In this Issue

Art Of Living

Blood Donation Camp

Placements

Mr Eric Chinje

Integrated Disaster Management

Filmciation

Symphonic Rhapsody

Achievements

A Pythian Ode

Fight against Corruption

Creatives

Hon’ble Vice Chancellor

Dr. Bhushan Patwardhan

the University of Pune for over 10 years, Chief of Academics of Manipal Education Group for three years and also founding Director of Institute of Ayurveda and Integrative Medicine, Bangalore. He is founder Editor-in-Chief of Journal of Ayurveda and Integrative Medicine and one of the top cited authors of Elsevier SciTopics. He has been a Convener of national committee on Promotion of Indian Higher Education Abroad (PIHEAD) of the UGC, member of Boards of several Universities and national institutions such NIPER, CSIR NBRI, ICMR RRC, member Taskforce of National Knowledge Commission and P lann ing Commiss ion , Karna taka Innovation Council, Consultant at WHO Geneva and SEARO. As Convener of Vision

Dr.Bhushan Patwardhan who has over 20 Group of EDGE Forum he is providing years in academic and University remarkable leadership for innovations in governance brings a unique blend of higher education sector. As Vice Chancellor Industry-Academia executive culture. Over of Symbiosis International University he will 200 publications, 8 Patents and 18 PhD lead the effort to strengthen research, students, he has attracted substantial innovation and entrepreneurship as well as research funding from national and addition of new disciples in biomedical international agencies. He was Director of sciences and humanities.Interdisciplinary School of Health sciences of

Padma Shri Dr.S.B.Mujumdar, Founder and President, Symbiosis, has been awarded the prestigious

in appreciation of his invaluable contributions in the field of education since past several decades.

‘Pune Festival Award’ of 2011,

Woman Power!

a l t o

Congr u a i nst

h

to Mrs Mad u Sharma on

her appointment as

Registrar of Symbiosis

International University

Neighbour’s envy, Owner’s PrideDr. Vidya Yeravdekar, Principal Director has been bestowed upon with Pune's Pride Award 2011.

Hon’ble Chancellor Principal Director

INAUGURATION OF

CLASS OF 2011-2013

he inaugural program was hosted on Friday, The speakers of the induction program i n c l u d e d P r o f . P r e m k u m a r June 17, 2011. The President of the Parameshwaran, senior HR consultant;

program was Dr. Vidya Yeravdekar, Prithvijit Roy, business analyst specialist Principal Director, Symbiosis and was and entrepreneur; Dr. M H Bala graced by two other visionaries, Dr. Symbiosis Inst i tu te of Media and Subrahmanya, Chairman and Professor of Santrupt Misra, CEO, Carbon Black communication, Bangalore inaugurated the Economics at the Department of Business, and Director, Group HR, Aditya new class (2011-13) students on Friday, July Management Studies, Indian Institute of Birla Management Corporation Private 17, 2011. The induction program started from Science (IISc), Bangalore; Dr. Gaurav Limited and Gautam Rajadhyaksha, one of Wednesday, June 15, 2011. The induction Manik, senior Corporate R&D specialist at Ind ia 's lead ing screenwr i te r and program saw speakers from diverse sectors 3M India; Sanjeeb Patra, part of HSBC's photographero f t h e c o r p o r a t e w o r l d . international manager cadre; Omprakash,

VP, Human Resources at Deloitte; Dr. Shankar Venugopal, (co)inventor on 10 i s s u e d p a t e n t s a n d I n n o v a t i o n Differentiation Leader for Emerging Market Growth at Honeywell Technology Solutions Ltd; and Vanitha Jain, Communications & Brand Management Professional in Insurance, Information technology, Advertising and HR sector.

Gautam Rajadhyaksha stressed on how important it is to understand the people of India to succeed in the business world. He asked the students to never disregard their cultural background, and always have their feet on ground, despite all the success and a c c o l a d e s .

