Port of Cork - Cruise SeminarA Tourism Perspective

26 October 2010

Statement of Strategy 2010-2012

Issues of Concern (%)

Tourism Barometer Survey – September 2010

Total Passenger Movements (000s)(including both overseas visitors and Irish residents travelling abroad)

January - August

2009 2010 % Change

Britain-Ireland Routes 9,478 8,514 -10

Mainland Europe – Ireland Routes 9,169 8,048 -12

Transatlantic 1,445 1,235 -15

Other Routes 173 179 3

Total Air 17,946 15,520 -14

Total Sea 2,319 2,456 6

Total Passengers 20,265 17,976 -11

DAA, Regional Airports and Sea Carriers

September Barometer – Industry Sentiment

2009 2010

Up Down Index Up Down Index

Overall 10 79 0.13 20 62 0.32

Overseas 8 81 0.10 15 67 0.22

Domestic 18 63 0.29 26 48 0.54

Preliminary Estimates Overseas Travel to IrelandJanuary – August 2010 vs 2009 (% change)

Britain -18%

M. Europe -21%

N. America -7%

Other Areas n.c.

TOTAL -17%

Short Term Projections – Two Scenarios

2009 2010 2011 Lower Growth

2011HigherGrowth

Growth Range

Out-of-State Visitors (000s)

7,219 6,400 6,600 6,800 +4% - +7%

Foreign Earnings (€m) 3,879 3,500 3,600 3,800 +5% - +10%

Domestic Trips (000s) 8,340 8,300 7,900 8,300 -5% - 0%

Domestic Revenue (€m) 1,390 1,300 1,210 1,235 -7% - -5%

Total Tourism Earnings 5,269 4,800 4,810 5,035 0% - +5%

Overseas OutlookUK

2011’s growth projections revised down to 1.7%

The government’s Emergency Budget will take £120bn (€138bn) out of the

economy by 2015, including a two-year pay freeze for public workers and up to

25% cuts in Departmental expenditure. VAT will also rise.

US

The US recovery has continued, driven by a temporary stimulus from fiscal

policy and accommodating monetary policy but is running out of steam

Growth projection is 2.3%, but there are some indications of a slackening in the

pace of growth.

Euro Area

GDP in the euro zone is expected to increase by 1.5% next year, but the pace

of recovery across the euro zone is still slow and uneven

With the euro weakening against other currencies, it gives Europeans a greater

incentive to travel and holiday within the single currency zone.

Access &Infrastructure

PublicArt

PublicRealm

ProductInvestment

Insight &Innovation

EnterpriseSupports

Food &Accommodati

on

LitterCustomerService

Quality& Standards

Culture

TrafficManagement

Web e-business

Social MediaMarketing

BusinessAdvice

SportsGAA

PublicOrder

Festivals& Events

Landscapes&

Streetscapes

(Business)Chamber of Commerce

Water & AirQuality

Sense of Place

CivilSociety

LocalGovernment

DISTINCTIVE

DESTINATIO

N

Supporting Distinctive Destinations

Working The Performance Grid

% Take-UP

Consumer Satisfaction

H

H

L

L

Market Research

720 Disembarking Passengers & Crew (78%) + (22%)

“Wanted to see Ireland” – 46% primary and 67% secondary

Overall aspects of time disembarked – 48% VS and 38% QS

Value for money – 18% VG and 35% QG

Any Irish Ancestors? – 70% No.

Cruise Product

Possibly the best

Fam Trip

Ireland Inc

can get !

An Intersecting Agenda

08.00 to 20.00Things to doThings to see

20.00 to 08.00Accommodation

& Food

Stem & Leaf Diagram for Cork Harbour (Based on “Maritime” Stem)

Naval

Military

Trade/The Merchant Princes

Diaspora

Food

Ecology/Geology

Cruise Product

Capital Investment 2011-2016

€170m

ThankYou