Prafful's Project (08SLC08173) - Distribution Mix of Sri Shanmugananda Soap-nut Works

A

PROJECT REPORT

On

“Distribution mix of Sri Shanmugananda soap-nut works”

Submitted in Partial Fulfillment Of The Requirement For The Award of BACHELOR OF BUSINESS MANAGEMENT Degree Course Of

Bangalore University

Submitted by:

Prafful Thejas. K. M(Reg. No. 08SLC08173)

UNDER THE GUIDANCE OF Asst.Prof. Manju Bajpai

(Project Guide)

THE OXFORD COLLEGE OF BUSINESS MANAGEMENT HSR LAYOUT, 19TH MAIN, 17TH B CROSS SECTOR 4 BANGALORE – 560 102

2010 – 2011

Guide Certificate

This is to certify that the project report entitled Distribution mix

of Sri Shanmugananda Soap-nut Works submitted by Prafful

Thejas Madhusudhan. K to Bangalore University for the award

of Degree in Business Management is an outcome of genuine

research work carried under my guidance and it has not been

submitted for the award of any other degree, diploma or prize.

Date: Signature

Bangalore Asst Prof. Manju Bajpai

DECLARATION

I hereby declare that this project entitled Distribution mix of Sri

Shanmugananda Soap-nut Works was prepared by me during

the year 2010-2011 and was submitted in partial fulfillment of the

requirements for the award of degree in Business Management of

Bangalore University.

I also declare that this project report is original and genuine

and has not been submitted to any other University for the award

of any degree, diploma or other similar titles or purposes.

Date: Signature

Bangalore

Prafful Thejas Madhusudhan. K

08SLC08173

ACKNOWLEDGEMENT

It has been my proud privilege to be a student of Asst. Prof. Manju Bajpai, department of BBM, The Oxford College of Business Management, under whose guidance, encouragement and support have been invaluable for my project titled “Distribution mix of Sri Shanmugananda soap-nut works”. I am extremely thankful for having been given an opportunity to work under his guidance.

My sincere thanks to Mr.S.Sridhar Co-Partner, for providing me an opportunity to carry out the project at Sri Shanmugananda Soap-nut Works., Bangalore. I thank him for valuable guidance and encouragement during the course of the project.

Finally I would like to express my thanks to everyone who directly or indirectly helped me in my project work.

Date: Prafful Thejas Madhusudhan. K

Place: 6TH SEMESTER, BBM

Reg: 08SLC08173

List of contents

SL No.

TITLE Page.

1 Introduction 1-191.1 Marketing an overview 11.2 Marketing Mix 31.2(a) Product 41.2(b) Price 51.2(c) Promotion 61.2(d) Place (Distribution) 71.3 Types of Distribution Channel 111.4 Benefits of Intermediaries/Middlemen 131.5 Hindrance of Intermediaries/Middlemen 17

2 Design of Study 20-272.1 Statement of Problem 202.2 Objective of the Study 222.3 Scope of the Study 242.4 Limitations of the Study 252.5 Research Methodology 26

3 Data Collection and Analysis 28-44

4 Company Profile 45-784.1 History of the Firm 454.2 Organisational structure 514.3 Market Share 554.4 Future Prospects 574.5 Milestone and Awards 60

4.6 Mission Statement and Vision Statement 624.7 Company’s Manifesto 634.8 SWOT Analysis 644.8(a) Strengths of the company 654.8(b) Weakness of the company 664.8(c) Opportunities of the company 674.8(d) Threats of the company 684.9 Company’s Profile 69

5 Summary of Findings and Recommendation

79-81

5.1 Summary of Findings 795.2 Recommendation 81

6 Conclusions 82-83

Annexure Questionnaire Bibliography

List of Tables

SL No. TITLE PageTab 3.1 Distribution effectiveness with respect to knowledge of

the products in the market29

Tab 3.2 The Amount of satisfied customers of Sri Shanmugananda Soap-nut Work’s

30

Tab 3.3 The level of Satisfaction for the Consumers from Sri Shanmugananda Soap-nut Work’s products

31

Tab 3.4 Analysis on the amount of Sales created by each product of Sri Shanmugananda Soap-nut Works

32

Tab 3.5 Identification of product position of Sri Shanmugananda Soap-nut Works in the market

33

Tab 3.6 The consumer’s expectation on Sri Shanmugananda Soap-nut Work’s product

34

Tab 3.7 Analysis on Sri Shanmugananda Soap-nut Work’s product’s failures

35

Tab 3.8 Distribution effectiveness with respect to product availability under various outlets

36

Tab 3.9 The amount of impact by promotional modes on the consumers

37

Tab 3.10 Evaluation of Effectiveness of different advertisement modes

38

Tab 3.11 Evaluation of Effectiveness of the most invested mode of advertising of Sri Shanmugananda Soap-nut Works

39

Tab 3.12 Evaluation of Competition of Sri Shanmugananda Soap-nut Work’s products

40

Tab 3.13 Evaluation of degree of success of the Sri Shanmugananda Soap-nut Work’s price Strategy

41

Tab 3.14 Evaluation for development of quality of Sri Shanmugananda Soap-nut Work’s products

42

Tab 3.15 Evaluation of distribution channel with respect to availability of Sri Shanmugananda Soap-nut Work’s product with relation to market demand

43

Tab 3.16 Evaluation of amount of brand loyalty for Sri Shanmugananda Soap-nut Work’s products

44

Tab 4.1 Market Share 55Tab 4.2 Profit Ratio 76Tab 4.3 Time Consumption 77

List of Graphics/Diagram

List of Graphs:

SL No. TITLE PageFig 3.1 Distribution effectiveness with respect to knowledge of

the products in the market29

Fig 3.2 The Amount of satisfied customers of Sri Shanmugananda Soap-nut Work’s

30

Fig 3.3 The level of Satisfaction for the Consumers from Sri Shanmugananda Soap-nut Work’s products

31

Fig 3.4 Analysis on the amount of Sales created by each product of Sri Shanmugananda Soap-nut Works

32

Fig 3.5 Identification of product position of Sri Shanmugananda Soap-nut Works in the market

33

Fig 3.6 The consumer’s expectation on Sri Shanmugananda Soap-nut Work’s product

34

Fig 3.7 Analysis on Sri Shanmugananda Soap-nut Work’s product’s failures

35

Fig 3.8 Distribution effectiveness with respect to product availability under various outlets

36

Fig 3.9 The amount of impact by promotional modes on the consumers

37

Fig 3.10 Evaluation of Effectiveness of different advertisement modes

38

Fig 3.11 Evaluation of Effectiveness of the most invested mode of advertising of Sri Shanmugananda Soap-nut Works

