Dissecting Ghost Clicks: Ad Fraud Via Misdirected Human Clicks
PowerPoint Presentationtsrmatters.com/wp-content/uploads/2014/06/Case-Study_University-of... · Ad...
Transcript of PowerPoint Presentationtsrmatters.com/wp-content/uploads/2014/06/Case-Study_University-of... · Ad...
© The Student Room 2014
Ad Type Impressions Clicks CTR
Announcement 400,000 553 0.14%
Leaderboard 4,536 5 0.11%
MPU 2,262 2 0.09%
406,798 560 0.14%
© The Student Room 2014
I loved the idea of having a
rep from Kent on the site, I
found it really helpful.
Especially because I could
see what questions other
people had posted in the
thread.
Yes definitely, I was afraid I'd
receive an automated
message or something not
relevant but I received quick
efficient replies! Definitely
helpful if you have queries
that does not really get
covered in the FAQYes it was helpful,
allowed me to ask any
questions which were
important much earlier to
help create a better
picture of Kent.
© The Student Room 2014
Yes, it cleared up quite a few
things as I was getting a
negative impression from
feedback from other sources
of Kent, but within a few
hours I was more then happy
to firm Kent
It hasn't really
changed whether I'd
apply as I'm only in
Year 10 so I'm still
debating different
career pathsMy views have not changed, but
this is mainly due to wider
research into Kent. Of my 5
choices (4 offers) it is the second
most likely to be chosen and it
did improve my view in respect to
accommodation
© The Student Room 2014
I think of Kent as a university
who cares for individual
circumstances which is by far a
great thing in comparison to a lot
of the 'elite' Russell group
universities I've applied to, who
treats me more or less just as a
number!
I always thought Kent was
a great University. The only
thing that has changed is
that I think Kent is more
modern than originally
perceived, due to using
social networking and
such.
The forum as been my only
connection with English
applicants and the only
people who understand what
I'm going through, so I'm
glad they could help.