POLAND - British Polish Chamber of Commercebpcc.org.pl/uploads/publication_attachment... · City...

Location map

Selected office schemes

Selected BPO / SSC / ITO / KPO / R&D companies

1

POLANDOFFICE DESTINATIONS

Labour force

SSC/BPO sector essentials

Office stock

City SWOT analysis

Office demand

SWOTANALYSIS

WEAKNESSES THREATS OPPORTUNI

TIES

ST

RENG

TH

S

Typical lease terms

SERVICE CHARGEPLN / sq m / month

FIT-OUT BUDGETEUR / sq m

RENT-FREEmonths

PARKINGEUR / space / month

P

Office rents

2

BPOlandPoland, the biggest economy of Central and Eastern Europe, has grown to be one of the most important European destinations for the BPO / SSC sector over the last decade. The reforms introduced by the government, together with the strong local support for the service sector and a sustainable labour pool have translated into considerable employment growth in the outsourcing sector. In 2015 employment in the BPO / SSC segment reached 150,000 people, becoming the biggest sector (after mining) of the Polish economy. The high effectiveness and creativity of the Polish workforce, infrastructure developments and the stability of local economies were recognized in the ranking of Tholons (2015 Top 100 Outsourcing Destinations), which ranked Krakow, Warsaw and Wroclaw at 9th, 30th and 62nd place, respectively. Notably, all of these cities have been mentioned for the last 8 editions of the report.

The strong expansion of the BPO / SSC sector has led to the dynamic growth and polarization of the Polish regional office markets. The office stock in the 8 biggest Polish office cities (excluding Warsaw) doubled during the last 5 years. This expansion was achieved due to the constant increase of employment in the Polish BPO / SSC segment. We estimate that companies operating in this sector occupy ca. 50% of the existing regional office stock.

Currently, three groups of locations for the BPO sector in Poland can be identified:

Tier I: Non-central Warsaw, Krakow and Wroclaw, which are considered as the most mature, developed and recognized markets.

Tier II: Tricity, Poznan, Lodz and Katowice, forming a secondary group, strongly developing their service sectors, but offering a lower density of BPO companies, a relatively lower level of salaries and a strong aspiration to stimulate the growth of the sector.

Tier III: Szczecin, Lublin, Rzeszow and Bydgoszcz (and also smaller cities), which are characterized by a huge workforce potential, with developing office stock to stimulate the growth of existing players and attract new BPO investors.

Noteworthy, the proposed division does not mean that one ofthese cities is any better than the other. Every office destination has a unique competition advantage. In the next section of the report we present the key characteristics of selected biggest BPO destinations in Poland and illustrate the differences between particular locations. We hope that the report will help to shed a light on the complexity of the BPOland.

52%44% 43% 39% 36% 35% 28% 28%

48%56% 57% 61% 64% 65% 72% 72%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Krakow Wroclaw Lodz Lublin Katowice Szczecin Tricity Poznan

BPO / SSC sector Other tenants

Krakow

Wroclaw

Tricity

Katowice

Lodz

Poznan

SzczecinLublin

Warsaw City Centre

Warsaw Non-

central

0

250

500

750

1 000

1 250

1 500

1 750

2 000

2 250

2 500

2 750

3 000

3 250

3 500

3 750

4 000

4 250

4 500

4 750

BPO / SSC occupancy in selected Polish cities

Office stock in largest Polish cities (‘000 sq m)Source: CBRE, 2015

Source: CBRE / PORF H1 2015

Location map



3

6

8

10

12

14

16

18

20

War

saw

Non-

cent

ral

Krak

ow

Wro

claw

Trici

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Kato

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Pozn

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Szcz

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in

Average rent in new schemes

0%

5%

10%

15%

20%

25%

0

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100 000

150 000

200 000

250 000

Krak

ow

Wro

claw

Trici

ty

Kato

wice

Lodz

Pozn

an

Szcz

ecin

Lubl

in

Speculative ConstructionVacant Vacancy rate

Typical office rental spread in selected cities (EUR/sq m/month) Office space availability in selected cities

Source: CBRE, H1 2015Source: CBRE / PORF H1 2015

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

4

Warsaw

Number

of companies194

Employment 22,000

SpecializationFinance and accounting

Call Centre

Tholons 2014

ranking30th

Position Min Max

Transition Manager 18,000 25,000

Team Leader 8,000 11,000

Process Specialist 8,000 9,500

Senior Accountant 5,500 7,500

Accountant 4,500 6,000

Junior Accountant 3,200 4,200

Position Min Max

Project Manager 8,000 16,000

Financial controller 8,000 14,000

Business Analyst 8,000 13,000

KYC Analyst 4,000 7,000

AML Analyst 4,000 7,000

Fund Accountant 5,000 7,000


EXISTING(sq m) 4,540,000UNDER CONSTRUCTION(sq m) 633,000PLANNED BY THE END OF 2017 (sq m) 150,000

TAKE UP 2014(sq m) 612,000ABSORPTION 2014(sq m) 176,000OCCUPIED BY BPO 2014 (in %) 17%

PRIMEEUR / sq m / month 16.0-24.5AVERAGEEUR / sq m / month 14.0-22.0EFFECTIVEEUR / sq m / month 12.0-21.0PRIME YIELDS% 7.2-6.0

Inhabitants 1.73M

Students 247,500

Graduates 63,900

Universities 78

Gross salaries in financial sector

Gross salaries in banking sector

14%Vacant A-class stock

• The most recognized business destination in the CEE region and the biggest agglomeration of Poland

