POORNIMA UNIVERSITY Jaipur€¦ · MBA FIRST SEMESTf,R - Tf,ACI{INC SCHI,MF,S t ... Business...

POORNIMA UNIVERSITY

JaipurSchool of Management

i{.trSTf,R Of AUSNESS.&DMINISTRATION

Teaching Schemeo(f(

Detailed Svllabus

Session 2012-13/ l't Semqstdi"o. i'.

(.'l}

1i\r!4gir-D

PocrnlvrnrnN III I ',t- -Y

MBA FIRST SEMESTf,R - Tf,ACI{INC SCHI,MF,S

t

SCHOOL OF IINX-AEBI,If,IIT

!

DITAILED SYLLABUS: IVIBA linivr{r

c0hi| b \lltIJml'{|

t!!!!!:! !!!riqt M. it$'-b4!j!&d-5! !h's*riiiatri! MlqNmdrt.r n[r] ta.-jry {hr !

l

,' i:,\. li{l].|-''

"l

i(,! iqa.!riri- d -,r,! j,jj ii,i

LqLl!!r4!:!r +q rct6d rd!, r*@ i: iir riq, "

,.r!i r'Y ''

li:hi:l* it1:"r:lti::,?it J:i:li*'ll'i't ;"'ljl

lhb!"!d!]"1!.ffi

purFtrr"iMsrF^rusutsoM?MoA

.oi=H iii;i;,nn-

turmtti''{.il(li1F,5t1],1ol]fuA

r,,.!lPUtrd' D/L \EMLiER/$LUSU'SOM/MSA

brqlrg,*

if!]!!o!j6.r\qni.| iilli!

PU'd' n^'] *M6ri/$rusursoMrMM I

Pu,dnf^\!M6ffi,li1jj1]Ul/lol,@

POORNIMA UNIVERSITY

JaipurSchooI of Management

I{.trSTER Of AUSNESS ADIIINISTRATION

Teaching Scheme

&Detailed Syllabus

Session 2012-13/ 2"d Seriresii'r')

)*,

ffio

Pcrc;ttrqrna.qIJ N IscHoo|. oF itatutctrtmllT

l\,lRA sFcoND SnMl1STER Tf,ACIIING SCHEMES

DETAILED SYLLABUS; NTBA

.t.,_)

id;d;:i:!iiMy"-!|.i

L1

rcrdftllrrr440l

=ra -c!4litijli:doi.'!.!h$d6.iji<:'ai]!dr

trt}J'Y

@

.,; *iii;i.. r ;;ii i l;tii:it;til"ili;:tti;t"l:

i....".", 1. . .. . '

1' ' ".

. ., ' . , d l

'.. ,. i. . : l ! ".r"1,. l.!.il".lt,

:ttl]:l:;,"?:;:::::i::lit""1i1., "11:,L ",."'.ir".,,.!." i!..ir.jq;i..:;..",,,",,.,:."

t!!g!!!!4tu,<.i! \,. r!tud r,i;; !;-u-3!ii n:"r.i,!l:! -1fi ,J4n-k'.!.!oi4 ;f; im lp.,,.,,,p1", F" r,,,",,,i,ii"iiri;;;,;;:;;:;i:;:":.iii:l;ll::

,.,JliF!I:j,,TlEgs'tr,o0d|a

PRor[ssloNALDIELoIMEYconRsu

.h6[Lt!oG.l.*jok!'id.!fu

PUII:lirqEdE,rsi.'lsio|@

School of Management

MBA

Batch 2012-2014

3rd & 4th Semester

Teaching Scheme & Syllabus

NOTICE

Change in Statutes/Ordinances/Rules/Regulations/Syllabus andBooks may, from time to time, be made by amendment or remaking, and acandidate shall, except in so far as the University determines otherwise complywith any change that applies to years he has not completed at the time of change.The decision taken by the Academic Council shall be final.

POORNIMA UNIVERSITYMBA III Semester

Teaching Scheme (II Yr.)(Major: Marketing & Minor: Finance)

Subject Code Subject NameTeaching Scheme

(Hrs per week) CreditsLec Tut Prac

A. Core Subjects (Theory)MajorMBX03 101 Business Policy & Strategic Management 4 0 0 4

MBX03102

Integrated Marketing Communications andServices Marketing

5 0 0 5

MBX03103 International Marketing 5 0 0 5MBX03 104 Sales and Distribution Management 4 0 0 4MBX03 105 Brand Management 4 0 0 4

B. Core Subjects(Theory)MinorMBX03108 Financing for Strategic Decisions 4 0 0 4MBX03109 Management of Financial Services 4 0 0 4

C. PracticalMBX03201 Soft Skills-III 0 0 2 0.5

E. Project/SeminarMBX03301 Summer Training Project Report 0 0 2 0.5

F. Programs / Activities

MBX03601Discipline and Talent EnrichmentProgram (TEP - IV ) 2 0 3 2

MBX03601.1 Online Eligibility Exam (OLE) / LAB 0 0 2MBX03601.2 Library 0 0 1MBX03601.3 Special Syllabus Program 2 0 0

Total 32 0 7 33CreditsTotal Teaching Hours 39


Teaching Scheme (II Yr.)(Major: Finance & Minor: Marketing)



A. Core Subjects (Theory)MajorMBX03101 Business Policy & Strategic Management 4 0 0 4

MBX03106Security Analysis and PortfolioManagement

5 0 0 5

MBX03107 International Financial Management 5 0 0 5MBX03108 Financing for Strategic Decisions 4 0 0 4MBX03109 Management of Financial Services 4 0 0 4

B. Core Subjects(Theory)MinorMBX03104 Sales and Distribution Management 4 0 0 4MBX03105 Brand Management 4 0 0 4




MBX03601Discipline and Talent EnrichmentProgram (TEP - IV )

2 0 3 2




Teaching Scheme (II Yr.)(Major: Finance & Minor: HR)



A. Core Subjects (Theory)MajorMBX03101 Business Policy & Strategic Management 4 0 0 4

MBX03106Security Analysis and PortfolioManagement

5 0 0 5

MBX03107 International Financial Management 5 0 0 5MBX03108 Financing for Strategic Decisions 4 0 0 4MBX03109 Management of Financial Services 4 0 0 4

B. Core Subjects(Theory)MinorMBX03110 Training & Development 4 0 0 4

MBX03112

Leadership Skills and ChangeManagement

4 0 0 4





2 0 3 2




Teaching Scheme (II Yr.)(Major: HR & Minor: Marketing)



A. Core Subjects (Theory)MajorMBX03101 Business Policy & Strategic Management 4 0 0 4MBX03110 Training and Development 5 0 0 5MBX03111 Strategic Human Resource Management 5 0 0 5

MBX03112


4 0 0 4

MBX 03113 Human Resource Planning 4 0 0 4B. Core Subjects(Theory)Minor

MBX03 104 Sales and Distribution Management 4 0 0 4MBX03 105 Brand Management 4 0 0 4








Teaching Scheme (II Yr.)(Major: HR & Minor: Finance)



