Portfólio Ínsula/Neogama- Inglês

We are post-digital agency, born in this new

era, when the on/offline discussion makes no

sense anymore.

PLAN, CONCEPTUALIZE,

CREATE AND IMPLEMENT.

To all channels, in an integrated manner.

We are the only BTL agency that also provides

digital content and media. Because we were

born adapted to the laws of the

multidisciplinary jungle.

WE COUNT ON THE INTERNATIONALEXPERIENCE OF NEOGAMA/BBH TO PLAN BRANDING AND MEDIA.

NEOGAMA/BBH is Latin-American hub of BBH network.

It is an expert in brand positioning, building and management ,

creating strong prima ideas that support communication in all

channels. It is one of the agencies with the highest investments in

media research, maximizing their clients' profitability.

North America

Latin America

Central Asia

China

East Asia & Oceania

Europe

Humanprogress

Keep Walking

BUILDING A PRIME MATTER IDEANEOGAMA/BBH has created one of the most efficient positioning method, a 3-step process:

1 - analysis of the brand essence;

2 - definition of territory, the motivational space it will take in the consumer's mind;

3 - creation of the prime matter idea, which embodies and gives voice to the territory.

Territory Prime matter IdeaBrand

True femininemodernity

Dream specialistExpertise

Powerful like you

ACTIVATION

Innovative actions,

impact and repercussion

for the brands.

PROMOTION

Planning, creation, management

and affirmation

in the trade.

EVENTS

Team with more than

300 events carried out

throughout the country.

RETAIL

Clients in the real estate,

automotive, and consumer

goods market.

ENDOMARKETING

Tailor-made projects,

for 200 or 300 thousand

employees.

DIGITAL

Chosen twice the digital

agency of the year. ATL

Creativity in

communication with

effectiveness in the media.

POS

Original view and design,

always valuing the

product in the POS.

Skilled and dedicated professionals in each

discipline, connected to planning and

focused on conceiving and enabling winner

ideas that generate expertise.

OUR CLIENTS

ACTIVATION

PROMOTION

EVENTS

POS

DIGITAL

INTERNAL MARKETING

ATL / RETAIL

INCENTIVE

Min i On e

ATLATL / RETAIL

MINI ONE

INSTITUTIONAL CAMPAIGN TO

COMMUNICATE THE ARRIVAL OF THE

BRAND MINI TO AUTOSTAR STORES.

Min i On e

ATLATL / RETAIL

MINI ONE

ATL / RETAIL

INTEGRALMÉDICA CAMPAIGN

TO REINFORCE THE

PRESENCE OF THE BRAND

IN UFC AND MMA, WE CREATED THE INSTITUTIONAL

ADVERTISING HIGHLIGHTING

THE TEAM OF ATHLETES THE

BRAND SPONSORS.

ATL / RETAIL

HERBALIFE'S PASSION FRUIT SHAKE MOUSSE LAUNCHING

WE LAUNCHED THE NEW HERBALIFE'S SHAKE WITH AN

IRREVERENT CAMPAIGN, RE-POSITIONING THE BRAND

AND INTRODUCING A VARIETY OF FLAVORS, HIGHLIGHTING THE PASSION FRUIT MOUSSE.

• Film 30”

• Advertising

ATL / RETAIL

HERBALIFE'S PASSION FRUIT SHAKE MOUSSE LAUNCHING

ATL / RETAIL

TIM LIBERTY

TO ANNOUNCE TIM'S "PLANO LIBERTY", WE CREATED A

OUT OF HOME CAMPAIGN IN OUTDOORS, BUS STOPS

AND STREET CLOCKS, AMONG OTHERS.

ATL / RETAIL

TIM LIBERTY

ATL / RETAIL

TIM LIBERTY

MODERN, ATTRACTIVE AND

EFFECTIVE COMMUNICATION FOR

COMBINED SALES OF IPHONE 5C

AND TIM'S "PLANO LIBERTY".

ATL / RETAIL

RENAULT – OPEN DOORS OPERATION

IN THE LAST 6 YEARS, WE HAVE BEEN RESPONSIBLE FOR THE LARGEST PROMOTIONAL

ACTION IN RENAULT: THE OPEN DOORS OPERATION. A PLAYFUL AND ATTRACTIVE

ACTION THAT, IN ADDITION TO GENERATING BRAND AWARENESS, HAS INCREASED

THE CLIENT FOOT TRAFFIC TO THE DEALERS.