• Developed road and public transportation infrastructure

• Cultural and administrative centre of the country

• Very high availability of office space, students and graduates

• Relatively high salary in comparison to other Polish agglomerations

• High competition for talent from other sectors located in the city, high attrition

ratio

• Considerably high rent in the City Centre

• Relatively weak public support for the BPO / SSC

sector

• Constantly developing transportation infrastructure

• Considerably high pipeline planned for delivery throughout 2015 - 2016

• High absorption of young population from other agglomerations

• Rental levels in non-central markets comparable to other regional cities

• Competition from other agglomerations, which may

offer higher incentives

• Growing number of companies from BPO / SSC sector in the city

16-25 200-250

70-2006-9

Poland Office Destinations Warsaw4

Source: GUS, 2015

Source: ABSL, CBRE, Oxford Economics, Tholons 2015

Source: Antal, 2015 (PLN/month)


43%

Location map



5

Number Building Address

1. Rondo 1 Rondo ONZ 1

2. Metropolitan Plac Pilsudskiego 1

3. Gdanski Business Center Inflancka 3

4. Konstruktorska Business Center Konstruktorska 13

5. Warsaw Trade Tower Chlodna 51

6. Plac Unii Pulawska 2

7. Nimbus Office Jerozolimskie 98

8. Wola Center Przyokopowa 33

9. Ocean Business Park Domaniewska 34

10. The Park Krakowiakow 50

Number Tenant Building Space (sq m) Sector

1. Samsung Warsaw Spire (to move) 21,100 R&D

2. Citi Service Center Marynarska 12 12,600 SSC

3. MoneyGram Konstruktorska Business Center 7,300 SSC

4. Royal Bank of Scotland Wisniowy Business Park 5,300 SSC

5. SII BTC Office Building 4,100 ITO

6. BNP Paribas Securities Services Warsaw Spire 4,000 SSC

7. Lionbridge Oxygen Park 2,600 BPO

8. CBRE Corporate Outsourcing Ambassador / Trinity Park I 2,150 BPO

9. Atos Origin Empark Neptun 2,100 ITO

10. Capgemini Equator II 950 ITO


11. Q22 Jana Pawla II 22

12. Warsaw Spire Plac Europejski 1

13. Business Garden Zwirki i Wigury 18

14. The Tides Wioslarska 6

15. Proximo Przyokopowa / Hrubieszowska

16. West Station Jerozolimskie

17. Astrum Business Park Lopuszanska 95

18. Postepu 14 Postepu 14

19. Cedet Krucza 50

20. Ethos Plac Trzech Krzyzy 10/14

1 0 0,5 1 2 3 km

WARSZAWA

BIELANY

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WARSZAWAZACHODNIA

WARSZAWAWSCHODNIA

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Poland Office Destinations Warsaw 5

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

6

Krakow

Number

of companies103

Employment 30,000

Specialization IT, Finance & accounting

Tholons 2014

ranking9th

Position Min Max







Position Min Max

Financial Controller 8,000 16,000






Labour force

EXISTING(sq m) 752,000UNDER CONSTRUCTION(sq m) 95,000PLANNED BY THE END OF 2017 (sq m) 102,000

PRIMEEUR / sq m / month 14.0AVERAGEEUR / sq m / month 13.5EFFECTIVEEUR / sq m / month 12.0PRIME YIELDS% 7.2

Inhabitants 761,900

Students 166,000

Graduates 46,500

Universities 21




• Third largest agglomeration in Poland

• Convenient access to public transportation and road infrastructure

• Second highest availability of students

• Great recognition as one of the top world outsourcing destination

• International Airport

• Undefined business districts

• Bureaucratic barriers

• Limited support from local authorities

• Low availability of immediate leasing options

• Strengthening position of the city

• Stable rental levels

• Increasing number of options due to high amount of space under construction

• Development of infrastructure• Attractive touristic

region

• High density of outsourcing companies

• Strengthening competition for talents

• Growing number of new occupiers coming to the city

• High number of expanding existing companies

• Competition from other cities (especially Katowice)

13-15 150-200

50-656-9

Poland Office Destinations Krakow6

Source: GUS, 2015





36%

Location map



7


1. Kapelanka 42 Kapelanka 42

2. Krakow Business Park Krakowska 280

3. Centrum Biurowe Lubicz Lubicz 23

4. Enterprise Park Powstancow Wielkopolskich 13d

5. Quattro Business Park Bora Komorowskiego 25

6. Alma Tower Pilotow 10

7. Avia Jana Pawla II 41

8. Pascal Armii Krajowej 18

9. Bonarka 4 Business Puszkarska 9

10. Orange Office Park Klimeckiego 1


1. Shell Krakow Business Park 16,100 SSC

2. Google Quattro Business Park / Rynek 12/13 13,300 SSC, R&D

3. Motorola Solutions Green Office 12,800 SSC, R&D

4. State Street Centrum Biurowe Kazimierz 12,600 BPO

5. HSBC Kapelanka 42 14,500 SSC

6. Capgemini Quattro Business Park 14,500 BPO

7. SABRE Buma Square 8,900 SSC

8. Lufthansa Bonarka 4 Business 8,500 SSC

9. Aon Hewitt Diamante Plaza / Newton 6,400 BPO

10. IBM GTC Korona 5,000 ITO, BPO


11. Opolska Business Park (UC) Opolska / 29 Listopada

12. AXIS (UC) Rondo Mogilskie

13. Lubicz Brewery Lubicz 17

14. K1 Aleja Pokoju 1

15. Al. Pokoju 5 (UC) Aleja Pokoju 5

16. Benaco (UC) Pilotow 2e

17. Medusa I (PL) Czerwone Maki

18. TreiMorfa (PL) Rondo Mogilskie / Lubomirskiego

19. Vistula Business Garden (PL) Marii Konopnickiej 33

20. Green Office Czerwone Maki 82

PIASKI

PROKOCIM

SWOSZOWICE

KOSTRZE

SKOTNIKI

OPATKOWICE

KROWODRZA

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WITKOWICE

BIELANY

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KORABNIKI-

-DOLNE SZWABY

SIDZINA

KOBIERZYN

KLINY

BOREK

WOLADUCHACKA

KOSOCICE

PIASKIWIELKIE

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KRZYSZKOWICE KOLONIA

ZAKAMYCZE

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2

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Poland Office Destinations Krakow 7