The induction program was not only motivating but also an eye-opener of what is r e q u i r e d t o s u c c e e d t o d a y . -Synjini Nandy

World Bank-Media Head Mr. Eric Chinje

source. His view on each topic was interesting and it was great for the students to be given this

Mr. Chinje talked about what he did at the opportunity to interact with such an

World Bank and the communications accomplished individual

sector there. It started off with about twenty people in the early 1980s and increased to The future President of Cameroon stood about five hundred in the 90s.five feet away from the students of SIMC-B

thon June 29 , 2011. His name is Eric Chinje The session was very informative, and he is currently the head of the Global covering a wide range of topics.Media Program at the World Bank.

During his session, Mr. Chinje encouraged the students to ask questions and received a variety of them. One of the questions was about television in Cameroon, which he helped pioneer. Television started in 1984, fraught with political trouble. It was an elite thirty-four people who made the initial team. The French wanted control of the television

content and Mr. Chinje found that his nationalism fought that thought. Thanks to him, 65% of the content was locally produced.

Another interesting question was about the Indian media in the eyes of the globe. Mr. Chinje felt that the media hasn't caught up with the fast rate at which the private sector is growing. He feels that though India is a power to be reckoned with globally, the media is very much local. The Times Of India, which is one

-Saroma Srinidhiof the most well known newspapers in India, &Supriya Charis not an internationally recognized news

A Symphonic Rhapsody

Student Council installed, Clubs showcased

Integrated Disaster

Management Program

Preventive medicine has played a very important role in reducing the mortality and morbidity in any population with regard to several important diseases such as plague, syphilis, cholera during several different times in the history of man. But, one grey area that has often taken us by surprise is the occurrence of disasters. The most recent example is Tsunami.

The literature relating to disaster management is meagre and there are several hollows that need to be explored.For the very same, SIMC-B introduced the IDMP week as a compulsory module.

thThe IDMP week was conducted from the 18 of thJuly to the 24 of July. Eminent people from

different walks of life were invited to speak on the different topics such as Hazard vulnerability, Management of Disasters, first Aid, Hands on training and examination, psychological warfare and terrorism etc. The students saw the likes of ATI, St. Johns, Mr. Pasha, Mr. Shankar Bidari, Mr. Mahesh, Mr. Rajesh, from KSPCB, Dr. AVK Rao, Head EHS, Biocon Ltd, Mr. MP Kanal, Head-Carbon and Energy, Mr. Jaishankar, KSFES, and Major General T M John, chief warden for civil Defence, Karnataka. The session proved to be an eye opener of sorts. -Synjini Nandy

A Pythian Ode The Annual Sports Extravaganza

Various eminent achievers from different sporting spheres such as Mr M P Ganesh, CEO of Karnataka State Cricket Association, an Arjuna Awardee and The Sports and Adventure Club SAC, Olympic Medalist with Indian Hockey team, SIMC-B organized the Annual sports Mr Robin Uthappa, Member- Indian extravaganza of SIMC-B on August 25th, Cricket Team, Mr Arjun Halappa, Striker-2011 “A Pythian Ode”. As a part of the Indian Hockey Team, Ms Bhakti National Sports Week commemorating the SharmaWorld swimming champion, Mr National Sports Day, a Round Table on Shree Advani, Sports psychologist, Ms “The State of Sports in India” with eminent Sushmita Vishwanathan, Vice President, sports celebrities participating in it, is being Karnataka Rugby Football Union, Head organized. Women's Division, Ms Saisudha

The idea behind the event is to discuss the Sugavanam, Programme Director of current state of sports in India and to GoSports Foundation, Mr Joseph Hoover, support the spirit of Hockey. Former Sports Editor Deccan Herald and

Mr Kalyan Ashok, Former Sports Editor The objective of the round table was to look the Hindu participated in the deliberations.at sports achievers and talents beyond one

single game.

against corr

More Muscle To

ANNA!!!!