A. Core Subjects (Theory)MajorMBX03101 Business Policy & Strategic Management 4 0 0 4MBX03110 Training and Development 5 0 0 5MBX03111 Strategic Human Resource Management 5 0 0 5

MBX03112


4 0 0 4

MBX 03113 Human Resource Planning 4 0 0 4B. Core Subjects(Theory)Minor

MBX03108 Finance for Strategic Decisions 4 0 0 4MBX03109 Management of Financial Services 4 0 0 4








Teaching Scheme (II Yr.)(Major: Marketing & Minor: HR)



A. Core Subjects (Theory)MajorMBX03 101 Business Policy & Strategic Management 4 0 0 4

MBX03102

Integrated Marketing Communications andServices Marketing

5 0 0 5

MBX03103 International Marketing 5 0 0 5MBX03 104 Sales and Distribution Management 4 0 0 4MBX03 105 Brand Management 4 0 0 4

B. Core Subjects(Theory)MinorMBX03110 Training & Development 4 0 0 4

MBX03112


4 0 0 4







Code: MBX03101 Business Policy and Strategic Management 4 Credits: LTP: 4-0-0

OUTLINE OF THE COURSE

DETAILED SYLLABUS

UnitNo.

Title of the unit Time Required for the Unit (Hours)

1. Strategy and the Quest for Competitive Advantage2. Strategic analysis and Analyzing Company’s External Environment3. Corporate Portfolio Analysis, Generic Competitive Strategies and

Grand Strategies4. Tailoring strategy to fit specific industry, New Business Models5. Behavioral issues in implementation

Unit Contents1. Strategy and the Quest for Competitive Advantage

Military origins of strategy – Evolution - Concept and Characteristics of strategic management –Definingstrategy – Mintzerbg’s 5Ps of strategy Corporate, Business and Functional Levels of strategy - StrategicManagement Process.Strategic Intent & Strategy Formulation: Vision, mission and purpose –Business definition, objectives and goals– Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethicaland Social Considerations in Strategy Development.

2. Strategic analysis and Analyzing Company’s External EnvironmentAnalyzing Company’s Resources and Competitive Position - Organizational Capability Profile – StrategicAdvantage Profile – Core Competence - Distinctive competitiveness.Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing anEnvironmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model ofcompetition

3. Corporate Portfolio Analysis, Generic Competitive Strategies and Grand StrategiesBusiness Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch,Leverage and fit Generic Competitive Strategies: Low cost, Differentiation, Focus.Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers,Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment,Outsourcing Strategies.

4. Tailoring strategy to fit specific industry, New Business ModelsLife Cycle Analysis - Emerging, Growing, Mature& Declining Industries. New Business Models and strategiesfor Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model andStrategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual ValueChain. Strategy implementation- Project implementation – Procedural implementation – Resource Allocation –Organization Structure – Matching structure and strategy

5. Behavioral issues in implementation– Corporate culture – Mc Kinsey’s 7s Framework - Concepts of Learning Organization Functional issues–Functional plans and policies – Financial, Marketing, Operations, Personnel, IT. Strategy Evaluation –Operations Control and Strategic Control - Symptoms of malfunctioning of strategy –– Balanced Scorecard.

Code: MBX03102 IMC and Service Marketing 5 Credits: LTP: 5-0-0


DETAILED SYLLABUS

RECOMMENDED STUDY MATERIAL

Sr.No

Book Author Edition Publication

1. Advertising & Promotions an IMCPerspective –

Shah&D’Souza latest Tata McGraw Hill

2. Integrated Marketing Communication – Niraj Kumar latest Himalaya Publishing

3. Services Marketing – – Lovelock, Wirtz,Chatterjee Latest Pearson

UnitNo.


1. Introduction to IMC2. 2 P’s – Promotion and Personal Selling3. PR, Direct Marketing and Advertising4. Tailoring strategy to fit specific industry, New Business Models5. Behavioral issues in implementation

Unit Contents1. Introduction to IMC

Integrated Marketing Communication, IMC Planning Process Advertising; 5Ms, Social andEthical Issues in Advertising, , Developing Ad Programs, Setting Objectives, Ad Budgets,Designing Message, Media Selection and Planning, Ad Research, Evaluation and Control.

2. 2 P’s – Promotion and Personal SellingSales Promotion, Types, Planning Sales Promotion Programs, Personal Selling, Role,Advantages and Disadvantages, Personal Selling Skills.

3. PR, Direct Marketing and AdvertisingPower of Publicity, Public Relations, Direct Marketing Process, On Line Advertising, SocialNetworking, Challenges, Network Marketing, Advertising In Multicultural Environment

4. Basics of Service MarketingEmergence of Service Economy, Challenges, Service Consumer Behavior, ServiceEncounter, Blueprint, Service Delivery, Services capes, Service Strategy(7ps), Service failure&Recovery, Service Tax Provision.

5. Emergence of Service Marketing– Quality Issues and Models, Gap Analysis, SERVQUAL, Demand‐Supply Management,Branding, Packaging, Pricing, Promotion, Service Research. Operations Control and Strategic Control -Marketing of service Sector‐Financial Services, Tourism Services, Education Services,Information services(ITES), CRM in Service Sector, Health Services, Health Tourism Services

Code: MBX03103 International Marketing 5 Credit: LTP: 5-0-0


DETAILED SYLLABUS

UnitNo.


1. Conceptual frame work of International Marketing2. Indian Foreign Trade3. Overseas Market Research4. Planning for International Marketing

5. Global marketing environment

Unit Contents1. Conceptual frame work of International Marketing

Basic differences between domestic and International marketing International Marketing Environment. EPRGframe work inInternational marketing, stages of development into Global Marketing.

2. Indian Foreign TradeIndian Trade Policy ‐ Recent trends in India’s Foreign trade ‐ ExportAssistance, Institutional Infrastructure for Export Promotion in India. Identification ofForeign Markets: Product Planning for Exports ‐ Export pricing ‐ Market Entry and OverseasDistribution System ‐ Promoting products internationally.

3. Overseas Market ResearchMarketing Plan for Exports ‐ New Techniques in InternationalMarketing, International subcontracting Joint Ventures, Counter trade Arrangements,Multinationals. Exports finance, risk export documents and procedure.

4. Planning for International MarketingPlanning for International Marketing, Product, Price, Promotion, Place) Documentation and proceduralcomplexities- Registration with various agencies – Compulsory Quality Control- Processing Export Orders.

5.Global marketing environment –

Economic Environment, Socio-cultural Environment – Legal and Statutory Framework., Limitations of GlobalMarketing.

Code: MBX03104 Sales and Distribution Management 4 Credits: LTP: 4-0-0 OUTLINE OF THE COURSE

DETAILED SYLLABUS

RECOMMENDED STUDY MATERIALSr. No Book Author Edition Publication

1 Sales Distribution Management Havaldar, Cavale latest TMH2 Sales Management Still, Cundifts, Govani Latest Pearson

.3 Sales & Distribution Management–

S.L.Gupta latest Excel Books

UnitNo.


