Alan Herrick's Opening Speech at SapientNitro iEX 2011
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Transcript of Alan Herrick's Opening Speech at SapientNitro iEX 2011
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2
1. CONVERGENCE
2. BRAND AND BRAND DELIVERY
3. COLLABORATION
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3
The Old World
BRICK &MORTAR
TRADITIONALMARKETING
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4
The Dawn
eCOMMERCE BRICK &MORTAR
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5
DIGITALMARKETING
Beginnings of Convergence
eCOMMERCE BRICK &MORTAR
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6
DIGITALMARKETING
Massively Connected
eCOMMERCE BRICK &MORTAR
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 7
• The convergence of communications and commerce
• Always connected, always on – Mobile device proliferation with consumers and bandwidth expansion have broken down barriers around how, when and where we act, interact and transact
• Organizational designs not well equipped to handle connected, always on consumer
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 8
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 9
3 Questions
• What is the role of digital in my strategy?
• What is the future of television in a fully digital world?
• How do I organize to create compelling experiences and drive sales?
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 10
SALES SERVICES
IT
COMMUNICATIONS
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 11
Creating and Satisfying Demand in the same Environment: Tesco
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 12
Creating and Satisfying Demand in the same Environment: Unilever Share Happy
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 13
Creating and Satisfying Demand in the same Environment: Ladbrokes
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 14
• The convergence of Communications and Commerce is creating opportunities to create differentiated experiences that deliver on brand values
• The idea of Brand and Brand Delivery - the ability to execute a highly connected experience relies on your ability to align a state of the art IT capability
• Organizational structures will take time to evolve, success is dependent on cross-functional collaboration
© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 15
For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel:http://www.youtube.com/user/SapientNitro
Thank you.