ATL / RETAIL

RENAULT – OPEN DOORS OPERATION

BROOKFIELD REAL STATE RETAIL

THE AGENCY IS RESPONSIBLE FOR THE ENTIRE COMMUNICATION OF

BROOKFIELD, INCLUDING DEVELOPMENTS

AND INSTITUTIONAL. IN 2013 WE WERE RESPONSIBLE FOR THE LARGEST

LAUNCHING OF THE COMPANY IN SÃO PAULO: CAMINHOS DA LAPA.

The concept takes the history of Lapa'spioneer spirit, with an innovative

graphic line in this market.

ATL / RETAIL

BROOKFIELD REAL STATE RETAIL

ATL / RETAIL

ATL / RETAIL

REDE METODISTA DE EDUCAÇÃO

FOR THREE YEARS, WE CREATED THE SELECTION PROCESS CAMPAIGNS, WITH A MODERN LANGUAGE AND FOCUSING ON THE EVOLUTION THE

COLLEGE PROVIDES: FROM STUDENT TO A SKILLED PROFESSIONAL

PREPARED FOR THE LABOR MARKET.

• Film 30”

• Advertising

ATL / RETAIL

REDE METODISTA DE EDUCAÇÃO

CONSTRUTORA SÃO JOSÉ

WE TAKE CARE OF THE COMPANY'S

COMMUNICATION IN ALL SEGMENTS: HIGH LUXURY, RESIDENTIAL CONDOMINIUMS OR BUSINESS COMPLEXES, ADVERTISING THEIR LAUNCHING IN THE LAST 5 YEARS.

ATL / RETAIL

ATL / RETAIL

CONSTRUTORA SÃO JOSÉ - CAC

The challenge was demonstrating Construtora São José was also an expert in commercial launchings, with a campaign in which the results could be obtained positively and quickly.

Insight: position CAC as a work environment that values well-being, as it is located in front of Parque Villa Lobos.

BRAND TERRITORY PRIMA IDEA

CAC POSITIVITYWORK WELL

IS THE BETTER BUSINESS

ATL / RETAIL


ATL / RETAIL


RESULTS

523 units

92% sold (483 units)

And 90% in only 45 days

ATL / RETAIL

CONSTRUTORA SÃO JOSÉ - SANTO ANDRÉ

Launching a mixed-use enterprise (residential and commercial condominium) in ABC - São Paulo, a region where Construtora São José was not known.


SANTO ANDRÉ COMERCIAL

CONTEMPORARY PROSPERITY

NEAR EVERYTHING SO YOU CAN GO FARTHER


SANTO ANDRÉ RESIDENCIAL

CONTEMPORARY PROSPERITY

LIVE WHERE LIFE HAPPENS

ATL / RETAIL


Advertising for Jardim Park Business Advertising for Jardim Park House

ATL / RETAIL


RESULTS

416 units

97.5%sold

406 units in 43 days!

ATL / RETAIL

CONSTRUTORA SÃO JOSÉ - SERIDÓ

RE-POSITIONING THE PRODUCT

AND CREATING THE RE-LAUNCHING CAMPAIGN OF SERIDÓ - A HIGH-END ENTERPRISE – IN ONE OF THE MOST VALUED REGIONS IN THE CITY OF SÃO PAULO.


SERIDÓ RECOGNIZE ADMITTEDLY UNIQUE

ATL / RETAIL


ATL / RETAIL


RESULTS

128 units in total

40%sold in the first year

with the first campaign created.

23% sold in the re-launching.

CONSTRUTORA SÃO JOSÉ

ATL / RETAIL

ATL / RETAIL

SAWARY SABRINA/VARAL

IRREVERENT ADVERTISINGWITH SABRINA SATO,POSTER GIRL FORSAWARY, HIGHLIGHTSTHE DESIRE FOR THE BRAND.