39

Fig 3.12 Evaluation of Competition of Sri Shanmugananda Soap-nut Work’s products

40

Fig 3.13 Evaluation of degree of success of the Sri 41

Shanmugananda Soap-nut Work’s price StrategyFig 3.14 Evaluation for development of quality of Sri

Shanmugananda Soap-nut Work’s products42

Fig 3.15 Evaluation of distribution channel with respect to availability of Sri Shanmugananda Soap-nut Work’s product with relation to market demand

43

Fig 3.16 Evaluation of amount of brand loyalty for Sri Shanmugananda Soap-nut Work’s products

44

Fig 4.2 Market Share 55Fig 4.4 Profit Ratio 76Fig 4.5 Time Consumption 78

List of Diagrams:

SL No. TITLE PageFig 1.1 The Marketing Mix 3Fig 1.2 Types of Distribution Channel 11Fig 4.1 Organisational Structure 51Fig 4.3 SWOT Analysis 64

Sri Shanmugananda Soap-nut Works

Introduction

1.1 Marketing an overview

Marketing is typically seen as the task of creating,

promoting, and delivering goods and services to the consumers

and business. In fact marketing people are involved in 10 types of

marketing entities Goods, service, experiences, events, persons,

place, properties, organisation, information, and ideas.

Marketing is the process of planning and executing the

conception, pricing, promotion and distribution of ideas, goods,

and service to exchanges that satisfy individual and

organizational goals. It is a societal process by which individuals

and groups obtain what they need and want through, creating,

offering and freely exchanging, products and services of value

with others.

Marketing lays emphasis on customers wants but selling is

about the product. Marketing deals with determining customer

wants and then figures out how to make and deliver a product to

satisfy those wants. Marketing is a pre-dominantly, managements

are profit oriented concept. It accounts for planning in long run,

new product development, growth orientation, market share, and

segmentation.

The Oxford College Of Business Management 1


However the core concepts of marketing are:

Target markets and segmentation

Marketer & prospects

Needs, wants and demands

Product or offering

Value and satisfaction

Exchange and transactions

Relationships and networks

Channels of distribution

Marketing channels

Competition

Marketing environment

Marking size

Marking mix



1.2 Marking Mix

Fig 1.1

To understand marketing clearly, it is necessary to examine

the various marketing mix elements. Marketing mix is a set of

controllable marketing variables that the firm tends to produce the

response to its wants in the target market.

Companies must decide how to adopt their marketing

strategy to local condition. At one extreme companies use a

globally standardized marketing mix. At other extreme marketing

mix is adopted with specific reference to targeted market.

Between the two extremes, many possibilities exist. Companies

might potentially make the adaptation to the

Product

Price

Promotion

Place (Distribution)



1.2(a) PRODUCT

The main component of this factor are the

Product Planning and development

Brands

Packaging

Service after sales.

Other features

Also a company may adopt other product mix strategies like

Straight extension

Product adaptation

Communication adaptation

Dual adaptation

Product invention



1.2(b) PRICE

It is the valuation placed upon the product by the offerer. It

has to cover various aspects such as

Cover pricing

Cost factors

Discounts

Allowance

Terms of payments

Price competitions

Resale price maintenance

Companies may also adopt the following pricing strategies

Market skimming pricing

Market penetration pricing

Point of production pricing

Uniform delivered pricing

Zone delivered pricing

One price

Psychological pricing and price lining

Flexible pricing



1.2(c) PROMOTION

It is the persuasive communication about the product by the

offerer to the prospect. It covers

Advertising

Personnel selling

Sales promotion

Publicity

Public relation

Exhibitions

Demonstrations

The selection of the right media and the optimum use of it is

an important concern…



1.2(d) PLACE (DISTRIBUTION)

It is defined as a chain of intermediaries; each passing the

product down the chain to the next organization, before it finally

reaches the consumer or end-user. This process is known as the

'distribution chain' or the 'channel.' Each of the elements in these

chains will have their own specific needs, which the producer

must take into account, along with those of the all-important end-

user.

According to Prof W.Stanton,” channel of distribution is the

route taken by the title to the goods as they move from the

producer to the ultimate consumer or industrial user.”

According to Richard M. Clewett,”A channel is the pipeline

through which a product flows on its way to the consumer. The

manufacturer puts his product in the pipeline or marketing

channel & various marking people move it along to the consumer

at the other end of the channel.”



Combination of five major components of effective

distribution of goods, namely

i. Inventory

ii. Warehousing

iii. Communication

iv. Packing

v. Transportation

There are other factors which also affect or influence the

channel of distribution:

A. Product Factors:

1. Physical nature

2. Technical nature

3. The length of product-line

4. The market Position


http://www.businessdictionary.com/definition/goods.html

http://www.businessdictionary.com/definition/distribution.html

http://www.businessdictionary.com/definition/effective.html

http://www.businessdictionary.com/definition/component.html

http://www.businessdictionary.com/definition/combination.html

Sri Shanmugananda Soap-nut WorksB. The market Factors:

1. The existing market structure

2. The nature of the purchase deliberations

3. Availability of the channel

4. Competitor’s channels

C. Institutional factors:

1. The financial ability of channel members

2. The Promotional Ability of channel members

3. The post-sale service ability

D. Unit factors:

1. The company’s financial position

2. The extent of market control desired

3. The company reputation

4. The company marketing policies


Sri Shanmugananda Soap-nut WorksE. Environmental factors:

The factors govern the choice of an intermediary.

1. Economic factor

2. The legal restrictions

3. Fiscal policies

4. The financial position

5. The facilities are available.


Sri Shanmugananda Soap-nut Works1.3 Types of Distribution Channel:

Fig 1.2


Middlemen

Merchant Agent

Wholesalers Retailers

Full FunctionConvertrDrop Shipper

Small-Scale

Large-Scale

Unit storesStreet TradersMarket TradersCheap JacksSyndicate StoresHawkers & Peddlers

U

Departmental StoresChain StoresMail Order HousesSuper markersCooperative Societies

Broker

Commission Agents

Selling Agents

Forwarding & Clearing Agents

Factory

Auctioneers


On the bases of the diagram (fig 1.2) we can make out the

possible channels of distribution which a manufacturer or

producer can choose form which suitable channel of distribution

according to the influences of all above mention factors. And the

various channels of distribution that is available are as follows:

Manufacture-Consumer

Manufacture-Wholesaler-Consumer

Manufacture-Wholesaler-Retailer-Consumer

Manufacture-Agent-Wholesaler-Consumer

Manufacture-Agent-Wholesaler-Retailer-Consumer

Manufacture-Agent-Wholesaler-Agent-Retailer-Consumer

Manufacture-Wholesaler-Agent-Retailer-Consumer

Manufacture-Agent-Retailer-Consumer

Manufacture-Retailer-Consumer

Manufacture-Agent-Consumer



1.4 Benefits of Intermediaries/Middlemen:

If selling directly by the manufacturer to the consumer was

always the most efficient methodology for doing business, the

need for channels of distribution would be obviated.