fightuption

Rupert Murdoch storybusinesses on its payroll. It acquired news, twisted it and dished it out to the unsuspecting public keeping in mind its

It is soul searching and introspection time own vested interests. The recent scandal for news media today. Recent happenings centers around the phone voicemail in the UK embroiling NewsCorp owned hacking of a dead British girl, that misled British tabloid "News of the World" in a her parents into believing that she was still phone hacking scandal has rocked the alive. Revelations of top UK cops being on media world and shaken public trust. This their payroll showed how complicit and has not only resulted in the closure of the greedy public office was. In a mad paper but has ripped the veneer off the scramble to generate sensational news face of an ugly media monster that is the thin line between ethics and greed was threatening the very credibility of crossed.investigative journalism.

Incidentally, it was another London based NewsCorp as an organisation is notorious paper "The Guardian" that doggedly for following unethical means in its news pursued the matter and brought it to the reporting machinery. It is headed by Aussie fore with some old style investigative Rupert Murdoch who is famous for his arm reporting. Rupert Murdoch's favourite twisting tactics in belittling the competition saying is "Bury your mistakes". But it as well as bending the laws to suit his own seems like this time his mistakes are whim and fancies. NewsCorp is a creeping up to bury him. Only time will tell. $32billion media conglomerate that has

Sayantan Rayamassed a string of impressive media properties all over the world but scratch a little on the surface and you find it siding with suspect businesses and restrictive nations like China. It has a history of getting entangled in legal and ethical matters, a quagmire; it pays its way out of.

News of the World was famous for eyeball grabbing sensationalism that it achieved through a network of jailbirds, history sheets, public servants and heads of

Tête-à-Tête with Mr. Girish Kasaravalli

generation watches his movies more than said that FTII exposed him to many other the older ones. He said that it doesn't films and that film school sharpens the matter if the audience is small, even a few sensibilities and gives shape to a person's thousand, because the ripple is created. creative abilities.

Girish Kasaravalli is a seven time national He makes a film hoping that it would be

He stressed on the fact that he doesn't award winning director and one of the understood by everyone. He says that the

make a film just to narrate a story, but that pioneers of parallel cinema in the true purpose of any art is to portray socio-

it's rather his view point. He needs time to Kannada language. He came to SIMC – B political issues.

contemplate, think and research before he for “Filmiciation”, the film appreciation zeros in on an idea for a movie. This is workshop held in August. We were why he has made only twelve films in privileged to talk to him about his life, his twenty-seven years.movies and his career. He shared his

views with us about commercial cinema, If he had to identify films that he admires,

parallel cinema and Kannada movies.he would suggest Roshomon (Kurosawa), Pather Panchali (Ray), Wild Strawberries His career has spanned for thirty-five (Ingmar), Ozu's movies and movies of the years and he has done eleven films so far. French filmmaker Henri Cartier-Bresson. His films always address social issues, Out of his own movies, he says that some which are relevant in society even Ghatashraddha is his personal favourite. today. He said that he's not a part of the

We asked him about the language barrier When asked about his future projects, he film industry, but rather a part of the group because most of his films are in Kannada said that there is a script he's working on of film makers. He views film as a mode of and if subtitles do justice. His reply was about an actor who wants to play expression and not as an extension of simple saying that all aspects in a movie Mahatma Gandhi, but he finds it difficult to theatre and literature. are equally important and that it's not just understand the role.

His biggest regret till date according to the dialogue. He cannot make a movie set As an end to the wonderful interview, we him is the time when he headed an in a particular place in another language asked him for advice to future filmmakers institution for eight years, rather than because it is issue specific, but others will to which he said to not go into Bollywood making films and that his films suffered be able to relate to it because human or mainstream cinema, and I quote because of that. He is against compassion, relations and bonds “Bollywood is not Indian cinema. It is mainstream cinema, saying that “It's not in transcends languages.synthetic cinema.”my blood”.

