www.insulation-expo.com

Post show reportAnalysis of IEX Europe 2016

International Trade Fair for Industrial Insulation Materials and Technologies

GERMANY INTERNATIONAL

Exhibitors: 200

Visitors: 5,649 from 85 countries

Exhibition space: 6,344 sqm

IEX Europe – a sustainable success concept

While celebrating the anniversary edition of the IEX – Insulation Expo Europe in Cologne (former ISO fair), the exhibition was able to expand their role as the central European platform for industrial insulation materials and technologies. In total 5.649 visitors – more than 10 % more visitors compared to the previous event –encoun-tered 200 exhibitors from all over the world in Cologne.

The high amount of first-timers prooved that the IEX suc-ceeded in reaching new targeted visitor groups. The new interactive formats and action areas, which we developed in cooperation with our partners, such as the fire protection

area, the IEX forum, the product demonstration area and the new matchmaking tool contributed to this outcome. Especially strong were the gains from the foreign countries and remarkable is the high amount of clients from North and South America, Asia and the Arabian region, which traveled to Cologne for the IEX. The IEX was supported from all important associations and publishers of the industry.

In the following pages, we prepared all official and from the FKM audited numbers and facts of the IEX Europe 2016 in a detailed and clear way.

2,5413,108

2,167.50 sqm4,176.50 sqm

81119

Facts and figures

+ 25+ 10+ 25

Comparison in % to 2014

IEX 2016 I 2

Origin of the international visitors

* Others: Egypt, Azerbaijan, Australia, Brazil, Chile, China, Greece, Iran, Ireland, Iceland, Israel, Canada, Congo, Ivory Coast, Gabon, India, South Korea, Mexico, Morocco, Nepal, Romania, Saudi Arabia, Senegal, Thailand, Tunisia, South Africa, Japan, Cameroon, Kazakhstan, Liechtenstein, Malaysia, Mongolia, Portugal, Taiwan, Turkey, Turkmenistan, United States, UAE

770Europe

575Benelux states

453Eastern Europe

455Scandinavia

168

161

288*

770Europe

453Eastern Europe

Scandinavia

770 453453770

Scandinavia

14563

Poland

Russia

Baltic States

Italy

Rest of the world

Hungary

Remaining Eastern Europe

65

19

157

France

VISITORS I 3

Internationality

45 % Growth at 7 %

Fields of activity of the visitors Which occupational group do you belong to? (Information in percent)

Occupational status of the visitors What professional status do you have? (Information in percent)

Distributor, Importer, Distribution company

Providers

Researcher, Scientists

Other Association, Advisory institution

Processors,User34.2

Manufacturer25.1

10.8

10.5

5.82.5 0.3

Plant engineers, Architects,Planners, Engineers,

Plant operators,Facility managers,

Energy managers, Buyers

10.8

17.5

14.915.6

24.8

18.2

4

21 1 1 Lecturer/Professor, Teacher, Apprentice,

Pupil, Student, Other unemployed

Management function

72.8 %

Inde

pend

ent b

usin

ess-

man

, Co-

owne

r,

Free

-lan

ce e

mpl

oyee

Oth

er e

mpl

oyee

/ Civ

il se

rvan

t,

Skill

ed w

orke

r

Hea

d of

dep

artm

ent,

Gr

oup

man

ager

/ Tea

m m

anag

er

Man

agin

g di

rect

or,

Mem

ber o

f the

exe

cutiv

e bo

ard

Other occupation

Division manager, Operations manager, Plant manager, Branch manager, Chief officer

Apprentice

VISITORS I 4

Interests in products and processesWhich areas of the IEX Europe 2016 are you particularly interested in? (Multiple answers, extract)

Satisfaction with the offertAre the visitors satisfied with the offer of exhibitors and their products and processes?

Insulation materials for technical heat insulation

Insulation materials for technical cold insulation

Insulation materials and systems for fire protection

Insulation products for heating technology

Insulation technology for air-conditioning / ventilation

Products for technical, industrial and structural sound protection

Tools, Machines, Measuring devices

Casing, Moulded parts, Jacketed piping systems

Vapour barriers, Films, Sealing tapes and Adhesive tapes

Raw material

Fastening technology

Research, Science

Auxiliary materials

56.7 %

44 %

42.3 %

33.7 %

29 %

25.7 %

25 %

21 %

20.7 %

16 %

13.7 %

12.7 %

12.3 %

8.6 %dissatisfied

28.4 %

satisfied

63 %

very satisfied

VISITORS I 5

Satisfaction

91.4 %

Satisfaction of the visitors with the organisation and the service How satisfied are you with the organisation and service of the IEX Europe 2016?

5.7 %dissatisfied

26.6 %

satisfied

67.7 %

very satisfied

94.3 %of the visitors are …satisfied and very satisfied with the organisation and service of the IEX 2016.

Economic situation within the industry How do the visitors assess the current economic situation in the industry? (Information in percent)

Strong upward trend

Slight upward trend

17

39.2

Slight downward trend

Clear downward trend

Steady

7.13.2

33.6Good economy

89.8 %

VISITORS I 6

Overall assessment & participation 2018 How do you assess your participation in the IEX 2016 overall?

92.3 %of the visitors are …satisfied and very satisfied with their participation in the IEX 2016.

83.3 %of the visitors have …influence on purchasing / procurement of the company.

Decision-makersWhat is your influence on purchasing / procurement decisions in your company?

VISITORS I 7

Reattendance of the IEX Europe 2018

93.3 %

Economic situation within the industry How do you assess the current economic situation in the industry? (Information in percent)

Participation 2018Will your company participate in the IEX Europe 2018?

