PR Genome: Seeing is Believing
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Transcript of PR Genome: Seeing is Believing
Today’s Webinar… Introduction
Some Stats
Examples
Take-aways
Q & A
Goodbyes
Who the !#$&@ is Alex Flores?
Me @ 6“So Cute!”
Me @ 40“What Happened!?”
Statistics!
65%The percentage of the population identified as “Visual Learners.”
90%The percentage of information entering the brain visually.
Improvement in learning
when visual aids are used in
the classroom.
400%
13 to 80 millisecondsThe amount of time MIT researchers determined it takes people to recognize
images like “a picnic” or “couple smiling.”
Search: PR Trends for 2015: Focus on Visual Storytelling
Goethe's “Theory of
Colours” first published
in 1810
Conway BR, Wellesley College
(2002) Neural Mechanisms of Color
Vision. Kluwer Academic
Publishers: Boston.
Research by neuroscientist Jerald
Kralik suggests that the human
tendency to be impressed by those
in red may be an adaptation for self-
protection inherited from our primate
ancestors.
ANGRY!
Love.Passion. Desire.
Calm.Tranquil.
And by the way… it’s black and blue.
Receipts
Cash
Customer ServiceBank
Credit Cards
Savings/401k
Security
July 20, 1969
They Get Together Every Year to Remember & Celebrate
Each year Konstantin Pronin, an 86-year old WWII veteran from Belarus, heads to Gorky Park each yea to join his battalion to remember and celebrate their Day of Victory in Moscow.
On Monday May 9th, 2011 Konstantin was the only member of the battalion to show up.
They Get Together Every Year to Remember & Celebrate
Each year Konstantin Pronin, an 86 year old WWII veteran from Belarus, heads to Gorky Park each yea to join his battalion to remember and celebrate their Day of Victory in Moscow.
On Monday May 9th, 2011 Konstantin was the only member of the battalion to show up.
http://www.goldmansachs.com/s/interactive-guide-to-capital-markets/
The majority of people learn and retain information better when it’s presented visually.
Many press releases and PR activities lack an accompanying visual element. There is an opportunity to stand out.
Color choices and the use of color matter.
Visuals can be used for bad and good. Purposefully or accidentally.
A visual element does not have to stand on it’s own. Combining visuals can be effective.
There are many ways to communicate information visually; iconography, strategic and thoughtful images, video, infographics, and presentation stage and set design.
Visual narratives can drive real emotion and tell a richer more meaningful story.
Narrative Image: The How and Why of Visual Storytelling
Semiotics for Beginners
The Power of Visual Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
Presenting Data Webinar
PR Trends for 2015: Focus on Visual Storytelling
