Noida, New Delhi, Patiala, Pune, Raipur, Rajkot, Ranchi,
Rourkela, Siliguri, Surat, Thane, Trichi, Trivandrum, Udaipur, Vadodara, Vashi, Vijayawada, etc.
Bancassurance:
Bancassurance in its simplest form is the distribution of insurance products through a bank’s
distribution channels. In concrete terms Bancassurance, this is also known as Allfinaz- describes a
package of financial services that can fulfil both banking and insurance need at the same time. The
motives behind Bancassurance also vary. For banks, it is a means of product diversification and a
source of additional fee income.
Insurance companies see Bancassurance as a tool for increasing their market penetration and
premium turnover. The customer sees Bancassurance as a bonanza in terms of reduced price, high
quality product, and delivery at doorsteps. Actually everybody is a winner here.
98
98
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 99/112
Agency:
In life insurance business wide distribution network and ties agency is biggest source of getting
business for any company so developing them is key to increase share in life insurance market.
Tied agency is a substantial business channel for MetLife because 70% f business of company
comes from this channel. Company provides agency to individual whose age is between 25-40
years, and minimum qualification is 12th
pass. As we have seen major business of company comesfrom this channel. MetLife is immensely concentrating on developing this channel. For that,
MetLife does many activities like they do direct marketing, they recruit management trainees on
fulltime project, they hold seminars, they also keep stalls in big events for developing that channel.
Unit managers provide major support in developing this channel unit manager’s target is to recruit
30 advisors in 5-6 months’ time.
MetLife provides lots of benefits to the advisors like flexibility in timing, different motivation
factors like money, foreign trips, career building programs permission to access office etc.
company called its offer to business opportunity for individual. People who accept the business
offer and complete the 100 hours training of IRDA for getting license to do business of life
insurance, they call them advisors of MetLife.
The project given to management trainees involves developing business channels called agency.
Through management trainees company tries to expand its business.
99
99
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 100/112
USE OF TECHNOLOGY :
To see how successful the company is in reaching out to its customers, it is necessary to see the
technology initiatives of the company. It is a kind of communication channel, but it is put in this
head as it deals exclusively with technology.
With over branches spread across the country, MetLife found it imperative to have a system in
place to connect each branch with the main office in Bangalore.
Previously the company used to rely on a fox pro database. But the system was not flexible enough
to serve the needs of a rapidly growing organisation. Bureaus across the country used to photocopy
the application received by customers and then courier it to Bangalore office. The applications
were scanned and then entered in database. The quality audit took place 2-3 days after the
application was received. The final account statement was created after the quality audit. There
was 7-8 days gap because of this process leading to a longer turnaround time per application.
Customers who wanted redemption in a week faced problem with this system. Also if a particular
office received more than the usual number of applications it is used to increase the load on the
system as well as the personnel, which in turn lead to delays in transactions.
Another area that required smoothening out involved the dispatch of statements to the customer.
Earlier around 60-100 statements were printed everyday and were then faxed to the customers.
This was not only time consuming but expensive as well, as each statement ran into minimum of
three pages. Also valuable human resources were occupied in non-productive work like redialling
the fax number in case the receiver was busy at the other end.
100
100
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 101/112
The solution to this issue :
The priority was to implement a centralized database. Data is centred through the front-end tool
PowerBuilder, which is not getting phased out and replaced by a client server based system. Now
the company uses oracle for taking care of backend needs. With the centralised database , if there is
an overload of applications receive in any particular branch, then the central pool of people in
Bangalore distributes the load. The extra load is diverted to the area where the resources are
relatively free. The centralised database has helped the company in providing better customer
service. Now a customer is not attached to any particular branch. They can get their queries
answered from any branch in the country.
The branches now no longer courier the applications to the head office. The details are entered into
the system on the asame day using humming Bird which has been customized to suit the
company’s needs . the advantage of the system is that along with the date even image is now
available for viewing and verification.
Due to the immediate availability of details in the application, the quality audit now happens on the
same day. This has reduced to 24 hours.
Operational efficiency:
MetLife has been able to bring about greater efficiency in sending and receiving documents
electronically from desktops, e-mails, and other business applications by integrating fax, e-mail
and internet technologies. Information like history file, name of sender, time sent, destination
101
101
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 102/112
address, billing codes, etc are also readily available with this system. Security has been enhanced
as incoming faxes can
be routed immediately to the addressee’s mailbox by direct selection on arrival (DSA). Outgoing
faxes are sent during off-peak hours to lower operating costs. Transmission is also faster than
manual faxing.
Digitization has also enabled the ASA to cut down on cost of photocopying each transaction for
storage purposes. The bank conducts between 800-1200 transactions per day on an average. Each
transaction takes up at least 3 pages.
This results in generation of lots of paper. Now with all transactions stored online, company has
seen tremendous reduction in paper wastage as well as in case photocopying each page. Searching
has also been made easier and human resources are now free for handling core activities.