Intermediaries, however, provide several benefits to both

manufacturers and consumers: improved efficiency, a

better assortment of products, routinization of transactions, and

easier searching for goods as well as customers.

Grasp the improved efficiency that results from adding

intermediaries in the channels of distribution can easily with the

help of a few examples. Take five manufacturers and 20 retailers,

for instance. If each manufacturer sells directly to each retailer,

there are 100 contact lines—one line from each manufacturer to

each retailer. The complexity of this distribution arrangement

could be reduced by adding wholesalers as intermediaries

between manufacturers and retailers. If a single Wholesaler serves

as the intermediary, the number of contacts was reduced from 100

to 25 five contact lines between the manufacturers and the

wholesaler, and 20 contact lines between the wholesaler and the

retailers. Reducing the number of necessary contacts brings more

efficiency into the distribution system by

eliminating duplicate efforts in ordering, processing, shipping,

etc.



In terms of efficiency there is an effect of diminishing

returns as more intermediaries are added to the channels of

distribution. If, in the example above, there were three

wholesalers instead of only one, the number of essential contacts

increases to 75, 15 contacts between five manufacturers and three

wholesalers, plus 60 contacts between three wholesalers and 20

retailers. Of course this example assumes that each retailer would

order from each wholesaler and that each manufacturer would

supply each wholesaler. In fact geographic and other constraints

typically eliminate some lines of contact, making the channels of

distribution more efficient.

Intermediaries provide a second benefit by bridging the gap

between the assortment of goods and services generated by

producers and those in demand from consumers. Manufacturers

typically produce large quantities of a few similar products, while

consumers want small quantities of many different products. In

order to smooth the flow of goods and services, intermediaries

perform such functions as sorting, accumulation, allocation, and

creating assortments. In sorting, intermediaries take a supply of

different items and sort them into similar groupings, as

exemplified by graded agricultural products. Accumulation means

that intermediaries bring together items from a number of

different sources to create a larger supply for their customers.

Intermediaries allocate products by breaking down

a homogeneous supply into smaller units for resale.



Finally, they build up an assortment of products to give

their customers a wider selection.

A third benefit provided by intermediaries is that they help

reduce the cost of distribution by making transactions routine.

Exchange relationships can be standardized in terms of lot size,

frequency of delivery and payment, and communications. Seller

and buyer no longer have to bargain over every transaction. As

transactions become routine, the costs associated with those

transactions are reduced.



The use of intermediaries also aids the search processes of

both buyers and sellers. Producers are searching to determine

their customers' needs, while customers are searching for certain

products and services. A degree of uncertainty in both search

processes can be reduced by using channels of distribution. For

example, consumers are more likely to find what they are looking

for when they shop at wholesale or retail institutions organized by

separate lines of trade, such as grocery, hardware, and clothing

stores. In addition, producers can make some of their commonly

used products more widely available by placing them in many

different retail outlets, so that consumers are more likely to find

them at the right time.



1.5 Hindrance of Intermediaries/Middlemen:

As every Benefits or Advantages has its share of Hindrances

or Disadvantages. The disadvantages of having intermediaries or

middlemen in the selected channel of distribution may cause the

following hindrances:

Hindrances for the manufacturer:

Direct contact with the consumer is not possible by having

Intermediary in the channel of distribution.

Additional financial burden on the manufacturer as he has

remunerated the intermediary for there services of sales of

the product caused by him.

The manufacturer loss Price advantage with comparison to

his competitor has his Products price increases due to

remuneration purpose for the middlemen.

By adding an intermediary in the channel of distribution that

consumes more time from the point of dispatch goods by the

manufacturer to point of reaching the goods to the ultimate

consumer.



Longer the channel of distribution, complexity of the

channel increases. As intermediary contributes to growth in

length of the channel of distribution it makes it a complex

task for the manufacturer to keep track of the factors.

Hindrance for the ultimate Consumer:

Consumer is focused pay the price which includes the

share of amount which is taken by the middlemen.

By adding the share of profits of the intermediary, the

price of the product is increased and thus making more

costly of the consumer to buy the product.

Consumer cannot give his opinion on the product

because the feedback given by the consumer is not to the

manufacturer but instead to intermediary who is not in a

position to make any decisions or changes.

Consumer’s demand takes more time to fulfil it as

introduction of intermediaries in the channel of

distribution takes more time to reach the ultimate

consumer.



The intermediary contributes to more time consumption

which may lead to loss of interest in the product if he

finds a suitable and similar alternative in the market.



Design of Study

2.1 Statement of Problem:

The first step in a marketing research process is to define

the problem chosen for investigation. This step is very significant.

So it is said, “A problem well defined is half solved”, on the other

hand if the problem defined vaguely, a wrong problem is defined

or the user or researcher are not clarified, then the research results

may be completely useless for the management and research

effort of the investigators is futile exercise.

The study has been focused to know the problems and need

for solution for the degree of effectiveness of the selected channel

of distribution of Sri Shanmugananda Soap-nut Works. Also to

know other means by which effect distribution can be done

according to variation in demand.



The study has been focused towards all factors that

influence in the process of flow of the manufacturer’s product to

ultimate consumers. The study is focusing on decreasing

hindrances of distribution mix which enhances the organisation to

meet the consumer’s demand on time which results in profitable

business and also increase brand loyalty for the product.



2.2 Objective of the Study:

The Prime objectives of the study are to help the company

track down all the behaviour pattern of the factor which

influences or pose problem to product from it to reach there

targeted market. So as to elicit information with regards to:-

To study the demand for the product in the targeted market.

To consider all channels of distribution which are applicable

to the product(s).

To analysis the existing and present channel of distribution

in terms of Profitability, Suitability with comparison to

market treads with respect to demand and etc.

To analysis all other channels of distribution to check

whether it is better suitable for the company’s product in

terms of time consumption, flexibility of the channel and

etc.

To gather information regarding the effects on the product

under different channel of distribution.



To gather information regarding cost effectiveness, demand

variation and etc. in order to change the channel of

distribution according to the demand if it is found to be

failing to response to the present situation.



2.3 Scope of the Study:

The Scope of the study is limited to Sri Shanmugananda

soap-nut works pvt ltd. And its channels of distribution where

scope for finding the behaviour pattern of factors and its impact

on the organisation with respect to meeting the demand to there

supply through selected channel of distribution. And also to the

extent of all other alternative channels of distribution that the

company can adopt in order to supply there finished product to

there targeted market effectively as per the demand in the market

for the product.