He gave us a short history about his start We thank Sir for his time and we wish him When asked about the target audience in the industry when asked. He said that all the best in the future and look forward and if he worries that the younger he was a pharmacist by profession, but to his next film.population won't be interested in parallel took a chance and went to FTII after

cinema, he replies saying that it's a watching Samskara by Satyajit Ray. He -Saroma Srinidhimisconception and that the younger

The Symbiosis Institute of Media and Communication, Bengaluru, in association with the Electronic City Industries Association, ELCIA, under the aegis of the Lions Club, Bengaluru, had organized a Blood Donation Drive on Thursday, 28th July 2011 at the SIMC Campus.

Students, faculty members, staff of the Institute and the corporate world in Electronic City participated in large numbers for this activity. Due acknowledgment was given to all the donors by issuing them certificates of gratitude.

Needless to say, the event proved to be a thumping success.

Stanley Kubrick once said “A film is - or should and Dr Girish Kasaravalli. The choice of films me that movies also have a mind of their own. be - more like music than like fiction. It should screened were varied and belonged to

Prof. Manu Chakravarthy provided deep be a progression of moods and feelings. The different languages and genres.

insights into the different aspects of world They included timeless classics, abstract films theme, what's behind the emotion, the cinema. Mr. K. Hariharan also delivered quite a and the finest works of legendary directors. meaning, all that comes later”. Being a self-unique speech on his past experiences of film- Some of the movies showcased were Bicycle confessed movie buff myself, I couldn't agree making. He performed an in-depth analysis of Thieves, Sahib Bibi aur Ghulam, Close up, more. To me, movies have always been a way of the movie 'Sahib,Bibi aur Ghulam'. Apart from Sansho the Bailiff, Kanasembo Kudureyaneri, escaping into a world of melodrama, the intense sessions on movie reviewing, there short films by Shamiana etc. melodious songs, extravagant sets and graceful were interesting lectures on topics such as

dances. I expected something along the same The distinguishing factor of the workshop was online media, future of moving image media lines from the film appreciation workshop, but the intense dissection of the movies that took and short films.who was to know that it would be so much place after the screenings. What I had

I strongly believe that all life is an experiment. more. considered abstract art and sometimes a route The more experiments you make the better. to escapism became so much more. Movies The fi lm appreciation workshop was And that is what moviemakers around the th th suddenly seemed more complicated and conducted from August 5 to August 7 . The world do. They experiment. Some movies intricate than I had ever imagined. The course director was Prof Manu Chakravarthy, a become a thumping success, others don't; but discussions which followed the screening well known film critic and national award what is important is to break the rigidity, push pertained to a wide range of topics such as winner. The film appreciation workshop saw t h e b o u n d a r i e s a n d e x p e r i m e n t camera angles, expressions, lightings, editing, the likes of eminent personalities such as Mr. H wholeheartedly!sound design as well as history and the N Narahari Rao, Mr. G S Bhaskar, Mr. Cyrus

talented movie artists. It suddenly dawned on -Synjini NandyDastur, Mr. K Hariharan, Mr. Prakash Belawadi

Filmciation @ SIMC- B

India TV, Hero Honda, Reliance, India Placements for TV, HT Media Ltd., and Indigo etc.

Class of Students got offers and were placed in organisations like Zee Network, HUL,

Unravelling the path of challenges and Wizcraft, Perfect Relations, Ogilvy, difficulties, SIMC–B entered the Idea Spice, India Infoline, Indigo, professional world and is making a Reliance Broadcasting Network Ltd., mark in the industry. At, SIMC – B, Impact, GroupOn, Mindshare, Amagi, learning is a participative and 2 0 : 2 0 M S L , A r c h i e s , U T V, interactive activity. Here, students Exchange4Media and many more.exude creative energies and balance

The companies widely recognized academics with extra–curricular

SIMCians for their their active activities. The final placements took

involvement in the recruitment and place for the pioneer batch of

post-recruitment process. Also, they 2009–2011 of SIMC–Bengaluru.

indicated full support towards their The Corporate Relat ion Cell association with SIMC–B in future.contacted the most reputed Ad

-Avneet Kauragencies, PR and Events Agencies, Corporates, Media Houses and Research Agencies like ZEE Network, PepsiCo, HUL, Archies Ltd., Ogilvy, NDTV, Perfect Relations, Wizcraft,

2010-11

PLACEMENTS

Summer Internship for

Class of 2010-11

corporates were appreciative and full of praise.