1. Sales Management2. Distribution Management3. Market Logistics and SCM4. Managing the Sales Force

5. Personal Selling Process and Approaches

Unit Contents1. Sales Management

Objectives and Functions, Setting up a sales organization, PersonalSelling, Management of Sales force, Recruitment & Selection, Training, Motivation andEvaluation, Compensating Sales Force, Sale forecasting, Territory Management, SalesBudget, Sales Quota.

2. Distribution ManagementDesign of Distribution Channel, Channel Conflict, Co‐operation &Com Petition, Vertical marketing system, Horizontal Marketing system, Designing CustomerOriented Marketing Channels: Wholesaling, Retailing.

3. Market Logistics and SCMOrder Processing, Transportation, Warehousing, Inventory, Market Logistics Decision, SCM,Emerging Trends.

4. Managing the Sales Forcea) Recruiting, Selection and Training of Sales force: Procedures and criteria extensively used as selection toolsfor recruiting and testing sales ability. Sales Force Job Analysis and Descriptionb) Areas of sales Training: Company Specific Knowledge, product knowledge, Industry &Market TrendKnowledge, customers and technology – Relationship Selling Process & Customer education. Value Sellingc) Motivating the Sales Team: Motivation Programs - Sales Meetings, Sales Contests, Sales Compensating,(Monetary compensation, incentive programs as motivators, Non-Monetary compensation – fine tuning ofCompensation package. Supervising,d) Evaluating Sales Force Performance and Controlling Sales activities: Sales Records and Reporting Systems,Improving Sales Productivity, Ethical and Legal Issues in Sales Management.

5. Personal Selling Process and ApproachesPersonal Selling and Relationship Management - Selling to individuals & Institutions, Basics, Sales leads,Planning sales calls - Types of calls, – Building long term partnership by selling – Sales presentations, tools forpersonal selling, Sales Aids – Use of technology in sales effective selling techniques, Tele Marketing.

Code: MBX03105 Brand Management 4 Credits: LTP: 4-0-0


DETAILED SYLLABUS

RECOMMENDED STUDY MATERIAL

UnitNo.


1. Product Management and Strategy2. Brand & Brand Management3. Leveraging, Performance, Positioning and Building of Brands4. Branding Strategies

5. Global Branding

Unit Contents1. Product Management and Strategy

Product Development, Product focused organization; Market focused organization, Factors influencing designof the product, Changes affecting product management. Setting objectives & alternatives, Productstrategy over the life-cycle, Customer analysis, Competitor analysis, Design ofmanufacture, New product development

2. Brand & Brand ManagementCommodities Vs Brands, The role of brands, The brand equity concept, Brand Equity Models – Brand AssetValuation, Aaker Model, BRANDS, Brand Resonance. Building Brand Equity, BrandIdentity and Brand image

3. Leveraging, Performance, Positioning and Building of BrandsEstablishing brand equity management system, measuring sources of brand equity and consumerMindset, Co-branding, celebrity endorsement. Brand knowledge, Brand portfolios and market segmentation,Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values.

4. Branding StrategiesBrand hierarchy, Branding strategy, Brand extension and brand transfer, Managing brand over time, BrandValue chain, Brand Audits, Brand Tracking, and Brand Valuation. : Brand Reinforcement, BrandRevitalization, BrandCrisis.

5.Global Branding

Packaging, Labeling, Brand Rejuvenation, Brand Success strategies, Brand Resilience, , Building global brands,Branding failures and Successes

Sr.No


1. Product Management 2 3 and – Lehmann& Winner – latest TMH

2. . Strategic Brand Management Keller Latest Pearson

3. Product & Brand management K.Venugopal Rao latest Himalaya PH

Code: MBX03106 Security Analysis and Portfolio Management 5 Credits: LTP: 5-0-0


DETAILED SYLLABUS

UnitNo.


1. Investment Scenario & Security Markets2. Risk and Return3. Introduction to portfolio management and CMT4. Portfolio analysis5. Economic analysis

Unit Contents1. Investment Scenario & Security Markets

Concept of investment-investment objectives and constraints-security and non security forms of investment.Securities markets: markets and their functions-methods of raising capital-development of stock market inIndia-demit, listing, membership, trading and settlement procedure, stock market indices, regulation ofsecurities market (SEBI).

2. Risk and Returntotal risk and its factors-concept and components of total risk security returns: measuring historical and ex ante(expected) returns-systematic and unsystematicrisk-quantifying portfolio risk and return-benefits of diversification-capital market line andCapital assets pricing model.

3. Introduction to portfolio management and Capital market theoryThe investment process-definition of investments. investment categories in Detail, Capital market theory:CAPM, CML-application of the security market line, APT.

4. Portfolio analysisDiversification, portfolio risk and return-Markowitz risk return optimization-single index model-the Sharpeindex model-portfolio beta. Asset Allocation

5. Fundamental Analysis and Technical AnalysisEconomic analysis, Industry analysis, Company analysis, Technical analysis.

Code: MBX03107 International Financial Management 5 Credits LTP: 5-0-0


DETAILED SYLLABUS

UnitNo.


1. Financial Management in a Global Perspective2. International Monetary System and Financial Markets – An

overview3. Foreign Exchange Markets4. Short term and long term borrowings in international markets5. International financial management & Parity conditions

Unit Contents1. Financial Management in a Global Perspective

Increasing Independence in the Global Economy-Trends in International Trade and Cross Border FinancialFlows – India in the Global Economy – Recent Developments In Global Financial Markets – Liberalization –Integration and Innovation – Challenges of International Financial Management – Gains from InternationalTrade and Investment.

2. International Monetary System and Financial Markets – An overviewBalance of Payments – International Monetary System – An Overview of International Financial Markets –Exchange Rate Determination and Forecasting.

3. Foreign Exchange MarketsStructure and participants-types of transactions mechanics of currency dealing-exchange rate quotations-arbitrage-forward rates-evolution ofExchange control and foreign exchange market in India. Exchange rate computations.

4. Short term and long term borrowings in international marketsShort term funding and investment-centralized vs. decentralized cash management-pooling-exposuremanagement. The costs and risks of foreign currency borrowing syndicated loans, country risk assessments.

5. International financial management & Parity conditionsGenesis international flow of funds. Developments in international monetary system, exchange rate mechanism.Emergence of multinational financial management. Balance of payment. Risk: political and country risk.Raising capital: international. Purchasing Power Parity, Covered Interest Parity,Real Interest Parity, Parity Conditions and Managerial Implications.

Code: MBX03108 Finance for Strategic Decision 4 Credits LTP: 4-0-0


DETAILED SYLLABUS

UnitNo.


1. Overview of Strategic Financial Management andValuation of securities:

2. Corporate Restructuring3. Mergers and acquisitions4. Valuation of Mergers and Acquisition5. Financial reorganization

Unit Contents1. Overview of Strategic Financial Management and Valuation of securities:

Meaning, need and significance of Strategic Financial Management. Approaches to corporatevaluation, valuation of equities including cash flow, dividends and earnings approach- valuationOf debt – valuation of convertibles and derivatives. Black- Scholes model.