The scope also considered the various factors that can or

that will result in finding a solution to there problems which are

presently faced by the company with respect to channels of

distribution or effective response to the demand of the product in

there targeted market segment.



2.4 Limitations of the Study:

As the customers were busy, they were unable to give

proper information.

Bias on the part of respondents, also limits the validity

of findings.

Reluctance on the part of the respondents was also a limitation.

The main source of data is secondary data.

Chances of misinterpretation obsolesce of data and etc.



2.5 Research Methodology:

Collection of data from various stages of the supply chain.

Collection of data from the organisation about various

elements like estimated time take by the product to reach

retail outlet for the consumer, impact on Product in its

journey from manufacturer to the consumer and etc.

Analysis of both primary data and secondary data to

overcome problems which presently exist in the distribution

channel.

Collection of information from the company regarding the

channels of distribution’s effectives, time consumption,

problems, advantages, and degree of suitability for the

product and the company.



Source of data:

Primary Data:

Collection of data through personal interview of all the

personnel involved in the channel of distribution.

Sample Size used to collect primary data is 50.

Secondary data:

Company Records.

Company magazines.

Company Guide.

Company Distribution Department Personnel.



3 Data Collection and Analysis:

GRAPHIC PRESENTATION OF DATA arrange

Graphic presentation involves the use of pictures rather than

tables to present research results. Statistical analysis helps

company to identify important findings. Graphs are the best way

to present those findings and they are eye catching which makes

easy for the readers to understand the facts properly and quickly.

TYPES OF CHARTS

PIE CHART: Pie chart is frequently used type of graphs. They

are appropriate for displaying marketing research results in a wide

range of situations. In a pie chart different segments of a circle

represent percentage contribution of various components to the

total. This chart is very useful because it clearly brings out the

relative importance of various components. Angle 360 degree

represents 100% and the corresponding angles for each

component can be founded out by multiplying 360 degree with

percentage of the component.

BAR CHART: Bar charts are the most flexible type of graphs.

Many things that cannot be shown are effectively shown, with

other types of graphs can readily be shown with bar charts; we

make use of rectangles to present the given data.



DISTRIBUTION EFFECTIVENESS WITH RESPECT TO KNOWLEDGE OF THE PRODUCTS IN THE MARKET

Tab 3.1

Response No. of Respondents PercentageYes 37 74%No 13 26%Total 50 100%



THE AMOUNT OF SATISFIED CUSTOMERS OF SRI SHANMUGANANDA SOAP-NUT WORK’S PRODUCTS

IN THE MARKET

Tab 3.2

Response No. of Respondents PercentageYes 42 84%No 7 14%Cant Say 1 2%Total 50 100%



THE LEVEL OF SATISFACTION FOR THE CONSUMERS FROM SRI SHANMUGANANDA SOAP-NUT WORK’S

PRODUCTS

Tab 3.3

Response No. of Respondents PercentageVery much satisfied 32 64%Satisfied 8 16%Better than other Products

9 18%

Not Satisfied 1 2%Total 50 100%



ANALYSIS ON THE AMOUNT OF SALES CREATED BY EACH PRODUCT OF SRI SHANMUGANANDA SOAP-NUT

WORKS

Tab 3.4

Response No. of Respondents PercentageSoap-nut Powder 30 60%Turmeric Powder 8 16%Chigare Powder 6 12%Incense sticks 6 12%Total 50 100%



IDENTIFICATION OF PRODUCT POSITION OF SRI SHANMUGANANDA SOAP-NUT WORKS IN THE MARKET

Tab 3.5

Response No. of Respondents PercentageGood Quality Product

17 34%

Reasonable Price 18 36%Brand Image 2 4%Unique Model 8 16%Other 5 10%Total 50 100%



THE CONSUMER’S EXPECTATION ON SRI SHANMUGANANDA SOAP-NUT WORK’S PRODUCT

Tab 3.6

Response No. of Respondents PercentageQuality Product 17 34%Economic Product 14 28%Better Marketing 5 10%Better after sales service

1 2%

Other aspect 12 24%Total 50 100%



ANALYSIS ON SRI SHANMUGANANDA SOAP-NUT WORK’S PRODUCT’S FAILURES

Tab 3.7

Response No. of Respondents PercentageHigh Price 11 22%Bad Service 13 26%Low Quality 12 24%Others 14 28%Total 50 100%



DISTRIBUTION EFFECTIVENESS WITH RESPECT TO PRODUCT AVAILABILITY UNDER VARIOUS OUTLETS

Tab 3.8

Response No. of Respondents PercentageSuper Market 8 16%Provision Store 33 66%Others 9 18%Total 50 100%



THE AMOUNT OF IMPACT BY PROMOTIONAL MODES ON THE CONSUMERS

Tab 3.9

Response No. of Respondents PercentageInfluenced by Advertisement

4 8%

Influenced by Relatives

30 60%

Influenced by Friends

5 10

Others 11 22%Total 50 100%



EVALUATION OF EFFECTIVENESS OF DIFFERENT ADVERTISEMENT MODES

Tab 3.10

Response No. of Respondents PercentageTelevision 20 40%Posters 15 30%Newspapers 8 16%Hoardings 7 14%Total 50 100%



EVALUATION OF EFFECTIVENESS OF THE MOST INVESTED MODE OF ADVERTISING OF SRI

SHANMUGANANDA SOAP-NUT WORKS

Tab 3.11

Response No. of Respondents PercentageYes 28 56%No 22 44%Total 50 100%



EVALUATION OF COMPETITION OF SRI SHANMUGANANDA SOAP-NUT WORK’S PRODUCTS

Tab 3.12

Response No. of Respondents PercentageYes 24 48%No 25 50%Cant Say 1 2%Total 50 100%



EVALUATION OF DEGREE OF SUCCESS OF THE SRI SHANMUGANANDA SOAP-NUT WORK’S PRICE

STRATEGY

Tab 3.13

Response No. of Respondents PercentageExpensive 4 8%Reasonable 42 84%Low 4 8%Total 50 100%



EVALUATION FOR DEVELOPMENT OF QUALITY OF SRI SHANMUGANANDA SOAP-NUT WORK’S PRODUCTS

Tab 3.14

Response No. of Respondents PercentageGood in Quality 20 40%Better than others 18 36%Must Improve 7 14%Bad in Quality 5 10%Total 50 100%



EVALUATION OF DISTRIBUTION CHANNEL WITH RESPECT TO AVAILABILITY OF SRI SHANMUGANANDA

SOAP-NUT WORK’S PRODUCT WITH RELATION TO MARKET DEMAND

Tab 3.15

Response No. of Respondents PercentageAvailable in the right time in the right place

36 72%

Available in the right time but in insufficient quantity

7 14%

Not available in the right time

5 10%

Its found rarely in the market

2 4%

Total 50 100%



EVALUATION OF AMOUNT OF BRAND LOYALTY FOR SRI SHANMUGANANDA SOAP-NUT WORK’S PRODUCTS

Tab 3.16

Response No. of Respondents PercentageJust Started using 7 14%Less than 5 years 13 26%Less than 10 years 10 20%More than 10 years 19 38%Not at using 1 2%Total 50 100%



Company Profile

4.1 History of the Firm

The Firm “Sri Shanmugananda Soap-nut Works” was

established by one of the pioneers of soap-nut works, at that age

of establishment of the industry of soap-nut works was rarely

know to the people and it was mainly a home made product

unlike now which is a multi crore business.

