PPC Career Landscape '09, PubCon Austin
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Transcript of PPC Career Landscape '09, PubCon Austin
Skills, Resumes, & Salaries
@joannalord | TheOnlineBeat.com
Presented by:
Joanna LordCo-Founder & CMO
TheOnlineBeat.com
Search & Compare Jobs Online
The Flip Side of Popularity
@joannalord | TheOnlineBeat.com
“Online marketing is a recession-proof career”
Our jobs still seeing growth&
We feel safe/job stability
Attracts new candidates&
Things get competitive
@joannalord | TheOnlineBeat.com
Stand Out & Succeed
• Expand Your Skill Set
• Showcase Yourself
• Manage Expectations
Skills Back Then
@joannalord | TheOnlineBeat.com
CreativeMethodical
Well-writtenAnalytical
Willing to experiment
Fast learner
Expand Your Skill Set
@joannalord | TheOnlineBeat.com
Skills Now
Coding knowledge
Well-networked Experienced
Social media knowledge
Brand expert
Researcher
Excellent writer
Human calculator
CreativeWeb design knowledge
Multi-platform knowledge
2nd & 3rd tier success Product developer
Data enthusiastInfo-seeker
Experimental
Team lead
Content creator
Rich media
Innovativethinker
Expand Your Skill Set
How to Stay Ahead of the Curve
@joannalord | TheOnlineBeat.com
• Read the blogs, join forums, engage in comments, etc.
• Beta into everything,take the tutorials, set Google alerts
• Training weekends, conferences, etc.
• Ask for demonstrations of 3rd party tools
• Read the official updates, posts, etc.
Expand Your Skill Set
A Marketer’s Resume Checklist
@joannalord | TheOnlineBeat.com
Use numbers, numbers, numbers
Show community engagement
List certifications
Highlight toolset experience
Establish authority (blogging, speaking, etc)
Showcase Yourself
@joannalord | TheOnlineBeat.comShowcase YourselfThe Art of Pimping
Yourself
Jump on
Reach out/Engage
Be sincere
Share knowledge
(Social Media Style)
78% of recruiters Google you before even contacting you
Give back
Titles & Salaries
@joannalord | TheOnlineBeat.comManage Expectations
What we don’t know:SpecificsCommission structures
What we do know:RangesAbility to train huge +Hybrid positions are good
Ultimately: Job title should fit what you do daily.
analyststrategistexecutive
Show Me the Money
@joannalord | TheOnlineBeat.comManage Expectations
• 5-year mark• Seeing a plateau• Next step? Add team members
Show Me the Money
@joannalord | TheOnlineBeat.comManage Expectations
• Similar signing salary• Continuous growth
Tweet Worthy Summaries
@joannalord | TheOnlineBeat.com
• Industry is stable, but growing more competitive• Expand skill set, stay informed• Go beyond traditional resume templates• Be active on the networks that make sense for your goals• Increase value by taking on leadership/training roles
@joannalord | TheOnlineBeat.com
That about does it…
Thank You!!Questions or Comments?
Email: [email protected]
Twitter: @joannalordwww.theonlinebeat.com