ATL / RETAIL

SAWARY SABRINA/VARAL

ACTIVATION

PROMOTION

EVENTS

POS

DIGITAL

INTERNAL MARKETING

ATL / RETAIL

INCENTIVE

ACTIVATION

LAUNCHING OF GOD OF WAR ASCENSION

IMPACTING LAUNCHING OF THE

EXPECTED GAME GOD OF WAR WITH

THE PRESENCE OF UFC CHAMPIONS

MINOTOURO AND MINOTAURO.

Fans were able to challenge the champions in the stores: Minotauro (SP) and Minotouro (RJ).

ACTIVATION

LAUNCHING OF GOD OF WAR ASCENSION

ACTIVATION

GAME “BEYOND: TWO SOULS”

WITH A DIFFERENTIATED APPROACH

AND GAME FEATURES, WE CREATED

TEASER AND LAUNCHING ACTIONS.

We involved the clients in the ludic universe

of the gate, with a real-live quest for the

character.

We characterized the sales promoteurs as SWAT agents.

ACTIVATION

GAME “BEYOND: TWO SOULS”

ACTIVATION

WE LAUNCHED THE FIRST PS4

GAME IN BRAZIL, SURPRISING

A LEGION OF FANS IN FNAC

AT AVENIDA PAULISTA.

GAME “INFAMOUS: SECOND SON”

In cabins with light-painting, fans

simulated the game powers, and had

their pictures posted in Facebook.

• Playing stations• Main character look-alike

ACTIVATION

GAME “INFAMOUS: SECOND SON”

A look-alike of the player Ronaldinho

Gaúcho waited on the clients and

taught them how to taste the doses

of the "little horse".

The clients played games between Atlético MGand Bayern Munich at the PlayStation with “FIFA 14”.

ACTIVATION

WHITE HORSE – BLACK-AND-WHITE CAVALRY

TO TAKE ADVANTAGE OF ATLÉTICO MGWINNING "TAÇA LIBERTADORES" AND

THE OPPORTUNITY TO PLAY FOR THE

CLUB'S WORLD TITLE, WE CREATED THE

BLACK-AND-WHITE CAVALRY.

ACTIVATION

WHITE HORSE – BLACK-AND-WHITE CAVALRY

TO REINFORCE BRADESCO'S IMAGE AND

GET THE BRAND CLOSER TO THE CARIOCAS

(PEOPLE BORN IN RIO DE JANEIRO), WE

CREATED A HUGE PHOTO PANEL FOR THE

POPULATION TO EXPRESS ITS SUPPORT TO

THE SELECTION OF THE CITY AS HOST OF

OLYMPIC GAMES 2016.

The big screen of 2.6 thousand m2 at Copacabana Beach displayed the more than 500 photos received every day.

•Great return in spontaneous media, including internationally•Victory show with the band Monobloco

ACTIVATION

BRADESCO AND YOU. PRESENCE IN RIO 2016 CHEERING CROWD

ACTIVATION

BRADESCO AND YOU. PRESENCE IN RIO 2016 CHEERING CROWD

WE CREATED AN ENVIRONMENT

WITH AUGMENTED REALITY TO

ACTIVATE BRADESCO'S

SPONSORSHIP OF CIRQUE DU

SOLEIL'S "QUIDAM".

Games exploring services and products of the bank generated a

ludic relationship with the brand.

Cards with QR Code took the game to their home's computer.

ACTIVATION

BRADESCO – CIRQUE DU SOLEIL

ACTIVATION

BRADESCO – CIRQUE DU SOLEIL

WE GAVE THE MOTHERS

THE GIFT OF AN ENTIRE DAY

OF CARE IN THE FASHION

SPACE IN SEVERAL SALES

POINTS OF BROOKFIELD.

Auto-makeup course,

fashion, well-being,

and life quality tips.

ACTIVATION

BROOKFIELD MOTHER'S DAY

ACTIVATION

BROOKFIELD MOTHER'S DAY

ACTIVATION

HERBALIFE – SOUP GIVE AWAY

AN AMUSING AND FUN

ACTIVATION TO LAUNCH THE FIRST

HERBALIFE SOUP, THE NUTRI SOUP.

We took by surprise, clients of a beauty salon when

bringing Julio Rocha (Brazilian actor) to offer Nutri

Soup for trial.

