T here was once a time when workplace learning was uninspiring and involved nothing more than a class-room, an instructor, and a heavy binder of content.

An evolution in how training is created and delivered is changing all that. Advances in mobile and cloud technology, fueled by the influx of a tech savvy hyper-connected generation, is creating a demand for interactive and innovative approaches to workplace learning. This has opened the door to powerful e-learning technologies, like enterprise video platforms, a.k.a. enterprise YouTubes, that enable on-demand and live video, which are helping transfer knowledge and skills in the work-place through video, rather than traditional in-person training. By offering a more impactful learning experience, companies embracing the enterprise YouTube for e-learning are benefit-ting from a collaborative, engaged, and educated workforce. Best of all, these companies are seeing an immediate impact on their bottom line without having to wait long for a return on investment.

By offering a

more impactful

learning experience,

companies

embracing the

enterprise YouTube

for e-learning are

benefitting from a

collaborative, engaged,

and educated

workforce.

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It’s not continuous

Traditional learning methods as-sume employees are trained once, or infrequently. This may work for certain situations, but in many circumstances it fails to protect a company. To survive and grow, companies must continually de-velop and train in-house talent. Learning is a long-term strategy, not a one-time event.

It fails to recognize different learning styles

Traditional workplace learning assumes we all learn the same way. For example, a heavy bind-er full of notes and instructions may work well if you learn best by reading, but not if you are an audi-tory learner. Also, if your training consists of hours of lectures, it does not accommodate a kines-thetic, or active, learner.

It doesn’t accommodate remote workersEmployees may be remote for several reasons: They may work from home, either periodically or permanently or they may travel extensively for their job, and work from hotels and/or cafes. And lastly, a remote worker can include employees whose jobs don’t require the traditional of-fice environment--like employees on the floor of a manufacturing plant, workers on offshore oil rigs, or sales professionals out in the field. All of these employees re-quire training, yet the traditional classroom setting presumes that everyone is present in a class-room at the same time, learning at the same pace.

There are no playback opportunitiesAnother weakness of the tradi-tional learning environment is a lack of asynchronous learning op-portunities. Making on-demand content available has proven to be useful in almost every learn-ing scenario. If an employee is out sick, or unable to attend for other reasons, they’ve now lost that specific training opportunity. Workers who have difficulty un-derstanding the language of the original session may struggle to comprehend the material during the live presentation and want ad-ditional time to absorb the train-ing. Also, new employees that are already overwhelmed with infor-mation may not retain parts of a presentation and fail to retain knowledge that could make their transitions easier.

The Impact of Video on Workplace LearningMany companies have begun gravitating from static, class-room-training model to an inter-active, technology driven learn-ing environment. According to the 2013 report from Bersin by Deloitte “Using Video to Impact Learning Initiatives—Video Learn-ing 2013”, 51% of companies surveyed decided to incorporate video learning because it en-hanced their efforts in encour-aging knowledge sharing among various learning constituencies. When companies were asked the previous year to rate the busi-ness drivers that influenced their decisions to use video in learn-ing, 78% built their business case on the transition from classroom training to on-demand learning using video.

The Failure of Traditional Learning Environments

For many years the traditional approach to learning in the workplace was to remove employees from their typical daily work activities and put them in a training room. The ‘classroom’ environment allowed participants to learn together with their colleagues in the presence of an instructor. Unfortunately there were many disadvantages with this type of learning:

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There are many false assumptions that training only applies to certain scenarios, compa-nies of particular size, or specific industries. Yet, if we look closely, learning impacts every corner of a business. It’s also evident the role that video can play.

Onboarding - From education on corporate policies and procedures to business strategy and product specifics, employees are inundated with new information in their first few weeks on the job. Video simplifies onboarding by allowing employees to easily access content and review it at their own pace. Video also gives new employees the chance to learn about corporate culture, while helping them to familiarize themselves with other colleagues.

Customer Experience - Educating employees about customer service standards has a direct ef-fect on a company’s bottom line. This is why many companies are using video to conduct learn-ing modules aimed at improving customer relations.

Product Knowledge - Product enhancements and releases are happening faster than ever before. This means employees need to be updated at a quicker pace. The logistical challenges associat-ed with gathering large groups and booking meeting rooms limits overall company agility and re-sponsiveness, but video makes knowledge sharing easy because it’s flexible and instantaneous.

Diversity, Ethics, and HR Policies - It’s critical that companies and employees are educated on topics of diversity, harassment, HR, and other potentially sensitive issues in the workplace. Creat-ing a video library on these policies means important content is easily discoverable and acces-sible.

Leadership and Supervisory Skills - To become successful managers, employees must develop and learn effective leadership skills. They also need education on performance management best practices, employee conflicts, and potential termination scenarios. Using video to educate managers means less time spent away from their job and more time spent properly managing others.

Safety and Emergency - Employees must be aware of safety risks and how to handle a potential crisis. This can include knowledge on policies pertaining to fire safety, security-related issues, and general crisis communication responses. Having this content in a format like video makes it easily accessible on tablet or smartphone, and increases the likelihood that employees will retain the necessary knowledge.