Some of the agencies and corporates where the students got placed were Ogilvy, Mc Cann Erickson, Leo Burnett, Pepsi Co, Revlon, Titan, Bosch, TATA Motors, Reliance

Summer Internship is the time for Retail, Wizcraft, Metro Monkey, Big practical exposure and for tapping a Synergy, Sumeru Ayurveda , student's potential. Vaishnavi, L&T, JWT, Brand Comm,

Big Synergy and many more. Class of 2010 – 2012 proved it right by walking an extra mile. They were It gave hands on industry experience placed for their summer internships and an insight into the functioning of in some of the best Ad, PR and Events agencies and corporates.Agencies, Corporates, Research and core Branding Agencies as well. Students did a lot of hard work with enthusiasm and dedication. The work profiles were Events Production, Market Research, Marketing Communication, Branding and Promotion Activities, Creatives, PR, etc.

Also, some of the students got a PPO verbally from their industry guides. The feedbacks about the students of - Avneet KaurSIMC–B by the agencies and

It is said that it's wrong to judge a book by its film. But when a book is adapted into a movie, comparison of the two becomes inevitable.Harry Potter, the name alone has the

ability to create manic excitement of such a level that it cannot be expressed in words. Who would have thought that the figment of someone's imagination would have the power to make such an impact around the world? Today, Harry Potter, created by J.K.Rowling, resides in many hearts all around the world.

Before Harry Potter, reading books was considered a hobby by only a select group of children. Harry Potter brought back the lost art of reading among them. The books are well written and extremely articulate. The main attraction of the books is the story. An exciting world of magic which was as big and real as the The difference between a book and a regular “muggle” world was unleashed. movie is in its representation. A movie is People have been known to lose visual. In a book, although the writer is themselves in the magical world of Harry guiding the path, the representation is left Potter while reading the books. to the creativity of the reader's mind. The

Harry Potter series is no different. The Judging by the popularity of the books, only difference is that a Harry Potter fan itseemed obvious at the time to make a will love to read the book and watch its movie series as well which became a film adaptation. worldwide phenomenon. Four years - Supriya Charafter the release of the last book, people

are thronging the theatres to watch the last movie which released worldwide on

th15 July 2011.

1. Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

4. For a gallant spirit there can never be defeat.

-Jef I. Richards

-David Ogilvy

-Ralph Waldo Emerson

-Wallis Simpson

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. All life is an experiment. The more experiments you make the better.

Bangalore at a glance

is slightly on the expensive side. But I'll restaurant another star for their bet my favorite pair of danglers for a fact hospitality. Talking about finding a table, that you can barely stop beaming at the please make sure you book your table in ambience that almost looked ethereal. advance since it's difficult to barge and The soaring Buddha greeting us with a catch some space (even on weekdays!) transcendental gaze gave me goose

Coming to dining, the cuisine is strictly bumps the minute we set foot in. The

oriental and a breather from the regular Exploring Bengaluru was the first thing on lighting, the music, the crowd - everything Manchurians and the Schezwans. The my list when I landed in the city. This seemed so finely picked. conversations took a back seat in the column was born out of a mere whim, process of relishing the food which when hit with the question, “What new makes me wonder if that was an columns would you like to add to the intentional conspiracy at Shiro! The newsletter to increase readership?” crispy corn in warm Teriyaki sauce and Landing in a new city is like a bag of rock salt took no time in disappearing. opportunities spilling at its seams. So The pale sweetness of the corn with a here goes my first attempt at tasting the crispy texture glazed in the sauce can do Cosmo spices this city has to offer.wonders with your taste buds. Shiro has amazing brunch buffets at remarkable prices which not only boast of a varied

