RETAIL INDUSTRY

Kulothungan ColbertRaakeshSaru Chithiran

Indian textile industry is one of the leading textile industries in the world. The needs of the people are increasing day-by-day. People are more interested to dress neatly and make them purchase more and more from the retail outlets.

Indian textile industry is one of the leading textile industries in the world. Though was predominantly unorganized industry even a few years back, but the scenario started changing after the economic liberalization of Indian economy in 1991. The opening up of economy gave the much-needed thrust to the Indian textile industry, which has now successfully become one of the largest in the world

INTRO

Indian textile industry is also the largest in the country in terms of employment generation.

It not only generates jobs in its own industry, but also opens up scopes for the other ancillary sectors. Indian textile industry currently generates employment to more than 35 million people.

Indian textile industry can be divided into several segments, some of which can be listed as cotton textiles, silk textiles, woolen textiles, readymade garments, Handcrafted textiles, Jute and Coir.

INTRO

From small weavers to big mortars, they have expanded from their initial store in Srivilliputtur to other cities – Madurai,

Thirunelveli, Chennai, Pondicherry, Thiruvananthapuram and Coimbatore.

POTHYS

1. Product

2. Price

3. Promotion

4. Place

5. People

6. Physical Evidence

7. Process

7P S

Saris – Pure silk, Designer Saris, Art silk

Accessories- Jewelries, Bags

Kids wear – mini saris, mini dhotis

Men– Kurtas, Silk Dhotis, readymades

Super market, electronic appliances

PRODUCTS

1. Samudrika pattu

2. Kancheepuram pattu

3. Vastrakala pattu

4. Mayuri Menpattu

5. Vasundra pattu

6. Rajkot sarees

7. Orissa silks

8. Mysore silks

9. Uppada silk

10. Kalashetra Pattu

SARIS

It varies from INR 50 till INR 60,000 and above The strategy of Pothys is, its presence in all the categories

and price ranges. It mainly focuses to give affordable price for its customers. Even though, high income and low income groups can find their requirements in the shop, middle income group people are their main target customers.

The show room offers quality at an affordable price for value conscious customers.

PRICE

In order to provide better ambience and a different experience for the customers, Pothys in Pondicherry has

been converted into a palace for its shoppers. The ground floor has the scene of a king's durbar, where ministers and courtiers discuss various issues. Here, children queue up to

take photographs with the majestic king.

PROMOTION

PROMOTION

PROMOTION

• City’s main hub area

• Mobility

• A six storeyed showroom with its majestic ambiences and gleaming marble and imposing atrium is popularly known as an “Aalayam” for Silks(Temple of silks).

PLACE

• Includes all Employees

• The textile retails bring more fashionable collections as the customers give more preference to collections.

• Most of the customers of textile retail showrooms are of the opinion that the sales people do not have sufficient knowledge in the clothes that they deal with, but Pothys has good sales people.

• The textile retailers create more attractive advertisements to create more awareness of their show rooms.

• Hospitality which attracts the customers.

PEOPLE

• Escalators

• Air conditioners

• Lift

• Wooden design in sari section

• Pasumai puratchi

• Juice providence

• Friday savouries

PHYSICAL EVIDENCE

-Entry

– floor wise categorization

-- each floor-self picks, cx care agent help and try outs;

--each floor has an individual billing system;

--followed by the movement to delivery area

SERVICE BLUEPRINTING - BRICKS

-Website entry

-inner categories

- add to cart

- further shopping

- checkout method

- billing information

-shipping info

- payment info

-Order review

SERVICE BLUEPRINTING - CLICKS

CLICKS

-It begins from welcoming the customer till he leaves the building;

- individual customer help desk is for every floor

-more warmth as the customer rep’s volunteer astray cxs

CUSTOMER RELATIONSHIP

Beginning with Traditional Silk clothing now they have so many in their shelves – western shirts, trousers, blazers, kids wear, inner garments, and now super market is also added along.

Virtual tour - http://pothys.com/media/flash/mens-section2.swf

http://pothys.com/virtual-tour/

VIDEO