D E V E LOP I N G I D E A S FOR D I G I PA K S A ND H OM EPAG ES - M U S I C V I D E O I D E A 3

ELO I S E S M I TH

I N I T I A L I D E A S• For my third idea, I wanted

there to be a continuous theme of excitement, youthfulness and fun in all three products.

• Because of the obvious accents of the singers, I thought that the whole campaign could focus on urban living and city life.

• Also, I wanted the whole campaign to focus on the idea of this generation and how they are viewed by society.

C O M I N G U P W I T H T H E N A M E O F T H E AL B U M AN D B A N D . • I felt that it was important to have the name of

the artists recreate the sense of misbehaving and cheekiness that is inherent in all of the products.

• I came up with the name delinquents because finds the middle ground of boldness and recklessness.

• Also, I decided on the word Shameless for the album name, since it shows how they do not care how society views them, because they have no shame about who they are.

I used a photo of three people messing for a mugshot, which shows the fun and enjoyable star image of the artists and how they do not take life seriously.

For the text, I used a doodling font for the word ‘Shameless’, to imply the childlike nature of the artists. Then, I used the bold font of ‘The Delinquents’, to show how society cannot control them and how they are a force to be reckoned with, both in the music industry and in society.

T H E F RO N T C OVE R O F T H E D I G I PAK

R E S E A RC H I NG H O M E PAG E

• I first looked at other homepages of bands that are similar to my constructed band for inspiration.

• The first one I looked at was Rizzle Kicks’, since it ‘Lost Generation’ is their original song. Even though their website is not very active, since Rizzle Kicks has not released an album for a few years, the video which dominates the page, clearly shows the fun and carefree nature of the artists, by dressing in fancy dress.

• Next, I looked at the Loveable Rogues’ website. This website was hugely similar to Rizzle Kicks in the design of the black simple background and the video dominating the screen.

M Y H O M E PAG E• For the homepage, I wanted it

to be vibrant, interesting and giving a sense of both urban living and the young 21st century generation.

• I kept the theme of the album throughout, so that the audience will remember the look of the album. I also added the listening of the track, so that they could listen to the song whilst they looked through the website and making it clear that it is promoting the album.

• I also added a slideshow, so that you can get a clear sense of who the band are and makes a clear theme throughout