The Firm was initially started as a sole trader concern which

was established in 1944 by R. Srinivasa Shetty, The founder of

Sri Shanmugananda Soap-nut works. The firm was started on a

small scale production and sold with 3 Product in its Product line

which was Soap-nut Powder, Turmeric Powder, and Chigare

Powder.

The firm faced many problems in carrying out its business

activates as the company was established in the same year in

which The Second World War was on the verge of coming to an

end. Due to the impact of The Second World War, The Indian

economy faced many drawbacks which were not a suitable time

for a business to attain growth.



And to add to the messier this same period was the period

were India was still under the rule of British and the fight for

INDEPENDENCE OF INDIA was in it’s peak stage were QUIT

INDIA MOVEMENT was active in India lead by the great

mahatma Gandhi.

Never the less the founder cum sole trader of Sri

Shanmugananda Soap-nut Works, R.Srinivasa Shetty with his

ingenious ideas and business skills managed to remain in the

business world at the time were the World was at war and country

was under going a revolution and where economies of the world

experienced major losses due to the war which was fought for

nearly 7 years.

The Product was sold in lager quantity which was a low sale

mark compared to normal demand, which helped to attained

profits that only allowed the company to stay alive in the business

world.

After Indian Independence at 1947, The Company recorded

the highest profits ever in 1948 from the year of establishment.

This was considered the second stage of the company’s history

were they successfully recorded higher profits than that of

Previous year for consistent 20 years.



During this Period the company attained reasonable growth

rate of its age of 5.5% every year for 20 years from 1948 to 1968.

And also experienced expansion of Business in 1960 by

expanding the size of its production plant which had an area sized

1200 sq feet facility was moved to a bigger facility which was

8000 sq feet in area and also the company gained its first fixed

asset in form of ‘Plant and machinery’ were the earlier location

was a leased land for 20 years. The place was used as an office

and administration Building and later in 1964 the company added

another fixed asset in form of ‘Office and administration

Building’ by purchasing the building which was leased for there

Office.

The company was in its golden age of business as it was the

only major player in the market with incapable competitor which

was mainly home based production and packing who failed to

maintain quality like Sri Shanmugananda Soap-nut Works. Until

the company reinvented itself as a partnership firm when the

founder cum master mind behind the company was deceased in

1970’s and Sons of R. Srinivasa Shetty became the partners of the

company and the company was transformed forever into a

registered partnership firm.



The partners were namely:

1. Mr.S.V.Gupta

2. Mr.S.Ramakrishna

3. Mr.S.Sridhar

And later one more partner was added and he was

Mr.S.V.Sandeep, who is the son of Mr.S.V.Gupta.

And in the same time the industry begin to growing with

more players involved in the same business with same or similar

product line with a better industrial approach to there production

process and other business process which was similar and few

were better set up compared to Sri Shanmugananda Soap-nut

Works.

In the initial few years, When the company became a

partnership firm, the firm lost its monopoly grip on the market

and later lost a market share for its product due to inexperience of

the partners in the business world but fortunately the products of

the firm had enough brand loyal consumers for the firm to attain

profit which allowed the firm sustain in the business world.



After restructuring, the organisation was into more effective

and simple organisational structure. The firm had managed to

come back to its ways in regard of growth attendance again.

Thanks to the partners who were now experienced enough to take

on the competitive market with the help of new recruits, this was

done during the restructuring of the firm.

Even though the firm attained minor or sufficient profits it

soon became a middle-scale industry from what was earlier a

small-scale industry in late 1980’s and was on the path of

regaining its once lost market share by proper analysis of the

market and by paying attention towards product positioning in the

market. It helped the company to better analysis the business

situation.



As the firm was the road to recovery by finds ways to trick

other competitor in the market, the scenario changed and the firm

found itself in no mans land. As the course of the nation’s future

changed in the year 1991 which had an adverse effect on the firm

also. The big business giants entered the country allowing per

capita income to rise and new technology to entire the market the

firm was swept to a concern were its competitor grew stronger

and fortunately the firm adopted itself to the present business

conditions and manage to maintain a market share of 27% and

with that market share the company managed to add one more

product to its product line and that is ‘Incense sticks’ in 2008 and

the market share of the company remains at 27% to this very day.



4.2 Organisational structure:

Fig 4.1


Board of

Partners

General Manager

Distribution Manger

Production Manger

Package Department

Manger

Staff Staff Staff

Workers Workers Workers


The Organisational Structure of Sri Shanmugananda Soap-

nut Works is very different and unique from that of any other

organisational structures. This structure is followed by the firm

mainly because the scale of business is middle-scale and need for

employee is also comparatively low and due to this nature of their

business, the Supervision needs are also comparatively low. The

organisation as being successful in having control over all the

departments and all the internal factors of the firm through there

structure of the management. In this case, it can be said that this is

a winning formula with respect to the firms organisational

structure is concerned. The Organisational Structure consists of

five different levels and they are as follows:

1. The top most level of the firm consists of the partners of the

firm who are the legal owners of the firm who has gained

the ownership from deceased founder himself. And they

rain as supreme authority over all the activities of the firm

and they are the people who are solely responsible for all

decisions of the firm and also to the success and failure of

the company.



2. The immediate dissented authority next to the board of

partners is that of the general manager. The general is the

one person who is responsible and answerable to the board

of partners about anything and everything regarding to any

effect on or by the company in any part of the organisation.

He rains second supreme after the board of partners.

3. Since one man cannot handle everything and control each

and every factor of the organisation, the general manager

gets his authority shared between him and his sub functional

manager. Under this level of management the firm is

divided on the bases of functions and each function as its

every own functional manager who takes care of his

functional head only and receives orders from the general

manager and reports to the general manager. He is given

certain targets on the bases of company’s object and he

responsible to finish it in the specified time and to help

these functional managers, functional department has lower

level management to assist the functional manager.



4. Under specific functional manager the office staffs is placed

in the organisational structure. They take orders from the

functional manager and implement the change as per the

instructions received by them form there respective

functional managers. They are the last level of employee

under the administration department. They will be in direct

contact with the workers for the purpose of getting this done

by them.

