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January 2014

Research

© 2014 Deloitte Limited

First Phase of the Project - Research

1 AGE – Partners’ Meeting in Germany, 16 -17 January 2014

During the First Phase of the Project a research study will be conducted by

each partner in its country (web searching, interviews, questionnaires)

focused on:

a) Existing learning opportunities for 50+

b) Their barriers and motivation

c) Attitude of employers towards 50+




• Research

design, and work

planning. • Web research

to be used by

each partner

as a type of

desk research.

• Personal Interviews (to

be executed by each

Partner/ country)

• Qualitative if possible

(i.e. combine focus

groups with meetings/

mobilities) for an in-

depth understanding of

perceptions, motives etc.

in order to support and

explain further the

quantitative findings

• Key findings

Define

methodology

Primary Research

Field research

(Quantitative/

Questionnaire)

Findings,

conclusions &

recommendations

Inception

phase Interim

phase Final

phase

Secondary

Research

Web Research

Methodology




Implementation

Web research will be

used by each Partner

as a type of desk

research in order to

obtain secondary

information about the

courses and training

opportunities available

for 50+ and other

relevant information in

their country

Each partner/country will

conduct at least 30

personal interviews with

50+ using a structured

questionnaire. The data

from the completed

questionnaires will then

be used for analysis and

presentation of the

overall results in a

summary report

Methodological Approach

Secondary Research Primary Research


First Phase of the Project - Primary Research


S/N Objectives Rank

1

What are the current needs of people aged 50+ (particularly in

terms of lifelong learning and education)? 1

2 What barriers do they face in their efforts to satisfy their needs? 2

3

What types of skills and competences are necessary for 50+ to

become more employable? 3

4 What is the level of usage of modern media? 4

5

What are their views about the attitudes of employers towards

people aged 50+? 5

6

What suggestions or solutions do they propose in order to

overcome the problems they face? 6

7

What would motivate them become more active and engaged in

social and educational activities? 7

8

What priorities do they have in terms of different aspects of

wellness (i.e. emotional, intellectual, vocational, and social)? 8

9

What are the perceptions of people aged 50+ about continuing

education and learning opportunities? 9

10

What are their interests particularly in terms of lifelong learning &

education? 10

11

In what ways can employers’ attitudes change positively towards

50+? 11

12

To what extent are they satisfied with their social and educational

activities? 12

13

To what extent are their problems addressed by national policies,

EU-level strategies etc.? 13

14

To what extent are they satisfied with the employment

opportunities available? 14

15

What is the level of satisfaction in terms of the learning

opportunities offered by employers? 15

Research Objectives Selected


Web Research

5

• Collection of Data

• Gathering of Information

Web research will be used by each

Partner as a type of desk research in

order to obtain secondary information

about the courses and training

opportunities available for 50+ and other

relevant information in their country

What is ‘web research’?

AGE – Partners’ Meeting in Germany, 16 -17 January 2014


Internet Research – Steps to be followed


Step 1

Step 3

Step 2

Develop a search strategy

Before you begin your research on the web create a stategy in order to search

‘wisely’.

Define your search tool

• Search engines (e.g yahoo, google).

• Directories (e.g education, health, society and culture)

• Own websites, projects and knowledge

List possible sources of information

• Education providers

• Studies, reports, syrveys

• Other similar Projects


Internet Research – Steps to be followed


Step 4

Step 5

Identify keywords

Formulate research questions

Write specific research questions

Begin your search

• Refine your search if you are not getting the expected results

• Diversify

Step 6

Evaluate your search results

• The results of your search are satisfactory?

• Who wrote/published the information on the site?

• What information and resources does the site provide?

• When was the site created/last updated?


Web Research - Example


Step 1 Develop search strategy

The first step before starting the web research is to develop a strategy in order to

achieve better results.

Summarise your

topic in one

sentence

Formulate

research

questions

Education

opportunities for

people over 50

What are the

learning

opportunities for

people over 50?





Education

Learning

Opportunities

People over 50

Highlight

keywords and

phrases

After you have summarised the topic, circle, highlight or underline the keywords and

phrases that are relevant to your topic





Training

Courses

People aged 50+

Identify

synonyms

and variations

of your

keywords

Think of possible synonyms, alternate keywords, or words with variant spellings. If you

are having trouble thinking of some alternative keywords it can sometimes help to visit

an encyclopaedia or dictionary.




Step 2 Define your search tool

Search engines Subject

Directories

Own websites, projects

and knowledge



Search engines

• Begin your search by selecting a search engine. It is recommended not to rely on just one search

engine when you are conducting a research.

• A web search engine is a software system that is designed to search for information on the world wide

web.

• Search engines are programs that search documents for specified keywords and returns a list of the

documents where the keywords are found.

Below are some of the most popular search engines:


Search Engines Link

http://www.google.com

http://www.yahoo.com/

http://www.bing.com/

http://search.aol.com/aol/webhome

https://duckduckgo.com/

http://www.excite.com/

http://www.ask.com/

http://home.mywebsearch.com/

http://www.google.com/

http://www.google.com/

http://www.yahoo.com/

http://www.bing.com/

http://search.aol.com/aol/webhome

https://duckduckgo.com/

http://www.excite.com/

http://www.ask.com/

http://home.mywebsearch.com/



Search the Web with Subject Directories


Subject directories are

more smaller and more

selective than search

engines.

They use categories to

focus your search, and

their sites are arranged

by categories, not just

by keywords.

Most subject directories'

main purpose is to be

informational, rather

than commercial.

Subject directories are

useful for broad

searches, as well as

finding specific web

sites.



Search the Web with own websites, projects and knowledge

Open your browser and choose your own collection of bookmarked links, websites and Projects.