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

8

Wroclaw

Number

of companies75

Employment 2,000

Specialization IT, R&D

Tholons 2014

ranking62th

Position Min Max







Position Min Max


Financial Controller 6,000 12,000






PRIMEEUR / sq m / month 15.0AVERAGEEUR / sq m / month 14.0AVERAGE EFFECTIVEEUR / sq m / month 12.5PRIME YIELDS% 7.2

Inhabitants 634,500

Students 122,100

Graduates 31,600

Universities 25



• Fourth biggest academic hub of Poland and fifth largest agglomeration

• Attractive touristic region, growing cultural and social potential

• Great recognition of Wroclaw as one of the world’s top outsourcing destination

• Developed public transport and international airport

• Undefinied business district

• Poor public transportation in remote business hubs

• Slow connections with a number of large Polish cities

• Only 38% of the office stock can be classified as of A-class


• Developing infrastructure

• Increasing number of options due to new space under construction

• Experienced city authorities and local developers

• Growing competition from other Polish cities

• Increasing number of new companies coming to the city

• High number of existing companies expanding rapidly

• Competition from other cities

• Growing rivalry for talents

13-16 150-200

45-606-9

Poland Office Destinations Wroclaw8

Source: GUS, 2015





44%


Location map



9


1. Sky Tower Powstancow Slaskich 95

2. Bema Plaza Plac Bema 2

3. Green Day Szczytnicka 9

4. Wroclawski Park Biznesu II Wolowska 4 - 20

5. Grunwaldzki Center M. Sklodowskiej-Curie 34

6. Silver Forum Strzegomska 2 - 4

7. Aquarius Business House Swobodna 1

8. Pasaz Pokoyhof Sw. Antoniego 2/4

9. Millennium Tower Strzegomska 42

10. Wojdyla Business Park Muchoborska 6 - 8


1. IBM Wojdyla Business Park 17,300 SSC, ITO

2. Hewlett-Packard Dominikanski 16,400 BPO

3. Nokia Siemiens Networks West Gate 14,400 ITO, R&D

4. Credit Suisse Green Day 10,600 BPO

5. Tieto Poland Aquarius Business House 8,500 ITO, R&D

6. Google Bema Plaza 5,500 BPO

7. UPS Bema Plaza 4,000 SSC

8. Capgemini Millennium Tower IV 3,600 ITO, BPO

9. EY Green Towers 1,800 BPO

10. Qatar Airways European Promenady Epsilon 1,580 BPO


11. Dominikanski (UC) Olawska 33

12. Business Garden (UC) Legnicka 48/50

13. West Gate (UC) Lotnicza 12

14. Nobilis Business House (UC) Reja / Szczytnickiej

15. Hieronimus Swidnicka 34

16. Promenady Wroclawskie - Zita (UC) Trzebnicka

17. Pegaz (UC) Kazimierza Wielkiego 1

18. Synergy Business Park (PL) Horbaczewskiego 26

19. Brama Poludniowa (PL) Karkonoska

20. Wroclawski Park Biznesu III (UC) Bierutowska

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Poland Office Destinations Wroclaw 9

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

10

Tricity

Number

of companies84

Employment 12,000

Specialization IT, R&D

Average

employment140

Position Min Max


Manager 9,500 14,000





Position Min Max

Talent Manager 9,000 12,000

Payroll Manager 8,000 11,000

Benefits Specialist 6,500 9,000

Development Specialist 6,000 8,000

Payroll Specialist 4,800 7,000

HR Administrator 4,000 6,000


PRIMEEUR / sq m / month 14.0AVERAGEEUR / sq m / month 13.5EFFECTIVEEUR / sq m / month 11.0PRIME YIELDS% 7.4

Inhabitants 747,000

Students 93,100

Graduates 23,300

Universities 34


Gross salaries in HR Processes sector

8.5%Vacant A-class stock

• Fourth largest agglomeration in Poland

• High institutional support for outsourcing enterprises and activities

• Developed road and public transportation infrastructure

• Established business districts

• International airport and Pendolino fast train connection

• New office space available mostly in developed business parks

• Relatively long distance from southern Poland (Krakow, Wroclaw)

• Relatively young location for BPO with short-term experience and track record


• Large number of planned office developments

• Opportunities of temporary locations

• Improving transportation - A1 highway underway

• Competition from new companies coming to the city

• Growing costs of operation

• Growing competition from Bydgoszcz and Szczecin

15-19 100-150

45-605-7

Poland Office Destinations Tricity10

Source: GUS, 2015

Source: ABSL, CBRE, Oxford Economics 2015

SSource: Antal, 2015 (PLN/month)