102
102
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 103/112
CONCLUSION
In today’s scenario there is a lot of potential for the growth of insurance sector as people are
becoming more and more concerned about the safety and security of themselves and their loved
ones. This increasing awareness and concern about the need for insurance requires the presence of
expert people who can guide and advise people about insurance and suggest them the products that
fit their needs perfectly.
An insurance advisor is the one who can take up this responsibility and help people in this. It will
not only be beneficial for the society but will also give the person a golden opportunity to grow,
learn and achieve more. And with a back up of a reputed company like Met Life Insurance Ltd.
there seems no barrier in achieving this
103
103
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 104/112
RECOMMENDATIONS AND SUGGESTION
Expand distribution in semi-rural areas.
- Start business in small towns.
-
Target semi-rural market
- Offer agency to local people.
- Open operational offices with highly educated team.
Other Recommendations :
1. Provide lower premium policies so that we can target middle class people and generate
good cash flow for further growth.
2. Star advertising campaign again on television, radio and internet also. Do intensive
marketing for business opportunity and products both.
3. Keep more seminars and target LI/GI agents, CAS, tax consultant’s financial investor etc.
104
104
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 105/112
4. Provide best motivation to agency holders.
5. Build trust upon customer through services and transparency in investment and other
policy.
6. Provide all branches in local language.
7. Provide part time training.
8. Focus on any mass marketing activity for generating awareness of company among people
and giving them business opportunity too.
9. Hold stalls activities in different places.
10. Do some social activities so that company could get benefit of marketing indirectly.
11. Try to collect data of life/ general insurance agents across India and invite them to associate
with MetLife.
105
105
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 106/112
LIMITATATIONS
As the movement is not possible through the city due to some constraints so the movement
was quite restricted.
Lack of trust on any company of private sector.
Lack of knowledge about the products of MetLife and their total and blind faith on LIC.
Sometimes fresh graduates want to become an advisor but the company denies making them an
advisor as they are fickle minded and also unreliable.
Some consider IRDA fees of Rs 1000 as a constraint.
Sometimes, even those people who want to become advisors for the company who are not a
localise but then the major problem that they face is that they have got no natural market, so
they are very susceptible about their performance weather they would be able to generate
business for the company or not, so they avoid to take up this challenge.
Some people ask for comparative analysis with LIC.
Non availability of part time training.
106
106
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 107/112
All small towns are not open for doing this business.
One person cannot take the life insurance agency of two different companies.
A time constraint is the biggest constraint in taking up the study.
People are not ready to go for training. As the training is 17 days and it involves full day, so it
becomes difficult for them to leave their offices or shops for such a long time.
BIBLIOGRAPHY
Kothari C.R., Research Methodology, Methods and Techniques,
Balachander S., IC-33 Life Insurance, First Edition (2007).
www.metlife.co.in
www.irdaindia.com
www.google.com
The Economic Times
107
107
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 108/112
Questionnaire
Hello. This is PRASHANT SINGH BHADAURIYA from MET LIFE INSURANCE COMPANY
LIMITED, doing summer training. I would appreciate it if you could lend me just 2 minutes of
your time for my project on Insurance Industry. I would like to assess if you are interested in taking
a business opportunity available in the insurance sector which requires know investment of yours.
NAME :_________________________
ADDRESS :______________________
______________________________ OCCUPATION: ______
1. ARE YOU EMPLOYED ?
108
108
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 109/112
A). YES
B). NO
2. WHAT IS YOUR OCCUPTION?
A). Government job
B). Private job
C). Business
D). If other than mention
3. WHICH INSURANCE POLICY DO YOU HAVE ?
A).LIFE B).NON-LIFE C).BOTH
4. YOU INVEST YOUR MONEY IN
A). Saving accounts
B). Fixed deposit
C). Shares
D). Insurance
E). Mutual funds
F). If other then specify
5. WHICH CO’S INSURANCE POLICY YOU PREFER THE MOST ?
a) LIC
b) ICICIPRUDENTIAL
c) SBI LIFE INSURANCE
d) MET LIFE INDIA INSURANCE
e) MAX NEW YORK LIFE INSURANCE
109
109
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 110/112
f) BAJAJ ALLIANZE
g) RELIANCE LIFE INSURANCE
h) ANY OTHER ________( Specify)
6. WHAT DO YOU THINK ARE THE BENEFITS OF INSURANCE PLAN ?
a) COVER FUTURE UNCERTAINITY
b) TAX DEDUCTIONS
c) FUTURE INVESTMENT
d) ANY OTHER _________(Specify)
7. WHAT’S YOUR PERCEPTION ABOUT INSURANCE ?
a) A SAVING TOOL
b) A TAX SAVING DEVICE
c) A TOOL TO PROTECT FUTURE
8. ARE YOU SATISFIED WITH THE SERVICE AGENT ?
a) SATISFIED
b) NOT SATISFIED
c) NOT RESPONDING
9. WHAT DO YOU INTENT TO GAIN FROM INVESTMENTS?
110
110
8/7/2019 Prashant Bhadauiya Project Report
http://slidepdf.com/reader/full/prashant-bhadauiya-project-report 111/112