For example the Project Age Management – Alternativa 50+





Step 3 List possible sources of information

• Once you have an overview of your topic, first think about what kind of information you

need.

• Before you start the websearch try to identify any sources that might have information on

your topic:

• Education providers

• Studies, reports, syrveys

• Other similar Projects

• Then make a list of all the possible sources in which you think you can find that

information.




Step 4 Identify keywords

Use the questions and keywords identified in step 1

Write keywords and write specific research questions.

For example:

• What are the existing learning opportunities for people aged 50+?

• What are the current training courses for people over 50?

Refine your search

Go beyond simple keyword searches. Use more than one keyword or phrase to make

your search query more specific.

For example:

• Learning opportunities for people over 50

• Training courses for people over 50

• People over 50

• Active ageing

• Current needs of people aged 50+

• Age and lifelong learning

• Lifelong learning

• Education opportunities




Step 4 Identify keywords

Link your keywords and phrases

Think about how you will use your key words and phrases to construct a search.

For instance, you might use a combination of AND, OR, NOT to combine keywords.

For instance, using AND will find result both words (learning opportunities AND training

courses), using OR will find either keyword (learning opportunities OR training courses),

and NOT will find only one of your keywords (learning opportunities NOT training

courses).




Step 5 Begin your search

I. Open a browser and choose one search engine





II. Write the key words and questions you have identified in the previous steps





III. Refine your search if you are not getting the expected results by using different phrases

and keywords in order to make the query more specific.





IV. Diversify. Try to use different search tools (i.e., search engines, directories,

and your own collection of bookmarked links). It is recommended to use two

or three reliable search engines and/or directories.

V. Stay focused. It's easy to be distracted on the Web. Ads, offers, links—all are

designed to get your attention.

VI. If a site that is related to your research topic interests you, bookmark the URL

so you can return to it.

VII. A thorough search will increase the quality of the results you find online. If you

are searching a particular topic, do not rely on the first relevant site you find

for the basis of all your research. Find many sites, evaluate them and

bookmark those for future reference.




Step 6 Evaluate your search results

Locate your

information

If you are not getting the right results, or are getting too many or too

few results, you might need to revise your search strategy.

If you have too many results you may want to:

• add additional keywords or phrases

• limit your search results by document type, date, subject

If you have too few results you may want to:

• check your spelling

• remove some of the keywords

• try alternate keywords and phrases

• try alternate databases

Who

wrote/published

the information

on the site?

• Because anyone can publish on the Web, it's important that you first

identify the source—the author of the information on the site

• determine the value of the site's content and presentation.




Step 6 Evaluate your search results

When was the

site

created/last

updated?

It is important to locate the most current, up-to-date resources

Site’s URL

Look closely at the site's extension. Sometimes, the extension (edu, .org,

or .com) can provide clues about the source of the site you are viewing.

A site with the .gov extension signals a government agency, and

therefore, probably has reliable and trustworthy information


Areas of Web search

26

1. What are the existing learning opportunities and training courses for people aged

50+?

2. What are the types of training courses available?

3. What are their aims and objectives (i.e. improvement of social skills, vocational

skills, emotional development, horizontal competences)?

Areas



Deliverables


List of Deliverables

Deloitte will provide:

A power point template to be used for the results of the desk research


Reporting the results of Web search - Suggestion

28

Each partner will perform web research in its country.

Contents of the report

1. Areas of web research

• List of all the areas that you performed web research


Areas of web research Information

Available

Number

of

sources

What are the existing learning opportunities

and training courses for people aged 50+?

YES/NO 5

What are the types of training courses

available?

What are their aims and objectives (i.e.

improvement of social skills, vocational skills,

emotional development, horizontal competences)?



29

2. Details of the information


Areas of web

research

Source Type of

information

Owner Purpose When/

Date

What are the existing

learning opportunities

and training courses

for people aged 50+?

URL Report, study,

website

Publisher,

owner of the

information

Project,

informativ

e material

2013

What are the types of

training courses

available?

What are their aims and

objectives (i.e.

improvement of social

skills, vocational skills,

emotional development,

horizontal

competences)?



30

3. Training courses available - COUNTRY

4. Findings/ Conclusion

Summary of the main findings


Name

of the

training

course

Type of

training

course

Targe

t

Grou

p

Cost Description Provider Fundin

g

source

When/

Date/

Duration

Social 50+ Free Information

about the

course

Name of

the

provider

June

2013


Discussion


Areas of web research

Decide on the contents of the report for the results of the web research


Timeframe


Activities

January February March April May June

Specifying areas for web research – education

opportunities for 50+

Areas and info needed for web research

web research - education opportunities

for 50+

Collection of data for project website and

Brochure Part 1

web research - education and services

opportunities for 50+

Summarization data of web research in each

partners country - for websites

Extend the information provided on the

website (web research summary)

Offers and ideas from partners - Preparing a

questionnaire for interview 50+

List of ideas from each partner -

questions for 50+

Workshop in Cyprus

Milestone


Next Steps


1. Commencement of the web research.

Define and agree on the objectives of

the web research in the meeting in

Germany.

2. Preparation of the Questionnaire. The

partners will discuss its contents in the

meeting in Cyprus.

3. Commencement of the interviews (30)

– distribution of the questionnaire.

4. Analysis of the results of the primary

research and finalisation of the

outcomes of the secondary research.

5. Communication of the results of the

primary and secondary research.

Tasks Partner responsible When

1. ALL

2. CY

3. ALL

4. ALL

5. ALL

1. January – May 2014

2. June 2014

3. July 2014 – October

2014

4. October 2014 – January

2015

5. January 2015


Thank you!

Christina Themistocleous

[email protected]

AGE – Partners’ Meeting in Germany, 16 -17 January 2014 34

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