41%

Location map



11


1. Alchemia Grunwaldzka 363 - 417

2. Centrum Biurowe Neptun Grunwaldzka 107 - 109

3. Olivia Business Center Grunwaldzka 472

4. Arkonska Business Park Arkonska 2 - 6

5. BCB Business Park Azymutalna 9

6. Allcon@Park Slowackiego 171 - 175

7. Luzycka Office Park Luzycka 6

8. Sienna Grobla (Griffin) Sienna Grobla

9. Garnizon Business Park Grunwaldzka 184 - 188

10. Office Island Grunwaldzka 163


1. Young Digital Planet Luzycka Plus/Allcon@Park 6,400 BPO

2. Intel Allcon@Park 5,750 ITO

3. Lufthansa Systems Opera Office 3,500 ITO, SSC

4. SII Olivia Business Center 3,450 ITO, BPO

5. Arla Foods Centrum Biurowe Neptun 3,400 SSC

6. Kemira Alchemia 3,300 SSC

7. Bayer Service Center Olivia Business Center 3,100 SSC

8. Jeppesen Poland Arkonska Business Park 2,500 ITO, R&D

9. Metsa Group Services Opera Office 1,400 BPO

10. WNS Holding Luzycka Office Park 1,300 BPO


11. Opera Office Aleja Zwyciestwa 13

12. Waterside Dlugie Ogrody 6 - 14

13. Abrahama Office Building Abrahama 1a

14. Centrum Biurowe Hossa Wladyslawa IV 43

15. C200 Office Marynarki Polskiej

16. Tryton Business House Jana z Kolna 11

17. Gdynia Waterfront Waszyngtona 1

18. Enter Slaska 47

19. Tensor X Luzycka 8

20. Pomerania Office Zabi Kruk 16

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Poland Office Destinations Tricity 11

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

12

Poznan

Number

of companies38

Employment 8,000

Specialization Finance and accounting

Average

employment210

Position Min Max


Manager 11,000 15,000





Position Min Max










Inhabitants 545,700

Students 117,000

Graduates 32,500

Universities 25


Gross salaries in HR processes sector


• Fifth biggest academic hub in the country and sixth largest agglomeration in Poland

• Good knowledge of German language among graduates

• Convenient location, close to the German border and Warsaw

• Good access to the highway network

• Relatively high rental level

• Low availability of immediate office stock


• Relatively higher salaries compared to other cities

• Forecasted gradual rental decrease

• Increasing number of leasing options in new planned office buildings

• Growing number of new companies starting

their operation in Poznan

• Competition from other cities

• Competition for talent creates a gradual pressure on growing costs of

operation

14-17 100-150

60-705-8

Poland Office Destinations Poznan12

Source: GUS, 2015





49%

Location map



13


1. Poznan Financial Centre Plac Andersa 5

2. Szyperska Office Center Szyperska 14

3. Malta House Arcybiskupa Baraniaka 6

4. Pixel Grunwaldzka 182/196

5. Skalar Office Center Gorecka 1

6. Centrum Biurowe Globis Roosvelta 18

7. Andersia Business Center Plac Andersa 7

8. Delta House Towarowa 35/37

9. PGK Centrum Marcelinska 90

10. Malta Office Park Arcybiskupa Baraniaka 88

Number Tenant Building Space Sector

1. Carlsberg Nowe Garbary Office Center 8,000 SSC

2. Franklin Templeton Investment Andersia Tower 7,800 SSC

3. Arvato Services Centrum Biurowe Globis 4,000 BPO

4. Roche Malta Office Park 3,200 BPO

5. IKEA Business Service Center Malta Office Park 2,800 SSC

6. McKinsey & Company Malta Office Park 2,500 SSC

7. Jeronimo Martins Kupiec Poznanski 2,200 SSC

8. Samsung R&D Malta Office Park 2,000 R&D

9. Bridgestone Skalar Office Center 1,800 BPO

10. Carl Zeiss Malta Office Park 1,000 BPO


11. Okraglak i Kwadraciak Mielzynskiego 14

12. Temida Offices Mlynska / Solna

13. Centrum Biurowe Podwale Malachowskiego 10

14. Business Garden Bulgarska / Marcelinska

15. Maraton (UC) Krolowej Jadwigi

16. Baltyk Tower (UC) Rondo Kaponiera

17. Biurowiec za Bramka (UC) Za Bramką

18. UBIQ Business Park (UC) Grunwaldzka 34a

19. Polwiejska 2 (UC) Polwiejska 2

20. ONYX Obornicka 281

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189

Poland Office Destinations Poznan 13

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

14

Katowice

Number

of companies63

Employment 10,000

Specialization IT, Human Resources

Average

employment160

Position Min Max


Process Specialist 8,000 10,000Team Leader 7,000 11,000Senior Accountant 5,500 7,500Accountant 3,800 5,500Junior Accountant 2,800 4,000

Position Min Max

Payroll Manager 4,500 10,000Talent Manager 3,500 6,500Benefits Specialist 3,500 5,500Development Specialist 3,500 7,000

Payroll Specialist 3,500 6,500HR Administrator 3,000 6,000


PRIMEEUR / sq m / month 13.00AVERAGEEUR / sq m / month 12.50AVERAGE EFFECTIVEEUR / sq m / month 10.50

Inhabitants 302,000

Students 54,800

Graduates 16,500

Universities 44



7.8%Vacant Speculative construction

• Third largest academic hub of Poland

• Second largest agglomeration

• High institutional support for investors


• Highly developed road infrastructure and public transport, international airport


• Low amount of A class office space

• Limited experience and business networking

• Growing number of office developments

• Possibility to become a satellite location for a highly developed BPO / SSC sector in Krakow