• Online battle between 3 famous brazilian actors on Facebook and Instagram to choose who would be

Herbalife´s cover boy: Julio Rocha, Henri Castelli e Dudu Azevedo.

• Action filmed was posted on YouTube and quickly viewed by fans and shared by millions.

ACTIVATION

HERBALIFE – SOUP GIVE AWAY

ACTIVATION

PROMOTION

EVENTS

POS

DIGITAL

INTERNAL MARKETING

ATL / RETAIL

INCENTIVE

PROMOTION

MENTOS VIP VACATIONS

A SURPRISING TRIP WAS OFFERED TO INCREASE SALES ALL OVER BRAZIL.

• Fábio Porchat (Brazilian humor actor) brought more visibility, generating buzz to the campaign. • A wanted prize with strong appeal among the young crowd. • Attractive mechanic of instant win gifts with high perceived value. • Many chances to win

Pr o mo ç ão

CRUZEIRO DOS SONHOS COM UM CAPITÃO SÓ SEU

TO LEVERAGE THE SALES OF

GOMES DA COSTA PRODUCTS

DURING LENT, THE MOST IMPORTANT

PERIOD FOR THE BRAND.

Promotion with strong female appeal

and endorsement of chef Edu Gueder:

impact and visibility

Aspirational Award

PROMOTION

DREAM CRUISE WITH YOUR OWN CAPTAIN

Pr o mo ç ão


PROMOTION

DREAM CRUISE WITH YOUR OWN CAPTAIN

TO INCREASE SALES WITH

A PROMOTION IN ALL

SONY STORES THAT SHOULD COVER THE

PERIOD OF CHRISTMAS

TO SUMMER VACATION.

With a new key look and new materials after Christmas, we rendered the promotion more dynamic, attracting more clients.

PROMOTION

SUMMER GIFT

PROMOTION

SUMMER GIFT

PROMOTION

BEM DEVASSA SELECTION

PROMOTION TO INCREASE

DEVASSA SALES DURING

WORLD CUP.

Themed prizes and collectible stimulated friends' gatherings during the games.

PROMOTION

BEM DEVASSA SELECTION

SALÁRIO DE CRAQUE

Pr o mo ç ãoPROMOTION

SOCCER STAR SALARY

WE CREATED A NATIONAL PROMOTION TO TAKE

ADVANTAGE OF WORLD CUP AND RELATE THE BRAND TO SOCCER.

We increase the trade perception with

regards to the brand's attractiveness.

We created themed prizes "buy and win" and an attractive final prize.

COVERAGE

• 300 supermarkets• 1,200 traditional point of sales

SALÁRIO DE CRAQUE

Pr o mo ç ãoPROMOTION

SOCCER STAR SALARY

Attractive mechanics: Many

chances to win.

7 cars in the draw and 600 prizes in scratch cards.

PROMOTION

IN A LUCKY PATH

PROMOTION TO ACTIVATE TIRE

SALES IN THE POS.

PROMOTION

IN A LUCKY PATH

PROMOTION INSIDE TELHA

NORTE STORES PROMOÇÃO

NO INTERIOR TO INCREASE

SALES OF SOME BRANDS

To activate the promotion, Insula created a stage and a game on a “Who Wants to Be a Millionaire?” style,

with questions related to the brands.

By answering the questions correct, the clients would get gifts and discount on their purchase.

Each R$ 300,00 purchase on participant brands the client was granted with a coupon to run in a draw for R$ 50 mil prize.

Action took place at stores from SP, BH, Londrina e Jundiaí

PROMOTION

GRAN TRADE SHOW

PROMOTION

GRAN TRADE SHOW

ACTIVATION

PROMOTION

EVENTS

POS

DIGITAL

INTERNAL MARKETING

ATL / RETAIL

INCENTIVE

TO LAUNCH A NEW VERSION OF

GT6 WE TOOK THE PRESS AND

BLOGGERS TO A RACE TRACK,

GENERATING STRONG PR.

After the presentation of Bruno Senna,the guests rode a few laps in the track with the same GT6 race cars , and also played the game.

A challenge between bloggers in Paulista Subway Station impacted more than 20 thousand people.

