Powering Growthand Innovation in a Hybrid Cloud World

Data Management with an Enterprise Data Layer

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Your Enterprise Has a Hybrid Cloud Environment, Whether You Know It or Not

It is all about clouds: private, public, or a combination. 85% of enterprises have a multi-cloud strategy, as per the RightScale 2017 State of the Cloud Report. Most enterprises today have one or more application projects utilizing public cloud infrastructure providers.

Having a data management strategy for hybrid cloud is a critical business need today.

RIGHTSCALE 2017 STATE OF THE CLOUD REPORT

85%

58%

5%9%

7%

20%

Multi-Cloud No Plans Single Public Single Private

Multiple Private Multiple Public Hybrid Cloud

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DataStax Customers Are Evolving with an Enterprise Data Layer Across On-Prem and Cloud Environments

63% of DataStax customers have applications running on clouds. More than half are deploying applications on multi-cloud, hybrid cloud infrastructure environments, or a combination thereof.

DataStax Enterprise is the core of the enterprise data layer that allows companies to apply the value of data to their applications with ease, agility, security, and scale.

Source: DataStax 2017 Product Survey

APPLICATION PRODUCT SURVEY

51%

100%

63%

63%

40%

58%

4%4%

4%

12%

24%

AWS Azure Google

Oracle IBM Rackspace

On-Premises(72% in Production)

Cloud

Multi-Cloud- Public(2+ of AWS, Azure, GCP)

Multi-Cloud - Hybrid(Private & Public Cloud)

Hybrid CLoud(On-Premises

& Cloud)

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What do you need to gain business value through faster time to market and the ease of powering innovation? Data volume is continuing to grow exponentially, and with exploding data velocity. Real-time, always-on, and scalable data is needed for today’s right-now applications. Companies need an enterprise data layer to reinvigorate legacy systems.

The enterprise data layer becomes critical to power innovation for right-now applications.

Companies Today Need an Enterprise Data Layer To Innovate and Grow In A Hybrid Cloud World

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What Does Hybrid Cloud or Multi-Cloud Mean for You? The Choice of Best-of-Breed Cloud Services From Different IaaS Vendors

Does your cloud database allow you to use the services you want to choose from each IaaS vendor, with ease and agility?

Have the freedom to design your architecture with the cloud services you choose. For example, use Amazon Kinesis to process your event streams and the Google Cloud Machine Learning Engine.

A FREEDOM TO DESIGN YOUR ARCHITECTURE

Data collectionBy AWS Kinesis

ML and AI withGoogle Cloud

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What Does Hybrid Cloud or Multi-Cloud Mean for You? Geo-Distribution of Data to Meet Global Needs

Does your cloud database allow you to geographically distribute data to meet geo-political governance and compliance requirements?

Implement services on your on-premises database and leverage resources from one or more public cloud vendors. For example, use the best resources like AI and ML from a public cloud vendor for your enterprise on-premises deployed applications.

GEO-DISTRIBUTION OF DATA TO

MEET GLOBAL NEEDS

Machine Learning

Data is collectedand machine learning

results applied

Munich

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What Does Hybrid Cloud or Multi-Cloud Mean for You? Span Multiple Clouds, Migrate Across Clouds

Does your cloud database allow you to seamlessly leverage tools offered by different IaaS vendors or move across vendors to scale for incredible data volumes?

You can operate across many clouds. Migrate your database from one cloud vendor to another without downtime in a matter of days or hours. For example, if you want to use Azure IoT Hub while you also need that data available in Oracle cloud for dashboards.

SPAN ACROSS MANY CLOUDS

®

loT Hub

Oracle DataWarehouse and tools

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What Does Hybrid Cloud or Multi-Cloud Mean for You? Provide the Performance and Availability Your Customers Expect

Does your cloud database protect your applications and customer experiences from cloud provider service disruptions?