2. Corporate RestructuringBroad areas of restructuring, rationale for diversification, techniques for corporaterestructuring, expansion techniques, joint ventures, business alliances, foreign franchises,intellectual property rights, Disinvestment techniques – sell off, demerger (spin off), managementbuyout, liquidation, leveraging buyout, other techniques (going private, share repurchase,Buy-in, reverse merger).

3. Mergers and acquisitionsTypes of amalgamations, methods of take-over, motives and strategies influencing M&A,Motives of cross boarder M&A, Categories of M&, steps in merger transactions, tax benefits ofmerger transactions & reverse mergers, steps in reverse mergers, defensive strategies inHostile takeovers.

4. Valuation of Mergers and AcquisitionDiscounted-Cash-Flow Method, Book value, Liquidation Value ,Replacement Cost Value,Transaction multiples for comparable deals

5. Financial reorganizationLeverage buy-out, concept of LBOs, stages of LBO operations, sources of value generationthrough LBOInternational sources of finance – GDR, ADR, ADS.

Concept, models and relevance of Value Based Management

Code: MBX03109 Management of Financial Services 4 Credits LTP-4-0-0


DETAILED SYLLABUS

RECOMMENDED STUDY MATERIALS. No Book Author Edition Publication

Reference Books1 Financial Institutions

& Markets-L.M. Bhole Latest

2. Indian FinancialSystem-

M.Y.Khan Latest

3. Indian FinancialSystem

-H.R. Machiraju Latest

UnitNo.


1. Overview of Indian Financial System and Capital Markets2. Secondary Markets and3. Money Markets4. Financial Services5. Commercial Banking

Unit Contents1. Overview of Indian Financial System and Capital Markets

Organization of financial system, Concept of financial services, Reforms in financial sector, Issues &challenged in financial system in India, Indian financial system – overview.

2. Secondary MarketsStocks Exchanges in India-National Stock Exchange(NSE)—Stock Holding Corporationof India (SHCIL)-Share Trading- Introduction to Derivatives and Commodities-Scrip lessTrading –E-Trading-Index/Futures Trading –Share Lending Scheme-Book Building –Buy back of shares-Mergers & Acquisition –Regulations.

3. Money MarketsNature and role of Money market in India – Instruments in Money Market viz, CPs, CDs,Bill of exchange, ICDs, Treasury Bill – Role of DFHI/STCI in Money Market – ECBs

4. Financial ServicesCredit rating – Factoring and forfeiting – leasing and hire purchasing- Securitization ofDebts-Housing finance – Merchant Banking services and functions, Mutual Funds.

5. Commercial BankingManagement of assets and liabilities- Effect of RBI policies onthe operations commercial banks-Recent reforms in Banking sector-Recovery of debts Calculation of EMIsEmerging trends in banking like e banking, mobile banking, creditbanking

Code: MBX03110 Training and Development 4 Credits: LTP (4-0-0)


DETAILED SYLLABUS

Recommended Books:

1. Effective Training - Blanchand, Thacker

2. Training & Development – Dr. B. Jankiram

3. Training & Development – C Pandu Naik

UnitNo.


1. Introduction to Training & Development2. Training Process and Performance Appraisal3. Trainer & Training Institutions4. Evaluation of Training5. Training Methods and Techniques

Unit Contents1. Introduction to Training & Development

Training and Training needs Assessment, TrainingDesign and Administration, Training methods, Technique & Aids, Training Strategy.

2. Training Process and Performance AppraisalAn Overview; Role Responsibility and Challenges to Training Managers;Organization and Management of Training Function; Instruction Objectives and Lesson Planning; LearningProcess; Training Climate and Pedagogy; Developing Training Modules. Learning through training, AdultLearning (Andragogy), Learning theories and learning Curve, Learning Styles, performance appraisal

3. Trainer & Training InstitutionsTrainers Profile, Types of Training Institutions, Trainer as aChange Agent, MDP and EDPs.

4. Evaluation of TrainingTraining evaluation & ROI, Trainer of Training, Measurement Tools& Technique, Feedback Mechanism

5. Training Methods and TechniquesFacilities Planning and Training Aids; Organizing the training Department, controlling training, TrainingCommunication; Training Evaluation; Training and Development in India.

Code: MBX03111 Strategic Human Resource Management 5 Credits: LTP (5-0-0)


DETAILED SYLLABUS

Recommended Books:

1. Strategic Human Resource Management - Tanuja Aggarwal

2. Strategic Human Resource Management - K Prasad

Text & cases

3. Strategic Human Resource Management - Minakshi Kishore

UnitNo.


1. Strategic HRM-An Introduction2. Strategy Formulation3. HR Strategy in work force utilization4. Evaluating HR Function5. HR Score card

Unit Contents1. Strategic HRM-An Introduction

Human Resource Strategy, HR as Assets, Evolution of SHRM, Strategic Fit: A conceptual Framework,Distinctive human resource practices, Theoretical perspective on SHRM, SHRM Approaches: The IndianContext, Alternative HR Strategies.

2. Strategy FormulationImportance of human resources to strategy, theoretical foundation, International strategy, Human resourcecontribution to strategy, Strategy driven roles, behavior and practices, strategic human resource typology,Classifying Human resource type, Network organization and Strategy, organizational learning, Integration ofStrategy and human resource planning, The human resource manager and strategic planning

3. HR Strategy in work force utilizationEfficient utilization of human resource – cross trainingand flexible work assignment – work teams – non unionization, strategies for employeeShortages, strategies for employee surpluses. Strategies for performance and development:Typology of performance types – marginal performers – under achievers – stars – solid citizens,managing employee ability – recruitment and selection strategy typology, incentive alignment,Psychological contracting.

4. Evaluating HR FunctionOverview of evaluation – scope – strategic impact – level ofanalysis – criteria – level of constituents – ethical dimensions, approaches to evaluation – auditapproach – analytical approach – quantitative and qualitative measures – out come and processcriteria, balanced score card perspective, bench marking, accounting for HRM – purpose ofmeasuring cost and benefits of HRM – approaches to HRM performances – employee wastageAnd turnover rates – cost of absenteeism – measuring human resource cost.

5. HR Score cardHR as a strategic partner and measurement challenge, seven step model forimplementing HR strategic role, creating an HR score card, measuring HR alignment – twoDimensions of alignment – assessing internal and external alignment – systems alignment map.

Code: MBX03112 Leadership Skills and Change Management 4 Credits: LTP (4-0-0)


DETAILED SYLLABUS

UnitNo.


1. The nature and importance of leadership2. Effective leadership behavior and attitudes and Leadership

Styles3. Developing teamwork4. Understanding change5. Types of change

Unit Contents1. The nature and importance of leadership

The meaning of leadership – leadership as apartnership – leadership vs. management – the Impact of leadership on organizationalPerformance – leadership roles – the satisfactions and frustrations of being a leader. Traits,Motives, and characteristics of leaders: Personality traits of effective leaders’ leadershipMotives-cognitive factors and leadership.

2. Effective leadership behavior and attitudes and Leadership StylesTask-related attitudes and behaviors – relationship-oriented attitudes and behaviors – super leadership: leadingothers to lead themselves – 360-degree feedback for fine-tuning leadership approach. : the leadershipcontinuum: classical leadership styles – the boss-centered vs. employee-centered leadership continuum – theautocratic participative free rein continuum- the leadership grid styles – the entrepreneurial leadership style –gender differences in leadership style – selecting the best leadership style.

