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Presented By:

Rohini Minocha (08BS0002744)

Sagar Redkar (08BS0002869)

Varun Seksaria (08BS0003741)

Vikram Garg (08BS0003793)

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Product & Brand Failures

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Reasons for Brand Failure

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Six Sins of Branding

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About Pepsi co

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Cola brands owned by PepsiCo

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Failed cola brands

.

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About Pepsi Blue

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About Pepsi Blue

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Promotions

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Brand identity Prism

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Causes of Failure

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Lessons to Learn

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Jonathan Jones, a British Journalist andArt Criticsaid about the relationship between Polaroid andtheArt world:

Since the company became a household name in the

early 1970s, Polaroid had been used by artists to

make dirty, cheap, quick, casual pictures whose

contribution to the good name of Polaroid is

debatable The 1970s were the golden age of thePolaroid, but not in a way that lived up to Lands

artistic ideals.

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KeyAttributes

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Causes of Decline of Product

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L

essons from Polaroid

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History

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Problems with Rover

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Lessons from Rover

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THANKYOU.