• Competition from new companies in terms of

qualified staff

• Growing cost of operation

• High competition from locations like Rzeszow or Krakow

14-16 100-150

50-657-9

Poland Office Destinations Katowice14

Source: GUS, 2015





21%

Location map



15


1. A4 Business Park Francuska 42

2. Altus Uniwersytecka 13

3. Atrium Graniczna 27

4. Centrum Biurowe Francuska Francuska 34

5. Dabrowki 16 Dabrowki 16

6. Euro-Centrum Katowice Ligocka 103

7. Goeppert-Mayer Konduktorska 39

8. Green Park Murckowska 20


1. IBM A4 Business Park 9,000 SSC

2. Unilever Nowe Katowickie Centrum Biznesu 8,600 SSC

3. ING Services GGP Business Park 7,200 SSC

4. PwC Silesia Business Park 6,800 BPO

5. Capgemini Atrium 6,100 ITO

6. Mentor Graphics Chorzowska 50 3,100 SSC

7. Steria Altus 2,800 ITO

8. Rockwell Automotion Centrum Biurowe Francuska 2,700 SSC

9. Archidoc GGP Business Park 2,500 SSC

10. Grupa Zywiec Katowice Business Point 2,500 SSC


9. Jesionowa Business Point Jesionowa 22

10. Katowice Business Point Sciegiennego 3

11. Millennium Plaza Sowinskiego 47

12. Nowe Katowice Centrum Biznesu Chorzowska 6

13. Opolska 22 A-F Opolska 22

14. Reinhold Center Korfantego 138

15. Silesia Business Park Chorzowska

16. Silesia Star Rozdzienskiego 10

1 0 0,5 1 2 3 km

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Poland Office Destinations Katowice 15

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

16

Lodz

Number

of companies71

Employment 11,000


R&D

Average

employment150

Position Min Max


Manager 11,000 15,000





Position Min Max

Customer Service Manager 7,500 10,000

Customer Service

Team Leader5,500 7,500

Customer Service Specialist 3,000 4,500

Help Desk Specialist 2,500 3,500



Inhabitants 706,000

Students 80,700

Graduates 16,500

Universities 23


Gross salaries in customer service sector


• Average salary lower than in other large cities

• Extended institutional support for outsourcing enterprises and activities

• Relatively low rental level

• Location close to Warsaw with a good access to the highway

• International airport


• Low availability of A+class modern office schemes

• Proximity to Warsaw, draining the labour market

• Improving image of the city thanks to a number of new investors and infrastructure improvements in the city

• Low costs of operations

• Experienced city authorities

• Experienced developers

• Constant outflow of young population

• Availability mostly in the pipeline schemes

• Increasing competition from other emerging cities

10-16 100-150

45-656-9

Poland Office Destinations Lodz16

Source: GUS, 2015





28%

Location map



17


1. University Business Park Wolczanska 178

2. Green Horizon Pomorska 106

3. RED Tower Piotrkowska 148/150

4. Sterlinga Business Centre Sterlinga 8a

5. Cross Point Rydza Smiglego 20

6. Textorial Park Fabryczna 17

7. Orion Sienkiewicza 85 / 87

8. Park Biznesu Teofilow Traktorowa 141 / 143


1. Infosys BPO Poland Green Horizon 21,000 BPO

2. Nordea Cross Point 6,000 SSC

3. Fujitsu Services Textorial Park 3,700 BPO

4. Samsung R&D University Business Center 3,500 R&D

5. DHL Express Centrum Targowa 36 3,000 SSC

6. Atos Origin Gdanska 47 3,000 SSC

7. SouthWestern BPS Poland Green Horizon 2,100 BPO

8. Citi Handlowy University Business Center 2,000 BPO

9. Accenture University Busienss Center 1,700 BPO

10. Hewlett-Packard University Business Center 1,500 BPO


9. Centrum Targowa 35 Dobrowczykow 32 / 34

10. Aviator Kopcinskiego 56

11. Forum 76 Pilsudskiego 76

12. MediaHub Lakowa 29

13. Alexander Plaza Aleksandrowska 67 / 93

14. Synergia Kosciuszki 103

15. Aurus Pilsudskiego 86

16. Avangarda Center Dowborczykow 18

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1615

2

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8

9

10

11

12

13

141

Poland Office Destinations Lodz 17

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

18

Szczecin

Number

of companies23

Employment 5,000


Call Centre

Average

employment220

Position Min Max


Business

Improvement

Manager10,000 12,000

Manager 9,500 12,000

Process Improvement Specialist

8,000 10,000







Inhabitants 407,200

Students 42,100

Graduates 10,900

Universities 19


• Relatively low average salary

• Relatively high availability of immediate leasing options

• Attractive and stable rental level

• Close proximity to the German border and ferries to Skandinavian countries

• International airports in Goleniow and Berlin


• Weak rail and road connection with Warsaw


• Short history of BPO / SSC sector in the city

• Growing institutional support for outsourcing sector

• Large number of planned office developments

• Recognized location by Scandinavian investors

• Possibility to become a secondary choice for the Tricity region


• Competition from much experienced and larger cities

• Only 46% of the stock is of A-class, of which only around 15,000 sq m is vacant

10-16 100-150

30-504-6

Poland Office Destinations Szczecin18

Source: GUS,2015




42%

Salaries in financial sector

Location map



19


1. Oxygen Malczewskiego 22

2. LaStadia Office Zbozowa 4

3. Baltic Business Park 1 Maja 38/39

4. Piastow Office Centre Piastow 30

5. Brama Portowa Brama Portowa 1

6. Buchalter Wojska Polskiego 83

7. Centrum Biurowe Maris Holdu Pruskiego 9


1. Unicredit Baltic Business Park 7,000 SSC

2. Tieto Poland Oxygen 6,800 ITO

3. Stream International Pentagon 2,300 SSC

4. Arvato Poland Piastow Office Center 2,000 BPO

5. BL Stream Centrum Biurowe Maris 1,850 ITO

6. Genpact Brama Portowa I 1,700 BPO

7. BrightOne Oxygen 1,500 ITO

8. Coloplast Oxygen 950 SSC

9. Gemalion Centrum Biurowe Maris est. 850 ITO

10. Mobica Limited Centrum Biurowe Maris 400 ITO


8. Szczecin Odra Park (PL) Gdanska

9. PAZIM Rodla 8

10. Storrady Park Offices (UC) Storrady 3

11. Kosmos Art & Business Center (UC) Wojska Polskiego 6

12. Fabryka MS Polmo (PL) Wojska Polskiego 184

13. Centrum Biznesowe Wilcza Bandurskiego 1

14. Hanza Tower (PL) Wyzwolenia 50

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Poland Office Destinations Szczecin 19