Replicate your database to on-premises and across cloud data centers or multiple cloud regions, but evacuate entire regions based on availability concerns or outages. For example, when a major cloud vendor outage happens, automatically shift workloads to available regions with no customer impact.

REPLICATE YOUR DATABASE ACROSS

CLOUD DATA CENTERS

US East 1

US East 1

US East 1

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What Does Hybrid Cloud or Multi-Cloud Mean for You? Gain the Luxury of Choice and Ownership of Your Data

Does your cloud dataBase support your global on-premises, hybrid, and multi-cloud architecture requirements? Do you have the flexibility to move workloads to the desired cloud infrastructure whenever needed?

Leverage a database with continuously available architecture to support active-active configuration by easily shifting workloads to available areas. For example, expand your application data capacity by linearly scaling out to the cloud for peak season performance and availability on any cloud of your choice.

LEVERAGE A DATABASE WITH CONTINUOUSLY

AVAILABLE ARCHITECTURE

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As per an article in The Economist in 2017, Internet companies’ control of data gives them enormous power. Old ways of thinking about competition, devised in the era of oil, look outdated in what has come to be called the “data economy”. A new approach is needed.

The Economist suggests one approach is to loosen the grip that providers of online services have over data and give more control to those who supply them. This includes you, the enterprise...and your customers.

“Data is the new oil.”Ann Winblad, legendary investor and senior partner at Hummer-Winblad

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Protect Your Most Valuable Asset: Your Data

Data autonomy gives you the power to maintain control of your data, no matter where it resides. This means having the flexibility to store, run, and handle your data in any type of environment (public, hybrid, on-premises, or multi-cloud), and to do it securely with granular data access control.

Data Autonomy Concerns in Multi-Cloud Architectures

Business AgilityTake your business to the best/cheapest cloud providerRemove business from failing cloud providers

ComplianceEconomically meet compliance requirements such as GDPR, PSD2 & BoE rules

Data Portability & SovereigntyRetain choice to move your data where you need it Retain control where it's geographically located

Governance & SecurityDemonstrate data integrity, security, and availability

Competitive AdvantageYour cloud provider could become your competitor

Data Autonomy is Key to Enterprise Success in the Multi-Cloud World

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Business Agility With an Enterprise Data LayerPower innovation and faster time-to-market with the digital evolution of legacy and siloed systems of record. Gain contextual, real-time insights for decision making across use cases and exponentially improve customer experience.

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Compliance With an Enterprise Data LayerDesign your applications where your data lives and where it needs to live to meet compliance requirements.

With an enterprise data layer, master entity resolution and gain a 360-degree view of every interaction as it happens. Meet compliance requirements (GDPR, PSD2, SOX, etc…) with real-time, contextual views of customer engagement and information.

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Data Portability & Sovereignty With an Enterprise Data LayerEasily move your data from one cloud to another or from on-premises to one or more clouds when you need it, based on business drivers, peak seasons, or cloud outages and availability.

Get the ability to retain control of your data and own where it lives with respect to where it's geographically located.

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Governance & Security With an Enterprise Data LayerYour Cloud database should provide world-class authentication and authorization for identity management, as well as end-to-end encryption and auditing.

Via client-to-node encryption, node-to-node encryption, transparent data encryption, and the ability to easily manage user permissions, granular access control prevents improper access to data.

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Preemptive Fraud Detection With an Enterprise Data LayerYour cloud database should provide real-time, contextual insights with graph capabilities, allowing you to prevent fraud before it happens. Understand user behavior to identify atypical patterns and act on fraud in real time.

Enterprises need to be able to discover patterns and anomalies by comparing real-time transactions against historic behavioral and purchasing patterns — in time to eliminate risks.

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Competitive Advantage With an Enterprise Data LayerStay ahead of your competition by having the choice to move from one cloud vendor to another as your business demands. Have the flexibility to store, run, and handle your data in any type of environment, when and where you need it.

