PowerPoint Presentation · Subscription Sales & Marketing Tools Tour Autocast
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Transcript of PowerPoint Presentation · Subscription Sales & Marketing Tools Tour Autocast
Main Marketing Campaigns Q3 (AMPs)
AEC ENI MFG M&E
Marketing
Objective
Drive demand for new
seats of Autodesk
Building Design Suite
Drive IDS sales and
usage by highlighting
the features and
benefits of workflows
Drive demand for
Autodesk Factory
Design Suite.
Generate awareness
and demand for
Entertainment Creation
Suites
Primary
Activity
Online events Use the TM script to
follow up with video
visitors and non-
responders.
Live/online events Drive readership of
digital magazine
Success Metric Event registrations MQLs Event registrations MQLs (Partner
promoted leads)
Cross-Industry
(GFP)
VSB AutoCAD LT
Family
Customer Call
out Program
Marketing
Objective
Generate demand for
new seats in installed
base leveraging Q3
GFP
Generate demand for
Autodesk Suites
Generate demand for
AutoCAD LT family new
seats and upgrades to
LT suites
Generate demand for
new seats in installed
base leveraging Q3
GFP
Primary
Activity
Demand generation
tactics
Demand generation
tactics
Demand generation
tactics
Telemarketing
Success Metric MQLs MQLs MQLs MQLs
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Subscription Sales & Marketing Tools Tour Autocast
https://www.brainshark.com/autodeskinc/vu?pi=zG2zWkGE6z35Xjz0
• Toolkit for
Resellers
• Supports
nurturing
• All about
renewals
Employees & Partners access: www.autodesk.com/subscriptioncommunications
Username: autodesk
Password: Autodesk7#
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FY14Q4 Partner AMP Guide
Recommended
for Everyone
Call-out Week/Day AMP:
Call-out Day
Cross-Industry AMP:
Global Field
Promotion
[placeholder AutoCAD
Campaign]
AutoCAD LT Family
Recommended
for AEC
Building Tomorrow
Today
Recommended
for Manufacturing
Simulation Flow
Recommended
for M&E
Media &
Entertainment Digital
Magazine
Recommended
for ENI
Choose one:
Improving
Infrastructure
Workflows
Coordinate,
Accelerate, Deliver
From August 7
to October 25
Cannot be combined with Volume Purchase agreements and Major Account Discounts
Cannot be combined with each other
ACE discounts apply
From Sept 7 to
October 25
