Potencial Target Market Research

What I am going to do:

I am going to conduct a survey to find out what genres are watched most and who watches them in terms of target audience. By doing this I will find out what age groups watch comedy, romance, thriller, and other genres. I will also find out what genders watch what genres. Therefore by conducting and evaluating my results I will know who my target audience could be so therefore we could have an idea of what age certificate and genre our teaser trailer should be.

Who I used?

I have used two groups of people consisting of one hundred people who I have asked randomly on the street who were willing to answer my question on genre to find the relationship between genre, age an gender. Out of two of the groups, one group contained females the other group contained males. Out of the one hundred people 40% were males and 60% were females.

Do you watch movies?

Yes• 78%

No• 22%

This is the table I used for each individual when I asked “what genre do you watch” to find out what differences and similarities there was between the genre people watch and their gender and age.

Male/female Young adults Teenagers Older age groups

Romance

Comedy

Thriller

Action

Crime and gangsterMusical

Science fiction

Horror

Other

Results: what genre do you watch?

Romance20%

Comedy22%

Thriller11%

Action9%

Crime and gangster4%

Musical3%

Science Fiction6%

Horror23%

Other2%

What I found between age groups

I found out that young adults enjoyed comedy and romance more than any other of the age groups I asked. I also found that teenagers enjoyed gangster and crime, thriller, action and horror movies more compared to the other age groups. The older age groups enjoyed science fiction, musicals and comedy movies the most according to my survey.

Young adults

• 20 and over

Teenagers

• 15 to 18

Older age groups

• 40+

What I found between the males and females.

What I found between the females and males I asked was that the females enjoyed comedy, thriller, romance and musical movies the most when compared to males. However males enjoyed horror, action and science fiction more than females. Other and crime and gangster genres was enjoyed 50/50 between the males and females.

Evaluation

Coming to a conclusion from what I found out is that our movie second chance could be rated a 15 certificate because it broadens our target audience plus from my research teenagers tend to watch gangster and crime, thriller, action and horror movies and our movie is based on gangster and crime and thriller. Therefore by making it a 15 we are guaranteed teenager audiences as well as adults, which is what we need. Although the older age groups enjoy science fiction, musicals and comedy movies they are likely to watch second chance because they tend to enjoy gangster and crime, thriller, action and horror movies as well as the rest. Our genre is going to be crime thriller.