3. Developing teamworkteam leadership vs. solo leadership – advantages and disadvantages ofgroup work and team work – the leaders role in the team-based organization-leader behaviorAnd attitude the foster teamwork. Leadership development, succession and the future:development through self-awareness and self-discipline – leadership development programs

4. Understanding changenature of change – forces of change – perspective on change:contingency perspective – population ecology perspective institutional perspective – resource dependenceperspective

5. Types of changecontinuous change – discontinuous change – participative change – directiveChange. Implementing change: assemble a change management team – establish a newdirection for change – prepare the organization for change – set up change teams to implementchange – align structure, systems and resources to support change – identify and to remove roadblocks to change – absorb change into the culture of the organization

Code: MBX03113 Human Resource Planning 4 Credits: LTP (4-0-0)


DETAILED SYLLABUS

UnitNo.


1. Introduction to HRP2. HR planning and corporate strategies3. HR Forecasting4. Career planning and succession management5. Case and Problems

Unit Contents1. The nature and importance of leadership

Definition and concept of HRP, benefits, process. HRP components

2. HR planning and corporate strategiesHR planning as a strategic process-employees as resources-goal attainment, linking HR process to strategy,involvement in strategic planning process, strategic HR Planning model, staffing system.

3. HR ForecastingForecasting Manpower Needs, the Forecasting Process, Inventorying availableTalent, Projecting Future Talent Supply, forecasting Staffing Requirements. Index analysis-expertforecasts-delphi technique-nominal group technique-HR budget and staffing table, scenarioForecasting, regression analysis. .

4. Career planning and succession managementdefinitions, concepts, stages of career development process and organizational HR Policies, carrier Anchors –Stages of growth and career, career processes Succession management process and Management developmentPrograms, objectives of MDP’s, Job rotation, Auditing MDP’s management development methods, challengesof succession management, Replacement analysis.

5. Case and ProblemsCases and Problems which are specific to HRP, its proponents.

Code: MBX03201 Soft Skills III 1 Credit [LTP: 0-0-2]

Unit No. Title of the unit Time required for theunit(Hours)

1. Introduction to Personality 42. Personality Traits 43. Sentence Formation 64. Spotting and Story Making 45. Comprehension 4

Unit Contents1. Introduction to Personality

IntroductionDefine personality, perception, Personality Factors, Personality Relationship at home-friends-environmenteducational factor- Situational Factors- Conditional- Genetic- compulsory- spiritual-public relations factors

2. Personality TraitsPersonality TraitsPersonality Traits, Personality Development Tips, Personality Disorder

3. Sentences FormationStructuring Sentences(present, past and future tenses)Simple, Negative, Interrogative, Negative interrogative and Affirmative sentencesJumbled Sentences

4. Spotting and Story MakingSpotting Errors, Story Making, Vocabulary – Synonyms and Antonyms

5 ComprehensionReading Comprehension, paragraph Jumble, Extempore, Me against Myself.

POORNIMA UNIVERSITYMBA IV Semester

Teaching Scheme for Fourth Semester(Major: Finance & Minor: Marketing)



A. Core Subjects (Theory) MajorMBX04101 Project Management 4 0 0 4MBX04102 Business Ethics and Ethos 4 0 0 4MBX04103 E-Commerce 4 0 0 4MBX04104 Indian Financial System 4 0 0 4

MBX04105 Financial Derivatives 4 0 0 4

MBX04106 Corporate Taxation 4 0 0 4B. Core Subjects (Theory) Minor

MBX04107 Retail Management 4 0 0 4C. Practical

MBX04201 Soft Skills-IV 0 0 2 1D. Project / Seminar

MBX04301 Project Study with Viva Voce 0 0 4 2E. Programs / Activities

MBX04601Discipline and Talent EnrichmentProgram (TEP - IV ) 2 0 3

2MBX04601.1Online Eligibility Exam (OLE) /LAB

0 0 2

MBX04601.2 Library 0 0 1MBX04601.3 Special Syllabus Program 2 0 0



Teaching Scheme for Fourth Semester(Major: Finance & Minor: HR)




MBX04105 Financial Derivatives 4 0 0 4

MBX04106 Corporate Taxation 4 0 0 4B. Core Subjects (Theory) Minor

MBX04 110Performance Management andRetention Strategies

4 0 0 4

C. PracticalMBX04201 Soft Skills-IV 0 0 2 1

D. Project / SeminarMBX04301 Project Study with Viva Voce 0 0 4 2

E. Programs / Activities



0 0 2




Teaching Scheme for Fourth Semester(Major: Marketing & Minor: HR)




MBX04107 Retail Management 4 0 0 4

MBX04108 Consumer Behavior 4 0 0 4B. Core Subjects (Theory) Minor

MBX04110Performance Management andRetention Strategies

4 0 0 4






0 0 2




Teaching Scheme for Fourth Semester(Major: Marketing & Minor: Finance)




MBX04107 Retail Management 4 0 0 4

MBX04108 Consumer Behavior 4 0 0 4

B. Core Subjects (Theory) MinorMBX04106 Corporate Taxation 4 0 0 4





2 0 3


0 0 2




Teaching Scheme for Fourth Semester(Major: HR & Minor: Marketing)




MBX04109 Employment Laws 4 0 0 4


4 0 0 4

B. Core Subjects (Theory) MinorMBX04107 Retail Management 4 0 0 4





2 0 3


0 0 2




Teaching Scheme for Fourth Semester(Major: HR & Minor: Finance)




MBX04109 Employment Laws 4 0 0 4


4 0 0 4

B. Core Subjects (Theory) MinorMBX04106 Corporate Taxation 4 0 0 4






0 0 2



MBX04101 Project Management 4 Credits [LTP: 4-0-0]


Unit No. Title of the unit Time required for the unit(Hours)1. Introduction to Project Management2. Business Planning Process3. Entrepreneurship Development and Government4. Theories of Entrepreneurship:5. Ensuring Project and Entrepreneurial Success

DETAILED SYLLABUS

At Least one Case Study from each UnitQuestions will be case/inferences/application based.

Reference:

1. A Guide to the Project Management Body of Knowledge by Project Management Institute.

2. Project Management 1 edition by Jack Gido

3. Project Management by S. Choudhary

Unit Contents1. Introduction to Project Management

Technical, Financial, Marketing Personnel and Management feasibility Reports Financial schemesoffered by various financial institutions like Commercial Banks, IDBI, ICICI, SIDBI, SFCs, VentureCapital Funding, Angle Capitalist

2. Business Planning Process- The business plan as an entrepreneurial tool Elements of Business Plan, Objectives, Market Analysis,Development of product / idea, Marketing, Finance, Organization & Management, Ownership, Criticalrisk contingencies of the proposal, Scheduling and milestones.