Types of Workplace Training That Can be Improved With Video

Why Learning Through Video Appeals to Today’s Employee

As of 2015, Generation Y, often referred to as Millennials, is the largest gener-ation in the workforce. Born between

1980 and 1992, this group relies on video to stay updated on current events, interact with their peers and acquire knowledge. Genera-tion Y grew up in a tech infused environment where video was integrated into learning and they expect it to be a prominent compo-nent of communications and training in the workplace.

As this group continues to reshape the cor-porate tech landscape, companies must adapt their internal learning programs so employees can attend training on their own schedules, from any location. According to a 2012 study commissioned by Time Inc., Mil-lennials switch media types 27 times every non-working hour.

Regardless of the age of your employees, your training strategy must be mobile-friend-ly. A study by Cisco revealed that 66% of people expect IT to allow use of any device to access workplace networks anytime and anywhere. 66% also admitted they would be willing to take a job with less pay but more flexibility in device usage, access to social media and mobility, instead of a higher-pay-ing job that was less flexible.

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Live Training WebcastsOne of the most effective methods of e-learning is through the use of live webcasts. Companies can conduct instantaneous training to employees, no matter where they are located. And be-cause they occur in real-time with interaction from an instructor, webcasts still have the collab-orative benefits of a classroom – chat, Q&A and surveys. The enterprise YouTube allows orga-nizations to auto-archive these live training webcasts and make them available in playlists, on a training channel or inside already established learning environments such as SharePoint or Jive.

Improved Learning RetentionMuch of the success of our learning programs is measured by how well information is retained by the employee. Due to its interactive nature, many studies have shown that that knowledge retention from video training is 50% to 60%, as opposed to 10% to 15% with traditional printed training materials.

Flipping a Classroom with VideoE-learning is also paving the way for different learning models, including the ‘flipped classroom’. No more passive listening while an instructor delivers content. Instead instruction happens out-side the classroom, and mostly through online video. This model facilitates continuous collabo-ration and engagement far beyond the classroom.

Paving the Way for E-Learning with the Enterprise YouTube:While a traditional classroom approach is still common, many organizations are transitioning away from this model, and have begun incorporating video into their training environments. Here is why it works:

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SearchabilityThe easy searchability of video across descriptions and tags further increases the ROI of training content by making it easily discoverable without the need to recreate training programs. Multi-lan-guage caption and transcript features available with an enterprise YouTube also extend the ben-efits of e-learning programs. Accessibility is instantly increased for anyone who may not be fluent in the language of the original course, as well as anyone who is unable to hear the audio, including workers in loud environments. Searchable transcripts give employees the ability to perform que-ries for specific pieces of dialogue and immediately be taken to that exact moment in the training.

AnalyticsThe enterprise YouTube offers in-depth analytics in real-time that allow organizations to track employee attendance, engagement and interaction. Managers are given the tools to auto-gen-erate certificates when classes are completed, and integrations with Salesforce and other CRMs enables easy tracking of employee progress. Analytics data can be viewed inside the platform, exported or passed back to a Learning Management System (LMS).

Repository for WebEx RecordingsIf your organization is leveraging WebEx Meeting Center, Event Center, Sales Center, Support Center or Training Center your organization can create a central and searchable repository for your web conferences, online meetings and videoconferences. WebEx files and Network-Based Recordings (NBR) can be directly uploaded from inside the enterprise YouTube to be managed, tagged and shared for viewing on desktop, tablet or smartphone.

Learning Management Systems IntegrationsMake your training future-ready by integrating social and mobile video into your Learning Man-agement. Allow employees to leverage everyday devices to make learning an easy and inter-esting process with content that can be viewed on iOS, Android or Windows. Employees can rate and share learning and development content, while continuing to acquire and exchange additional knowledge over the LMS at their convenience.

Reduced Training CostsFinally, the largest benefit of an e-learning model is the reduction of costs and subsequent increased ROI. An enterprise YouTube removes the costs associated with bringing in instruc-tors and employees from different locations and provides companies with the tools to create programs for learners to access anywhere or anytime.

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ConclusionMaintaining an equipped and highly trained staff is essential to not only sur-vive as a business, but to attract and retain employees. And while workplace training has been happening for de-cades, we’ve failed at providing learning environments that are conducive to en-gagement and collaboration. By integrating interactive and engaging video into your organization’s e-learning strategy you will have the ability to reach large audiences in any location, while providing collaborative learning experi-ences. Enterprise YouTubes enable live and on-demand video to be created and viewed inside Learning Management Systems such as Cornerstone OnDe-mand, Saba, and SuccessFactors.

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Learn how MediaPlatform can help you enhance your e-learning environment:

MediaPlatform, Inc. is the leading enterprise YouTube enabling video and webcasting to power e-learning at companies that include Abbott Laboratories, Ericsson, EY, General Motors and Facebook. MediaPlatform gives training professionals the tools to create rich interactive video presentations and deliver them as part of a complete

video learning platform. Easily create a custom training video portal where employees can view on-demand or live courses on any browser or mobile device.

www.mediaplatform.com

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