Day2 2.2 Cruise Tourism Kevin.ppt
Transcript of Day2 2.2 Cruise Tourism Kevin.ppt
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¡ Interviewer (enumerator) assisted interview
¡ Self-completion questionnaire
¡ Email (online) questionnaire after returning home
HOW DO WE CAPTURE THIS INFORMATION?
¡ Just before the visitor boards the vessel
¡ Usually undertake surveys throughout the day as passengers spend different amounts of time on land
WHEN DO WE COLLECT IT?
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CRUISE PASSENGERS ASHORE
¡ Visitor expenditure can involve the purchase of (virtually) any product
¡ Cruise passenger expenditure tends to be limited to:¡Food and Drink¡Local Transport¡Shopping¡Shore Excursions
VISITOR EXPEDITURE…
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Almost all are travelling for holiday/leisure
Cruise Passengers…
Country of Residence tends to depend on the ship’s operator
CRUISE PASSENGERS
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Excursions are important, but need to factor in commissions if purchased through the cruise company/tour
operator
Cruise Passengers…
SEYCHELLES CRUISE VISITOR SURVEY
2018-2019 Season
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PASSENGERS/CABIN AND TIME ASHORE
Average number of passengers per cabin: 2.0
Average time ashore: 5.8 hours
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AVERAGE EXPENDITURE PER PASSENGER
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ExpenditureItem RupeesRestaurants/Bars 52Food/Drink 79CarRental 17LandTransport 101SeaTransport 5Crafts/Souvenirs 82Clothing 41Other 17Total 396Tours 277TotalIncTours 673