PowerPoint Presentationtsrmatters.com/wp-content/uploads/2014/06/Case-Study_University-of... · Ad...

10
Page 1

Transcript of PowerPoint Presentationtsrmatters.com/wp-content/uploads/2014/06/Case-Study_University-of... · Ad...

Page 1

able to achieve

an

impressive return on

investment.© The Student Room 2014

© The Student Room 2014

© The Student Room 2014

Ad Type Impressions Clicks CTR

Announcement 400,000 553 0.14%

Leaderboard 4,536 5 0.11%

MPU 2,262 2 0.09%

406,798 560 0.14%

© The Student Room 2014

I loved the idea of having a

rep from Kent on the site, I

found it really helpful.

Especially because I could

see what questions other

people had posted in the

thread.

Yes definitely, I was afraid I'd

receive an automated

message or something not

relevant but I received quick

efficient replies! Definitely

helpful if you have queries

that does not really get

covered in the FAQYes it was helpful,

allowed me to ask any

questions which were

important much earlier to

help create a better

picture of Kent.

© The Student Room 2014

© The Student Room 2014

Yes, it cleared up quite a few

things as I was getting a

negative impression from

feedback from other sources

of Kent, but within a few

hours I was more then happy

to firm Kent

It hasn't really

changed whether I'd

apply as I'm only in

Year 10 so I'm still

debating different

career pathsMy views have not changed, but

this is mainly due to wider

research into Kent. Of my 5

choices (4 offers) it is the second

most likely to be chosen and it

did improve my view in respect to

accommodation

© The Student Room 2014

I think of Kent as a university

who cares for individual

circumstances which is by far a

great thing in comparison to a lot

of the 'elite' Russell group

universities I've applied to, who

treats me more or less just as a

number!

I always thought Kent was

a great University. The only

thing that has changed is

that I think Kent is more

modern than originally

perceived, due to using

social networking and

such.

The forum as been my only

connection with English

applicants and the only

people who understand what

I'm going through, so I'm

glad they could help.

© The Student Room 2014

Emma Nevill, Marketing Officer