PPT presentation on Perception presented by Naveen Kumar, PGDM (IME, GZB)

PERCEPTION

FACTORS INFLUENCING PERCEPTION

Presented By MANOJ KUMAR

NAVEEN KUMAR NITY NIHARIKA

(PGDM-2nd year) IME, GHAZIABAD

DEFINE AS: the process by which an individual selects, organizes and interpret stimuli into meaningful and coherent picture of the world.

2 different people can have different perception for same stimuli. > so as per needs , values and expectations.

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It keeps on changing.

What we interprets from the picture..!!!

Some say A girl A flower 2 girls 4 girls Bunch of flower Nothing I have not seen it properly

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INDIVIDUAL RECOGNISE THE STIMULI AS PER HIS PERSONAL NEEDS,EXPECTATION, EXPERIENCES:

INDIVIDUAL RECOGNISE THE STIMULI AS PER HIS PERSONAL NEEDS,EXPECTATION, EXPERIENCES:

•Why We Study Perceptions

To better understand how people make attributions about events.

We don’t see reality. We interpret what we see and call it reality.

The attribution process guides our behavior, regardless of the truth of the attribution.

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SO 3 ASPECTS OF PERCEPTION:

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1 SELECTION

DEPENDS UPON;

CONSUMER`S PREVIOUS EXPERIENCE THEIR MOTIVES AT THE TIME

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2.

-ORGANIZATION

INDIVIDUAL PERCEIVE A SMALL STIMULI TO BE FUNCTION OF WHOLE.

THIS CAN BE DONE ON THREE PRINCIPLES. FIGURE AND GROUND GROUPNG CLOSURE

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3

- INTERPRETATION FIRST IMPRESSION ( never get second

chance to make first impression ) JUMPING TO CONCLUSION ( hearing the

beginning and forming the conclusion ) HALO EFFECT ( evaluation is based on just

one or few dimensions )

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FACTORS INFLUENCING PERCEPTION

There are mainly two factors influencing perceptual mechanism.

1.EXTERNEL FACTOR

2.INTERNAL FACTOR

EXTERNAL FACTORThere are some external factors are as follows –

1. INTENSITY

2. SIZE

3. FREQUENY

4. STATUS

5. CONTRAST

6. REPETITION

INTERNAL FACTORS1. NEEDS & DESIRES

2. EXPERIENCE

3. PERSONALITY

4. LEARNING

ELEMENTS OF PERCEPTION

STIMULUS

REGISTRATION

INTERPRETATION

FEEDBACK

REACTION

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15Organizational Behavior / Perception

Shortcuts in judging others

Selective Perception :

People selectively interpret what they see on the basis of their interests,

background, experience and attitudes.

Halo Effect :

Drawing a general impressions about an individual on the basis of a single

charecteristics.


Contrast Effect :

Evaluation of a person’s characteristics that are effected by comparisons with other

people recently encountered who rank higher or lower on the same characteristics.

Projection :

Attributing one's own characteristics to other people.

Stereotyping :

Judging someone on the basis of one’s perception of the group to which that persons

belongs.

THANK YOU

PPT presentation on Perception presented by Naveen Kumar, PGDM (IME, GZB)

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Transcript of PPT presentation on Perception presented by Naveen Kumar, PGDM (IME, GZB)