EVENTS

GRAND TURISMO – GT6

EVENTS

GRAND TOURISM – GT6

BRAZIL GAME SHOW

EVENTS

THE CHALLENGE: LAUNCHING THE EXPECTED PLAYSTATION 4IN THE WORLD'S 2nd. LARGEST GAME SHOW.

We created a 800-sqm stand with more than 90 game stations and we raffled the country's first PS4 among the visitors.

LED panel to show the games, show posts, and display doubles

challenges.

BRAZIL GAME SHOW

EVENTS

HOW DO ADVERTISE THE 2013 LINE LAUNCHINGS, THE NEW TECHNOLOGIES AND, AT THE SAME TIME, PRESENT

SONY'S CONNECTIVITY CONCEPT?

EVENTS

PHOTOIMAGE

In a 700-sqm stand, the visitors interacted simultaneously with more than one product.

Awareness growth and a greater relationship between Sony and its commercial partners.

EVENTS

PHOTOIMAGE

EVENTS

YOU, READY FOR THE FUTURE

EVENT TO APPROACH THE

TRANSFORMATION MOMENT THE

COMPANY WAS GOING THROUGH,

COMBINING LEISURE MOMENTS AND

CORPORATE CONTENTS.

THREE-DAY EVENT FOR 400 DIAGEO'S COLLABORATORSACTING IN PARAGUAY, URUGUAY AND BRAZIL (PUB), IN

FLORIANÓPOLIS.

We motivated the team for the new goals, with exciting team-building actions.

• Round table and themed rooms• Sketches to present the brands• Show wit Preta Gil

EVENTS

DIAGEO SALES CONVENTION

EVENTS

DIAGEO SALES CONVENTION

WE ACTIVATED JOHNNIE WALKER'S SPONSORSHIP TO MCLAREN WITH

AN EXCLUSIVE EVENT, GENERATING STRONG PR.

Auction of McLaren's items

signed by its pilots and counting with

the presence of Jenson Button.

MC: Guilhermina Guinle

EVENTS

JOHNNIE WALKER® AUCTION

EVENTS

JOHNNIE WALKER® AUCTION

WE CREATED A BIG PARTY TO

ANNOUNCE AUTOSTAR AS THE NEWEST

HARLEY-DAVIDSON DEALER IN BRAZIL.

We invited Willie G. Davidson, grandson of one of the founders, and gathered more than 4,000 fans.

Rock concerts and "Paralamos do Sucesso" in HSBC arena.

EVENTS

AUTOSTAR HARLEY-DAVIDSON LAUNCHINGMin i On e

ATL

EVENTS

AUTOSTAR HARLEY-DAVIDSON LAUNCHINGMin i On e

ATL

TO LAUNCH THE GREATEST ENTERPRISE

OF BROOKFIELD INCORPORAÇÕES IN SÃO PAULO, WE HELD THE EVENT

FOR 900 REAL STATE BROKERS.

To generate impact and involvement,we had a street car invade the stage.

•Awards for realtors placed under their chairs•MC: Marcelo Tass

EVENTS

CAMINHOS DA LAPA

EVENTS

CAMINHOS DA LAPA

EVENTS

During 7 days the Ibirapuera Park received 4

sensorial pavilions developed by Saint-Gobain

office in France where visitors could explore

the senses: See, Hear, Creat and Colour.

To celebrate this milestone for the company in

Brazil, it was developed 2 pavilions that

completed the experience:

• Pavilion knowledge: based in the 6

strategic pillars of the group, presented the

past, present and future of Saint-Gobain in

the world and company´s activities in Brazil.

• Events Pavilion: hosted, for 3 days, 10

corporate and relationship events from

Saint-Gobain and the group´s companies.

TO CELEBRATE 350 YEARS OF SAINT-

GOBAIN, IN BRAZIL, WE´VE ACTIVATE

THE EXPOSITION SENSATIONS OF

FUTURE, IN THE IBIRAPUERA PARK,

IDEALIZING AND PRODUCTING 2

PAVILIONS OF THE GROUP IN BRAZIL.

