Jorge Álvarez PicassoSlideshow Portfolio · April 2010

Me&My backgroundBorn in Zaragoza, november 1987.

Started Mechanical Engineering, quit after first year looking for a product-based education

Studied Egineering in Industrial Design in Universidad Alfonso X el Sabio, Madrid. Coveringa areas such as Materials and Manufacture, CAD,CAM, Design Methodology, Ergonomics, Product design, Graphic design and communication. I developed general knowlede about industrial and product design, product development and engineering, as well as some personal interest for graphic design and illustration, design theory and design history.

Started postgraduate, MSc Integrated Product Design in Brunel University, West London. Studied Design Research, Design Management, Sustainability, CAD and Cognitive Ergonomics. I moved to a more intangible way of designing, based in human-centred innovation, service and system design, user experience and strategy. Also developed interest in usability and UX design.

Some samples of my work will follow.

Undergraduate worksUniversidad Alfonso X El Sabio

Design of a decorative lamp based on LED technology. It simulates pixeled low-res images that can be customized and created by the user.

KubicARTEDesign for Public Spaces. Three modular concrete blocks create an irregular space available, available so that anyone can paint or write on them. It aims to humanize cities, by giving people to express themselves, making the space more personal. The cubic shape allows the maximum flat area, while the size allows the cubes to be used as a seating or playing space. Originally designed for Callao Square, Madrid.

Packaging Re-Design and re-branding on the traditional mahou 33cl. Bottle. Suggested a change of the logo, bottle and colors to aim a different market group, as pictured below.

Whippet is a recumbent carver bike designed to provide stability both at low and high speeds, combining the comfort of a trike with the stability and driving sensations of a recumbent bicicle thanks to an innovative carving system and studied ergonomic and antropometric dimensions. The project got a distinction as the final dissertation project.

Postgraduate worksBrunel University

Levi’s Design AuditDesign Research, Creativity and Innovation

Conducted a team research and report on the brand analyzing five keypoints:

- Design Awareness- Innovation- Marketing- Brand Experience-Internal Communication

The research methods used:

- Secondary: News/press articles, journals and company websites, competitor analysis, annual reports and bussiness data.

-Primary: Both qualitative and quantitative: online customer surveys, interviews with staff and users, video ethnography and consumer observation, SWOT analysis.

Orange and T-Mobile MergerDesign Management

Performed a brand and strategy report for the merger of the two telecom companies.

As part of the research, three case studies of other mergers and acquisitions where analyzed:

- Sony Ericsson joint venture. - HBOS and Lloyd Bank merger- Cingular and AT&T acquisition.

Then, the new marketing strategies where proposed:- Mantaining Orange as the brand name and logo, because of its strenght as a brand.

- Creating a bussiness subbrand of Orange, to satisfy older and bussiness customers.

- Creating a new starting point for year contracts, what was called “Orange New Year”, to create a sense of community and pride through an annual event for customers.

- Creating a subbrand for the elderly, named “Orange Freedom”, approaching their specific needs and concerns, as the growing market they are becoming.

Design for Public SpacesProfessional Design Studio – Work in Progress

Currently still working on, this project aims to create a portable shelter to use un public spaces, so the user can protect from rain or sunshine.

Some team-based research has been performed with journals, books and case studies, as well as interviews with the local council, with street furniture architecture, and ethnography and observation. Some personal research on shelters and camping tents was done.

Right now, I still working on the definition of the details, the service design and other deliverables.

Personal ProjectsGraphic Design and Illustration

Image designed for the website of the band, Mares, modifying the Marshall logo so it spells the name of the band.

Series of posters designed for web announcement of concerts and events for the band Mares. All the image, communication and branding of the band is managed by me since 2007, including poster and other graphic design, and the web plattform and social networking.

Logo and image designed for a temporary street art installation, based on stencils and stickers, using photo edition and composition.

All the work shown is a propierty of Jorge Álvarez, and can be used under Creative Commons Licensing, for non- commercial purposes.

Thank You!Contact Information:

E: jalvapic@gmail.comT: twitter.com/jalvapic

F: facebook.com/jalvapic