UB City, Vittal Mallya Road menu each time, but also a supreme quality oriental cooking. I wouldn't be The idea was a peaceful dinner and surprised to find myself sitting yet again in buoyant conversations. It had been ages Shiro next month soaking in the since I had a classy getaway and got in experience and coming back all starry Shiro', means castle in Japanese. touch with the Sarah Jessica Parker in eyed with a warm smile… just enough to Exceptionally high ceilings, towering me. The company and the light banter nudge me into digging up another sparkle sculptures, Buddha heads, red teardrop were screaming for a stage to brace a in this city that's worth talking about in my curtains, giant red lanterns, thickets of popular camaraderie. 'Shiro' sounded next venture.bamboo and pools of water glowing with just right! -Anisha Nairfloating candles - redefining the concept

If you're looking for a Vada Pav and an and experience of a Restaurant and iced latte at the end of the month with a lounge bar. The manager engaging us tight pocket and a craving tongue to into light conversations, the waiters shush, I'll suggest you wait till the next ushering us to our table just got the month when the wallet is all smiles. Shiro

SHIRO

The Good, Bad and the Painful

The human mind knows no bounds. We continue to hit newer lows every day. A fact well demonstrated by the quality of ads that are spat out daily by the great, big media factory. Just when you begin to think that you have witnessed the most criminal insult on human intelligence and good taste, the industry churns out an abomination to remind you that things can always go from bad to worse.

Wait, don't tag me a cynic yet. I'm not saying there aren't any good ads. I'm just saying that there are three kinds of ads- good ads, bad ads and the ones that make you cry. Umm…

So, anyway…The other day I decided to run a Google

Let's do an analysis…search on the worst ads ever made. Just : Kitchen for kicks. In no time I was bombarded sinks that make tattoo -worthy fashion with a hundred blog entries, all pointing statements. Ooh, ooh! I've always out why Jessica Simpson's 'these boots wanted one of those!are meant for walking…' probably wasn't Make a REAL fashion smartest choice of soundtrack for a bike statement! How- oh- how could anyone

disagree!ad (Bajaj Pulsar); or how Akshay Kumar 'Hahaha. That's badass.'using a Thumbs-Up bottle as a lightning

Yup, the sight of that conductor to turn lightning into a soft kitchen sink tattoo on the model's arm drink might have been taking the tagline just about defines badass for me.('taste the thunder') a little too literally.

Uh. Let's not go there…But somehow, I wasn't convinced. Those I rest my case.

are definitely not the worst ads I've seen. -Shaliny ChandyThat's when I came across this little gem

of an ad:

“Dude, I am so wasted right now.”“I know girl. (Hic!) Wanna do something crazy?”“I don't know. Like what?”“Like… like a tattoo. Hahaha. ” “Ahan.” “You can get one of those dragons. Or.. or something even crazier.”“How about a kitchen sink dude?”“Yeah. That's badass.

Unique Selling Proposition

Tagline:

Script:Visual appeal:

Message :

c

A) Who is "the fresh maker," ac ording to their

slogan?

iB) What is hidden w thin the Toblorone chocolate bar

logo?

i d t

C) Which company tr e o trademark the smiley face,

d fan ailed?

a s tn

D) Which comp ny own he 'Kaya' brand of ski

clinics?

b f

E) Fevicryl and Arcon are art material rands o

wa y

hich comp n ?

