Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting...

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WEA NZ CONFERENCE Blenheim, 21 st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness Group

Transcript of Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting...

Page 1: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

WEA NZ CONFERENCE Blenheim, 21st July 2016

Putting Realistic Numbers into Wine’s Story

Andrew Barber Agrilink New Zealand

The AgriBusiness Group

Page 2: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Outline

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Context and background

- Food miles,

- NZ Merino,

- Sustainable Winegrowing New Zealand

Building reports from the grower & winery up

- Individualised reporting

- The industries performance

Page 3: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Outline

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Aspirational goals

- Realistic

- The dilemma

Energy, aspirational goals

Where do the stories go next?

- Origin Green, Ireland

- The New Zealand Sustainability Dashbard

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Context

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Page 5: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness
Page 6: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness
Page 7: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness
Page 8: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness
Page 9: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Merino’s numbers

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Show me the evidence

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New Zealand Wine

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Isn’t afraid to throw round their own pictures

Page 11: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Substance behind the pictures

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Comprehensive scorecard

Creating a Sustainable Legacy

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Reporting

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Focused on building reporting from the grower and winery up

1. Demand

2. That is the level for action and change

Page 14: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Individualised reporting

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Your

performance

compared to the

previous vintage

Your performance compared to the same sized wineries

Links to learning resources

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Your performance compared to the spread of same sized wineries

Page 17: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Electronic Dashboards

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Developing the Industries Story

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Page 19: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Setting targets vs benchmarks

- Winery size

- Vineyard region and soil type

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Previously we have set tuned benchmarks

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Aspirational Goal Dilemma

Setting ambitious targets and potentially having to admit failure, versus

Achieving an unambitious target with time to spare

Getting close to an ambitious target has a bigger overall impact

However failing is often a bigger story

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Page 21: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Putting in realistic numbers

The use of sustainable renewable energy is maximised

100% renewable energy sources

Sounds wonderful but isn't realistic for the industry

Sounds wonderful and can/will be achieved by a winery

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Page 22: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Wineries leading the way

Mt Difficulty Wines use a wood burning boiler

Yealands Winery use pruning boilers, wind turbines and solar panels. Meeting 15 – 20% of their needs and targeting 50%

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Page 23: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Built the baseline and 2 scenarios Winery – Renewable energy

Baseline: 81% renewable energy sources

Scenario 1 - 50% off-grid: 90% renewable

Scenario 2 - 100% renewable sources

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Industry

Targets

(Winery)

Baseline Scenario 1 Scenario 2

81% 100% 0% 0%

85% 60% 30% 10%

90% 20% 60% 20%

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Vineyards – Renewable energy

Baseline: 18% renewable energy sources

Scenario 1 – biofuel + 50% off-grid: 24%

Scenario 2 – 100% renewable sources

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Industry

Targets

(Vineyard)

Baseline Scenario 1 Scenario 2

18% 100% 0% 0%

23% 75% 20% 5%

33% 35% 50% 15%

Page 25: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Overall industry

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Industry

Targets

Date Vineyard Winery

43% Now 18% 81%

46% 2040 19% 86%

56% 2075 34% 90%

100% renewable energy sources

Individuals yes

Anything over 50% is a considerable stretch for the whole industry

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Energy Efficiency

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Winery size does not affect change

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Energy Use

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Knowing historical performance informs our future

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Informed Aspirational Goals

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The median NZ winery has been achieving energy savings of 1% per year

Top 25% achieved savings of at least 7% and averaged 10% savings per year

The whole industry has achieved 4% savings per year (18% since 2011)

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Informed Aspirational Goals

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An aspirational industry goal might be, 5% per year, or 20% by 2020

Still recognising and celebrating those that soar much higher.

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The Next Stage

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Page 32: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Staggering / Aspirational Numbers

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Energy Use

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Right across the board

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Page 35: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

Per sector – Assessment, Monitoring and Reporting, Learning tools

(indicators and measures)

Kiwifrui

t Wine Maori Forestry

Aqua-

culture Dairy

Sheep

& Beef

Consumers

Distributor

and/or Exporter

Processing

Farmers/Growers

Anonymous Data Repository and Data Analysis

Organic

Cons.

Zespri

Pack-

houses

Orchard

Cons.

Iwi

Runanga

Farmer,

Whanau

Cons.

Aqua-

culture

NZ

Proces-

sors

Grower

Cons.

ANZCO

ANZCO

Supplier

Cons.

Exporter

Proces-

sor

Farmer

Cons.

BioGro

others

Packer

Grower

Standardised Data

Collection

National Users Industry

bodies

Public

Consumers

Government

Agencies International

High level benchmarking of all sectors

=> generic and standardised indicators and measures Users

Aggregation and

Reporting

Kiwifruit Wine Maori Forestry Aqua-

culture Others

Sheep

& Beef Organic

Public

Forestry

company

Share-

holders

Forestry

company

Cons.

Aqua-

culture

NZ

Proces-

sors

Grower

Cons.

ANZCO

ANZCO

Supplier

Cons.

BioGro

others

Packer

Grower

Cons.

Wineries

SWNZ

Wineries

Vineyard

Assessment

Monitoring

Learning

National

Dashboard

Specific

Dashboards

Page 36: Putting Realistic Numbers into Wine’s Story...WEA NZ CONFERENCE Blenheim, 21st July 2016 Putting Realistic Numbers into Wine’s Story Andrew Barber Agrilink New Zealand The AgriBusiness

WEA NZ CONFERENCE Blenheim, 21st July 2016

Putting Realistic Numbers into Wine’s Story

Andrew Barber Agrilink New Zealand

The AgriBusiness Group