Portfolio Site Proposal

JONATHAN BALL / WINTER 2012 / IM231 - INTERFACE DESIGN

PORTFOLIO WEBSITE PROPOSAL


CONCEPT STATEMENT

Create a list of all users that may visit your site:

Potential Clients Potential Employers Fellow Graphic Designers/Artists Friends

What will these users want to see in order to enjoy their visit?

My portfolio (i.e. recent work, specializations) Information about me (i.e. contact, resume)

Name your intended audience:

Potential Clients / Employers

Describe what you need to inform and persuade them of:

Promote my: Design capabilities. Goals of the site are: To attract business and attention. My ultimate message/philosophy: Design matters.

List the assets you need to persuade the user:

Mighty-O Newsletter – Vector Logo, Photos, description Dristan Nasal Spray Logo & Packaging – Vector Logo, Photos, description of project Winterfest Logo & Game – Vector Logo, Photos, Video, description 123 Thai Business Cabinet – Vector Logo, Photos, description Typography Book – Photos, description CompostModernPoster–Vectorfile,description AlphaBlockPuzzlesApp–Vectorfile,PDF,description NewspaperAdCampaign–Vectorfile,Photos,description

List the categories of work you will show: Type Design Illustration Identity Misc.

Concept Statement:

In creating a portfolio site, my aim will be to present my work in the best possible setting for the viewer (mainly potential clients/customers). I want my work to be the focal point on any given page on the site. To ensure that the viewer’s attention is grabbed immediately, I will display featured (my best) work on the home page. Upon landing at the home page, the viewer will immedi-ately be exposed to a carousel slideshow of my work. This will (hopefully)rewardtheviewerwithalittleinstantgratification.From there, the viewer can click directly on an image that inter-ests them, or freely navigate my portfolio or information section.

The basic structure of the site, such as navigation, headers, and links, will be intuitive and minimal (in terms of size and color) so as not to compete for the viewer’s attention. Ideally, I want all structural elements to be obvious enough for intuitive function-ality in the interface, but subtle enough to blend into the back-ground when they are not needed. This will not be an easy task, but I think it’s a crucial component. I want the viewer to feel at ease and comfortable when navigating my site. I will use very few visual elements for navigation as well as a very limited color pal-ette to reinforce this concept of minimalism. Navigation between pages will fade content in and out to reinforce an easy, hassle-free, smooth (potential) design process.


MOOD BOARD


CONCEPT SKETCHES


WIREFRAME

Slideshow Controls300 x 30

Slideshow/Content Area600 x 500

Main Nav200 x 200

News200 x 200

Logo200 x 100

20

30

30

3065 65

30


HIGH FIDELITY HOME

INFO

PORTFOLIO

CONTACT

[email protected]

RECENT WORK

TOP © JONATHAN BALL


INFO ABOUT RESUME

PORTFOLIO TYPE DESIGN ILLUSTRATION IDENTITY MISC.

PORTFOLIO > TYPE DESIGN


CONTACT

[email protected] K

HIGH FIDELITY SECTION


INFO ABOUT RESUME


PORTFOLIO > TYPE DESIGN > WINTERFEST


CONTACT

[email protected]

My task for this project was to pick a festival logo and redesign it. Then take the new logo and apply it to a product. I chose Seattle Center Winterfest because I felt that the current logo did not accurately represent the festival.

HIGH FIDELITY SUB SECTION


INFO ABOUT RESUME


INFO > ABOUT


CONTACT

[email protected]

WHO I AM

My name is Jonathan Ball and I love typography, illustration, and any form of design that betters the human experience. I am currrently in pursuit of a Bachelor of Fine Arts degree at the Art Institute of Seattle. Most of the work you will find on this site is taken directly from the courses I have completed during my time at AIS.

I hope you enjoy the work you see here. Thanks for visiting!

HIGH FIDELITY ABOUT


SOURCES

Mood Board Imagery: http://creativejournal.com/articles/view/490/vintage-typogra-phy-simon-walker

http://joelglovier.com/

http://gentlepurespace.com/blog/archives/pretty-typography-on-vintage-cleanall-package

http://www.topdesignmag.com/50-great-examples-of-vintage-typography/

http://www.smashingmagazine.com/2008/10/26/retro-and-vin-tage-typography-showcase/

Portfolio Site Proposal

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