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

20

Lublin

Number

of companies18

Employment 5,000


Call Centre

Position Min Max




Position Min Max









Inhabitants 341,700

Students 69,700

Graduates 20,500

Universities 9




• Strong academic hub for Eastern Poland

• Relatively low salaries and lease rents

• Institutional support for BPO / SSC companies from governmental and local authorities

• Proximity to Warsawand international airport


• Lack of access to highway

• Low availability of A-class office space


• Low number of BPO/SSC investors

• Improving infrastructure - express road to Warsaw under construction

• Low costs of operations

• A number of new office buildings in the pipeline

• Strong support for the Eastern Poland

• BPO / SSC sector to expand in tertiary cities


• Availability mostly in the pipeline buildings

• Limited experience of local authorities in terms of BPO sector

10-12 50-100

30-504-6

Poland Office Destinations Lublin20

Source: GUS, 2015





26%

Location map



21


1. Grey Office Park Zana 32a

2. Centrum Zana Zana 39

3. Nord Park Szeligowskiego 6/8

4. Batory Krasnicka 31

5. JPBC Business Center Jana Pawla II 17

6. Zana Office Wallenroda 2

Tenant Building Space (sq m) Sector

1. Proama Nord Park 2,500 BPO

2. Genpact Poland Witosa II 2,200 BPO

3. Orange Customer Service Chodzki 6,000 Call Centre/ SSC

4. PKO BP various locations est. 5,000 BPO

5. RTV EURO AGD JPBC Business Center 1,000 BPO

6. SII Nord Park est. 500 ITO

7. Convergys Nord Park n/a Call Centre/BPO


7. Rupes Zwirki i Wigury 1/3

8. Witosa I & II Witosa 16/18a

9.Centrum Biurowe

KaskadaChodzki 27

10. Centrum Park Offices Leszczynskiego

11. Wikana Business Park Felin / Grygowej

12. SOUL Lublin Szeligowskiego

19

S17S12

S17

19

19

19

19

17

E372

12

S12

S17

12

E372

12

E372

17

82

82

S12

S17

830830

747

835

835

835

835

835

828

828

809

809

Jastków

Jara

Turka

Barak

POLNY

-ZEMBORZYCE

L SOL D RNO C LS M

OR W SK EGOT RYSTYCZN


WARSZAWA

12

1

3

4

5

6

7

8

9

112

10

Poland Office Destinations Lublin 21

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

22

Rzeszow

Number

of companies18

Employment 3,000


Call Centre

Average

employment170

Position Min Max

Customer Service Specialist

2,300 4,100

Help Desk

Specialist2,200 4,000



Inhabitants 185,100

Students 45,800

Graduates 15,100

Universities 4



• High number of students and established cooperation between business, city and universities

• Relatively low costs of lease, operation & salaries

• Highly developed aircraft industry

• Good road connection with the A4 highway - rapid access to southern Poland and Ukraine and international airport

• Unrecognized location among BPO/SSC investors

• Low availability of A-class office space


• Relatively long railway and road travel time to Warsaw

• Institutional support for the Eastern Poland

• Visible tendency of BPO sector from Krakow to consider opening premises in smaller cities

• Convenient location for companies cooperating with Ukraine

• New A class office developments to be delivered this year

• Unexperienced local authority in terms of BPO / SSC sector



• Relatively low number of planned A-class

schemes

10-12 50-100

30-504-6

Poland Office Destinations Rzeszow22

Source: GUS, 2015




UC

Location map



23


1. Conres Rejtana 36

2. Capital Park Rejtana 23

3. Pasaz Rzeszow Slowackiego 16

4. Center Park Kolejowa 1

5. Asseco HQ Olchowa 14

6. Centrum 2000 Armii Krajowej 80


1. Asseco Poland Olchowa 14 est. 10,000 ITO

2. Soft System Leszka Czarnego 6a est. 3,000 Call Centre

3. Carlson Wagonlit Travel Conres, Rejtana 38 est. 2,100 Call Centre/BPO

4. Hamilton Sundstrand Hetmanska 120 est. 1,200 R&D

5. Mobica Slowackiego 20 est. 1,200 BPO/ITO

6. ACP Pharma Hanasiewicza 17a est. 1,000 BPO

7. Contact Point Hanasiewicza 10 est. 800 Call Centre/BPO

8. Pratt&Whitney Hetmanska 120 est. 800 SSC/ R&D


7. Karowa Office Rejtana 20

8. Przemyslowa I Przemyslowa 1

9. SkyRes (UC) Warszawska 18

10. Olszynki Park (PL) Warszawska / Lubelska

11. Capital Towers (PL) Pilsudskiego 32

12. Konopnickiej Business Park (PL) Konopnickiej

1 0 0,5 1 2 3 km

RZESZÓW

PODKARPA

CKALWOWSKA

AL. A

RMII

KRAJ

OWEJ

OKUL

ICKI

EGO

AL. W

ITOS

A

AL. POWSTA CÓW WARSZAWY

AL.

ONI

ERZY

I AR

MII

WP

AL. SIKORSKIEGOAL. REJTANA

AL. WYZWOLENIA

DBR

OWSK

IEG

O

LWOWSKAAL. PI SUDSKIEGO

KRAKOWSKA

(BUD.)

(BUD.)

USTRZYCKA

WARSZAW

SKA

LUBE

LSKA

F. KO

TULI

GEN. M. LANGIEWICZA

W. S

TWOS

ZA

HETM

ASK

A

PODW

ISOC

ZE

MIESZKA I

I. PADEREWSKIEGO

JANA OLBRACHTA

LESZKA CZA RNEGO

S OCI SKAS OCI SKA

PRZE

MYSOWA

TRASA POUDNIOW

A (BUD.)