EXHIBITION SENSATIONS OF FUTURE

EXHIBITION SENSATIONS OF FUTURE

EVENTS

ACTIVATION

PROMOTION

EVENTS

POS

DIGITAL

INTERNAL MARKETING

ATL / RETAIL

INCENTIVE

Pr o mo ç ão


TO PROMOTE GOMES DA COSTAPRODUCTS IN THE POS DURING

LENT, WHEN THERE IS A

SIGNIFICANT INCREASE IN THE

CONSUMPTION OF FISH

PRODUCTS.

We created the Easter Fish uniting the 2 greatest traditions:fish and chocolate egg.

Tasting of new products, awareness and

visibility to the brand.

POS

EASTER FISH.

Pr o mo ç ão


POS

EASTER FISH.

THE NEW PLAYSTATION GAME ASKED FOR A HIGH VISUAL IMPACT

LAUNCHING. THAT'S WHAT WE DID.

POV materials with differentiated formats brought the game's visual richness to the stores.

POS

GAME “GOD OF WAR: ASCENSION” LAUNCHING

POS

GAME “GOD OF WAR: ASCENSION” LAUNCHING

POS

LAUNCHING OF THE GAME “THE LAST OF US”

TO LAUNCH THE TITLE IN BRAZIL, WE EXPLORED

SEVERAL FORMS TO INVOLVE THE GAMERS.

Clients' photos in the game's post-apocalyptic scenery, automatically posted, generated a strong engagement.

Other actions: target shooting, game stations, and high-impact visual material.

POS

LAUNCHING OF THE GAME “THE LAST OF US”

POS

"DRESSING" THE POS WITH THE GAME'S

VISUAL IMPACT, IN SEVERAL

MATERIALS AND FORMATS.

LAUNCHING OF THE GAME “INFAMOUS: SECOND SON”

POS

LAUNCHING OF THE GAME “INFAMOUS: SECOND SON”

TO ADVERTISE THE PERFECT SERVE FORMULA

AND PROMOTE THE BEST CONSUMPTION

EXPERIENCE FOR COCA COLA.

We created an advertise strategyfocused in Premium restaurantsin São Paulo with sophisticated materials.

Didactic and involving communication.

POS

PERFECT COKE

POS

PERFECT COKE

POS

WHITE HORSE BH

MORE THAN RE-LAUNCHING, WHITE HORSE WANTED TO

REPOSITION THE BRAND IN BELO HORIZONTE – AN IMPORTANT MARKET.

We created a new visual identity, tasting actions and incentive actions for the brigade.

We approved new materials in the main presentation points.

POS

WHITE HORSE BH

TO OPTIMIZE THE VOLUME OF THE BANK'S

MERCHANDISE MATERIAL, WE CREATED

A LOGISTIC FOR VISITS AND MAPPING

OF THE RETAIL NET.

More than 3,500 branches

visited in the country,

generating 14% of savings

in graphic material.

POS

BRADESCO MERCHANDISING SYSTEM

ACTIVATION

PROMOTION

EVENTS

POS

DIGITAL

INTERNAL MARKETING

ATL / RETAIL

INCENTIVE

THE IDEA: TO SHOW THE CARE OF REDE D’OR SÃO LUIZWITH THE MOTHERS GO WAY BEYOND THE BABY BIRTH.

An application to follow themagic of motherhood, from pregnancy to the 1st. year of life.

Tips on development, photo and video journal,

and baby monitor, and even a time clock

for feedings, among other tools.

DIGITAL

SÃO LUIZ BABY

DIGITAL

SÃO LUIZ BABY

WE INTRODUCED THE BRAND IN THE LIFE

OF DRIVERS IN A USEFUL MANNER, WITH

THE 1st. APPLICATION APPROVED BY

APPLE IN LATIN AMERICA.

Several mobile services and tips to take care of your car, generating a better relationship and client retention.

DIGITAL

AUTO SAFE IPHONE APPLICATION

DIGITAL

AUTO SAFE IPHONE APPLICATION

WE CREATED THE 1st. APPLE-

APPROVED APP IN THE COUNTRY

USING AUGMENTED REALITY.

The brand entered the client's day-by-day using augmented reality, a novelty at the time, to locate service points.