5. The last but the least in the chain of the organisation

structure is the all important workers who work for wages.

These workers are involved in all activates of the firm for

converting the raw materials of the company into final

finish product of the company. All the plans and strategy of

the company with regards to product will be successful or

failure is the hand of the workers as there are the only

people who will be in physical contact with the material of

the company. Hence they are also an important part of

integrated organisational structure.



4.3 Market share:

Tab 4.1

Market Share

Sri Shanmugananda Soap-nut Works Remaining Market

27% 73%

Fig 4.2



The market Share of Sri Shanmugananda Soap-nut Works is

presently at 27% of entire market. The company which once

monopolized the market finds itself having just 27% due to the

following reasons like the death of the founder of the firm

R.Srinivas Shetty which made his inexperienced sons cum legal

hires exposed to the business world were the firm experienced

the lost of market share and also the firm lost to the new set of

completers who entered the Indian market after India opened its

markets to the world by liberalisation, privatisation, globalisation

where the firm lost to the world completers but learnt for it and

managed to maintain more than one quarter of the market share

which is estimated around Rs.500 crores (apporx.) which is any

outstanding work by a partnership firm. The hunger for growth of

the organisation is still alive the best evidence for this urge to

grow this the inclusion of one product to there product line in

recent past in the year 2008, that is inclusion Incense sticks to

there product line the effects of thriving to again a solid ground in

the field of agarbathi making and marketing is truly recognisable

and appreciable by the company and company as bright future

where it is already planning to grow.



4.4 Future Prospects:

The future of Sri Shanmugananda Soap-nut Works is

looking very bright as they have already managed to maintain

more than one quarter of the entire market share successfully year

after year, the company is doing amazingly well as there scale of

business made them one of the leading market share holders. And

the plans of the company towards the future are also on a huge

scale which indicates the company’s hunger to stay in existence

and to growth simultaneously is true an unbroken, unbreakable,

long lasting spirit of the company and its management.

The future prospects of Sri Shanmugananda Soap-nut

Works is very clear and neatly planned and that is to introduce

two more product to there present product line of Soap-nut

powder, Turmeric Powder, Chigare Powder, Incense sticks with

Vermicelli and Coconut Oil to there product line. Both these

products presently having high demand in the market and the

company recognises that the existing player of the market are

unable to meet the demand and the company is planning to tap the

untapped position of the present market and the company is

looking very confident in introducing these two product in the

market within 2 years of time.



By doing so, the company need not rub its shoulder with

other rival company for gaining market share, definitely need not

rub its shoulders with its rival companies in the beginning few

years. Later, according to the business environment the company

as to compete with its rival company as per there business

requirements.

The company has more then one plan for its future, and

another aspect in which the company is planning bring or

introduce change is about there already existing products and they

are planning and putting effects towards implication of evaluation

of performance appraisal of there manpower and the quality of

the product. For improving quality of the product, they have

benchmarked there standards to that of there rival company’s

products which is just ahead of them in the completion and by

giving its full effects to make its product a better product than its

rival product in quality wise it should have the edge over the

completion as they are also into improvement of there product in

many other ways like price, packaging, discounts, offers and etc.



Through this process of standardizing the existing product

the will slowly but surely gain more brand loyal customers which

intern enhances the company to have increased sales and that

helps the growth of the company, growth of the scale of business,

growth of the production and also increase in its market share.

And thus once that standard is achieved the company will

simply set another benchmark which is having a better product

than its product. Thus, it’s a constant process of providing better

products to the market.



4.5 Milestones and Awards:

1945 – The Company recorded the highest sales in the

market with comparison to its rivals.

1948 – The Company recorded the highest profits

earned for that financial year for entire market.

1951 – The Company managed to monopolize the

market.

1960 – The Company expanded its production plant

from its old and smaller facility to a new and bigger

facility.

1960 – The Production Plant was the first fixed asset

of the company.

1964 – The Company purchased another fixed asset in

the form of ‘Office and Building’.

1969 – The Company attained 25 years from its

existence in 1944 (Silver Jubilee).

1972 – The Company became a registered partnership

firm.

1984 – The Company had restructured its

Organisational Structure which remains the same till

now.



1994 – The Company attained 50 years from its

existence in 1944 (Golden Jubilee).

2008 – The Company added one more product to its

product line. That is Incense sticks.

2009 – The company recorded the highest volume of

sales ever in its history.



4.6 Mission Statement and Vision Statement:

The Company has one of most motivating and inspiring mission

statements which is

“We blend tradition with technology to give you the best

product”

The Company has one of the best vision statements which

compliments its mission statement which is

“To provide the best quality of product to society which makes

feel like its traditional home made product.”



4.7 Company’s Manifesto:

Knowledge is the only weapon at our disposal. Everything

else is temporary, transient n misleading. Our quest for

knowledge will be focused, systematic n unwavering. But, it will

never be at expense of our values or our beliefs.


Sri Shanmugananda Soap-nut Works4.8 SWOT Analysis:

Fig 4.3

It’s tool that identifies the Strengths, Weaknesses, Opportunities,

and Threats of an organization. Specifically, SWOT is a basic,

straightforward model that assesses what an organization can and

cannot do as well as its potential opportunities and threats.

The method of SWOT analysis is to take the information from an

environmental analysis and separate it into internal (strengths and

weaknesses) and external issues (opportunities and threats). Once

this is completed, SWOT analysis determines what may assist the

firm in accomplishing its objectives, and what obstacles must be

overcome or minimized to achieve desired results.


Sri Shanmugananda Soap-nut Works4.8(a) Strengths of the company:

The strength of the company is as follows:

Experience of 66 years in business is the biggest strength of

the company.

Simple but effective organisational structure helps in

smooth flow of communication.

Brand loyalty for the products of the company is high.

Better control is possible as the chain of links in flow of

communication is also shorter in length.

Company as the most experienced work force that reduces

burden on the top level management.

Product position in the market is very good.

Knowledge over the product is sufficient for the company to

make acquit profits.

Requirement of consumer is well known to the company.

Market analysis of the company is comparatively very good

to that of other companies in the market.

Marketing the product to that segment of the market where

the product as a traditional and cultural valve.

The company has an effective ratio between skilled labour

and unskilled labour in there organisation.


Sri Shanmugananda Soap-nut Works4.8(b) Weaknesses of the company:

The weakness of the company is as follows:

Rush of new blood in the company is very low compared to

that of competitors.

Scope for innovation is low.

Product is traditional product and exporting its products to

selective few regions only.

Lack of concentration towards marketing the product

throughout the nation.

In spite of having an organisational structure, the company

is owned by family members, the corporate setup in the

company is less.

The company is less flexible for any sudden changes in the

external environment (external market).

Lack of concentration towards advertisement of the

company in any mass media sector.

