Power in Numbers:

Putting 2010 Census Data to Use

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Census 2010: Quick Overview

January – August 2010: • Census Bureau counts the population (and checks

and rechecks its work!)

December 2010: • National & state population totals

U.S. population: 308,745,538 Congressional apportionment

24 seats shifted, affecting 18 states (http://2010.census.gov/news/ press-kits/apportionment/apport.html)

Census 2010: Quick Overview

February - March 2011: • Redistricting data (on a flow basis) for all states under P.L.

94-171 (http://2010.census.gov/news/press-kits/redistricting.html)

March 24, 2011:• 2010 Census Redistricting Data Summary File

(http://2010.census.gov/news/releases/operations/cb11-cn123.html)

• 2010 Census Briefs (first two) Population distribution & change (http://2010.census.gov/news/

releases/operations/cb11-cn124.html) Race & Hispanic origin

(http://2010.census.gov/news/releases/operations/cb11-cn125.html)

Census 2010: Topics

Number of people in household (population count) Age Sex Hispanic/Latino origin Race Relationship (of people in household) Tenure (own or rent)

Census 2010: What’s Next?

Demographic Profiles• Selected population & housing characteristics

• For all jurisdictions (down to “place” level)

• Congressional districts (111th Congress)

Summary File 1 (June – Aug. 2011)• Population counts for 63 race and Hispanic origin categories

(census blocks)

• Additional detailed race and Hispanic origin population data, including American Indian & Alaska Native tribes (census tracts)

• Selected population and housing characteristics (blocks/tracts)

Census 2010: What’s Next?

National updates (Nov. 2011 & May 2012)• Population counts for the nation, regions, divisions, &

geographic areas that cross state lines, including American Indian reservations

Urban/rural updates (Oct. 2012 & Jan. 2013)• Urban and rural population and housing unit counts (blocks)

• Characteristics of urbanized areas/urban clusters

Summary File 2 (Dec. 2011 – April 2012)• Population and housing characteristics, by race and Hispanic

origin categories and American Indian/Alaska Native tribes (census tracts)

Census 2010: What’s Next?

Other popular 2010 Census data products• Summary Report series (May – Dec. 2012)

• Congressional District Summary File (SF1) (Jan. 2013 for 113th Congress)

• State Legislative District Summary Files (June 2013)

• American Indian/Alaska Native Summary File (SF2) (Dec. 2012)

• 2010 Census Briefs & Special Reports – includes topics based on 2010 Census questions

For full table of data products, go to (http://www.census.gov/population/www/censusdata/c2010products.pdf)

American Community Survey

Implemented nationwide in 2005 Replaced traditional census ‘long form’ Part of decennial census; response required under

Title 13, United States Code Ongoing survey of 3 million households annually

(250,000/month)

American Community Survey

Only source of consistent, small-area data for every U.S. neighborhood and community

Data published annually for areas with:• 65K+ population (1-year estimates)

• 20K – 65K population (3-year estimates)

• <20K, down to census tract or block group level (5-year estimates)

ACS Topics

ACS Topics

Nonprofits and the Census

Data from the Census Bureau provides an incredibly rich source of information on conditions within our communities, often down to the neighborhood level!• Poverty and Income

• Education and Employment

• Housing Issues

• etc.

Nonprofits and the Census

The 2010 Census will help distribute more than $400 billion in federal funds each year for things like:• Hospitals

• Job training centers

• Schools

• Senior centers

• Bridges, tunnels and other-public works projects

• Emergency services

Census Data Uses

Strategic planning• new locations, new

programming needs

Shifting populations may require shifts in service provision• May need to hire more

Spanish Speakers

Determine outreach areas• Find under-served areas

with similar client demographics

Milwaukee Hispanic Pop

2000 2010

Census Data Uses

Fundraising - grant and proposal writing

Profiling neighborhood conditions

Quantifying your issues and justifying programs

Persuade others of critical issues

Milwaukee’s Villard Square

Several northside Milwaukee Public Library Districts have high incidence of "grandfamilies"...

Milwaukee’s Villard Square

Data lead a local CDC Director to successfully advocate $10 Million Library / Grandfamily Housing Development!

Census Data Uses

Research underlying factors that place neighborhoods at risk

Build indicators to measure challenges and progress on community issues

Monitor compliance with federal law

Voter registration drives Disaster relief, planning

Data Visualization

Beyond headlines, audiences respond best to visuals!• Maps

• Graphics

NeighborhoodProfiles

Age Pyramids

Allow rapid interpretation of neighborhood health and growth potential

Obtaining the Data

Census Bureau's American Fact Finder• Download Tables as CSV for Excel, SPSS, etc.

factfinder2.census.gov for Census 2000, 2010 factfinder.census.gov for Census 1990 and ACS

Census Bureau FTP • Download Raw Data - SAS Scripts and MS Access Shells 

Http://www2.census.gov/census_2010/redistricting_file--pl_94-171/

Local Universities, City and Regional Planning Departments National Neighborhood Indicators Partnership

• 34 Cities + Affiliates - http://www2.urban.org/nnip/ 

Census Data Geographies

http://2010.census.gov/2010census/data/

Downloaded data table opened in Excel or SPSS and available for analysis

http://projects.nytimes.com/census/2010/explorer?ref=us

http://projects.nytimes.com/census/2010/map

“Knowledge is power. Information is liberating.

Education is the premise of progress, in every society,

in every family.”                                       

 - Kofi Annan

Power in Numbers:

Putting 2010 Census Data to Use

Presented by