Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169...

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Morro Bay Marketing Presentation May 10, 2012

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Transcript of Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169...

Page 1: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Morro Bay Marketing Presentation

May 10, 2012

Page 2: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Sunset.com Banner Ads March 2012 Reporting

•56,169 impressions

•146 clicks .26 CTR

•47,561

impressions

•92 clicks .19

CTR

Last month .40 CTR

Last month .10 CTR

Page 3: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

TripAdvisor.com Sponsorship Page—AprilRuns through October 2012

•2,274 page

views

•34 clicks

•1.19% CTR

Page 4: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

LA Times Banner Ads

•162,122

impressions

•241 clicks .15

CTR

•70,242

impressions

•182 clicks .26

CTR

Last month: .13 CTR

Last month: .18 CTR

Page 5: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Yahoo! Banner Ad

This campaign had our highest number of clicks of everything running. Industry standard is .05, anything above that is a well performing campaign. This campaign continues to perform very well, and I have no doubt that they will receive the same results if they were to continue running it.

•189,758

impressions

•375 clicks .20 CTR

Page 6: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

San Jose Mercury News Banner Ad

•TBID only: 4/1—4/30•300,327 impressions•437 clicks .15 CTR February’s CTR: .21%

Page 7: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

SLO VCB Ad

Page 8: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

April E-Blast—Constant Contact

Page 9: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Savor the Central Coast

Page 10: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Savor the Central Coast

Page 11: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Sunset Road Trips Ad

Page 12: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Sunset Summer Trips Ad

Page 13: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Kite FestivalTribune Front Page Article

Above photos by Dennis Eamon Young

Page 14: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Kite Festival—Bay News

Page 15: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Tribune Article

Page 16: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

News Releases in the Works

•Central Coast Oyster Festival Press Release

•Morro Bay 4th with reference to Skateboard contest (Youtube video from Jack Smith)

•Morro Bay Triathalon (Sports Destination Marketing Magazine—editorial on event)

Page 17: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

New Morro Bay Website

Page 18: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: Total Website Visits

Page 19: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: Total Page Views

Page 20: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: New vs. Returning Visitors

Page 21: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: Smart Phone Visitors

Page 22: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: Smart Device Visitors

Page 23: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: Top 10 Referring URLs

Page 24: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: Top 10 Referring Cities

Page 25: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: Lodging Report

Page 26: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Jackrabbit Analytics: Jackrabbit Clicks

Page 27: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

TOT for 2010/11 and 2011/12

Page 28: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Google Analytics: Added Email Addresses

Added 31new email addresses to database.

9,364 Total Addresses

Page 29: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

New Facebook “Likes”

3,330 Total “Likes.”

Page 30: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Facebook Posts

Page 31: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Facebook Posts

Page 32: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Twitter Posts

Page 33: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Twitter Posts

Page 34: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

Twitter Posts

Page 35: Morro Bay Marketing Presentation May 10, 2012. Sunset.com Banner Ads March 2012 Reporting 56,169 impressions 146 clicks .26 CTR 47,561 impressions 92.

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