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Requirements of a Cloud Database As the Core of the Enterprise Data Layer

Contextual

Contextual relevance by serving intelligent

information to the user at the right

time, through the right channel(s).

Always On

Zero downtime across many years.

Real Time

Anytime, anywhere access with instant

responsiveness.

Distributed

Span multiple regional and global

data centers, clouds, and

service providers.

Scalable

Linear scalability. Add nodes and

compute capacity with scale-out architecture

and no downtime.

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An Enterprise Data Layer Is Key to Operating in a Hybrid Cloud or Multi-Cloud World

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Drive digital transformation initiatives to enhance customer experience.

N Macquarie uses DataStax Enterprise (DSE) as its enterprise data layer to drive its customer experience initiative

N Consolidated data from many disparate systems delivers 360o, real-time customer visibility

N Macquarie’s world-class consumer banking app utilizes real-time analytics and full-text search

N Customers now have better insight into how they spent their money and where

N Transformed from no retail presence to a digital consumer banking juggernaut in less than two years

The market’s darling with strong multi-year growthMacquarie Bank

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Processing ~100,000 orders per quarter while achieving a 45% reduction in inventory.

N More than 300 product families N 1000+ suppliers and 15000+ users N Millions of annual shipments N Achieving zero downtime and on-demand scaling with DataStax

DataStax Enterprise is the core data layer in the network fabric with CIsco UCS storage and compute clusters.

The Cisco Commerce Gateway drives $50 billion in revenue across digital and B2B channelsCisco

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Helping Capital One deliver on the speed, accuracy, and digital capacity that customers require.

N A new fast data platform N Fast writes/reads N High availability N A single consistent enterprise data layer for the entirety of data being handled

N Proactively preventing fraud with real-time, contextual data

N Disaster recovery support out of the box N Ability to store time-series data

Approaching digital identity as a business opportunityCapital One

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Applying data from many customers to help one and grow their customers’ collective power.

N More customers means more data, and more data means more insights. N Providing a better, more holistic credit score for a small business and providing insights on pricing, payroll, payments and inventory strategies for small business owners that previously only big corporations could access.

N With more than 1,545 apps on the platform tto help Intuit meet its unique business needs.

Intuit — achieving business and customer 360 via its data fabric powered by DataStax.

Servicing 42 million customer with the One Intuit EcosystemIntuit

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Faster Time to Market, Enterprise Agility, Architectural Stability

1. Extend Across Business Units - Begin with digital evolution within one business, then extend DataStax as your Enterprise Data Layer and onboard all other business units.

2. Transform Your Business Processes - Start with one or more use cases across legacy systems, incorporate additional use cases with DataStax as the information fabric for the enterprise.

3. Re-Energize Your Applications - No rip and replace of existing systems of record required. Power innovation for AI/ML, IoT, or blockchain with a data layer that abstracts the complexity of legacy technology and enables flexible, easy, and secure development and operations.

Architect, model, and plan for comprehensive company requirements. Rollout via a phased approach with a hybrid cloud-ready enterprise data layer

Start Small, Succeed Big

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DataStax powers the Right-Now Enterprise with the always-on, distributed cloud database built on Apache Cassandra™ and designed for hybrid cloud. The foundation for real-time applications at massive scale, our flagship product, DataStax Enterprise, makes it possible for companies to exceed expectations through consumer and enterprise applications that provide responsive and meaningful engagement to each customer wherever they go. Our product also gives businesses full data autonomy, allowing them to retain control and strategic ownership of their most valuable asset in a hybrid cloud world. DataStax helps more than 400 of the world’s leading brands like Capital One, Cisco, Comcast, eBay, McDonald’s, Microsoft, Safeway, Sony, UBS, and Walmart transform their businesses through right-now applications focused on enterprise optimization and customer experience. For more information, visit DataStax.com and follow us on @DataStax.

DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache Cassandra is a trademark of the Apache Software Foundation or its subsidiaries in Canada, the United States, and/or other countries.

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