3. Entrepreneurship Development and GovernmentRole of Central Government and State Government in promotingEntrepreneurship with various incentives, subsidies, grants etc. – with

special reference to ‘Export oriented unites’Role of the following agencies in the Entrepreneurship Development1. DIC – District Industrial Center2. SISI – Small Industries Services Institute3. EDII – Entrepreneurship Development Institute of India4. NIESBUD – National Institute of Entrepreneurship and SmallBusiness Development

5. NEDB – National Entrepreneurship Development Board4. Theories of Entrepreneurship:

Innovation Theory by Schumpeter & ImitatingTheory of High Achievement by McClellandX-Efficiency Theory by LeibensteinTheory of Profit by KnightTheory of Social change by Everett Hagen

5 Ensuring Project and Entrepreneurial Successa) Entrepreneurial Traitsb. External Influences on Entrepreneurship Development: Socio-Cultural,Political, Economical, Personal. Entrepreneurial culture with specialReference to Intrapreneurship / Corporate Entrepreneurship.

c. Entrepreneurial Success and Failure: Reasons and Remedies.

MBX04102 Business Ethics and Ethos 4 Credits [LTP: 4-0-0]


DETAILED SYLLABUS


Reference:

1. Business Ethos by Yashodhara Sharma

2. Business Ethics & Ethos by Poul Mehta

3. Ethical Business by Linela Terell

4. Banking & Ethics Business by Borchey Walther

UnitNo.


1. Fundamental principles of ethics2. Corporate governance beyond legal compliance3. Wider concept of social responsibility4. Sustainable Development and CSR5. CASE STUDIES

Unit Contents1. Fundamental principles of ethics

Fundamental principles of ethics 2. Ethics in international business Normative and relative ethics, concept andchoice. Legal compliances, Sarham Oxley Act (SOX) Home and host country’s regulations and compulsions ofinternational agencies

2. Corporate governance beyond legal complianceHuman dignity, Meeting stake holders, expectations, competitiveness and fair trade practicesEmployee wellness. International Importance of integrity, avoidance of corrupt practicesImportance of doing business on merit.

3. Wider concept of social responsibilityBalance between profit and social / moral obligations and survival. Ethics and humanrights Balanced global environment Kyoto Protocol concern of global warming,judicious use of natural resources

4. Sustainable Development and CSRMaintenance of ecological balance * Sustainable development * Cost benefit analysis of corporate socialresponsibility and good corporate citizenship

5. CASE STUDIESAnalysis of failure of leading corporate and top auditing firms due to lapses in ethics and social responsibilities.Role of international trade and business organizations Concept of Ombudsman.

MBX04103 E-Commerce 4 Credits [LTP: 4-0-0]


Unit No. Title of the unit Time required for the unit(Hours)1. Introduction to Electronic commerce2. Planning an Online Business3. Technology for Online Business4. Virtual existence5. Security in E-Commerce

DETAILED SYLLABUS


S.No


Reference Books1 E Business R (Evolution) Amor, Daniel Latest Pearson2. Electronic Commerce Greenslein & Feinman Latest TMH3. E-Commerce: Strategy, Technologies and Applications David Whiteley Latest TMH

Unit Contents1. Introduction to E commerce

Meaning, nature, concepts, advantages and reasons for transacting online, categories of E-Commerce.

2. Planning an Online BusinessNature and dynamics of the internet, pure online vas brick and click business; assessing requirement foran online business designing, developing and deploying the system, one to one enterprise.

3. Technology for Online BusinessInternet, IT Infrastructure, Middleware, contents: Text and Integrating E-business applications.Mechanism of making payment through internet: Online payment mechanism; Electronic Payment

systems; payment Gateways; Visitors to website; tools for promoting websites; Plastic Money: DebitCard, Credit Card; Laws Relating to online transactions: Salient Features.

4. Virtual existenceConcepts, working, advantages and pitfalls of Virtual organization, workforce, work zone andworkspace and staff less organization. Conceptual design, giving description of its transaction handling,infrastructure andResources required and system flow chart.

5 Security in E-CommerceDigital Signatures, Network security, Data encryption with secret keys, data Encryption public keys,Phishing, Basic Introduction of Hacking, Precautions to be taken while using the online facilities

MBX04104 Indian Financial System 4 Credits [LTP: 4-0-0]


DETAILED SYLLABUS

Unit Content1. Introduction to financial market and services

History of financial market, Financial intermediaries, financial assets, financial market,concepts of financial services, reforms in financial sector, challenges in financial system

2. Capital marketMeaning, stock exchange in India-NSE and BSE, functions of stock exchanges, listing ofsecurities and its benefits, stock market indices-Nifty and Sensex, process of share trading,introduction to derivatives, underwriting, short selling, book building

3. Indian banking systemStructure of banking system, functions of banks, management of assets and liabilities, NPAprovisioning norms, SARFAESI act, banking sector reforms, securitization of debts, emergingtrends in banking like e-banking, mobile banking

4. Central banking

RBI- introductions, role, monetary policy – framework, instruments like CRR, SLR, REPO,open market operations, Monetary Policy & its Objectives, Advantages Limitations, FiscalPolicy, Fiscal Functions, Coordinating Fiscal & Monetary policy

5. Role of money market & Credit Ratings

Nature and role of money market in India, Instruments viz- CP, CDs, ICD, ECB, Bills ofexchange, Treasury bills , role of DFHI, Concept of Credit rating, Instruments rating, Creditrating advantages & disadvantages, Process of credit rating & methods, Equity assessments v/sEquity grading.Ratings of - Financial services / companies

- Manufacturing companies- Banks, IPO, Insurance & IPO grading.


S.No


Reference Books1 Financial Institutions & Markets- L.M. Bhole Latest2. Indian Financial System- M.Y.Khan Latest3. Indian Financial System -H.R. Machiraju Latest

UnitNo.


1. Introduction to financial market and services2. Capital market3. Indian banking system4. Central banking5. Role of money market & Credit Ratings

MBX04105 Financial Derivatives 4 Credits [LTP: 4-0-0]


DETAILED SYLLABUS


Reference

1. Financial Dervishes by S. S. Kumar

2. Financial Dervishes by Bhanu Priya Mishra

3. Commodity & Financial Dervishes Kevin S.

UnitNo.


1. Definition of Derivative Securities2. Market Characteristics3. Risk Analysis and Management-4. Derivatives Pricing Theory5. Options and Futures Applications in India-

Unit Contents1. Definition of Derivative Securities

Brief history of derivatives, Evolution of Commodity, Currency, Stocks and Interest Rate Derivatives, Structureof derivative markets, forwards, futures, options, swaps etc. Examples of more sophisticated derivatives: barrieroptions, compound options, options on futures, swaptions, Underlying assets: equities, currencies, commoditiesand interest rates. Reasons for trading: risk management, speculation and arbitrage.

2. Market CharacteristicsFutures and Options contract specifications, underlying asset, contract size, and delivery specifications. Markingto market using margin accounts. Familiarizing with market quotes. Trading Strategies involving Options andFutures. Interest rate derivatives, Contractual specification: floating and fixed rate. Valuation of interest ratederivatives.