)

a r u i gl

F Which tagline did adid s ca ry d r n cricket wor d

u ?c p

r gSecret Mentos w i ley

h A bear A skier A unter

-

Wal Mart Verizon Nike

b M n s

Da ur arico I dustrie Hindustan Lever Limited

o i Camlin Anch r Pid lite

Jo

m e i

ust do it F rever sport I possibl s nothing

ckle y bra ns!!Ti our i

FaçadeLost in a maze searching a way out

My mind looks at my heart with doubt

Trapped in a cage that's so not Ruth

Where lies speak louder than the truth

No cry of prayers the sky receives

And even the very own shadow deceives

Blinding away to the light shining hard

With heart locked and sense of reason barred

Caught in a room with thousand mirrors

around

One true image and only reflections surround

Laughing loudly at my helpless soul

Who can't spot the one who played its role

The true self lost in those thousand views

The picture destroyed with so many hues

With a single scar the whole face marred

And the real me dead in being a façade!!!!

-Akansha Agarwal

AGONY AUNT

Do you have a burning question? Something in your horoscope not sit right with you? Is your girlfriend or boyfriend acting weirdly? Do you feel like your life isn't going where you want it to go? Is it not on the yellow brick road? Or do you just want your name in the PRAD Times?

Never fear, Amma is here! She will answer all your questions, tell you the future (be warned, it will mostly not come true) and ask you to just dance and let it go!

Send in your questions, burning hot or ice cold, to inkslingers12@simc.edu.in and you will get the answers you seek!

Accolades

participate in this and other events the Bhaskar Woman of the Year Award by the including crossing the Gulf of Mexico, DainikBhaskar Group

-Shaliny ChandyPacific Ocean and the Mediterranean Sea.

Bhakti Sharma of SIMC-B comes In 2008 she swam the English Channel across as a confident, down-to-earth again in a relay of three swimmers young lady. Dig a little deeper and you including her mother Leena Sharma and will come across a list of achievements friend Priyanka Gehlot, which is in Asia's that will baffle you and make you take a record. This is also the world record of second look at this remarkable young first mother and daughter to cross the woman with renewed respect and English Channel.admiration.

An outstanding swimmer, Bhakti's achievements are too many to be mentioned fully and with justice. In 2010, she became the youngest female swimmer in the world to swim across seven seas, and the first Asian to swim four oceans including the Arctic Ocean.

In 2006, she crossed the English Channel from Shakespeare Beach, Dover England to Callisport, France.

In 2007, she stood first in the competition at Key West 21 km race in the Atlantic Ocean and was the first

And now in 2011, she has been awarded Asian swimmer with Gold medal to

RAVINDRA PUROHIT NISSAN BRAND MANAGER 2011

role in short listing the final 20-25 entries from every region with the final round in Mumbai comprising of 36 students. Selection criteria were purely based on their r e s p e c t i v e p r e s e n t a t i o n s k i l l s , communication skills and the approach towards the project.

Ravindra Purohit of SIMC-B 2010-2012 is among the 18 enterprising youth, selected from across India as Nissan Student Brand Manager's and has received the honorary title of 'Nissan Brand Manager 2011'.

Incidentally the Nissan Student Brand Manager (NSBM) Program 2011 managed to garner over 2,843 student registration from over 450 colleges across 15 Indian cities, in only its second year showcasing the popularity of this unique student initiative to The 18-selected Student Brand Managers promote the company's brand in India. will get an opportunity to be part of Nissan

India's marketing division with a six-month As a part of the key initiative team

internship during which they will receive a Nissan had tied up with Bloomberg UTV

monthly stipend of Rs 30,000 each, along who brought the jury for the NSBM 2011

with Rs 20,000 as marketing budget to w h i c h c o m p r i s e d o f e m i n e n t

execute their exclusive branding initiatives personalities like Mr. Prahlad Kakkar, Ad

to promote the Nissan Micra brand of cars in Guru, Genesis Films, Mr. Harish Bijoor,

the country.CEO of Harish Bijoor Consults Inc, Mr. Hormazd Sorabjee, Editor, Autocar -Synjini NandyIndia, V.G. Ramakrishnan, Vice President, Frost and Sullivan India, Mini Menon, Executive Editor Bloomberg UTV, all of whom played an important

