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DAA Board PresentationFebruary 8, 2013

AGENDA

• Social Media update from last DAA BOD meeting

• Social Media 101

• There will be a quiz...

• One on One with an Expert - Latrice Coleman

• Social Media Best Practices

The power of engagement

Posted on 10/19/2012

Like and share this if you are ready to see the Bell painted Duke Blue again! #GoDuke #BeatCarolina

1257 Reach (how many saw this), 202 engaged (clicks), 150 talking (likes, comments, shares)

facebook.com/DukeAlumni (~5000 likes)

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1,297,403,906 views

http://www.youtube.com/watch?v=9bZkp7q19f0

http://www.youtube.com/watch?v=TXD-Uqx6_Wk

• Consumption

Curation

Creation

the Social Media quiz

What does this symbol represent?

What app is this?

What is this called?

What Site is this?

What app is this?

• iPhoto

• Instagram

• Polaroid

• Camera

What App is this?

• Twitter

• Tumbler

• Tiddlywinks

• TechnoApp

How Many hours of youtube are watched

each month?

• 4 Million

• 40 Million

• 400 Million

• 4 Billion

* 72 hours of Video are uploaded each minute

What are these called?

What is this app?

• Victory

• Video

• Vine

• Verizon

Who is Latrice Coleman?

SeniorMajor: Public Policy with a minor in Economics

http://www.linkedin.com/in/latrice

Latrice Coleman is also abroad in Florence, Italy and is blogging this semester for Duke Undergraduate Admissions. Latrice is a study abroad "repeat offender", having also participated in the Duke in Geneva and Duke in Mexico summer programs.

Ciao from Firenze ‹ blogs.admissions.duke.edublogs.admissions.duke.eduBefore I begin sharing all my experiences, opinions, and random thoughts with y’all I feel like we should be introduced! My name is Latrice Coleman and I am a junior at Duke University working towards a degree

One of them, Latrice Coleman, went on to post stories about accumulating Duke T-shirts,

studying in Italy and attending a Duke-Carolina basketball game.

Duke Admissions is Tweeting, Blogging and Posting

So Latrice - How are today ’s young people...

• Staying Connected with Friends?

• Meeting new people?

• Getting News?

• Finding out about new products?

• Building their online reputation?

• Accumulating their audience and building their reputation?

Social media best practices

• Dedicate the Time

• Conquer your Fears

• Listen and Research and Learn and Contribute

• Establish an Attractive and Expansive Presence

• Use Engagement as the New Customer Service and Marketing

Dedicate the Time

• Social Media requires time more than money

• It takes time to

• Listen

• Connect with Alumni and Prospects

• Engage the Influencers

Conquer your Fears

• Your brand is already at the mercy of those engaged in social media, so it is time to participate

• Establish a policy

• Recruit the experts - students and alumni under 30 (and preferably under 20) - many of them will work for free!

• Train and practice!

Listen and Research and Learn and Contribute

• Social Media is a conversation - at scale

• Social Media is not Broadcast - it is about Narrow-casting and interaction

• It is about what your target audience (alumni, students, prospective students) want to talk about

• It has to be purposeful

• You have to participate - you cannot dictate

Establish an Attractive and Expansive Presence

• You have to be everywhere the conversation is taking place

Use Engagement as the New Customer Service and Marketing

• It is not about you, it is what they say about you that counts!

• Be Purposeful - this is not about pacifying, it is about empowering the right people to do what they wanted to do on your behalf

• Be Authentic - the masses do not easily fall for tricks

• Align with your audience, or be prepared for them to control the story

Implications

• Commit

• Reframe

• Prepare

• Execute

This an opportunity, not a problem!We must embrace it and excel

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