3. Risk Analysis and Management-Risk Measurement and Management Framework, Option's delta, gamma, Vega, theta, rho. Hedging withfutures. Derivatives Disclosure: Accounting Issues in Derivatives.

4. Derivatives Pricing TheoryOption Pricing: Black-Schools formula for option pricing: derivation and properties. Volatility: estimated vs.implied, options on dividend-paying assets, warrants and convertibles. Binomial models for option prices:definitions and terminology. Continuous-Time Models. Futures Pricing: Pricing by arbitrage: relationshipbetween futures and spot price (cost of carry and reverse cost of carry), difference between futures and forwardprice, futures on dividend-paying assets

5. Options and Futures Applications in India-Structure of Indian stock markets and theoperational efficiency of options and futures, determination of the fair value of futures andOptions prices, Interactions between spot equity trading and trading in derivatives.

MBX04106 Corporate Taxation 4 Credits [LTP: 4-0-0]


DETAILED SYLLABUS


Reference:

1. The Essentials of Corporate Tax axon by Mark A Segal

2. Direct Tax axon A. Y. 2013-14 by Dr. Meena Goyal

3. Corporate Tax axon In India J. Panda

UnitNo.


1. Direct Tax Part 1

2. Direct Tax Part 23. Tax audit4. Indirect Tax- Part 15. Indirect Tax Part 2

Unit Contents1. Direct Tax part 1

Direct Tax Laws A comprehensive study of the Income-tax act, 1961, Wealth-tax act, case lawsGoverning capital and revenue expenditure, deemed income, residence concept.Special Problems Centering on the concept of assesses, registered Firm, HinduUndivided family, Companies, Association of persons and trust, minors, Cooperatives, non-resident Indians andavoidance of double taxation.

2. Direct Tax Part 2Problems covering heads of income Salaries, perquisites, gratuity and retirement benefits, income from houseproperty, capital gains, income from other sources, Income from business and profession, problems arising fromaggregation of income and set off and carry forward ofLosses. Computation of income and Return of Income Tax, Filing procedure.

3. Tax auditTax administration appeals, revisions, review, rectification and application to central Board of Direct Taxes.Acquisition Proceedings Principles of valuation of movable and immovable property.Tax incentives and export promotion, deductions under chapter VI, other benefits and tax exemptions.

4.Indirect Tax

Indirect Tax Laws, administration and relevant procedures The central Excise including Central Value AddedTax (CENVAT); The Central Sales Tax Act, 1956 (74 of 1956); The Customs Act, 1962 (52 of 1962); andExcise audit.

5. Indirect Tax Part 2Assessment of Tax payable by the Assess under Indirect Taxes Power of different authoritiesImpact of Tax on Gatt 94, WTO, Anti Dumping Processing Tariff Commission and other tariff authorities.

MBX04107 Retail Management 4 Credits [LTP: 4-0-0]


DETAILED SYLLABUS


Reference:

1. Retail Management: A strategic Approach II edition by Barry Berman Mini Ma thar

2. The New Science of Retailing

3. Category Killer the Retail Revolution & Its Impacts an consumer / customer by Robert Specter

4. Retail Management by S. C. Bhatia

UnitNo.


1. Overview of Retail2. Specifics of Retail Management3. Retail Marketing4. Store Design, Administration and Merchandising5. Channel Management and Technology in distribution

Unit Contents1. Overview of Retail

Growth of retailing, Retail Theories, Types of retailers, Retail Formats, Retail ConsumerBehavior, Retail Marketing Mix. Retail Market Strategy.

2. Specifics of Retail ManagementRetail Location Decisions, Merchandise Planning, Managing Assortments, StoreManagement, Layout, Design, Space Management, Visual Merchandising, Retail Aesthetics,Customer Service, Retail Atmospherics, Retail Equity, Retail Purchase Planning.

3. Retail MarketingRetail Communication Mix, Retail Pricing: Price Setting, Pricing Strategies, Managing RetailBrands, Retail Supply Chain, CRM,HRM Practices in Retail, Technology in Retailing, Future ofRetailing.

4. Store Design, Administration and MerchandisingStore Design: Interiors and Exteriors - Store layout – Types of layouts – Factors affecting store layout – Storeimage mix – Store Façade – The Internet Store. Store Administration: Floor space management–Managing storeinventories and display Merchandising: Concept, Importance, Functions – Steps in merchandising planning –Category management: Definition and process – Introduction to Private label brands

5. Channel Management and Technology in distributionChannel selection - Channel Conflicts & its Resolution- Channel Performance Evaluation Bar-coding – RFID– Electronic payment systems

MBX04108 Consumer Behavior 4 Credits [LTP: 4-0-0]


DETAILED SYLLABUS


Reference:

1. Consumer Behaviour, Concepts, Application – Ms. Raju, Xardel

2. Consumer Behaviour, buying, Having & Being 9/e

3. Cas studies – In consumer behavior S. Ramesh Kumar

UnitNo.


1. Theories of Consumer Behavior2. Individual Determinants of Behavior3. Models of Consumer Behavior4. Consumerism and Organizational Buying5. Post purchase behavior

Unit Contents1. Theories of Consumer Behavior

Learning theory, Psychoanalytic theory, Gestalt, Cognitive theory, Psychological field, Black box Models,

Distributive Approach, Consumer decision: Process approach, Factors influencing consumer decision making,

Segmentation, Psychographics & VALS; Diffusion of Innovations.

2. Individual Determinants of Behavior

Personality, perception, attitude (attitudinal models), learning, Motivation, Group influence on consumer

behavior‐Social class, Social groups,

Opinion leaders. Culture, Sub‐culture, Cultural relevance to marketing decisions,

Characteristics of culture, Cultural Values, Cultural Changes, Cross cultural understandings.

Family: Role &Structure, Family Life Cycle, Purchasing decisions, Changing role of families.

3. Models of Consumer Behavior

Howard‐Seth Model, Angle‐Blackwell‐Kollat (Multi mediation Model), Nicosia Model. Seth’s Family

Decision‐making Model.

4. Consumerism and Organizational Buying

Evolution of consumer society. Definition of consumerism, buyers & sellers rights, effects of consumerism.

Organizational Buying: Concept & comparison with Consumer buying, Economic

Influence; Political Influence; Legal Influence; Supplier’s Influence; Technology Influence; Customer

Influence; Government Influence; Labor Influence, Analyzing Buyers’ strengths & Negotiation Capabilities

5. Post purchase behavior

Consumer satisfaction concept & Models - Expectancy Disconfirmation, Desires Congruency Model, Equity

Theory, Attribution Theory, Cognitive dissonance, Consumer delight, consumer complaint behavior.

MBX04109 Employment Laws 4 Credits [LTP: 4-0-0]


DETAILED SYLLABUS


Reference:

1. Employer Rights under labour law 4th Edition by H. L. Kumar

2. Industrial Relation & Labour Laws i/e B. Singh

3. Industrial Relation & Labour Welcome by sivarethra onohan.

UnitNo.