DIGITAL

AUGMENTED REALITY PRESENCE APP

DIGITAL

AUGMENTED REALITY PRESENCE APP

HOW TO COMMUNICATE AND VALUE JOHNNIE

WALKER/MCLAREN'S SPONSORSHIP IN BRAZIL GP WHEN THE

CHAMPIONSHIP HAS ALREADY BEEN DECIDED FOR ANOTHER TEAM?

A game in Facebook encouraged the fans to create their own teams and answer

questions 24 hours a day.

The fastest won invitations to Brazil GP and to the auction.

DIGITAL

JOHNNIE WALKER PADDOCK RACE

DIGITAL

JOHNNIE WALKER PADDOCK RACE

WE CREATED AUTOSTAR CUPID TO

LAUNCH THE MINI ONE MODEL IN BRAZIL AND STRENGTHEN THE

ASSOCIATION BETWEEN MINI AND

AUTOSTAR BRANDS.

The Facebook app played the role of match-maker, inviting people for a test drive with the most compatible model.

DIGITAL

AUTOSTAR CUPIDMin i On e

ATL

DIGITAL

AUTOSTAR CUPIDMin i On e

ATL

TO RE-LAUNCH OMO PROGRESS+, WE CREATED A FACEBOOK ACTION INVITING THE BRAND FANS

TO BE THE FIRST TO TEST THE PRODUCT.

More than 41,508 registrations in only 5 days of action.

In addition to the on-line action, we

sent direct mail with OMO

PROGRESS+ to one thousand winners.

Success: Unilever repeated the

action in Argentina.

DIGITAL

RE-LAUNCHING OMO PROGRESS+

DIGITAL

RE-LAUNCHING OMO PROGRESS+

TO LAUNCH THE

NEW MENTOS

POWER KISS, WE

CREATED THE KISS

KAMA SUTRA.

A humorous action with 21 different ways to kiss.

Site with the aesthetics of an 80's gym

videoclass. Thanks to the success, we

started selling the box with classes.

DIGITAL

KISS KAMA SUTRA

DIGITAL

KISS KAMA SUTRA

DIGITAL

LAUNCHING OF STRAWBERRY AND CHOCOLATE FLAVORS

CAMPAIGN WITH HUMOROUS ON-LINE VIDEOS TO LAUNCH THE NEW STRAWBERRY AND CHOCOLATEFLAVORS.

A series of 4 videos produced with animation and launched weekly to generate expectation. Narrator: Paulo César Pereio.

DIGITAL

LAUNCHING OF STRAWBERRY AND CHOCOLATE FLAVORS

A BOLD STRATEGY DURING THE DRAW OF GROUPS FOR THE WORLD CUP 2014:

AS SOON AS THE CITIES WHERE THE 31 SELECTIONS WOULD PLAY WERE DEFINED, ON-LINE MOVIES WERE PLAYED IN THESE COUNTRIES.

31 videos narrated by citizens of

these countries that live in Brazilshowing the attractions of the region

Task force with Google in the agency, addressing videos

and media display to the main portals of each country

in a record time.

DIGITAL

EMBRATUR – LUCKY YOU

DIGITAL

EMBRATUR – LUCKY YOU

Dig it a l

No t a par a abr al e

WITH THE CAMPAIGN #NOTAPARAABRALE, WE MOBILIZE THE PEOPLE IN THE STATE OF SÃO PAULO TO DONATE THEIR

SALES RECEIPT VIA INSTAGRAM TO ABRALE – BRAZILIAN ASSOCIATION FOR LYMPHOMA AND LEUKEMIA.

The campaign was launched with celebrities,who donate 1 selfie and 300 reals in receipts.They received their selfies back, with the hair shaved, posting their support in social medias

and inviting people to join them.

DIGITAL

YOUR RECEIPT TO ABRALE

Dig it a l

No t a par a abr al e

DIGITAL

YOUR RECEIPT TO ABRALE

ACTIVATION

PROMOTION

EVENTS

POS

DIGITAL

INTERNAL MARKETING

ATL / RETAIL

INCENTIVE

TO ADVERTISE THE NEW POSITIONING

OF ORIZON – SIMPLIFYING HEALTH –AND UNIFYING THE SPEECH ABOUT

THE COMPANY'S ACTIVITIES WITH

EMPLOYEES.