Reattendance

88.1 %

Good economy

86.8 %

Strong upward trend

Slight upward trend

17

41.9

Slight downward trend

Clear downward trend

Steady

112.2

37.5

25.2 %

possibly

10.5 %

probably not1.4 %

certainly not

7 %

booked

30.1 %

yes, probably

25.9 %

yes, intended

EXHIBITORS I 8

Visitor qualityHow would you assess the quality of the visitors at your booth?

Overall successAll in all, how would you assess your participation in the IEX 2016?

25.7 %

satisfied8.6 %

dissatisfied

67.7 %

very satisfied

91.4 %of the exhibitors are …are satisfied and very satisfied with the quality of the visitors at their booth.

Positive assessment

92.1 %very well15

good52.8

poorly

satisfying

7.9

24.3

EXHIBITORS I 9

Outreach of the target groupDid you reach the most important target groups of your company during the IEX 2016?

97 %of the exhibitors have …reached their most important target groups during the IEX 2016.

IEX Award ceremonyIEX Award 2016 goes to Sweden

At IEX numerous product innovations were presented – six of them were nominated for the IEX Award. This year the first place went to Sweden: Climate Recovery received the award for its “Climate Recovery Duct System“, a complete insulation system for air-handling or conditioning systems.

AWARD I 10

Media review

ISO-beurs wordt IEX – Insulation Expowww.isoleren.nl (1.4.2016)

IEX – Insulation Expo Europe 2016: Bau-Spitzenverbände unterstützen Dämmstoffmessewww.tab.de (29.4.2016)

Bau-Spitzenverbände als neue Messepartner gewonnenwww.allgemeinebauzeitung.de (2.5.2016)

HDB und ZDB kooperieren mit IEX – Insulation Expowww.euwid-holz.de (19.4.2016)

ZDB und HDB werden Partner der Insulation Expobaustoffmarkt-online.de (18.4.2016)

IEX – Insulation Expo Europe in Köln: Treffpunkt für TGA-Fachplanerwww.tga-fachplaner.de (14.4.2016)

IEX – Insulation Expo Europewww.architekten24.de (1.4.2016)

MEDIA I 11

IEX – Insulation Expo Europe zum Jubiläum auf Wachstumskurswww.si-shk.de (31.3.2016)

IEX – Insulation Expo Europewww.bauinfor24.at (1.3.2016)

IEX – Insulation Expo Europe zum Jubiläum auf Wachstumskurswww.fapu.de (1.3.2016)

Schulterschlusswww.trockenbau-akustik.de (2.2.2016)

Fachmesse IEX mit neuem Programm und neuen Partnernwww.ki-portal.de (9.2.2016)

Dämmstoffmesse stärkt Brandschutzwww.cci-dialog.de (7.5.2016)

MEDIA I 12

„To us IEX is a very important meeting point for the industry. Here we meet pro-cessers with whom we are not in touch on a regular basis. Especially the internation-al audience of the trade fair is important to us. This year we were able to welcome numerous processers and dealers from France, the BeNeLux states as well as from the Nordic states.“

Silke Weiss, Manager Marketing Communication TS Europe, KNAUFINSULATION

“IEX is a top event for us. It went a lot bet-ter than expected and we came with high expectations. IEX is the THE event for our industry. Everyone engaged in this sector is here. The contacts made are of a very high quality and the frequency is enormously high. We meet not only new potential buy-ers here but also existing customers. The international attendance is very high, which is an important factor for us since we are a global player active in 35 countries. We have already booked our stand for 2018.”

Michael Moreau, Marketing Manager Promat Industry

“We were virtually “overrun” at IEX 2016 – not least because of the many innovations on display at our stand. To us IEX is the THE trade fair when it is about insulation technology. Which is also why it is an ideal platform for MABI to present innovations. Our customers’ enthusiasm was clearly reflected in our sales figures. And this was certainly also helped by MABI’s numerous launches. The outlook for the industry continues to be very good and thermal insulation is more important than ever.”

Markus Biland, MABI AG

Exhibitor Testimonials

„IEX went very, very well for us. It is a key trade fair to present ourselves to the market. And we have achieved this aim this year. Compared to previous years we felt we had met with a more broad-based target audience from different industries this time. The quality of the exhibition has increased in general.“

Bernard Vercaemst, CEO IPCOM n.v.

“As an established partner of the insulation service providers we want to see a strong industry forum for the successful exchange between planners, processors and industry. IEX - Insulation Expo Europe has undertak-en many efforts since it latest edition to let processers and planners know that Cologne boasts the pooled competence and IEX is well worth visiting.“

Volker Christmann, Chairman of Board of Management at Deutsche ROCKWOOL

“We look back on a successful trade fair with numerous national and international visitors stopping at our stand. Visitors from Germany but also a strikingly high number of international trade visitors from all over Europe called on our stand. We particularly delighted of the international trade fair audience – being a real European insulation materials manufacturer with production and distribution sites throughout Europe.”

Achim Aulke, Sales Manager D-A-CH Paroc GmbH

TESTIMONIALS I 13

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www.insulation-expo.com

Thank you for a successful IEX 2016!

The visitor, exhibitor and space numbers of the IEX – Insulation Expo Europe are determinedand certificated accordingly to the consistent definitions of the FKM – Society for Voluntary Control of Fair and Exhibition Statistics.

Further information is available at www.fkm.deThe representative surveys were carried out by a neutral market research institute in accordance with the FKM guidelines.

This show report is also available in German.

Reed Exhibitions Deutschland GmbH • Project IEXVölklinger Straße 4 • 40219 Düsseldorf • GermanyPhone: +49 211 90191-247 E-mail: info@insulation-expo.com

International Trade Fair for Industrial Insulation Materials and Technologies Exhibition Centre Cologne

16 – 17 May 2018