1. Trade Unions Act, 1926:2. Employees Provident Funds ( and Misc. Provisions) Act, 19523. Employee’s State Insurance Act, 1948:4. The Contract Labor Regulation and Abolition Act:5. Workman’s Compensation Act, 1923:

Unit Contents

1. Trade Unions Act, 1926:

Objectives of the act, definitions, coverage, registration & recognition

Of Trade Unions. Industrial Employment (Standing Orders) Act, 1946: Various issues

Pertaining to employment standing orders. Industrial Disputes Act, 1947: Machinery available

for settling for grievance handling, penalty, strike lockout, layoff, retrenchment etc.

2. Employees Provident Funds ( and Misc. Provisions) Act, 1952

Exempted establishments, employee family pension scheme, employee’s deposit linked insurance scheme,

Mode of Recovery of Money due from employees, protection against attachment, priority of payment of

Contribution over other debts, employer not to reduce wages etc., liability in case of transfer of establishment.

3. Employee’s State Insurance Act, 1948:

Contributions, administrative arrangements, Benefits (Sickness Benefit, Maternity Benefit, Disablement Benefit,

Dependants Benefit, medical Benefit, Funeral Benefit, Prescribed Specification for Entitlement Administration

of Disablement Benefit), Provision of Medical Treatment by State Government, Penalties. Minimum Wages

Act, 1948: Definition, all provisions of the act. Payment of Wages Act, 1936: Definition, scope and provision of

the act.

4. The Contract Labor Regulation and Abolition Act:

Definition, scope and provision of the act. Factories Act, 1948: Definition, scope and provision of the act. Shops

& Establishment Act: Ethical issues & Laws at Work Places.

5. Workman’s Compensation Act, 1923:

Objective of the Act Definitions, Dependant Employer, Wages, Workmen, Workmen’s Compensation

(Employer’s Liability for compensation, amount of compensation, Procedure for compensation)

MBX04110 Performance Management and Retention Strategies 4 Credits [LTP: 4-0-0]


DETAILED SYLLABUS


Reference:

1. Performance Appraisal Harvaved Business School

2. Measuring Performance ; Robert S. Kaplay

3. Performance Management soumendra Narduj Bagehi

UnitNo.


1. Performance Appraisal2. Behavioral Performance Management3. Potential Appraisal & HRD4. Performance Planning & Measuring Performance5. Competency Analysis and Competency Mapping -

Unit Contents

1. Performance Appraisal

A Conceptual Framework, Concept & Definitions of performance

appraisal, Objectives of performance appraisal: Process of performance appraisal, Performance

Appraisal vs. Performance Management System, Concept of performance management, Process

& elements 0f performance management.

2. Behavioral Performance Management

Learning Theories; Principles of Learning:

Reinforcement and Punishment, Role of Organizational Reward Systems, Behavioral

Performance Management or OB Mod.

3. Potential Appraisal & HRD

Meaning & objectives of Potential Appraisal, Potential Appraisal

& Performance Appraisal, Concept of HRD; Objectives and challenges of HRD, D Mechanisms

And HRD outcomes.

4. Performance Planning & Measuring Performance

Meaning & need or Performance Planning, Planning Individual Performance, Principles of Measurement.;

Classification of Performance Measures, Measurement issues; Approaches &: tools to measure organizational

performance, Traditional and modern performance appraisal methods

5. Competency Analysis and Competency Mapping

Meaning of competency, Competency Analysis and Approaches to competency Analysis, Competency mapping

; Need development and assessment of competency models, Competency and performance, Tools to identify the

competencies of the employees

Code: MBX04201 Soft Skills IV 1 Credit [LTP: 0-0-2]

Course Overview and ObjectivesThe areas included in the present syllabus aim at strengthening the skills prerequisite to placement. Therefore, in IVsemester an intensive training of Interpersonal Skills including Leadership Skills, Time Management, Positive thinkingand Effective Listening is included. The level and scope of Group Discussion and Personal Interview is also advancedand wide in this semester’s training. In Analytical Skills, the students are required to analyze a magazine article, amovie and a book and they are to give Power Point Presentations on these. Keeping in perspective the GroupDiscussion and Personal Interview, the student have to face during recruitment process, General Awareness, GeneralKnowledge, General Science, Puzzles and Vocabulary building activities are included in the syllabus. The sessions toacquire the knowledge about how to acquire information from Internet, Magazines and Journals are targeted to makethe students aware of the knowledge sources apart from their textbooks. At regular intervals mock drills of GroupDiscussion and Personal Interview are held. Through quizzes, presentations, comprehension and group tasks, lot ofactivities are conducted.

A. OUTLINE OF THE COURSEUnit No. Title of the unit Time Required for the Unit (Hours)

1 Interpersonal Skills2 Group Discussion3 Analytical Skills : Advanced4 Lateral Thinking5 Personal Interview

B. DETAILED SYLLABUS


Unit Contents1 Interpersonal Skills

Leadership Skills, Time Management, Positive Thinking, Effective Listening

2 Group Discussion

Topic Based Group Discussion, Case Based Group Discussion, Group Discussion onNewspaper Article, Group Discussion on Video

3 Analytical Skills : AdvancedMagazine Article Analysis, Movie Analysis and Presentation, Book Reading : Presentation

4 Lateral ThinkingGeneral Awareness, General Knowledge and Science, Lateral Thinking Puzzles,Vocabulary Games: Crosswords, Use of Internet, Magazines and Journals

5 Personal InterviewResume Making, Activities related to Self Awareness and Self Expression

MBX04301 Project Study with Viva Voce 2 Credits [LTP: 0-0-4]

Objective:

Project Study and Viva Voce is a paper on project study. The project is real life short term corporate study.The candidate will be allotted the project by the faculty of the institute in consultation with the Director /Principal of the institute. There will be external examiner to be selected by the Director / Principal of theinstitute from the panel of examiners, proposed by BOS and approved by the Vice Chancellor. The studentwill submit written report and make an oral presentation before a panel of internal examiner (Director /Principal of the institute or his or her nominee) and external examiner (to be appointed by Director /Principal of the institute from a panel proposed by the board of studies and approved by the Vice Chancellorof PU) the assessment of the report and its presentation will be jointly done by the internal and externalexaminer.

The Candidate shall be required to submit a Project Study report based on primary data. The project will besubmitted before, the end of 4th Semester. The project Report will include one chapter on the Organizationconcerning which the research has been selected: The chapter on Organization will deal with the brief historyof the organization, Organizational structure, the performance of the organization, Products/services and theoverall performance and problems of the organization. Other chapter’s will be related to the researchproblem of the project report. The average size of the project report ordinarily will be – 125 to 150 typed onthesis size paper, in 1.5 space, Arial, and 11 size font. The report should be well documented and supportedby relevant tables, charts, diagrams and bibliography.

(Project study report has to be submitted in three copies-on to the PU, one in the institute library and one forstudent, in a standard format which has been provided on the website “format of project study report”)

POORNIMA UNIVERSITY Jaipur€¦ · MBA FIRST SEMESTf,R - Tf,ACI{INC SCHI,MF,S t ... Business...

Documents

Transcript of POORNIMA UNIVERSITY Jaipur€¦ · MBA FIRST SEMESTf,R - Tf,ACI{INC SCHI,MF,S t ... Business...