With the campaign "With you, it is simpler", we valued the work of each employee in the company

INTERNAL

MARKETING

WITH YOU, IT IS SIMPLER.

WITH YOU, IT IS SIMPLER.

INTERNAL

MARKETING

A "NICE TO LOOK AT" CAMPAIGN

THE PURPOSE WAS TO REINFORCE THE

INTEGRATION BETWEEN EMPLOYEES

OF BRADESCO SEGUROS, FORMED BY

FIVE COMPANIES THAT ACT IN DIFFERENT MARKETS.

We distributed cameras for the employees to shoot colleagues and we used the pictures taken in the campaign “You are part of a

company that is nice to look at.”

We generated a major involvement and a feeling of belonging.

INTERNAL

MARKETING

A "NICE TO LOOK AT" CAMPAIGN

INTERNAL

MARKETING

THE PRESENCE IS YOU

TO MOBILIZE AND ENSURE THE

UNDERSTANDING OF VALUES

IN BRADESCO'S NEW

POSITIONING: PRESENCE.

We registered the cellular of more than 90 thousand employees to listen, via IVR, messages from the bank's president and to receive SMS related to the campaign.

Full compliance of the employees to the quiz to measure

participation and understanding.

INTERNAL

MARKETING

THE PRESENCE IS YOU

INTERNAL

MARKETING

TO INVOLVE EMPLOYEES IN THE

CELEBRATION OF THE BANK'S 70 YEARS,

WE CREATED A 7-CHAPTER DOCUMENTARY.

Script for historian Eduardo “Peninha”Bueno and presentation of Denise Fraga.

We have rescued the pride of being part of this history.

BRADESCO 70 YEARS. PROUD TO BE PRESENT.

INTERNAL

MARKETING

BRADESCO 70 YEARS. PROUD TO BE PRESENT.

INTERNAL

MARKETING

INTERNAL

MARKETING

A BEAUTIFUL COMPANY GALLERY

The Beautiful Company Gallery is a valuable online platform that integrates

many activities to Bradesco Seguros

employees, stimulating them to study (more

than 200 online courses), and share

knowledge and experiences.

ACTIVATION

PROMOTION

EVENTS

POS

DIGITAL

INTERNAL MARKETING

ATL / RETAIL

INCENTIVE

PROMOTE ADHERENCE,

INCENTIVE PARTICIPATION, TO

INCREASE SUBSCRIPTION AND

CREATE INTERACTION BETWEEN

SALES TEAL AND DEVELOPERS.

Diverse mechanics and many awards:

more incentive to participate, achieve goals

and swap rewards.

More than 400 awards like: notebooks,

motorcycles and cars.

Monthly quizzes: Reinforce programmers´

content by monthly rewards.

Sponsorship of Telecine and HBO developers

• Period: March to December / 2014

INCENTIVE

SALES’ CHAMPIONS

SALES’ CHAMPIONS

INCENTIVE

“ELITE” AND “FERAS”

To create more synergy and involvement, the campaign

was divided into two distinct audiences: distributors

owners (Elite) and sales teams (The “tigers”).

Communication and gifts during

the campaign to keep the teams warmed up.

Awards:

• The “tigers”: Bimonthly rewards paid in credits with “cash” card.

Final Award: an international trip on South America for two people.

• Elite: International trip for two people.

ACTIVATE SELL IN AND SELL OUT,

POSITIVATE THE FOCUS PRODUCTS,

TRAIN AND MOTIVATE THE SALES

TEAMS PROMOTING NEWS ABOUT

MARS DURING THE CAMPAIGN.

Com garra e determinação você vai mais longe.

Fera que é fera se alimenta de prêmios.

Part icipe, bata suas metas e garanta os seus.

Veja como ganhar.

+ + + + =

INCENTIVE

.

“ELITE” AND “FERAS”

INCENTIVE

Com garra e determinação você vai mais longe.

Fera que é fera se alimenta de prêmios.

Part icipe, bata suas metas e garanta os seus.

Veja como ganhar.

+ + + + =

Portfólio Ínsula/Neogama- Inglês

Marketing

Transcript of Portfólio Ínsula/Neogama- Inglês