Achievements

jazz

A Pythian Ode

- July

August

Theme: Garage-

Natasha AsnaniChandni Mehta

Arjun TiwariKavya Natrajan

Sameer RoopawalaParth ShahSonam Jain

Ankita Saha-

Alivia Bakshi-

Kevan AnandRuchika Sharma

ShreedasShraddha Mudaliar

Trilok Karkera

Riddhi ChoksiTanvi Bandal

Nivedita MattaKruti PanthJayati Ahuja

Maithili SawantPankhuri Kumar

Chandni Mehta

Senior Batch: Gaurav NarulaJunior Batch: Karthik Ramanathan

Senior Batch: Snigdha SharmaJunior Batch: Sai Vivek

En vogue ( fashion show)

Singing

Duet Singing

Dancing

Carrom

Tug Of War

Star of the month

1st

2nd

1st

1st Runner up

2nd Runner up

Mumbai Terror Attacks

maximises the number of eye-balls that meets the eye and prefer dealing it with media finds attached to various channels media-served, oversimplified predicates.

While 'We' so vehemently pontificate our during the days of such disasters.beliefs in pointing fingers at the dire state

One of the media trends that has emerged of administrative capabilities of those in of late as the new 'in thing' on such power, we rather conveniently fail to

A month ago, when Mumbai, the instances of collective sorrow is that of regard the idea that it is 'We' that form commercial capital of India, was taken broadcasting programs that stage 'They'. In some direct or indirect aghast by a series of bomb blasts, people debates which mainly aim at analysing mannerisms, each one of us has around the entire nation were taken in for the present infrastructural capacities of contributed to the situation we are part of another shocker of its kind. However, the defence, intelligence and other today and even something as severe as what carves a niche for the latest attacks parallel armed forces to both prevent and terrorism too falls under the same in Mumbai is the fact that the tackle such repetitive attacks in India. umbrella. We must understand and consequential events post the blasts were While in process of doing so, they fail not appreciate the fact that we are too dense quite interestingly reduced to being to vent out their anger, spilling out venom a nation to remain completely shielded predictable and of little or no substance. with their words against the government, against all sorts of possible loopholes in The reactions to the tragedy among the fo rces and any o the r o f f i c i a l , security. The best therefore, we could circles in and around Mumbai were to an constitutionally recognized body. offer from our end is to educate ourselves extent clichéd as they failed to offer enough to regard terrorism as our own The key reason for the instantaneous something fairly constructive to tackle the problem rather than the government's as success of these programs is they situations of such measures. On a it compromises the lives of people who immediately grab an emotional hold over positive front, India was once again are by all means one of our own. a society steaming up with anger, temporarily united and the spirit to lend a

frustration and grievance. When people A much needed indifference – that does helping hand was much on show as the find these sentiments of escapist attitude not demand any inter-communal affection 'people factor' was largely the protagonist being echoed on their television sets and – must be observed across al l during the rescue acts conducted.newspapers by the rich and famous ones, communities at this stage to ensure a

In the revolutionized face of both print and these conjectures start transitioning into slow, steady but certain elimination of electronic facades of new age media, the opinions at an alarming pace. anguish and resentment at all levels. terrorist attacks have accomplished a However, it only remains to be seen how This thinking henceforth – that is brutally successful penetration in the minds of soon does the modern, technologically injected among the common minds – citizens across all corners, breaking the equipped and global India changes its e leva tes the pe rcep t i ons ove r physical and demographical barriers. The stance over terrorism and lets sanity stereotyped caricatures of terrorism to impact of the word 'terrorism' has prevail over fundamentalism.another level. People fail to buy and therefore quite substantially acquired a

acknowledge the idea of terrorism being a strengthened significance in the minds of way too far deep-rooted problem than ordinary mortals, which essentially -Parth Pandya

SIMC-B deeply condoles the untimely demise of Prof. Gautam Rajadhyaksha on September 13th, 2011.We cherish the wonderful memories of his visit to our institute and his interactions with us.

May his soul Rest in Peace.

Shradhanjali

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