KRAKOWSKA

9

E371

9

E371

4

4

E40

E40

E40

4

E404

E404

9

E371

9

E371

9

E371

878

878

A4

A4

A4

S19

S19

S19

S19

97

97

RZESZÓW ZACH. RZESZÓWCENTRALNY

RZESZÓW WSCH.

Koniec

Kamyszyn

Mrowla

StronaWielkaStrona

Krzywdy

Kielanówka

Ukraina

Siedliska

Lubenia

Babica

Babia Góra Zarzecze

Horodna

Broniakówka

PRZYBYSZÓWKA-

-GÓRNA

-DOLNA

Przylasek

Kielnarowa

Hermanowa

Rudna-

-Wielka

Jasionka

Krasne

Trzebownisko

Zaczernie

Matysówka

Lipie

-Pogwizdów

Terliczka

GórkaZaczerska

-Nowa

-Budy

-Góry

-Górny

Smolna

Podbór

BudySpiny

Zadworze

Zawodzie

Wólka

Kol. Krasne

Jawornik

Kamieniec

Podgórze

ObszaryKielnarowskie

Olszowiec

Królka

Obszary

SkotnikiCzerwonki

Hermanowskie

TYCZYN

RZESZÓW-

RZESZÓW--OSIEDLE

RZESZÓW-PORT LOTNICZY

-JASIONKA

RUDNA WLK.

BABICA

ZACZERNIERZESZÓW


KROS

NO

TARNÓW

OPATÓW

3

4

5

6

78

9

11

12

210

1

Poland Office Destinations Rzeszow 23

Labour force


Office stock

City SWOT analysis

Office demand

SWOTANALYSIS


TIES

ST

RENG

TH

S

Typical lease terms



RENT-FREEmonths


P

Office rents

24

Bydgoszcz

Number

of companies39

Employment 5,000

SpecializationCall centre, Finance &

Accounting

Average

employment140

Position Min Max

Customer Service Specialist 2,500 4,400

Help Desk Specialist 2,300 4,000



Inhabitants 357,700

Students 34,600

Graduates 10,400

Universities 8



• Together with Torun, the agglomeration is inhabited by nearly 600,000 people

• Relatively low salaries and office rents

• Institutional support for BPO/SSC companies from local authorities

• Good road connections with the A1 highway, central location in the country

• Lack of A-class office space suitable for large tenants


• Lack of established reputation of the city as SSC/BPO location

• BPO/SSC sector expanding in smaller cities

• Low saturation of the employment market, limited competition from other employers

• Long history of some large centres (Atos Origin, Alcatel) in the city

• Interesting city in terms of culture and business environment, investments in infrastructure



• Low number of planned A-class office schemes

10-12 50-100

30-504-6

Poland Office Destinations Bydgoszcz24

Source: GUS, 2015




PL

Location map



25


1. Bank PeKaO SA Plac Teatralny 4

2. Biznes Park Kraszewskiego Kraszewskiego 1

3. BRE Bank Grodzka 17

4. Bydgoskie Centrum Biznesu Przemyslowa 8

5. Citibank Handlowy Jagiellonska 21

6. Dan House Towarowa 36


1. Alcatel-Lucent Polska Pilicka 6 est. 4,500 ITO

2. Asseco Poland Lenartowicza 33/35 est 3,000 ITO

3. Bank Pocztowy Jagiellonksa 17 est. 2,000 SSC

4. Atos Origin Biznes Park Kraszewskiego est. 2,000 ITO

5. Mobica Danhouse 1,200 ITO

6. Genesys Danhouse 340 BPO


7. Gdanska 128 Gdanska 128

8. Mostowa 2 Mostowa 2

9. Rosegg Business Center (PL) Fordonska 393

10. ML Office Cmentarna 2

11. Makrum Office (PL) Plac Koscieliskich 4

12. Nordic Haven (PL) Grottgera 4

Gmina

Gmina

Gmina

Gmina

Gm.

Sicienko

Osielsko

FORDON

MARIAMPOLDOLNY

DOLNA

FLISY

25

25

25

E261

5

5

E261

8080

580

10

E261S5

S10

S10

S5

S5E261

10

1010

5

80 80

397

394

249

549

551

256

256

244

244

223

249

(PRO

J.)

Lipniki

Rafa

SOLECKUJAWSKI

MAKSYMILANOWO

JASIENIEC

TRZCINIEC

OSTROMECKO

RYNKOWO

BYDGOSZCZBYDGOSZCZTOWAROWA

Port Lotniczy Bydgoszczim. Jana Paderewskiego

GRUNWALDZKA

GRUNWALDZKA

AL. K

ARD.

WYS

ZYSK

IEGO

AL. JANA PAW

A II

KORONOWSKA

NADTOREM

ARM

IIKR

AJOW

EJ

WYZW

OLENIA

ANDE

RSA

EGLARSKA

EGLARSKA ARTYLERYJSKA

K. C ODKIEWICZA

JADW

IGI DW

ORCOWA

KAMIENNA

KAMIENNAR.SKRZETUSKIE

KOSSAKA

ORLA

JAGIELLOSKIE

WA Y

KUJAWSKA

LUDWIKOWO

W. BELZY

SPORNA

SZPI

TALN

A

GLINKI

BRZOZOWA

DWORCOWA

NAKIELSKA POM

ORSK

A

AL.PL

ANU

6LE

TNIE

GO

L. SOLSKIEGO

BYDGOSZCZ


2

4

6

5

8

10

121

9

7

311

Poland Office Destinations Bydgoszcz 25

Market PracticeCar Parking

• The tenant pays extra for parking. The fee for a parking space can be EUR 50–200 per month. Parking spacesare allocated according to a parking ratio, usually: one space per 90–100 sq m in the Central Business District; one space per 70 sq m in the City Centre, and one space per 25–30 sq m (with one per 50 sq m acceptable depending on local public transportation) in non-central areas.

