SilkBeauty Beauty on Demand

Silk Beauty➢About the business➢Website/App - Riddhi/Poppy➢Marketing strategy/Digital marketing strategy, OVP -

Poppy➢Market segmentation - Riddhi➢Social Media Accounts - Riddhi• Facebook, twitter, instagram, pinterest, youtube, blog

➢Campaigns • Email, text, affiliates

➢SEO, building traffic - Poppy 2

About SilkBeauty

SilkBeauty is a mobile beauty salon which provides beauty services to customers in the comfort of their own homesBeauty at the click of a buttonFully qualified and experienced professionals based all over LondonAppointments available outside of traditional business hours and at short notice

SilkBeauty – Products/Partners

SilkBeauty Website

An offers Page is a must. It’s the 2nd most popular salon website page. Highlight discount or added-value promotions.

Start a monthly blog with hair tips, trends and advice. It will help website rank higher on Google.

Include a price guide page – it’s the 3rd most visited page for salon websites.

Include calls to action to encourage prospective clients to choose your salon. “Call now, phone to book, enter now”.

Appify - SilkBeauty

To give customers seamless experienceIt is an extension of brand and help increase brand awareness and recognitionBe unique. For instance a quick and engaging beauty game.Provides own digital space.Instant and excellent customer support

Plan - Target Market

Demographics: Female between the age group of 18years to 59years.

Lifestyle: Busy women with busy lifestyle living in London.

Behaviour: Active online users.

Value: Female who visit salons regularly and spend money on various beauty treatments.

Plan - Target Market

Our customers fall within the category of Nomads and mainstreamers.

Mainstreamers: These are people willing to opt in to most digital solutions with a strong possibility of a benefit in the near future.

Nomads: People in this segment truly want to port their digital profiles anywhere in any setting.

Digital Marketing

Online Value Proposition & 4 P’s

The ultimate in Beauty on Demand

Adding value to the brand online:Product – Additional Products Price – Discounts, incentivesPlace – Social Media, bloggersPromotion – Build and retain customers

Social MediaAdvertising on social networking sites:

Media buying

Creating pages and account

Program updates and news feeds

Press releases

Feedback responses

Web link to enquires and responses 11

Facebook

Pay peanuts, get monster promotion

12

Foursquare

Optimize listing by adding a business description, hours of operation, website link, social media links, service details etc

Use the Foursquare advertising solutions to boost the business

Upload photos

Use local updates to engage with customers who have checked into similar kind of business 13

YouTube - Vlogging

Start Silk Beauty video channel

Create practical makeup application videos and release them on YouTube once a week. Preferably on Friday afternoon.

Encourage existing clients to watch and share the videos

14

Instagram

Stay on trend: For instance post makeup tips related to summers during summers.

Geography: Hashtag locations where you provide home salon services.

Encourage clients to participate. Share pictures on Instagram to show relaxed home setting.

Do exclusive Instagram contest. For instance hold a contest among your followers such as “Post a picture of your new summer manicure with #ontrendnails and win your next manicure for free”

15

Twitter

Use twitter as an information source about your services.

Exclusive twitter offers.

Offer for retweets

Use twitter hashtags

Share articles/blogs relate to the salon.

16

Blog

Write relevant Blog. For e.g.: Tips for beautiful nails in summers

Create poll on your blog. For e.g.: What is your favour ate summer lipstick color-Beige,nude,Bright.

17

Email Campaign Strategy

Welcome CampaignReal time emailFollow up emails

Lifecycle campaignRenewal remindersCross and up selling campaign

Re-engagement campaignRe-contact – 12 monthsFollow upLast engagement attempt

Key Performance Indicators

Example of Marketing DashboardOverview

Search Engine Optimization

Title tagsMeta data/Meta TagsDirectory StructureSitemap & XML site mapMobile site indexedLinks and anchor textBacklinksTest performanceKeywords

Affiliate Marketing

It relates to pay someone to generate business online. For instance: Silk beauty can affiliate with yoga company website.Payment is performance basedAffiliate is rewarded for each visitor or subscribe generated with their effort.

THANK YOU