Lack of advertisement as made the product known to

selected few people.

Lack of promotion of the product as to failure of market

penetration by the product.


Sri Shanmugananda Soap-nut Works4.8(c) O pportunities of the company:

The opportunities of the company are as follows:

Ever growing market means bigger scope for increasing

sales volume.

Increased in sales volume will lead to increased in profit of

the company.

Increase in demand is always an opportunity for the

company to create more sales.

Scope for diversification and specialisation in production

process is high.

Through diversification and specialisation the company as

an opportunity to create skilled labour.

The company can expand its selected market segment and

its product as the market is already globalised.

Bigger market allows the company to engage itself in large

scale production as the demand also grows with the market.

The company can use globalised market to its advantage by

having acquired the best technology that it can afford to

have in its organisation.


Sri Shanmugananda Soap-nut Works4.8(d) T hreats of the company:

The threats that the company faces is as follows:

Emergence of new competitors.

Emergence of new technology.

Providing the same product in a lesser and better price than

the company by the rival company.

Price competence between the company’s product and

competitor’s product.

Stiff competition.

Aggressive advertising by the competition.

Constantly changing market situation.

Ever changing market trends.

Change in taste and preference of the consumers.

Threats from alternative product to that of company’s

product.

Inflationary market.

Price competence between the company’s product and the

product’s alternative.



4.9 Company’s Profile:

Sri Shanmugananda Soap-nut Works is company which was

established in 1944 with three products in its product line which

was Soap-nut Powder, Turmeric Powder, Chigare Powder, but

now it as four products in its product line presently. They have

added a new product to there product line and that is ‘Incense

sticks’ to there existing product line of Soap-nut Powder,

Turmeric Powder, Chigare Powder in the year 2008. The

Company stands as one of the top brands in Karnataka in Soap-

nut industry.

It is 100 crores rupees organisation with the annual

turnover after all expenses are estimated around 20 crores. The

product is not only placed in the Karnataka but also in the Andhra

Pradesh and Tamil nadu also and in few selected parts of southern

India like part of Kerala and southern part of Maharashtra.

The company mainly focuses on Upper Middle Class and

Middle Class people of the region where there product is made

available with the local competitors like ‘Ravi Products Pvt Ltd’

along with organisations who have nationalised there product

through out the country like ‘Smarat’ and ‘Mera’.



The source of raw material for the company is APMC

(Agricultural Producer Marketing Committee) which is an

agricultural Producer’s aiding Committee Controlled and

governed by the government. The source of raw materials for all

four products is from the same source. The raw material is

transported to the processing plant of the company which is

located at kumbulgud, Mysore Road, Bangalore. Where raw

materials are converted into finished product but no packaged. It

is a single line process of converting the raw material into

finished product. The finished product is than transported to the

Package and distribution centre is located at N. T. Pet, Bangalore.

The premise at N. T. Pet is consists of two parts, one is the

department of package and distribution, and the other part is the

Office and Administration. From this location the packaged

finished product is transported or distributed to various parts of

the southern India as per the demand and this is the starting point

for there channel of distribution.



The channels of distribution of the company are two

channels and they are:

1. Manufacture-Agent-Retailer-Consumer

2. Manufacture-Retailer-Consumer.

The first channel of distribution is used by the company to

delivery there product to the market, in and throughout

Karnataka. The Agents or Distributors which the company calls

them are in direct contact with the company who are having

objective of creating a certain volume of sales of the company’s

product in order to gain there remuneration form the company,

which is a fixed ratio of commission where the ratio or percentage

in gained by the distributor depending on the volume of sales

created by him. The distributor also gathers data regarding

requirement of a certain product in the retail outlet before

approaching the organisation. The retailer provides the data to the

distributor on the bases of actual sales accrued through there

outlet. And the company is able to gather data of the demand of a

product indirectly and responses to it by increasing or decreasing

the amount of production.



The Second channel of distribution is used by the company to

delivery there products to the market in all other regions except

Karnataka which is Andhra Pradesh, Tamilnadu, parts of Kerala

and southern Maharashtra where the company is in direct contact

with the retailers and the products are sold to consumers outsider

Karnataka through retailer’s retail outlets and the data collection

regarding demand and requirement is gathered through analysis

of the data of sales created by the retailers and suitable alteration

are done according to the outcome of results from the data

collected indirectly through retailers outside Karnataka.



The contributions towards the growth of economy by Sri

Shanmugananda Soap-nut Works are follows:

Contributes Rs. 18 Crores per annum towards Sales

tax.

Contributes Rs. 20 Crores per annum towards all

other taxes.

Contributes to Employment generation: The company

as provided employment to around 2500 people in there

organisation and further the company also contributed to

employment generation indirectly by employing

distributors in there channel of distribution where more

than 6500 people who were unemployed but now they

find themselves having a part-time job of distributor

which is better than not having any job.

Contributes towards exports: it may sound odd for

many people when it comes to exports of Soap-nut

Powder, Turmeric Powder, Chigare Powder, and Incense

sticks. There main focus for exports is to make there

product available in those counties where Indians are

Large in number to gain more foreign income.



Optimization of capital: By investing capital into a

economic activate such as business is truly very helpful

for the growth of the economy. The economy is benefited

through increase of funds in the capital market which

intern indirectly contributes towards growth of the

economy.

Mobilization of local resource: As the products of Sri

Shanmugananda Soap-nut Works are traditional product,

the raw material resource is also obviously a local

resource. The Company has contributed to the economy

by making the best of the available local resource and

also contributing towards exports by using only local

resource with the help of both local and foreign

techniques and technology in there production process.

Equitable distribution of national income: The

Company contributes to the economy by providing

employment to the people and by this activity the

company is also contributing towards equal distribution

of national income by providing there employees with

income who otherwise find themselves unemployed.



Socio-Economic Development: By establishing an

industrial setup in sub-urban and rural areas and

providing employment, social amenities and other basic

amenities to the people of that area. The place and the

company are indirectly contributing towards

development socio-economic factors of that area and also

towards overall development of that area.

Cultural Heritage: As we know all the products of Sri

Shanmugananda Soap-nut Works are traditional products

and has a cultural significance to it and the company’s

success can be indirectly identified as cultural enrichment

act also. And by achieving exports of those traditional

products. This indicates not only enrichment of the

cultural but also indicates spread of ones culture to others

also.


Sri Shanmugananda Soap-nut WorksAmong the four products the bulk of the profits is from

Soap-nut Powder and second best is that of Chigare Powder and

the third best profitable product of the company are remaining

two products of the company which is Turmeric Powder and

Agarbathi Powder. Its better understood by the following table

and graph.