Lease Duration

• A lease agreement can have a fixed or indefinite term. The most common type of lease agreement for domestic and international tenants is a standafixed-term one. In new office buildings it usually ranges from 3–7 years. The maximum office lease length for companies under Polish law is 30 years. Leases entered into for an indefinite period of time may be terminated by either party upon an agreed termination notice, or, in the absence of the respective contractual provision, upon statutory notice (usually three months).

• Lease signed for the indefinite term may either be terminated in accordance with the conditions stated in the lease or in case there are no such conditions, with 3 months notice (for leases where rent is paid by monthly installments) The termination is effective at the end of calendar month.

• Renewal - fixed term leases may incorporate an automatic renewal clause that requires 6–12 months’ notice for termination or an usual renewa option dependent on the intention of the parties.

• Termination - Options to terminate are more common in fixed-term leases over 10 years, although shorter leases sometimes include a break option, which allows the tenant to end the lease with a cancellation penalty.

Transaction Costs

Agency Fees

New Lease: between 12–16% of annual rent paid by landlord or tenantRenewal: 8.33%–15% paid by tenantSublease: 8.33% paid by tenant or subtenant

Other transaction costs

Legal Fee: The landlord’s lawyers usually prepare the lease agreement. Each party pays its own lawyers.Notary fees: Optional Cost, applies to acquisition of propertyRegistration Duty: Optional Cost, applies to acquisition of property

Other terms

• Standard Lease Contract - Standard leases are triple net leases (operational costs, insurance and taxes paid by tenant).

• Right to Sublet - Subleasing is subject to the landlord’s written consent and sometimes restricted

• Option to Expand - Negotiable.

• Late Delivery by Landlord - If a landlord delivers the premises late, a tenant pays no rent for the duration of delay, and can terminate the agreement if agreed in the contract.

• Holdover by Tenant - The tenant pays a penalty, negotiated and stipulated in the contract, typically 100–200% of rent for every day of delay.

• Signage and Naming of Building - Signage costs depend on the landlord’s policy, and can be free of charge.

Market DefinitionsPrime Rent

Represents the top open-market tier of rent that could be expected for a unit of standardsize (commensurate with demand in each location), of the highest quality and specification and in thebest location in a market at the survey date. The Prime Rent should reflect the level at which relevanttransactions are being completed in the market at the time, but need not be exactly identical to any ofthem, particularly if deal flow is very limited or made up of unusual one-off deals. If there are norelevant transactions during the survey period, the quoted figure will be more hypothetical, based onan expert opinion of market conditions.

Take-up / Total Leasing Activity (TLA)

Represents the total floor space, including renewals, knownto have been let or pre-let, sold or pre-sold to tenants or owner-occupiers during the survey period.

Vacant Space Rate Represents the percentage ratio of total Vacant Space to Stock.

Total Stock

Represents the total completed space (occupied and vacant) in the private and publicsector at the survey date. Includes owner occupied (OO) space.

Prime Yield

Represents the yield that an investor would receive when acquiring a grade/class Abuilding in a prime location (for offices in the CBD, for example), which is fully let at current marketvalue rents. Prime Yield should reflect the level at which relevant transactions are being completed inthe market at the time but need not be exactly identical to any of them, particularly if deal flow is verylimited or made up of unusual one-off deals. If there are no relevant transactions during the surveyperiod a hypothetical yield should be quoted, and is not a calculation based on particulartransactions, but it is an expert opinion formed in the light of market conditions, but the same criteriaon building location and specification still apply.

Business Process Outsourcing (BPO)

Specialized organizations that provide specific businessfunctions (or processes), usually non-production ones to third parties.

Shared Service Centre (SSC)

Separated part of an enterprise that provides a service to anorganization or group where that service had previously been found in more than one part of theorganization or group. The funding and resourcing of the service is shared and the providingdepartment effectively becomes an internal service provider.

Knowledge Process Outsourcing (KPO)

Form of outsourcing, in which knowledge-related andinformation-related work is carried out by workers in a different company or by a subsidiary of thesame organization, which may be in the same country or in an offshore location to save cost. Thistypically involves high-value work carried out by highly skilled staff.

Information Technology Outsourcing (ITO)

Organizations that provide outsourcing of IT services to other companies.

Disclaimer CBRE Sp. z o.o confirms that information contained herein, including projections, has been obtained from sources believed to be reliable. While we do not doubt their accuracy, we have not verified them and make no guarantee, warranty or repre-sentation about them. It is your responsibility to confirm independently their accuracy and completeness. This information is presented exclusively for use by CBRE clients and professionals and all rights to the material are reserved and cannot be reproduced without prior written permission of CBRE.

ContactCBRE Rondo ONZ 1 00-124 Warsaw Poland + 48 22 544 8000www.cbre.pl

Research and ConsultancyJoanna Mroczek E. [email protected].+48 500 000 583

Office AgencyŁukasz Kałędkiewicz E. [email protected].+ 48 501 501 586

Capital MarketsMike AtwellE. [email protected]. +48 500 100 018

Building ConsultancyJonathan SteerE. [email protected]. + 48 608 652 173

Asset Services - OfficesSebastian BiedrzyckiE. [email protected].+48 608 662 515

ValuationMaciej WójcikiewiczE. [email protected]. +48 501 746 503

Development ConsultancyMikołaj MartynuskaE. [email protected]. +48 501 433 718

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