Tab 4.2

Profit Ratio

Soap-nut Powder 60%

Chigare Powder 20%

Turmeric Powder 10%

Incense sticks 10%

Fig 4.4



The estimated time taken by the product of the company to

reach the consumer is 15 days. The time starts with the first

process of purchasing raw material by the company and ends after

manufacturing the product and marketing it and the time doesn’t

end till the product reaches the consumer. The following table and

graph will explain the time consumption of the product in there

selected channel of distribution and it is as follows:

Time Consumption

Tab 4.3

Functions Time Consumed (in Days) Percentage

Processing of Raw

material into finished

Product

5 33.33%

Packaging Process 2 13.33%

Distribution Process 7 46.67%

Retail outlet 1 6.67%

Total 15 100%



Fig 4.5



5.1 Summary of findings:

From the above source and from both primary and

secondary data, the following data was collected for the purpose

of analysis and research on the topic for finding solution the

problems faced by Sri Shanmugananda Soap-nut Work in there

selected channel of distribution which is inflexibility of the

channel of distribution.

1. Channel of distribution selected by the company are only two

channels, which is

Manufacture-Agent-Retailer-Consumer. (In Karnataka

only)

a) Manufacture-Retailer-Consumer. (All the other

regions)

2. Channel of distribution selected by the company will take 15

Days to reach the consumer that is about half a month in which

a demand tread in the market can change.

3. Price of the product increases according to number of links in

there channel of distribution. More number of links is equal to

more increase in the product.



4. Heavy dependence on land transport especially on the roads.

And also uses railways occasionally. Mostly during the times

when road ways are blocked due to several reasons like truck

strikes and etc.

5. The Company and the Distribution department of the company

is Bureaucratic in nature.

6. Remunerating the distributor on the bases of volume of sales

created by them is in practice.

7. Sale of product is left to the ability of the distributor to find the

demand and sale it.

8. The company receives information regarding demand of the

market only through distributors which is indirect in nature.

9. Lack of effects to evaluate and try other alternatively channels

of distribution is very clearly seen in the company’s approach.

10. Large scale production and Dispatch of goods is done once

in every three days.



5.2 Recommendations:

1. Increase in number channels of distribution will result in

effective Product positioning the market.

2. Better strategy in distribution is required to decrease

number of days taken by the product to reach the market.

3. Measures must be taken to ensure distribution does not

increase the price of the product.

4. Measures must be taken to decrease number of links in the

distribution process of the firm.

5. Systematic inventory control and inventory management is

required to decrease pilferage and other similar

misbehavior.

6. Promotion of the product is recommended as it increase

brand value to the product.



6 Conclusions:

Sri Shanmugananda Soap-nut Works is a company which

has great potential to achieve goals of being the best in the

business. Willingness and ability to utilize the modern

technologies makes the company outstanding among the other

businesses.

Sri Shanmugananda Soap-nut works management believes that

the company will grow faster and create more opportunities for

the company’s expansion and helps in development of both firm

and its reputation.

From the study it reveals that there is high potential for Soap-nut

Powder, Turmeric Powder, Chigare Powder, and Incense sticks.

The business can attract more customers if the employees are

little friendlier with the customers. The old and rigid attitudes of

the employees have changed to great extent, but have to improve

in order to sustain in this high competitive world.



In the past the business were not worried about satisfying their

customers but now clearly things have changed. Today’s

customers are harder to please. They are smarter, more price

conscious, more demanding, less forgiving and approached by

more competitors with equal or better offers. The challenge is not

only to produce satisfied customers but also to produce loyal

customers.



QUESTIONNAIRE

I am a student of THE OXFORD COLLEGE OF BUSINESS

MANAGEMENT, Bangalore. I am doing a study on “distribution

mix on Sri Shanmugananda Soap-nut Works.” Can you please

give 10 minutes of your time as your view is very important for

my project?

Name: ____________________

Education: ____________________

Age: ____________________

Occupation: ____________________

The Oxford College Of Business Management


1. Do you use Sri Shanmugananda Soap-nut Work’s Product?

Yes No

2. Are Satisfied with Sri Shanmugananda Soap-nut Work’s Product?

Yes No Cant Say

3. What is your satisfaction level?

Very much satisfied Satisfied Better than other Products Not Satisfied

4. Which product of Sri Shanmugananda Soap-nut Works do you use the most?

Soap-nut Powder Turmeric Powder Chigare Powder Incense sticks



5. What were the factors for choosing Sri Shanmugananda Soap-nut Work’s products?

Good Quality Product. Reasonable Price. Brand Image. Unique Model. Other.

6. What do you except from Sri Shanmugananda Soap-nut Works and its products?

Quality Product. Economic Product. Better Marketing. Better after sales service. Other aspect.

7. If not satisfied, the reason for dissatisfaction.

High Price. Bad Service. Low Quality. Others.

8. Where do you purchase Sri Shanmugananda Soap-nut Work’s products from?

Super Market Provision Store. Others



9. What persuades your purchase decision for Sri Shanmugananda Soap-nut Work’s products?

Influenced by Advertisement Influenced by Relatives Influenced by Friends Others

10. How did you get to know about Sri Shanmugananda Soap-nut Work’s Product?

Television Posters Newspapers Hoardings

11. Have you seen the television Advertisement of Sri Shanmugananda Soap-nut Work’s Product?

Yes No

12. If your preferred brands of Sri Shanmugananda Soap-nut Work’s products are unavailable would you like to go for a substitute brand?

Yes No Cant Say



13. What is your opinion about the price of Sri Shanmugananda Soap-nut Work’s Products?

Expensive Reasonable Low

14. What is your opinion about the Quality of Sri Shanmugananda Soap-nut Work’s Products?

Good in Quality Better than others Must Improve Bad in Quality

15. What is your opinion on Sri Shanmugananda Soap-nut Work’s Products availability in the market?

Available in the right time in the right place Available in the right time but in insufficient quantity Not available in the right time Its found rarely in the market

16. From how are you using the products of Sri Shanmugananda Soap-nut Works?

Just Started using Less than 5 years Less than 10 years More than 10 years Not at usin



Bibliography:

Books Referred:

Marketing Reference Books Marketing text Books Volume 1, 2, 3 & 5 of Reference Book “Distribution mix” “Path through the time” the history book of Sri

Shanmugananda Soap-nut Works.

At:

1. The Oxford College library, HSR Layout, Bangalore.2. The Central Library, Cubbon Park, Bangalore.

Internet:

Wikipedia.com Google.com Definations.com Answers.com Infoindia.co.in Ask.com Google.com/documents Google.com/images Library.com

Other Documents:

Accounts Ledgers of Sri Shanmugananda Soap-nut Works.

Sri Shanmugananda Soap-nut Works database.


Prafful's Project (08SLC08173) - Distribution Mix of Sri Shanmugananda Soap-nut Works

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